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• Surgery Center • Total Joint Center • WellWatchers Sick Childcare • Women’s Center • Women’s Heart Center
Research Our Quality Visit www.ThomasvilleMedicalCenter.org/quality to research our nationally recognized quality scores and learn more about our areas of expertise.
Need A Doctor? Call our free physician referral HealthLink line 24/7 at 336-476-2793.
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Unveiling a fresh look for High Pointโ s premier downtown hotel
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6RXWK 0DLQ 6WUHHW +LJK 3RLQW 1& ย www.HighPointPlaza.com High point magazine โ ข 2013
W H AT ’ S I N S I D E 6 - 8 On The Go 1 0 - 1 1 HPU’s innovative academic programs and facilities continue to attract new students and faculty
about this magazine High Point Magazine is published annually by The High Point Enterprise and is sponsored by the High Point Chamber of Commerce. High Point Magazine is a sample of what makes High Point the remarkable city that it is. From business and education to recreation and the arts. EDITORIAL BY: Jerry Blackwelder, Blackwelder Communications PHOTOGRAPHY BY: The Alderman Company, except as noted DESIGN: Leslie Long ADVERTISING DIRECTOR John McClure 336.888.3545 • jmcclure@hpe.com ADVERTISING SALES REPRESENTATIVES Annissia Beal 888.3524 • abeal@hpe.com Roger Boyd 888.3597 • rboyd@hpe.com Meredith Arbaiza 888-3625 • marbaiza@hpe.com Sandy Southards 888.3587 • sksouthards@hpe.com Jack Moriarity 888.3596 • jmoriarity@hpe.com Amy Loflin 888.3592 • aloflin@hpe.com High Point Enterprise 210 Church St., High Point, NC 27262 (336) 888-3500 • www.hpe.com High Point Chamber of Commerce 1634 N. Main St., High Point, NC 27262 (336) 882-5000 fax (336) 889-9499 www.highpointchamber.org
1 3 Ralph Lauren Expansion to Bring 500 New Jobs 1 4 - 1 5 what’s the BUZZ? 1 6 AMERICA’S GAME IS RIGHT AT HOME IN THE TRIAD 1 7 The Miracle of Baseball 1 8 THE HEART OF HIGH POINT: High Point Community Foundation
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MARKET NEWS Economic Impact of the High Point Market
2 0 - 2 1 World Class Entertainment Right Around the Corner The North Carolina Shakespeare Festival
2 2 - 2 3 Triad Focus 2 4 - 2 5 Health News 2 6 - 2 7 HIGH POINT CYCLING CLASSIC A Look at the festivities surround annual bike race
2 8 - 2 9 Downtown High Point Hotel Rebrands 3 0 - 3 3 City Scenes 3 4 ALL THE GOLD IN CAROLINA GTCC’s School of Entertainment Technology Has National Success
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High Point’s Hall of Commerce
ON THE COVER: Showplace of High Point, photo by Don Daivs, Jr.
Join the Chamber on:
High point magazine • 2013
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On the GO Uptowne High Point Is Bustling The more than 150 restaurants, shops, retailers and service providers in Uptowne High Point are bustling with commerce in the area along North Main Street from Ray to State Street. The area is being revitalized to create a pedestrian-friendly environment with sidewalk shops and patios as well as a central gathering spot for special events and community celebrations. The Ilderton Beach Blast and Party on the Plank have been moved to becoming regular seasonal events and two new events have been added: the Uptowne Market and the Uptowne Holiday Stroll. Winter, spring, summer or fall...all you have to do is go Uptowne and you can find something to do.
Want to Know More? Visit Uptowne High Point @ http://www. highpointnc.gov/cityproject/
A Home to Last Just 10 years after America declared its Independence, blacksmith John Haley finished work on his solid brick home. John Haley’s house still stands in its original location alongside today’s Lexington Avenue as High Point’s oldest house. Twenty first century neighbors to the National Register of Historic Places home include
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the High Point Museum, a vintage blacksmith shop, the 1801 Hoggatt family log home and a historically authentic herb garden. Want to Know More? Visit the John Haley House @ www.highpointmuseum.org.
Something is shaking in the SouthSide After the South Main/GTCC group took stock of its assets: proximity to GTCC’s growing arts presence, rich cultural diversity, existing Latino restaurants, grocery stores and shops, it adopted a new name and logo- the SoSi Festival of Cultures. This is a festival that celebrates the districts diversity with international dance, food, art and entertainment.
Want to Know More? Visit the City Project website @ http://www.highpointnc.gov/cityproject
High Point’s Business Hub The eastern fork of the Deep River traverses the Piedmont Centre, a business community made up of more than 170 diverse companies and 11,000 employees in northeast High Point. Four smaller business parks are located within the Piedmont Centre’s 1,100 acres. The Centre is conveniently located only a few minutes away from the Piedmont Triad International Airport, the FedEx Mid Atlantic hub and
Interstates 40, 73 and 74. Established businesses include manufacturers, service suppliers, logistics companies, software designers and many other specialties. Want to Know More? Visit Piedmont Centre @ www.highpointnc.gov/edc/piedctr.cfm
John Coltrane High Point’s Gift to Jazz
Washington Street Historic District Another great attraction is the Washington Street Fall Festival-which drew a crowd of over 1,000 people last year. The Washington Street Business Association has over 40 members and is actively working to recruit new businesses and events to the area. With the help of the HaydenHarman Foundation, the Molly-Millis Hedgecock Fund and The City Project, “Artz at the Ritz” (the old movie theater) is now open for community events, art and dance classes. It is managed by the High Point Fine Art Guild, which will use proceeds
from the rental for renovations of its building at 126 Centennial, affectionately known as “the Red Building”. Eventually, plans call for the Red Building to to be home to the Fine Art Guild, shops and businesses. Yalik’s Modern Art Gallery has joined Becky and Mary’s restaurant as a destination of interest-and there are rumors of other businesses soon to open...
John Coltrane set the jazz world on fire during the mid 20th century with his unique brand of saxophone music that he developed while growing up in High Point. He not only reached the pinnacle of success as a jazz musician but also offered mentoring and inspiration to aspiring artists. His hometown pays tribute to the 1965 Jazzman of the Year with a statue in his honor beside the City Hall and a special exhibit at the High Point Museum. In September of 2011 the inaugural John Coltrane International Jazz and Blues Festival was held in High Point. Want to Know More?
Visit John Coltrane @ www.highpointmuseum.org/John_Coltrane.htm
Want to Know More?
Visit the City Project website @ http://www.highpointnc.gov/cityproject
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On the GO
High Point Depot All Aboard!
One of High Point’s most recognizable landmarks is the classic 1907 Southern Railway depot in the downtown furniture district. Restored to its original splendor in 2003, the unique depot with train tracks 30 feet below was at one time a popular destination on the Southern Railway passenger line. Passengers boarded and returned by the steps leading down from the depot to the tracks. The depot remains in use today as a passenger terminal. On the depot grounds you’ll also find the Plank Road Foreman statue honoring the builders of the Plank Road along with a historic marker explaining how High Point got its name. Want to Know More?
Visit the High Point Depot @ www.highpoint.org/monuments_and_more.shtml
High Point’s Playground For recreational choices from indoor tennis to championship golf, water skiing to family camping, your destination in High Point is the 1,500-acre Oak Hollow Park. The Park’s centerpiece is beautiful Oak Hollow Lake, the perfect spot for boating, fishing, sailing, canoeing and kayaking. Along the shore you’ll find 18 challenging holes of the championship golf course designed by Pete Dye. If tennis is your game, check out the tennis player’s paradise for all seasons on the indoor and outdoor courts of the Reitzel Tennis Center. End your Oak Hollow adventure under the stars in the fully equipped Oak Hollow Campground. Want To Know More? Visit Oak Hollow Park @ http://www.highpointnc.gov/
High Point Ballet Dances On
High Pointers look forward every year, just as they have for the past quarter century, to the High Point Ballet’s unique interactive production of the Nutcracker. That experience is just one of many traditions brought to the community by the Ballet since its founding in 1987. Through the years the Ballet has proved to be a launching pad for some of dance’s most gifted performers. More than 200 High Point Ballet alumni have gone on to prestigious schools and companies across the nation, from the Boston Conservatory to
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the Kansas City Ballet. In addition to the annual staging of The Nutcracker, the Ballet serves up its Fairy Tale Series, a winter event delighting kids with their favorite fairy tales set to classical music. The Ballet also participates in Festivals and Conferences in the Triad area and each year the Ballet completes its season with a new original production. Kudos to the High Point Ballet as they look forward to their second quarter century. Want To Know More? Visit the High Point Ballet @ www.highpointballet.org/
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High Point University
Growth with Purpose:
HPU’s innovative academic programs and facilities continue to attract new students and faculty Photo Courtesy of High Point University
T
he new School of Education at High Point University is serving two major purposes on campus – to prepare aspiring teachers to effectively engage young students in learning, and to serve as a modern day example of energy conservation.
inside the building is reduced by 30 percent, and its landscaping irrigation system uses 50 percent less water than other systems. Energy performance is improved by 24 percent, while an array of other features eliminate air pollutants and minimize its carbon footprint.
The new facility, which opened in August, is filled with education-based technology that ensures future teachers will have the skills to implement new learning methods in the classroom. Smart boards and mobile lecterns are available throughout, and the facility houses two interactive touch screen monitors focused around math and science learning.
The building and its features mark another chapter in HPU’s history. This fall, the university began offering the first doctoral program, and it’s focused on educational leadership. The doctoral program is a practitioner-based, professional experience that focuses on creating systems that are grounded in research, are culturally responsive, and ultimately improve student learning. The 60-hour program of study reflects the visionary thinking needed for leadership in today’s 21st century educational organizations.
In addition, the facility is LEED certified, which means it fulfills sustainable building requirements established by the United States Green Building Council. Water usage
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Want to Know More? Visit High Point University @ www.highpoint.edu
“This doctoral program is truly taking academics at High Point University to new heights,” says Dr. Dennis Carroll, provost and vice president of Academic Affairs. “We are attracting some of the Piedmont Triad’s top leaders in our education system. That speaks volumes about our program as we continue to enhance our holistic education system.” Other academic programs are flourishing throughout campus. The School of Health Sciences continues to develop as a cutting-edge biomechanics laboratory for research opened this fall, and a proposed School of Pharmacy is on the way. As these academic programs continue to attract more students, housing has been added to accommodate the growth. Centennial Square is the seventh residential
community constructed on campus since 2005, and it houses nearly 349 students in 11 townhome buildings. The townhome community features a learning commons and a fitness center. These changes reflect the overall tremendous growth that continues to take place at High Point University. Since 2005, the number of fulltime teaching faculty has grown from 108 in 2005 to 232; undergraduate enrollment has increased from 1,450 to 3,900; acreage on campus has increased from 92 to more than 320; and 47 new buildings have been built or are under construction. These efforts are focused around one goal – to provide students with an extraordinary education in an inspiring environment with caring people.
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Photo Courtesy of Don Davis, Jr.
George Clopton, Govenor Bev Purdue, and Keith Crisco (seated behind)
Ralph Lauren Expansion to Bring 500 New Jobs to City Over Five Years
G
overnor Bev Perdue made a recent announcement that Ralph Lauren Corporation will add 500 jobs over five years and $142 million to the local tax base. Ralph Lauren was approved for up to $1.2 million in city incentives and up to $2 million in county incentives to continue to grow its company in High Point. “A company like Ralph Lauren could go anywhere in the world, and for them to choose us is a real deal,” Perdue said during a formal announcement at the High Point Municipal Building. The project will entail expansions and/or upgrades at its 201 N. Pendleton St. building in the Kivett Drive Industrial Park in south High Point, which is an apparel fulfillment contact center that serves individuals who place orders online or by phone. The expansion also would involve its apparel distribution center that serves retail and wholesale operations throughout the country at 4100 Beechwood Avenue in the Piedmont
Centre business park in north High Point. Ralph Lauren also operates a research and development facility and has various office functions in the city that could be included in the expansion. “My top priority is creating jobs,” Perdue said. “One of the best ways to do that is by assisting our existing companies with expansion plans. We know we have a strong business climate and the skilled work force that Ralph Lauren needs to thrive in North Carolina.” In addition to this big news, Ralph Lauren made a similar announcement 18 months ago, adding 400 jobs and increasing the tax base by $21 million. That project still is under way. Councilman Chris Whitley, mayor pro tem, said awarding Ralph Lauren the incentives was an obvious choice for the city. “The leadership of the city of High Point has not always had a great comfort level with incentives but for this...it was unanimous,” Whitley said. “We saw the importance of the
500 jobs and the multi-million capital improvement. That’s what High Point is all about.” Ralph Lauren is High Point’s fourthlargest employer with more than 1,400 full-time equivalent jobs. This addition will bump the company up to the third-largest employer. The corporation said it plans to invest $97 million in the area and its expansion will drive an additional $45 million in capital investment by 2017. “This is a model of how economic development companies and communities come together to make things happen,” said George Clopton, Vice President of distribution operations for Ralph Lauren. “This success is based on how well we all continue to work together.”
Want to Know More? Visit Ralph Lauren @ www.ralphlauren.com High point magazine • 2013
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what’s all the buzz
around High Point?
T
here’s a buzz going on all across High Point. The excitement comes from the recent launch of a first-of-its kind network of interconnected hyperlocal neighborhood web sites designed to showcase High Point’s businesses, neighborhoods, local products and services, real estate, arts, entertainment and recreational opportunities all centered around one web address, www.BuzzHighPoint.com. The main site and network of hyperlocal neighborhood websites is sponsored by the High Point Chamber of Commerce and was developed in partnership with Platinum Sales Systems. “We see this exciting program as a tremendous resource for our Chamber Members to promote their business to the community, the global economy, Market guests and thousands of others throughout the year,” said Tom Dayvault, President and CEO of the High Point Chamber. “The goal is simple; we want our businesses to be successful,” he said. The Platinum Chamber Solutions Program significantly increases the Internet exposure of High Point businesses and helps them to be more findable when people are searching the local market. High Point residents, visitors and businesses are constantly searching the Internet to find local products and services. Research suggests that 82% of search engine users are seeking a merchant in order to buy something locally. Of ALL local searches, 90% eventually yield a sale. This new network of websites is designed to capture that online traffic and help drive these prospects to High Point chamber members. The goal is to help chamber members be found more often when these online visitors are searching for products and services. Dayvault added, “We took the initiative to help develop this system because as one of the leaders of economic development in High Point, we need to help our members
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accomplish a difficult task which is often hard for them to do on an individual basis. Considering the high volume of local searches and the high commercial intent of these searches, it is therefore, more important than ever that we help our members and other local businesses be found in more places, and more frequently, on the Internet. ” The creation of more than 50 community websites is one of the most innovative features of the system. With over 50 neighborhood websites, in addition to the main site, the chamber has essentially built a network of over four dozen virtual billboards blanketing the High Point market area. Each website provides valuable information for online consumers searching for information or for a place to spend their money in High Point. This is something the chamber decided to do as an organization because the vast scope of the project is simply something most companies could not afford to do on their own, either due to budget or time constraints. This concept is the first of its kind for local chambers of commerce. More than just a “Shop Local Program”, the sites are user friendly with links for businesses, local government and agencies, education, arts, parks and recreation, medical facilities, local news media, fitness centers and real estate companies. Consumers can find local businesses and save money with special offers, discounts and coupons provided by chamber members. As the system grows and evolves, the chamber envisions adding more community websites, each providing a place to help residents, businesses and visitors connect. The chamber envisions enhancing the hyperlocal neighborhood websites so the residents of these communities can interact and communicate with each other while creating high visibility websites that become an attractive source of information for those people contemplating a relocation to High Point. The overall goal is to make it easy for residents and visitors to find the information
they need about High Point, its vibrant neighborhoods and our local businesses. “We’re excited to be a part of this unique, ground-breaking endeavor,” said Curt Warner, President and CEO of Platinum Sales Systems. “We’ve worked extensively with the Chamber of Commerce to create a system that is affordable, easy to implement and effective for chamber members. I applaud the chamber, and Tom Dayvault, for their vision
and foresight. They realize that the buying habits of today’s consumers have changed. They realize that more and more people start their search for local products and services online. They have taken the initiative to provide a very valuable resource for their members, the residents of High Point and the many visitors that come here each year. This is a system that will truly build “community” in High Point. It will become the central hub for all things “High Point” and we’re
proud to be a part of it.” Try it out! You’re sure to find it helpful.
Want to Know More? Catch the Buzz @ www.BuzzHighPoint.com.
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Photo Courtesy of Don Davis, Jr.
TRIAD BASEBALL STAT SHEET
AMERICA’S GAME is right at home in the Triad
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very year as the temperatures begin to climb and the plants start to bloom, the crack of the bat can be heard as athletes young and old take to the field to play America’s game. Baseball fields dot the Triad landscape from classic ballparks to school grounds and city parks. Crowds can be found throughout the summer enjoying a game. From Little League to American Legion, pick-up games to professional contests there’s no shortage of baseball excitement in the Triad. If your passion is watching rising young stars get their start then the Triad is perfect. High
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Point-Thomasville, Greensboro and WinstonSalem are all home to their own minor league teams. The HiToms’ Finch Field has the look and feel of a classic ballpark. The athletes are college players getting some real world league experience to prepare them for the bigs. Both Greensboro’s NewBridge Bank Park and Winston-Salem’s BB&T field are recently constructed stadiums with impressive views of the City skyline. The Greensboro Grasshoppers are a South Atlantic League affiliate of the Florida Marlins while the Winston-Salem Dash team is made up of Chicago White Sox recruits.
thomasville HiToms Team Established: 1948 Stadium: Finch Field Capacity: 2,000 League: Coastal Plains League Web Site: www.hitoms.com Greensboro Grasshoppers Team Established: 2005 Stadium: NewBridge Bank Park Capacity: 7,499 League: South Atlantic League Affiliation: Florida Marlins Web Site: http://web. minorleaguebaseball.com/ Winston-Salem Dash Team Established: 2010 Stadium: BB&T Ballpark Capacity: 5,500 League: Carolina League Affiliation: Chicago White Sox Web Site:http://web. minorleaguebaseball.com/
Photo Courtesy of Don Davis, Jr.
The Miracle of Baseball
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very kid dreams of playing baseball, and in High Point every kid gets that opportunity. And that means every kid, regardless of their physical or intellectual challenges. With support from all across High Point, funds were raised to build a unique ballpark on School Park Road especially designed and equipped to accommodate the Miracle Leaguer players. The kids are clearly the stars of the Miracle League contests as they take to the field and play full schedules of organized games. The Miracle League strives to be inclusive, and welcomes children ages
5 - 21 with intellectual and/or physical disabilities who cannot play traditional baseball. For the players, the “All Stars” of the Miracle League, the opportunity to actually play in uniform on an organized team in a real baseball league is a dream come true. But it has its benefits once they’ve gone home. Through the Miracle League they interact with other kids and make new friends in the process. They learn to be team players and cheer on their teammates. And they learn to accept the praise of others for their own achievements.
The miracles also extend to the stands, where proud parents get to watch their kids being accepted just as they are while having fun. If you’re looking for miracles, just take in a game at High Point’s Miracle Field.
Want to Know More? Find more information about the Miracle League of High Point on the Web @ www.hpmiracleleague.org/ High point magazine • 2013
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HIGH POINT’S HEART High Point Community Foundation and manage philanthropic gifts from individuals, families, companies and other institutions. They charged the Foundation to manage the financial gifts, fulfill the specific wishes that some donors had, lead the effort to identify community needs and use Foundation’s resources to help meet those needs. Its growth leaped forward in 1998 when Millis and his wife, Jesse, decided to donate an unrestricted gift of $5 million to establish an office, hire staff and jump start the Foundation’s work. Today no fewer than 150 nonprofit organizations have been recipients of High Point Community Foundation grants since the initial funds were awarded in 1998. In response to the economic hardships so many have faced over the last few years, the Foundation moved quickly to establish Left to Right: Joe Rawley, Past Chairman of High Point Community two new funds to help. The Heart of High Point foundation, Mo Green, Superintendant, Guilford County Schools fund is designed specifically to meet basic needs, and Paul Lessard, President of High Point Community Foundation. namely food, shelter and health care. The focus of the Principals’ Fund is in education, to hen the recession set in during 2008 and many supplement strapped school budgets. The emphasis is on High Pointers found themselves without jobs or the money to pay for food and housing, the High student-centered programs, educational projects supporting the curriculum and character education. More than two Point Community Foundation was there to supply their needs. When budget cuts threatened local school programs, dozen schools have received Foundation grants for books, school equipment, clothing, band uniforms and other needs. the High Point Community Foundation came through to help fill the gap. The City of High Point is well known as a To grow the Foundation for future needs, donations of any center of commerce. High Point also has a proud history of size are accepted. Gifts may come in the form of cash, philanthropy. High Point citizens have always been willing securities, or life insurance. Contributors may specify the purpose for which their gifts should be used or designate and generous in taking care of those less fortunate. the contributions as unrestricted funds to be used wherever “We consider the work that we do at the Community they are needed. Paul Lessard likens the Foundation’s Foundation to be the perpetuation of a financial and work to the old Arabic proverb which maintains that true spiritual legacy that will impact our community forever,” civilization has arrived when a man or a woman is willing says Paul Lessard, the Foundation’s president since 1998. to plant a tree whose shade he or she will not live to enjoy. The impact on the High Point community has been “Like the planter of the tree, we are planting seeds that will impressive by any measurement. In just 13 years the enhance the quality of life for our generation and those Community Foundation has awarded more than $25 future generations that will follow us, he said. million in grants, of which the overwhelming majority has
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directly benefited High Point and its citizens. The Foundation is the brainchild of High Point attorney and civic leader Jim Morgan and the late Jim Millis, Sr., long-time pillar of the business community. They recruited other civic-minded High Point leaders and established the High Point Community Foundation as a trustee to accept
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Want to Know More? Visit the High Point Community Foundation on the Web @ www.hpcommunityfoundation.org
Photo Courtesy of Don Davis, Jr.
The Economic Impact of the High Point Market The High Point Market is one of North Carolina’s most important economic assets, with an impact of over $1 billion every year. Twice a year, the High Point Market hosts home furnishings professionals from 100 countries in the largest home furnishings trade show in the world. Over its century history, the Market has grown to 180 buildings and over 10 million square feet of exhibition space.
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“This Market would not be able to grow and thrive without community support and we want to thank the city and all who live here for making our 80,000 guests feel welcome when they come to High Point,” says Tom Conley, president and CEO of the High Point Market Authority. “We should all take pride in the High Point Market, not only for what it represents but for what it provides our communities and the state.” Residents of the Triad benefit from the commerce the High Point Market produces. In fact, the Market provides more than 13,000 jobs to the surrounding cities and is the largest property tax payer in the City of High Point. Conley says, “That is a huge economic impact for High Point, and a major benefit for city services like parks, libraries, and schools, which Market attendees don’t use.” The economic impact to the state of North Carolina is more than the economic impact of three Super Bowls combined. The Market is an economic asset that Conley says can be a catalyst for future economic development: “As the economy improves, the Market will grow and will bring even more awareness of the global home furnishings hub here in the Triad area, which in turn will help generate future jobs in manufacturing, distribution centers, design firms, and more.” “The High Point Market is the most well-known home furnishings show in the world, with a reputation for Southern hospitality that is second to none,” noted Conley “Everyone has a personal stake in this Market and influences its future.”
Want to Know More? Find more information about the High Point Market on the Web @ www.www.highpointmarket.org/
High point magazine • 2013
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Arts & CULTURE
World class entertainment Right Around the Corner
Photos Courtesy of NC Shakespeare Festival
F
ounded in 1977, the North Carolina Shakespeare Festival has emerged over the past generation as one of the state’s best-known cultural resources. Each year, thousands travel to High Point to see the MainStage season of one or more full-length plays, and the annual production of A Christmas Carol is one of the Triad’s longest-running holiday traditions. NCShakes also reaches beyond the Triad to audiences of all ages with the popular Shakespeare To Go touring program, which last spring performed almost 100 times at schools, libraries and community centers as far away as the Outer Banks. Actors and artistic staff travel to High Point from New York, Philadelphia and elsewhere to live and work for months at a time, becoming part of the fabric of the local economy while here. At the time of the festival’s founding, the recently completed High Point Theatre represented the perfect venue for staging multiple productions within a repertory format. Moreover, its centralized location in the state assured Tarheels that none of them would have to travel very far to enjoy the company’s programs.
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Over the years, NCShakes has staked its claim as one of the state’s premier theatres. It has performed over 165 productions of classics by Shakespeare, Molière, Shaw and others at the High Point Theatre, and will soon present the 35th anniversary production of A Christmas Carol. In addition to these public performances, about 12,000 students attend SchoolFest matinees. NCShakes Outreach & Education staff also conduct workshops with educators wanting to learn more about teaching drama and literature, and have in recent years expanded the annual SummerStage camp lineup for children and teens. Through Shakespeare To Go and its myriad outreach programs, NCShakes serves more than 40,000 North Carolinians every year. NCShakes operates out of Spirit Center, a two-building campus on Ward Avenue. Once a furniture factory, the 51,000-square-foot facility was renovated beginning in 2007. Spirit Center houses production and administrative offices for NCShakes and its affiliate company, Festival Stage of Winston-Salem. The spacious scene and costume
shops, properties storage and rehearsal halls are more ample than most professional theatres anywhere in America can boast. NCShakes raised $3 million in its first-ever capital campaign to renovate the buildings and upfit the shops. In 2012, NCShakes transformed Spirit Center’s William Shakespeare Hall into an intimate performing venue, with a small stage and a new lighting grid that allows for more flexible lighting design. The space, which is available for rental, is ideal for themed parties and events, and is the site of NCShakes annual education fundraiser, the High Tea and Fashion Show. “In addition to the festival’s world-class theatre productions and educational programming, we want to lead the way in offering other activities for people in High Point to enjoy,” said NCShakes President and CEO Wil Elder, who joined the festival in 2011. “We’re constantly looking for new and different types of events that we think would have appeal in High Point – particularly to the young professionals who are looking for things to do closer to home.” One of those new offerings is Final Friday, a monthly entertainment series that NCShakes launched in April 2012. On the last Friday of each month, NCShakes offers low-cost entertainment at Spirit Center, bringing new and diverse audiences to this area of downtown High Point. Another annual event, Community Day, welcomed the wider community to an open house tour of Spirit Center, free games, ice cream and music. The last year also saw the beginning of a new partnership with Duke University to present a performance of “Such
Sweet Thunder” by the John Brown Big Band. Brown, head of the jazz program at Duke, approached NCShakes about presenting the music suite composed by Duke Ellington and Billy Strayhorn and inspired by Shakespeare sonnets and plays. Another Duke professor, George Gopen, provided background for each piece. Both lovers of jazz music and classical theatre were introduced to new art forms at the performances, which encored in Charlotte and Durham. NCShakes and John Brown plan to tour “Such Sweet Thunder” in the future. NCShakes recently partnered with High Point native Heather Richardson, a member of the U.S. Speedskating team who will act as NCShakes World Ambassador, helping promote the festival and High Point as she competes around the world. “Heather’s been a huge asset in helping NCShakes engage with younger people, who may not consider themselves part of a traditional theatre audience,” Elder says. As NCShakes works both to deepen its core mission and to reach new and more diverse audiences, its wide variety of programs enhance the city’s quality of life and promote a distinctive economic base. In its 35th year and going forward, NCShakes continues to make its mark as a key player in High Point’s future as a vibrant, successful city.
Want to Know More? Visit The North Carolina Shakespeare Festival @ www.ncshakes.org
Since 1977, professional production of the world’s great plays and outreach to 500,000 N.C. students. www.ncshakes.org High point magazine • 2013
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Images Courtesy of NC Global Logistics Center
Triad FOCUS
News from the North Carolina Center for Global Logistics
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he North Carolina Center for Global Logistics is a resource provider of logistics education and training furnished by a collaborative arrangement with community colleges, four-year colleges and universities. The initiative is strengthened by the participation of businesses and industries in the 12-county Piedmont Triad Region. Having training resources and industry expertise “under one roof” fortifies the existing logistics and distribution infrastructure and assists with marketing and recruitment of new enterprises. THE CENTER – The Center will be housed in a new 80,000 sf $20 million dollar facility located at Guilford Technical Community College’s new Northwest Campus in Guilford County. GTCC has broken ground on the 100-acre
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campus targeted for completion this year. Through a collaborative public/private partnership between regional educational institutions, the center provides a state-of-the-art industry clearinghouse for inquiries, education, outreach and research. Services offered at the center include; logistics and supply chain education for new students, businesses and continuing education; research programs and consulting. A state-of-the-art teaching warehouse will also be located within the center building as well as logistics conference capabilities. INSTITUTIONS – The academic institutions that have indicated a strong commitment to the success of the Center include Elon University, High Point University, UNCG,
Wake Forest University, Winston-Salem State University, N.C. A&T State University, UNC School of the Arts, Bennett College, Greensboro College, Guilford College, Salem College, Davidson County Community College, Guilford Technical Community College, Forsyth Technical Community College, Randolph Community College, Rockingham Community College, Piedmont Community College, Montgomery Community College and Surry Community College. Currently seven institutions have signed articulation agreements and are offering courses via the “Virtual Regional Campus” for entry level and advancement in logistics. INDUSTRY COLLABORATION – In addition to the membership of the regional Logistics & Distribution Roundtable, companies that have been instrumental in collaborating with the participating educational institutions in developing the model for the Center include Old Dominion Freight Line, Epes Logistics, Tyco Electronics, Volvo Logistics, Fastenal and Polo Ralph Lauren.
• Grow the breadth and technology of the program. • Add more and varied curriculum options such as in-depth warehousing and distribution. • Meet the needs of area professionals who want to expand their career with certificate and degree programs. • Establish Articulation agreements with participating educational institutions which will provide students the opportunity to progress from certificates to advanced degrees in supply chain/logistics. The “Virtual Regional Campus” has developed a core of courses toward the “Certificate of Career Readiness in Supply Chain, Logistics and Transportation” that will be issued by the North Carolina Center for Global Logistics. With the cooperation of the regions 20 institutions of higher education in collaboration with the regions industrial partners, this center is unlike any facility that currently exists. The Center has become a cornerstone of the regions logistics and supply chain efforts.
Participants Needed
GLOBAL LOGISTICS TECHNOLOGY GOALS: • Provide qualified supply chain & logistics employees to regional industries. • Grow industry involvement in education.
Visit the North Carolina Center for G lobal Logistics on the Web @ www.nccgl.com
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HighPOINTS
Photo Courtesy of Sonny Hedgecock
High Point Regional Health System Qualifies for American Heart Association’s Mission: Lifeline Recognition for Heart Attack Care
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igh Point Regional Health System recently qualified for the American Heart Association’s Mission: Lifeline Gold Performance Achievement Award. The award recognizes High Point Regional Health System’s commitment and success in implementing a higher standard of care for heart attack patients that effectively improves the survival and care of STEMI (ST Elevation Myocardial Infarction) patients. Every year, almost 250,000 people experience the STEMI type of heart attack – the deadliest type of heart attack. Unfortunately, a significant number do not receive prompt reperfusion therapy, which is critical in restoring blood flow. Mission: Lifeline seeks to save lives by closing the gaps that separate STEMI patients from timely access to appropriate treatments. Mission: Lifeline is focusing on improving the system of care for these patients and at
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the same time improving care for all heart attack patients. “We would like to thank the High Point Regional Team of physicians, nurses, staff of Carolina Cardiology Cornerstone, the Emergency Department, the Cardiac Cath Lab staff and the local Emergency Medical Services personnel for all you do to ensure that our cardiac patients receive the best care possible,” said Zan Tyson, M.D., director at Carolina Cardiology Cornerstone. Hospitals involved in Mission: Lifeline strive to improve care in both acute treatment measures and discharge measures. Systems of care are developed that close the gap of timely access to appropriate, life-saving treatments. Before they are discharged, patients are started on aggressive risk reduction therapies such as cholesterol-lowering drugs, aspirin, ACE
inhibitors and beta-blockers in the hospital and receive smoking cessation counseling. Hospitals that receive the Mission: Lifeline Gold Performance Achievement Award have demonstrated for 24 consecutive months that at least 85 percent of eligible STEMI patients (without contraindications) are treated within specific time frames upon entering the hospital and discharged following the American Heart Association’s recommended treatment guidelines. “High Point Regional Health System is dedicated to making our cardiac unit among the best in the country, and the American Heart Association’s Mission: Lifeline program is helping us accomplish that by making it easier for our professionals to improve the outcomes of our cardiac patients,” said Dr. Tyson. “We are pleased to be recognized for our dedication and achievements in cardiac care.”
Photo Courtesy of Sonny Hedgecock
U.S. News & World Report Ranks High Point Regional Health System Highest Ranked Non-Academic Hospital in North Carolina
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ccording to U.S. News & World Report latest rankings of the nation›s Best Hospitals, High Point Regional Health System is the highest ranked non-academic hospital in North Carolina and the fourth best hospital in North Carolina. “We are proud to be recognized as one of the best hospitals in the state. This speaks to the exemplary staff we have and to our commitment of providing exceptional health care services to the people of our region,» said Jeffrey S. Miller, president of High Point Regional Health System. «For more than 100 years we have been committed to providing the best health care to the High Point community and we will continue to focus on that in the years ahead.” In all, this year’s 23rd annual ranking showcases 732 hospitals out of nearly 4,800 hospitals nationwide, including the best in each of 16 medical specialties and in more than 90 metropolitan areas. Hospitals are ranked according to the publication’s rigorous criteria. High Point Regional Health System was also ranked 23rd in the nation for the treatment of Diabetes and Endocrinology.
In addition, the health system was designated as a “high performer” in seven specialties: · Gastroenterology · Geriatrics · Gynecology · Nephrology · Neurosurgery · Pulmonology · Urology The Hayworth Cancer Center at High Point Regional was also the highest ranking community cancer center in the Triad for the fourth consecutive year. “We are excited that Hayworth Cancer Center’s commitment to quality care continues to be validated by the U.S. News scores for the fourth time in as many years,” said Bernard Chinnasami, M.D. “We are continuing that quest for excellence. Our development of an innovative provider partnership model that allows us to tailor cancer care to the unique needs of each patient further distinguishes us as a regional leader in oncology care.” While reputation continues to play an important role in the Best Hospitals rankings, clinical data such as patient outcomes and processes of care have
become central. Criteria include factors such as mortality, nurse staffing, advanced technologies and other hard measures with a direct link to the quality of patient care. Clinical factors now make up nearly 70 percent of a hospital›s score. Rankings Editor Avery Comarow describes the U.S. News rankings as an aid that can help steer patients to hospitals with strong skills in procedures and medical conditions that present the biggest challenges. “All of these hospitals are the kinds of medical centers that should be on your list when you need the best care,” said Comarow. “They are where other hospitals send the toughest cases.” The rankings were published by U.S. News in collaboration with RTI International, a research organization based in Research Triangle Park, NC. Highlights of the 20122013 rankings will appear in the U.S. News Best Hospitals 2013 guidebooks which will be on sale in August.
Want to Know More?
The complete rankings and methodlogy are available @ http://health.usnews.com/best-hospitals
High point magazine • 2013 25
High Point Cycling Classic National Cycling Championships Come to High Point
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he best cyclists America has to offer will ride through the streets of High Point in 2013 and return again in 2014 for the USA Cycling Professional Criterium National Championships.
As bike racers glided silently over closed downtown streets, family and friends had plenty to do, and many seemed pleased that race organizers made the extra effort to provide peripheral activities.
In preparation for this exciting nationwide event, organizers hosted the Third Annual High Point Cycling Classic, which this year included a Festival of Family Fun. The smell of smoke from a wood-fired pizza oven filled the area under the Mendenhall Transportation Terminal canopy, where vendors sold pizza, tacos, ice cream, sausages and other festival fare. Tables and chairs were available for diners, and beer and wine were for sale in the adjacent parking lot of Showplace. Vendors, community groups and city service providers set up tables and tents in the parking lot, where there was also a stage with free entertainment during the day and paid concerts Friday and Saturday nights.
A free children’s play area lined South Wrenn Street complete with inflatables, a dunking booth and the chance for kids to create chalk sidewalk art.
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Companies and individuals could watch the race in comfort under rented tents near the starting line on South Hamilton Street. The race concluded on East Commerce Avenue. “We thought it would be best if we used this year as a trial run for 2013 and 2014 to get our ducks in a row for those events,” said Don Redding of Redding Communications, a race organizer. “We live in High Point and have a great city and an opportunity to do something that will be fun for everybody, and we want to
HighPOINTS
show people the possibilities so they’ll say, ‘Wow,’ and hopefully they’ll do it for all events here.” Nearly 500 races entered the 2012 event. “It’s fantastic that they made it kid-friendly,” said Kathy Bennett of High Point, who was with her daughter Michaela, 7, and one of Michaela’s friends. “It’s nice to have a community event that supports cycling, and it’s good for High Point. I wish we had more events like this.” The North Carolina Shakespeare Festival had a sponsors’ tent along the finish line to show support for the event and High Point and to advertise itself with a banner for its upcoming production of “Romeo and Juliet.” “We want to be at everything there is in High Point,” said Wil Elder, president and CEO. “We want to support High Point, and it’s going to take everybody coming together. ... Everybody’s got to get behind our revitalization efforts here, or it’s not going to work, and [the Shakespeare Festival] is going to do its part.” As Chip Duckett, a High Point native and Triad businessman who headed a local committee organizing the Classic reported, efforts will now focus on improving the races and fixing any problems found with this year’s event. It’s obviously too early to tell, but Duckett did hazard a guess when asked about the possible crowd size next year for the nationals. He said he’d like to see 10,000 people in High Point next year as participants and spectators. That is an ambitious goal, but if he’s right it would be another sizable economic boost for High Point. The economic impact of this year’s event was estimated to be just over $600,000, based on an estimated crowd of 2,000 participants and spectators. Duckett estimated that crowd size based on this year’s event featuring 524 individual riders (many of them
competing in multiple races), the family and friends they brought and spectators in the grandstands and along the bike routes. These cycling races, as do other events here, have the potential to grow and become significant contributors to High Point’s economy. The High Point Market, of course, is the city’s economic engine. But events such the cycling classic, the hydrofoil championships at Oak Hollow Lake earlier this month and the John Coltrane festivals and N.C. marathons held in previous years also have potential.
Want to Know More? Visit High Point Cycling Classic @ hpcyclingclassic.com
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High point magazine • 2013
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Downtown High Point Hotel Rebrands as High Point Plaza Hotel and Conference Center
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igh Point’s largest downtown hotel is being rebranded as the High Point Plaza Hotel and Conference Center and will undergo an extensive interior refurbishment to make it the city’s premier business and meetings destination. Under the direction of real estate investment and management organization Inner Circle US, the rebranding process will be a catalyst for the hotel to boost its business in the downtown core. Until now, the hotel, located at 135 S. Main Street, operated under the Best Western Plus flag. Kevin Archer, of High Point, will serve as the new general manager and regional Vice President of Operations for Inner Circle Management. Previously, Archer served as the General Manager of the Courtyard by Marriott High Point and as the Vice President and Regional Director of Operations for the Courtyard by Marriott High Point and the Greensboro/High Point Airport Comfort Suites hotel. Under Archer’s leadership at the High Point property, the hotel earned several national awards for the Courtyard by Marriott including being
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named as the “Top Courtyard property in North America” based on guest comments and internal brand audits. “I am excited to lead High Point’s premier downtown convention hotel,” said Archer. “With the investment and management expertise that Inner Circle US brings and a renewed dedication by our staff, we are confident that this will become the top choice in the area for business and social events.” Inner Circle US is an Orlando, Florida-based real estate investment and management organization that specializes in the acquisition and turnaround of distressed hotel and resort assets. For the past two decades, the company and its principals have acquired 76 hotel and resort properties around the country. Unique to the deal is the fact that Inner Circle US both invests in and continually manages the hotel. Unlike other acquisition companies that purchase distressed properties and hire a different organization to manage them, Inner Circle US handles everything, which the company says has been the key to its success.
Nalley. “We want to be the premier, first-class hotel that downtown High Point deserves and will achieve that through an extensive renovation process and intensive focus on customer service.” Refurbishments will begin in the public areas with a complete overhaul of the lobby area and porte cochere featuring new lighting and a stamped concrete entryway. Inside, the furnishings and soft goods will be updated and the woodwork will be stained to a more elegant, rich mahogany hue. Other changes include a new restaurant, Bella Sera, showcasing a classical décor and menu offering Italian cuisine. A separate bar will continue with a sports theme and be renamed the Bistro 135 Grill and Lounge offering a pub-style menu throughout the afternoon and evening hours. As the city’s only full-service, downtown hotel, the High Point Plaza is making additional investments in its meeting rooms and conference space to encourage increased business. New carpeting, furnishings, and updated multimedia equipment will be part of the overhaul. With 252 guest rooms and 12,500 square feet of meeting space, the hotel can host local, regional, and national events.
“We believe in the potential that this downtown hotel can provide to the city of High Point,” said Stephen Nalley, managing partner of Inner Circle US. “It is important for us to only invest in properties where we believe we can create a significant level of success. We will manage the property, which gives us the flexibility and possibility to make adjustments according to market demand ourselves. This type of arrangement will suit both the hotel and the city extremely well.” Nalley acknowledges the tremendous potential that exists with the High Point Market, High Point University, area businesses, and other Triad-wide events. But, he also believes in the ability of the hotel to attract convention and social function business to the city’s downtown. “Our public areas are first on the list for a makeover since this will be the initial impression that guests and visiting groups will have when they arrive at the High Point Plaza Hotel and Conference Center,” noted
Total conference space includes 11 meeting rooms, the largest being the 5,100 square-foot ballroom, and three hospitality suites with adjoining rooms. All guest rooms and meeting rooms will feature complimentary wireless high speed Internet. In addition, the hotel’s proximity to downtown furniture showrooms, the High Point Theater, and Showplace exhibition center increases the attraction for visiting groups. New carpeting will be added to guest rooms in addition to cosmetic and soft good touch ups. In partnership with local mattress company Sealy, all guest rooms will receive new mattresses. The lobby level fitness center will be expanded in size and receive new cardio and weight equipment. The hotel is beginning the hiring process for all positions including housekeeping, accounting, sales and marketing, front desk positions, restaurant and banquet wait staff, and bartenders. “This boost of confidence from Inner Circle US in High Point’s downtown potential to attract business and events to the area is very exciting,” said Archer. “We look forward to showing off our new interior style and providing top-notch service for High Point visitors in the near future.”
High point magazine • 2013
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alderman company
CITY scene
HIGH POINT UNIVERSITY
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don davis. jr.
armstrong park
High point magazine • 2013
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CITY scene
castle mcculloch
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alderman company
sonny hedgecock
oak hollow lake
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All the Gold
in Carolina
GTCC’s School of Entertainment Technology Has National Success
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n just a few years, North Carolina’s only Entertainment Technology associate degree program has become a national model for eager students pursuing entertainment careers. In 2004, veteran Nashville musician and manager Jeff Little came to Guilford Technical Community College’s High Point campus to chair the Larry Gatlin School of Entertainment Technology. Music legend Larry Gatlin himself was on-hand to perform in GTCC’s 500-seat amphitheatre. Each semester, nearly 300 students come to the state-of-theart High Point Campus to study recording, concert sound and lighting, artist management, and music performance. Unlike most traditional community college programs which attract mostly local students, less than 70 Entertainment Technology students come from Guilford County. In fact, more than 50 students come to GTCC’s High Point campus from outside of North Carolina. “It’s turned into a national program, which is very exciting for us,” said Little, who is frequently invited to tell the program’s success story to educators and business leaders across the country. The national appeal has no doubt been enhanced by the active involvement of the two-time Grammy winner and country music Male Vocalist of the Year, Larry Gatlin. Much more than just a namesake, Gatlin has hands-on involvement with the School of Entertainment Technology.
34 High point magazine • 2013
He gave input into the development of the curriculum and has been on campus as a visiting artist, graduation speaker, and instructor. The Entertainment Technology program is designed to provide students with real world applications to help prepare them for careers in the entertainment industry. In addition to class time, students hone their craft in five recording studios, an indoor auditorium and an outdoor amphitheatre where they produce events, concerts and commercials. “We use real world applications to help prepare our students,” Jeff Little explains. The success of any academic program lies in the hands of its graduates, and GTCC’s Larry Gatlin School excels in this category. GTCC graduates with an associate degree in Applied Science – Entertainment Technology can be found working in recording studios, radio and television editing, events companies, and church productions far from High Point.
We tailor care to fit even our biggest fan. With Novant Medical Group and Kernersville Medical Center, you don’t have to be a celebrity to get special treatment. Our physicians offer customized care and convenient services like online appointment scheduling, electronic health records and same day appointments. To find the doctor right for you, visit www.novantmedicalgroup.org or call 336-718-7010.
High point magazine • 2013
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BEING A FATHER WAS REWARDING BEING A GRANDPARENT OF TWINS IS SPECIAL
50 Years of Supporting the Arts in High Point The High Point Area Arts Council was founded in 1962 and has been serving the High Point community for 50 years! In honor of the Arts Council’s 50th Anniversary, it has established three Arts Societies for donors who make a 3-year commitment to the United Arts Fund Drive. Please invest in the arts today and reap the benefits for years to come. For more information, call 336-889-ARTS or visit ww.HighPointArts.org!
As the father of twins, Bradford is responsible for providing for Delaney and Rutledge; and life insurance planning is a critical element in that role. As a Grandfather, I have the privilege of planning for them to receive a check from Daddy Mike and Gran ma-ma every birthday for the rest of their lives.
To arrange your ongoing gift of love and protection contact
Michael Smith CLU, CLTC 889-6220 86 Hillcrest Drive, High Point www.sterling-fs.com
HIGH POINT’S Hall of Commerce
From its earliest days, High Point has been a center of commerce. The spirit of entrepreneurship, independence and determination to succeed has driven visionary dreamers to launch great companies here in North Carolina’s seventh largest City. Today the High Point Chamber of Commerce is proud to count among its membership more than 30 companies and institutions with more than a century of service to their customers and this community. For a city the size of High Point, this is a most significant accomplishment and a powerful example of the atmosphere of free enterprise that thrives here.
1779 1806 1834 1845 1853 1857 1859 1870 1879 1883 1884 1885 1895 1898 1899 1899 1899 1902 1902 1903 1904 1904 1904 1904 1905 1905 1906 1906 1906 1906 1908 1908 1910
Guilford County Valspar Corporation Wake Forest University MBA Program New York Life Insurance Company U. S. Trust Company Borden Chemical City of High Point Polk City Directories UBS Financial Services Beeson Hardware & Lumber Company High Point Enterprise Baptist Children’s Homes of N. C. North State Communications Alderman Company Haworth, Inc. Smith Barney McEwen Lumber Company Jarrett Stationery Company Wachovia Bank High Point Medical Society Duke Energy High Point Regional Health System Mickey Truck Bodies W.S. Babcock Corporation High Point Bank & Trust Company High Point Bank & Trust Insurance Dept. Guilford Merchants Association Lynden Air Freight Marsh Furniture Company Marsh Kitchens City Transfer and Storage Company News & Record L. M. Berry & Company
We proudly salute High Point’s true champions of free enterprise. High point magazine • 2013
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ENDING POINTS
Sowing the Seeds of Success “Persistence guarantees that results are inevitable...the season of failure is the best time for sowing the seeds of success.” - Paramahansa Yogananda
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Revitalized and Refreshed. COURTYARD MARRIOTT HIGH POINT COMPLETES TOTAL RENOVATION!
why High Point’s only Marriott property was voted best out of 800 Courtyard by Marriotts nationwide!
99 amenity-packed rooms with free wiďŹ access â&#x20AC;˘ 7 suites with Jacuzzi tubs 55-seat, high-tech meeting space â&#x20AC;˘ brand new lobby â&#x20AC;˘ Starbucks coffee bar and Bistro 5-foot-deep indoor swimming pool and whirlpool â&#x20AC;˘ Interactive GoBoard for local attractions and news Âł2XU PRWLYDWHG WHDP LV H[FLWHG WR VKRZFDVH RXU IUHVK GHVLJQ WR JXHVWV &RQWHPSRUDU\ JXHVW URRPV DQG D VOHHN OREE\ ZLWK ZRUN VWDWLRQV DQG OLYLQJ URRP DUHDV DOO ERDVW D QHZ ORRN IURP WRS WR ERWWRP 6WRS LQ IRU D IUHVK 6WDUEXFNV GULQN IURP RXU EDU DQG XVH RXU IUHH ZLIL WR VHH IRU \RXUVHOI ´ 1$1&< $80$1 *(1(5$/ 0$1$*(5 1$1&< $80$1#0$55,277 &20 1000 Mall Loop Road, High Point, NC â&#x20AC;˘ (P) 336-882-3600 â&#x20AC;˘ (F) 336-882-3622 â&#x20AC;˘ www.marriott.com/gsocy
Find us on Facebook at www.facebook.com/HPCour tyard
U.S. News & World Report Names High Point Regional as a Top Ranked Hospital.
U.S. News & World Report ranked High Point Regional Health System as the top non-academic hospital in North Carolina. High Point Regional Health System was also ranked 26th in the nation for the treatment of Diabetes and Endocrinology. In addition, the health system was named a high performer in:
Gastroenterology Geriatrics Gynecology
Nephrology Neurosurgery & Neurology
Pulmonology Urology
We share this accomplishment with our physicians, nurses, staff and the communities we serve.
Thank you for the opportunity to provide Total Care to you and your family.
HighPointRegional.com