Thomasville Times Local Names, Local Faces, Local News
Published Mornings - Tuesday, Thursday & Saturday
Retail Advertising Rates & Data RATES EFFECTIVE JANUARY 1, 2012
210 Church Avenue, PO Box 1010, High Point, NC 27261 • 336-888-3500 • Fax 336-888-3642 1. PERSONNEL Jodi V. Brookshire, Publisher John McClure, Advertising Director
2. REPRESENTATIVES Retail Advertising: Annissa Beal (336) 888-3524
3. TERMS AND CONDITIONS – All local rates are non-commissionable – Rates subject to change upon 30 days written notice. – The advertiser may not lend his/her contract rate to any other organization or individual. – Charges to an account are due and payable within 30 days of billing date.
4. POLICY INFORMATION
ADVERTISING - is paid in advance of publication until the advertiser has established credit with the Thomasville Times. Unfulfilled contracts are subject to a short rate. Contracts are considered to be in force beyond term unless canceled by either party upon 30 days written notice. The current rate cards shall be considered an addendum to all current contracts. ERRORS - the publisher is not liable for slight typographical errors or other minor mistakes that do not lessen the value of the advertisement. The publisher’s liability for other errors is limited to the publication of the advertisement or the refund of money paid for the advertisement. Please check your advertisement on the first day of publication. The Thomasville Times will not give credit for errors after the first insertion. The Thomasville Times will not be held libel for the omission of an advertisement. All claims for adjustments must be made within 5 business days of insertion of advertisement. All make good ads must run within 5 days of original insertion. INDEMNIFICATION - the advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expense arising from claims of liable, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, propriety rights or violation of rights of privacy resulting from the publication of any advertisement. POLITICAL ADVERTISING - Political advertisements are subject to State Board of Elections regulations. All political advertising must be paid in advance. GOING OUT OF BUSINESS - advertising is payable in advance. CONTRACT RATES - are not interchangeable between retail, classified or national categories.
TAX - Should any tax be levied on advertising charges, the advertiser or agency assumes responsibility for payment thereof. BROKERED SPACE - The Thomasville Times does not accept brokered space. DISPLAY ADVERTISEMENTS - must be at least one column wide by one inch deep. Advertisements exceeding 18.5 inches in depth will be charged for full column (21”). Copy Regulations (a.) The Thomasville Times reserves the right to revise or reject any advertisement. (b.) The Thomasville Times is not responsible for orders, cancellations or other instructions given over the telephone without written confirmation. (c.) The Thomasville Times reserves the right to identify “news-style advertisements” with the word “advertisement”. (d.) Position is not guaranteed but the Thomasville Times will make an effort to accommodate the advertiser’s request. Requested positioning may be guaranteed with 15% premium.
5. RETAIL ADVERTISING RATES A. OPEN RATE $11.52 per column inch B. PICK-UP RATE $7.25 per column inch Retail advertising run in The High Point Enterprise or Archdale-Trinity News may be run in the Thomasville Times for the above pick-up rate. No copy changes allowed. C. CONTRACT DISCOUNTS 1. WEEKLY SPACE RATES Min. Inches 52 Week 13 Week Per Week Rate Rate 4” $7.69 $8.25 8” $6.66 $7.23 15” $6.30 $6.87 2. ANNUAL DOLLAR VOLUME Open $11.52 $1,200 $8.99 $3,000 $8.09 $4,750 $7.29 $6,000 $6.94 $7,250 $6.59 $9,750 $6.26 $18,000 $5.95 $35,000 $5.75 3. SPECIAL CLASSIFICATIONS Political (Net Cash In Advance).....$11.52 in. Obituary..........................................$9.33 in. Legal Notices............................... $10.07 in. Church, Charity & Civic...................$9.33 in. Special Sections.............................$7.95 in.