HRM 15.6 Supplement

Gearing up for the millennial traveller Service with a personal touch ISSUE 15.6

Annual guide to

SERVICED APARTMENTS

2015

SERVICED APARTMENT NEWS UNITED ARAB EMIRATES

UK

SOMERSET AL FATEH WINS BEST SERVICED APARTMENT PROVIDER BAHRAIN 2015

NEW ACCREDITATION PROGRAMME ROLLED OUT

CapitaLand’s wholly-owned serviced residence business unit, The Ascott Limited (Ascott), has been named Best Serviced Apartment Provider in Bahrain for 2015, as part of the the prestigious 2015 Business Destinations Travel Awards.

The award relates to its Somerset Al Fateh Bahrain property.

The Awards honour the best travel and hospitality companies whose products and services represent the pinnacle of corporate travel.

Somerset Al Fateh Bahrain’s win was made possible by meeting strict criteria in various categories, including accommodation, staff’s local knowledge, quality and range of guest programmes, value for money, sustainability practices, customer service, and communication between staff.

Vincent Miccolis, Ascott’s Area General Manager for the Gulf Cooperation Council, said: “The Best Serviced Apartment Provider award recognises the unmatched offering that Ascott provides and strengthens our position as the best serviced apartment company in the Middle East.

MALAYSIA

“Somerset Al Fateh The UK’s Association of Service prides itself on creating a Apartment Providers (ASAP) is rolling strong sense of community out its accreditation programme within the property through globally, following collaboration with delivering superior customer service the US-based Corporate Housing Providers ‘Ascott Way’, making guests feel like they Association (CHPA). are in their home away from home.”

The programme, known as the This latest award tops a long list International Serviced Apartment of coveted accolades that Ascott has Accreditation Programme (ISAAP) the received internationally. Some recent trade association for the UK serviced awards include: apartment sector, has grown out of the • World Travel Awards 2014 for Leading Quality Assessment project, which was Serviced Apartment Brand set up in the UK to provide The Ascott Limited is and Leading Serviced the sector with a set of aiming to have Apartments in Indonesia, standards – similar to the star the Philippines, Singapore, rating used by hotels.

Thailand, and Vietnam The ISAAP will be launched • Business Traveller Asia-Pacific this summer in the US and in Europe by 2020 Awards 2014 for Best Serviced Canada with plans for a Residence Brand and Best global roll-out to be unveiled Serviced Residence later this year.

• Business Traveller China Awards 2014 “The ISAAP programme, which for Best Serviced Residence Brand and embraces guest opinion, internet Best Serviced Residence review mechanisms and detailed • TTG China Travel Awards 2015 for Best physical assessment, launches at a Serviced Residence Operator in China time when the serviced apartment • DestinAsian Readers’ Choice Awards 2015 industry is growing at 14 perin the past for Best Serviced Residence Brand. year alone, with 750,000 apartments worldwide,” said ASAP & ISAAP managing director, James Foice.

New York, San Francisco and Dallas in the US and Toronto and Calgary in Canada have been selected as primary locations for the programme’s pilot assessments, conducted by assessors from the UK. ASAP said the collaboration across North America is “just the beginning” of the project, with “more European organisations coming on board soon”.

CHPA CEO Mary Ann Passi said: “Collaborating with ASAP and their UK-based assessors to launch this to create the Iskandar Malaysia Property pilot programme, ensures that quality Action programme through the Iskandar standards are consistent.”

Regional Development Authority.

“The results will help build CHPA’s “The programme was set up to gather assessment capability while helping the relevant property sector parties, members differentiate their companies including government agencies, private based on service and quality of their and professional bodies under one guests’ experiences, she added. “This platform,” he said, adding that it would pilot programme begins connecting the professionally analyse current issues industry globally to ensure that clients relating to property markets. and guests are best served.”

10,000 rooms

JOHOR TO CUT APARTMENT NUMBERS The Johor government has come up with a comprehensive action plan to impact the oversupply of serviced apartments.

The state government will outline more stringent conditions for construction and determine locations, chief minister Datuk Mohamed Khaled Nordin told The Star.

“We will give developers 12 months from the approval of their planning permission applications to start construction,” he said.

“If they fail to start and no further application is forwarded, we will not allow a renewal application on that plan,” he told the state assembly last month.

Mohamed Khaled said the state government had also taken the initiative

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PROFILE

PAN PACIFIC SERVICED SUITES BEACH ROAD, SINGAPORE

Where heritage meets modernity Experience modern living in the heart of heritage at Pan Pacific Serviced Suites Beach Road, Singapore

L

ocated within the vibrant enclave of Beach Road and Arab Street, bordering the city and Central Business District, the serviced suites offer an excellent choice of extended stay accommodation.

Stay in suites Each of the 180 stylish suites exudes a refreshing ambience with premium facilities and quality services, notably the 24hour Personal Assistants service, complemented by an array of professional support services including housekeeping and a suite of technology to make your stay as effortless as possible.

Residents have a choice of one-bedroom Deluxe, Executive and Premium Suites, which feature a living and dining area adjoining the bedroom. Our two-bedroom Premium Suites provide en suite bathrooms with bathtub and rain shower. In all the suites, you will find a washer-cum-dryer, as well as a fully-equipped kitchenette with premium appliances.

Work hard, play hard After a busy day of work or play, Pan Pacific Serviced Suites Beach Road, Singapore offers the ideal place to relax and rejuvenate; whether

For more information, visit www.panpacific.com

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Room View it’s in the state-of-theart fitness centre with its floor to ceiling windows, or the refreshing rooftop pool with its spectacular views across the city. There is also a Residents’ Lounge where you can unwind with an array of entertainment offerings, with options ranging from an Xbox video game console and a pool table, to a mini library.

Along with amenities to entertain you and help you relax, you can also enjoy complimentary fresh brews from the coffee machine. In the comfort of your spacious suite, your in-room entertainment experience includes a selection of local and cable channels, a blu-ray DVD player and an iPod docking station with audio speakers.

Living made easy To help make your stay as effortless as possible, arrangements can be made

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Rooftop Pool for grocery delivery directly to your suite. Laundry and dry cleaning, as well as ironing services, can be prearranged too. Also, 24-hour Personal Assistants are on hand to assist with packing or unpacking should you wish. Should you require it, a dedicated meeting room with state-of-the-art technology is available for your professional needs.

For residents’ added convenience, there is a

regular shuttle service to Suntec City, Shenton Way, Raffles City, Harbourfront, Biopolis and Orchard Road.

An on-site multi-storey carpark is perfect for residents who have their own car.

Whether you are staying for a week, a month or even longer at Pan Pacific Serviced Suites Beach Road, Singapore, you can guarantee that all your needs will be taken care of.

PROFILE

WILBY RESIDENCES BUKIT TIMAH

More than just

spaces for living C

ome home to Wilby Bukit Timah, where you can enjoy the comfort and convenience of an exclusive serviced residence. Situated in one of Singapore’s most prestigious residential areas, it is serviced by a wide range of leisure amenities and reputable schools. It is only a 15-minute drive away from the iconic shopping belt of Orchard Road and the city centre, and is easily accessible via major roads and expressways.

Wilby Bukit Timah offers one to 3-bedroom apartments with balconies.

A series of Wilby Pure apartments, in which your living environment is prepared with the utmost care, is also available for discerning travellers. All 180 apartments are generously spacious (ranging from 900 to 2,000 square feet) and exquisitely designed to provide a balanced mix of comfort, style and functionality. They are each fitted with the essentials of a modern home including a well-equipped kitchenette which makes it convenient to whip up healthy homecooked meals daily.

Wilby Bukit Timah 25 Wilby Road Singapore 276300 Tel: (65) 6305 0505 Email: bukittimah@wilby.com.sg Web: www.wilbyresidences.com

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Live with ease Many have agreed that staying at Wilby Bukit Timah is refined suburban living at its best. It provides hotel-standard amenities and invaluable services for executives who appreciate the finer things in life.

Residents can enjoy a great workout at the large gymnasium, or go for a refreshing jog in the lush vicinity. Spend quality time with loved ones over a game at the tennis court; marvel at the splendid nature on your balcony; or unwind in the comfort of your apartment while watching cable channels. Rejuvenate yourself with a dip in the Jacuzzi and relax on the sundeck by the pool with a drink or a quiet read.

If you are up for some shopping, simply hop onto the complimentary shuttle service that brings you to popular points in town. Fellow residents are welcome to bond over weekday breakfast by sharing rich expatriate experiences with one another at the residents’ lounge.

Have family fun For executives with young children, there are a number of Singapore’s top local and international schools nearby, so sending them to school and fetching them will be a breeze. The residence is also close to entertainment hubs like Sixth Avenue, The Grandstand, Holland Village,

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and various dining options.

Families are also welcome to hold alfresco parties and other events at the barbeque pit or indoors at the function room.

Work from home You can choose to work from home as residing in Wilby Bukit Timah is complemented by business amenities such as WIFI access on the premises and meeting room facilities.

Mundane tasks like housekeeping and security

are well taken care of by experienced and dedicated staff at Wilby Bukit Timah.

Attentive and professional service provided by the reception and concierge infuses personal touches and ensues that your needs are being satisfied efficiently.

Wilby Bukit Timah is truly an urban luxury within a natural habitat for expatriates and their family members. Choose the good life, and you can find it here at Wilby Bukit Timah.

FEATURE

SERVICED APARTMENTS

Gearing up for the millennial traveller

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SERVICED APARTMENTS FEATURE

What specific types of services and facilities do the youngest generation of employees demand, and how are serviced apartment providers catering to their needs? HRM finds out Shalini Shukla-Pandey shalini@hrmasia.com.sg

O

ne of the paradoxes of modernisation is that it has never been easier to connect with someone virtually, yet travel – particularly for business – is at an all-time high. The Global Business Travel Association predicts that business travel will expand by 6.6% in 2015, underlining the value placed on face-to-face contact by companies.

‘Millennials’ – those born after 1980 (otherwise known as Generation Y) – have grown up in a different world, one shaped and sustained by technology, and this is being reflected in a whole new set of preferences and behaviours.

According to the “Tomorrow’s Traveller: Millennials and the Future of Business Travel” study by The Serviced Apartment Company (SACO), millennials are 50% more likely to have travelled for business in the past two years than people over the age of 35.

“That’s absolutely true. In the past, you needed to be of a certain level in a company before you got to travel for business,” says Jastina Balen, Director – Group Branding and Communications, Frasers Hospitality.

“Nowadays, travelling is much more accessible to the younger generation and with expanding flight choices such as budget airlines, costs are being reigned in as well.

“Even my own staff, just 27 years old on average, have travelled more for business then I ever had at that age,” she adds.

Twenty-seven per cent of the reservations at 8 on Claymore Serviced Residences, which is managed by Royal Plaza on Scotts, were registered as millennials last year.

“More than 60% of these are for our studio residences which are mostly utilised by business travellers for single occupancy,” says Patrick Fiat, Chief Experience Officer of 8 on Claymore Serviced Residences.

“Our research has also shown that

business travel continues to grow,” says Arthur Kiong, CEO of Far East Hospitality.

“Technology has yet to replace the feel of a hand-shake, and face-to-face interaction is more relevant than ever.”

Millennials do not view travel as a luxury, but as a necessity that is part and parcel of their work lives, says Kiong. “They live in a borderless world with round-the-clock service that is delivered through their smartphones.”

Millenial travellers’ expectations According to the above-mentioned SACO study, when a business traveller is asked what matters most in their accommodation, they say the bed. Next in line is “great food”, followed by high speed broadband connection in third place.

Overall, “millennials” say they value a high-speed broadband connection more than older travellers (57%, compared to

39% of those aged 35 and above).

Almost half (46%) of Generation Y business travellers say they look forward to accommodation offering better access to technology in rooms, compared to just 38% of older age groups. And when asked about other innovations, such as keyless access to rooms, digital concierges, and a wider range of ways to book online, digital natives in the 18-to-34-year-old age bracket were generally more excited than older peers.

Millennials are twice as likely as older travellers to associate serviced apartments with being sociable (11%, compared to five per cent for people aged 35 and above).

As a result, accommodation is evolving: focusing less on purely leisure facilities and instead creating ‘blended’ spaces suitable for both socialising and networking.

“Millennials want to be connected online all the time to share their thoughts, putting

What they really want According to Arthur Kiong, CEO of Far East Hospitality, when it comes to choosing accommodations: • Millennials are not motivated by consistent standards, but by uniqueness. This differs from the older generation that will stay with a brand available back home that they are familiar with.

Millennials on the other hand have no qualms staying with a local brand - a genuine sense of place.

• Millennials do not spend too much time watching TV but older generations of travellers do.

Everything can be streamed online for them.

• Millennials do not use a business desk to work. They prefer to lounge.

• Millennials do not unpack their luggage, and do not require a lot of closets or drawers.

• Millennials do not spend much time in their rooms and prefer to be in social spaces even when they are relaxing.

• Millennials are not swayed by awards but by peer reviews. This changes the way providers advertise and market their brands.

• Millennials want to be emotionally connected to a brand in terms of what it stands for, rather than product attributes.

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Menus catering to the health conscious millennial traveller Capri by Fraser, Brisbane has partnered with well-known chef and paleo ambassador Pete Evans. “Fresh, nutritious and delicious” is the signature style at Asana restaurant, bar and cafe with Evans as consultant chef and chief menu designer. All menus have been created with the modern traveller in mind, someone who is looking for a dining experience that nourishes both body and soul.

The restaurant serves breakfast, lunch and dinner, and the adjoining café is home to coffee brews

by Melbourne coffee scientists The Sensory Lab, as well as grab-and-go salads and sweet treats.

brand engagement into play since emotional components can go a long way,” says Fiat.

“Social media plays a big part in engaging with the millennials. They feel connected when brands respond to or share their posts.

“Likewise, bad experiences will also be shared immediately. This impacts on potential bookings as candid reviews have major influence on millennials’ purchasing decisions,” he adds. “They are well-informed and resourceful when selecting their accommodation.”

Indeed, there are four fundamental demands of a millennial traveller, says Balen: • Connectivity – high-speed internet • Location – accessibility of transport nodes such as trains, buses and taxi stands • Amenities and facilities – pools, saunas, gymnasiums and the like • Safety – overall security of the residence

Specially-catered services and facilities Businesses are adapting to the needs of those millennials who have started to travel at a much younger age and more frequently than previous generations.

In view of the changing needs of travellers, collaterals and engagement are moving online. eCompendium and eConcierge are part of the services that 8 on Claymore Service Residences is offering. It is also boosting a responsive website that is compatible with electronic devices automatically.

Besides being active on platforms such as Facebook, Instagram and TripAdvisor, the property also works closely with 8

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online travel agents, which are widely used by millennials.

8 on Claymore Serviced Residences offers resort-style elements, such as an outdoor pool with an open air deck, cabanas and a barbeque area amongst its tropical setting.

“Some of the millennials who prefer to be in a more relaxed environment have chosen to settle down in the cabanas with their laptops and mobile devices as they enjoy the sunshine,” says Fiat.

As the millennials travel with gadgets, they enjoy the ease of logging onto complimentary high speed wireless broadband connection wherever they are.

This high connectivity blurs the line of work and play for millennials. A state-ofthe-art gym with Technogym equipment is available for those millennials who are increasingly health-conscious.

To cater to the 24-7 lifestyle of the

millennial traveller, Frasers Hospitality provides 24-hours access to its gyms and pools. The lifestyle-focused Capri brand by Frasers also offers perks like rocking deck chairs that are popular with travellers looking to unwind by the pool and do some work on their laptops as well.

Not so different after all Millenials are also like regular older business travellers, who are happy to take it offline and meet people in communal spaces as they globetrot. Far East Hospitality considers factors beyond technological innovations to improve customer experiences. “We need to stay grounded and not forget we are in the business of making people feel at home; technology is but an enabler in this case,” says Kiong.

At 8 on Claymore Serviced Residences, the residents’ lounge was created to allow residents to meet and bond over the daily buffet breakfast or coffee and tea, which are available all-day.

Residents’ get-togethers organised by 8 on Claymore Serviced Residences also allow guests to immerse themselves in the cosmopolitan culture of Singapore.

Festivities that are celebrated at the get-togethers include Lunar New Year, Thanksgiving, Lantern Festival and Halloween.

“Ultimately, it boils down to not telling millennials what to do but rather, giving them a slew of choices to choose from and doing our best to engage them as residents,” says Balen.

Wired up for the millennial traveller Capri by Fraser is a design-led hotel residence that caters to the digitally-driven generation who appreciate the technologically-integrated lifestyle available.

Designed to meet the lifestyle needs of a generation that is “always on” and “always connected”, Capri

by Fraser is wired up with iPad-activated check-ins, e-Concierge, e-Print and free high-speed WiFi Internet access, to ensure its guests are always on the move.

The e-Concierge service in particular helps the millennial traveller plan their trips and make more efficient use of their limited time in a given property.

Capri by Fraser also offers guests “The Purple Envelope”, which contains unique local activities that are specially sourced and different from the more general tourist attractions. “These include having a meal at a specific individual’s place because his mother cooks very well, and renting bicycles to cycle with an impromptu group of residents to East Coast,” says Jastina Balen, Director – Group Branding and Communications, Frasers Hospitality.

8 ON CLAYMORE SERVICED RESIDENCES PROFILE

A stay to remember

at 8 on Claymore Serviced Residences 8

on Claymore Serviced Residences is synonymous with personalised services, boasting an ideal location aimed at both business and leisure for a long-term stay in Singapore. Managed by the award-winning business hotel, Royal Plaza on Scotts, 8 on Claymore Serviced Residences hopes to deliver the intangibles that make guests feel at home.

8 on Claymore Serviced Residences is situated at the heart of Orchard Road. A gourmet 24-hour supermarket, banking services and world-class healthcare services are all within walking distance.

It is also easily accessible from Orchard Mass Rapid Transit (MRT) train station, which connects you to the rest of the city. If shopping is on the agenda, different malls offering a wide selection of retail, dining and entertainment experiences are just at the guests’ doorstep.

Patrick Fiat, General Manager and Chief Experience Officer (CEO) of 8 on Claymore Serviced Residences, remarked, “We

8 on Claymore Serviced Residences 8 Claymore Hill, Singapore 229572 Fax: (65) 6737 8688 Email: info@8onclaymore.com.sg Web: www.royalplazagroup.com.sg

want our guests to have a memorable experience with us and have stories to tell about Singapore, about 8 on Claymore Serviced Residences and about our staff when they are finally home. We like to address them by their first names, understand their distinctive preferences and create unforgettable and sometimes, amusing experiences for them.

This is our benchmark and definition of personalised services in hospitality at 8 on Claymore Serviced Residences.” Fiat is also the General Manager for Royal Plaza on Scotts.

8 on Claymore Serviced Residences is a member of Preferred Serviced Residences, a collection of Preferred Hotels & Resorts. 8 on Claymore Serviced Residences offers 85 varied units of living spaces configured to accommodate different travellers and residents.

From chic studios, two- or three-bedroom residences to a spacious penthouse, all units are furnished with a washer and dryer, and a well-appointed kitchen with superior appliances that provide guests with the choice of cooking and entertaining at home.

At 8 on Claymore Serviced Residences, Guest Services Executives welcome guests with a personalised orientation

3 bedroom residence

Residents’ Lounge exterior tour and impeccably attend to their needs for their entire stay. Other privileges include a thoughtful welcome hamper with essential items as well as L’Occitane’s Verbena body and hair care collection to help guests relax and energise after their travels.

Buffet breakfast is served daily. Housekeeping services are available on weekdays, excluding public holidays. Complimentary high speed internet and

a wide selection of cable channels are provided in all residences.

In addition, 8 on Claymore Serviced Residences offers resortstyle elements such as an outdoor pool with an open air deck, cabanas and a barbeque area amidst a tropical setting. There is also a state-of-theart gym with Technogym equipment and a children’s pool so that the kids are not left out on the fun.

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PROFILE

GREAT WORLD SERVICED APARTMENTS

Truly, a home for everyone (pets too!)

G

reat World Serviced Apartments has been an ideal place to stay for thousands of expatriates, travellers and Singaporeans seeking both short-term and permanent accommodation.

Located in the prime River Valley residential district on the edge of the Singapore River, the Great World Serviced Apartments is an approximate fiveminute drive away from the main shopping belt of Orchard Road and the Central Business District. It is also easily accessible from major roads and expressways.

The apartments straddle the riverside recreational areas of Boat Quay, Clarke Quay and Robertson Quay, giving residents plenty of entertainment options.

Great World Serviced Apartments offers penthouses and apartments with balconies from the

Visit us at www.greatworld.com.sg to get a pictorial walk through of our residence.

Great World Serviced Apartments 2 Kim Seng Walk, Singapore 239404 Tel: (65) 6722 7000 Sales: (65) 6722 7766 Fax: (65) 6722 7001 Email: apartments@greatworld.com.sg Web: www.greatworld.com.sg

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31st to the 34th floor.

Exquisitely furnished, residents on these floors can entertain friends over a BBQ while enjoying spectacular views of Singapore. Alternatively, they could dwell in the pleasures of a Jacuzzi spa pool in the penthouse balcony.

Each apartment is fitted with the essentials of a home. All you have to do is to check-in with your suitcase and your new place is ready to welcome you. Features in each unit include two colour televisions, an entertainment system and DVD player, two separate telephone lines, a hairdryer, an electronic personal safe and notably Wi-Fi. Great World Serviced Apartments is resort-

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style living at its best.

Residents can enjoy an invigorating workout at the huge gymnasium, near Olympic-sized swimming pool, tennis court and basketball half-court.

Other recreational facilities include steam rooms, an outdoor Jacuzzi, sauna, children’s wading pool, Kidz Lounge and Pool Lounge. Dogs, cats, rabbits and other pets are also warmly welcomed at the apartments.

Gym Room

Residents enjoy exclusive shopping discounts at the Great World City Shopping Centre located right next door. Measuring 400,000 square feet, the mall houses a supermarket, Cineplex, numerous food and beverage outlets as well as retail shops featuring popular fashion labels. It is an ideal place to unwind over a cup of coffee with your new friends made here at the Great World Serviced Apartments!

Zion Bar

PROFILE

FRASERS HOSPITALITY

Frasers Hospitality International Gold-Standards F

rasers Hospitality Group Pte Ltd (Frasers), a member of Frasers Centrepoint Limited, is a global leader in premier serviced residences that constantly anticipates and exceeds our customers’ evolving expectations through continuous innovation with intuitive service to deliver memorable experiences.

Since its inception in 1998, Frasers has been growing rapidly from an initial 412 residences in Singapore to more than 17,000 residences worldwide.

A visionary company, Frasers has 94 properties, including those in the pipeline, in 50 key gateway cities in Europe, Middle East, Africa, North Asia, Southeast Asia, Asia Pacific, and Australia.

Frasers’ intrinsic understanding of the

importance of quality service and the unique needs of business executives is reflected in the number of industry accolades it has garnered to date, which most recently include the World’s Leading Serviced Apartment Brand

by World Travel Awards,

Frasers Hospitality 491B River Valley Road, #14-04 Valley Point, Singapore 248373 Central Reservations (Singapore): +65 62 700 800 or Singapore Toll-free: 1800-FRASERS (372 7377) Fax: +65 64 150 519 Email: reservations.singapore@ frasershospitality.com Web: frasershospitality.com

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Best Serviced Apartment Operator by Travel Trade Gazette, Corporate Housing Provider of the Year by Asian Expatriate Management and Mobility Awards, Best Serviced Apartment Group

by Business Traveller Middle East, and Best Serviced Apartment Brand

of China by China Hotel Starlight Awards.

With numerous awards adding to its achievements, Frasers continues to make its mark on the international hospitality scene with its strong vision for growth and exceptional service offerings.

Products & Services

Fraser Place Fusionopolis, Singapore

A proprietor and leader in asset management, Frasers Hospitality leads with a stellar suite of products: • Fraser Suites, Fraser Place and Fraser Residence – Frasers Gold-Standard luxury serviced residences • Modena by Fraser – the secondtier serviced residences for ‘road warriors’ • Capri by Fraser hotel residences – Millennial traveller.

Fraser Place Robertson Walk, Singapore

Fraser Place Orchard, Singapore

FEATURE

SERVICED APARTMENTS

Service with a

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SERVICED APARTMENTS FEATURE

From in-in room dining to planning a client’s cycling route to work, serviced apartments are pulling out all the stops to meet the individual needs of their guests. HRM looks at some bespoke offerings Sumathi V Selvaretnam sumathi@hrmasia.com.sg

S

erviced apartments are designed to serve as a home away from home, but many inevitably exude a cookie-cutter feel. Realising this, service providers today are adding personal touches to their dwellings and creating unique experiences for guests so that they truly feel they are in their own unique space.

“With people becoming more affluent and increasingly well-travelled, the differentiating factor when offering a luxury residential experience is the ability to create unique memorable experiences for each guest through personalisation and regular guest engagement,” says Cherie Tan, Director of Sales and Marketing, The Club Residences by Capella Singapore.

It is the attention to detail that makes all the difference in the world, says Richard Tan, Vice President of Serviced Suites at the Pan Pacific Hotels Group.

“We understand that the needs of our guests are different and thus, we try our best to cater to them as much as possible. If they are staying with us for a long period of time, it is even more important to meet as many of their needs as possible to ensure they are comfortable. Our personal assistants are available round-the-clock, making it a seamless process no matter what time of the day.”

by Capella enjoy preferential access to Capella Singapore’s luxurious hotel facilities such as the three cascading swimming pools and gym. Residents also enjoy exclusive privileges at the hotel restaurants and Auriga spa, shares Tan. The availability of good food is one of the comforts of home. Guests of The Club Residences have access to a 24-hour in-room dining service. Chefs can also create customised menus for residents with special dietary requirements when they order food from the hotel.

At Pan Pacific Serviced Suites, a personal assistant can help guests with chores such as grocery shopping, the unpacking of belongings, as well as specific housekeeping requests. Made to order breakfasts are available daily at the Pacific Lounge by the in-house chef.

Getting acquainted Moving to a new city can be a daunting and anxiety-invoking experience for many. Good serviced apartments offer special services to help guests make a smooth transition.

At The Club Residences, a dedicated sales person will assist guests with their pre-arrival requests. “Once the guest moves in, the Club Concierge Team will assist with their various requests and ease them into their new environment,” says Tan. Community engagement events are also organised regularly for residents to interact and network with fellow and new residents.

Personal assistants at Pan Pacific Serviced Suites conduct a familiarisation tour of the facilities, equipment in the suites, and also

Bespoke offerings Serviced apartment providers offer a host of customised services and privileges to their long staying guests.

Those staying at The Club Residences

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was an instance where a personal assistant brought a sick guest to the hospital. “She waited until the guest completed the consultation and accompanied her back to the property.

The guest was really touched and impressed by our gesture and service,” says Tan.

Handling unusual requests

Pan Pacific Serviced Suites - Breakfast at lounge

brief residents on nearby public transportation, and local eateries. They also make sure to highlight 24-hour convenient stores and grocery shops.

“We also provide a complimentary shuttle service daily to the central business district areas and major shopping malls for their convenience,” says Tan. Catering to the specific needs of families is also a priority for many serviced apartment providers.

This includes the provision of baby equipment such as cots, baby chairs and baby bath tubs, as well as baby sitting services.

Some of the community engagement events at The Club Residences also target young residents. “Some examples include Halloween and Easter parties, water colour painting classes and floral arrangement classes for Mother’s Day,” says Tan.

Capella shares an account: “One of our guests was travelling to another city and an employee went out of his way to personally assist them with making visa arrangements and taking the family passports to the embassy. The employee was aware that it would be a hassle for the guest, due to language barriers.”

At Pan Pacific Serviced Suites, there

Serviced apartment providers that HRM spoke to said that they received their fair share of unusual requests and tried their best to accede to them.

At The Club Residences, a guest wanted to create a private sandpit on their apartment balcony. “The club staff, together with colleagues from other departments, went to source sand to create, design and convert the outdoor area of their apartment into a sandpit for the children to build sandcastles,” shares Tan. In another instance, a guest at Pan Pacific Serviced Suites needed five computer monitors in his apartment for work, and shipped the items prior to his arrival. “Our IT team helped to install the computers and monitors according to his requirements to make it easy for him to work from home,” says Tan.

Going the extra mile Remember that very helpful resort manager from your last vacation? Apart from the amenities and services, it is often the people who make a difference in one’s accommodation experience.

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The Club Residences by Capella - Living room

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ADVERTORIAL

LOUIS KIENNE SERVICED RESIDENCES – BY ARIVA HOSPITALITY

Infusing stylish living in a heritage enclave T

he brand new Louis Kienne Serviced Residences in Singapore is the desired accommodation of every discerning traveller.

Managed by Ariva Hospitality, this modern 96-unit high rise residential haven is perfectly tucked in one of Singapore’s oldest heritage community.

Centrally located, it is just a 25-minute drive from the airport, and minutes away from the Central Business District, and shopping and entertainment belts of Orchard road and Robertson Quay. Guests can easily access

any part of the island via several bus services available at the Residences’ door-step or a short walk to the nearby Tiong Bahru MRT station.

Essential amenities, such as supermarkets, banks, medical care and a wide variety of delicious local food are all within the vicinity as well.

Customised for individuals or families on long or extended stays with a choice of 1-, 2- or 3-bedroom suite layouts ranging in sizes from 38 sqm to 76 sqm, all apartments are tastefully appointed in décor and stylishly designed for

spacious comfort living.

Amenities include a modern high-end fully equipped kitchen and premium quality beds. For recreation, guests will be delighted to head up to the sky-deck facilities for breeze and sunshine by the pool or even host a BBQ. Morning perks include Continental breakfast available daily and served at the Guest Lounge overlooking the pool.

As rest and relaxation is important to our guests, we provide complimentary Wi-Fi and 84 cable TV channels.

Services include a friendly

Concierge, housekeeping serviced by regular staff who are familiar with guests’ habits and 24-hour security.

Welcome to Louis Kienne Serviced Residences, where every day is at its best.

For enquiries on long-term stays or more information, visit www.stayariva.com.

Louis Kienne™ Serviced Residences – Havelock 554 Havelock Road Singapore 169639 Tel: (65) 6591 9888 Fax: (65) 6591 9889 Email: Louis-Havelock@stayariva.com

STAY AT EASE IN COMFORT AND STYLE

All Apartments have at least 2 bathrooms

Sky-Deck Facilities

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SHANGRI-LA APARTMENTS PROFILE

Sanctuary within a sanctuary S

hangri-La Apartments, Singapore is situated within the grounds of Shangri-La Hotel, which is widely acknowledged as one of the world’s best business hotels. Combining all the comforts of home, the apartments offer services by one of the most and renowned hotels in the world, in true Shangri-La tradition.

Located in the heart of the city, Shangri-La Apartments is just minutes away from Singapore’s main shopping and entertainment district of Orchard Road.

Recreational facilities at Shangri-La Hotel, Singapore

are simply unsurpassed in variety. In the midst of beautifully landscaped grounds are tennis courts, a large outdoor swimming pool and jacuzzi, a state-of-the-art Health Club and Singapore’s first CHI, The Spa at ShangriLa that draws inspiration from the origins of the ShangriLa legend, a place of peace, enchantment and well-being.

The hotel also offers exceptional dining options at award-winning restaurants.

These include international, classic Cantonese and authentic Southern Italian and Japanese cuisines as well as an indulgent high tea. The hotel’s international

buffet The Line, offers a 410-seater restaurant with a variety of cuisines from 16 theatre kitchens.

Residents at Shangri-La Apartments, Singapore can enjoy signing privileges at the Shangri-La Hotel and free membership at the hotel’s Health Club.

For more information, visit www.shangri-la.com/ singapore.

Shangri-La Apartments 1 Anderson Road, Singapore 259983 Tel: (65) 6213 4644 Fax: (65) 6734 0073 Email: serviceapartment.sls@shangri-la.com

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PROFILE

PARK AVENUE HOTELS & SUITES

Small things matter at Park Avenue P

ark Avenue Hotels & Suites, the hospitality arm of United Engineers Limited, is designed with the comfort of business travellers in mind. All four properties are located in key business districts, close to bustling shopping zones in the central, western and eastern parts of Singapore.

Centred on the philosophy that small gestures make a big difference, Park Avenue staff strive to be thoughtful and attentive to the guests’ needs, instead of offering flashy overthe-top services that lack relevance. Very often, many hospitality providers get distracted – while focusing on grand lobbies but forgetting the friendly ‘welcome’ that needs to go with them.

At Park Avenue, the belief is to do away with impressive extras which the guests seldom use.

Instead, the focus is on the

To find out more, please contact: Park Avenue Hotels & Suites Sales Office: 2 Changi Business Park Avenue 1, Singapore 486015 Email: parkavenue@uel.sg Web: www.parkavenueintl.com Central Reservation Hotline: +65 6830 8360

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one real thing that makes a difference: How do the guests feel when they stay there?

Park Avenue understands the importance of a balanced lifestyle, especially so when a traveller is miles away from home. Hence, every Park Avenue property is built around the promise of being the kind of space where the guests get to enjoy a holistic lifestyle that balances work, life and play – the way it should be.

All four properties of Park Avenue are situated close to entertainment and business hubs, enforcing the belief that a great stay goes beyond the walls of a hotel.

It’s also about sharing favourite local places so the guests can do more – more discoveries, more business, and more fun.

Park Avenue Clemenceau

Park Avenue Robertson

Park Avenue Rochester Park Avenue Rochester showcases 271 chic business hotel rooms and suites for discerning travellers.

Surrounded by the lush greenery of Rochester Park, the hotel is close to MRT stations and minutes away from business districts like one-north and International Business Park.

Park Avenue Changi Park Avenue Changi offers comfortable living spaces in the heart of Changi central. Located near Expo MRT station, the 251

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contemporary business hotel rooms and suites, modern furnished gym and relaxing pool keep guests pampered and occupied.

Park Avenue Clemenceau Park Avenue Clemenceau is situated in one of Singapore’s most enviable spots, next to the riverside with a wide range of dining and entertainment options.

It is also a short distance to the Central Business District. Guests will enjoy a colourful stay at one of the 150 serviced suites

where every day brings new surprises in the most delightful ways.

Park Avenue Robertson Park Avenue Robertson features a variety of 31 serviced apartments and five townhouses.

Well-appreciated for its spaciousness and tropical charm, Park Avenue Robertson has also preserved cherished yesteryear elements like a pre-war shop house façade while offering a myriad of modern amenities.

PROFILE

THE CLUB AT CAPELLA SINGAPORE

Staying in Style B

urgeoning economies such as Singapore attract expatriates from all over the world and from all sorts of industries. While globalisation has made the world smaller and more interconnected, relocation is still never an easy feat.

Undeniably, it is exciting for some to explore a new country and its culture and environment; however relocation also comes with a lot of hassles and concerns.

Safe to say, accommodation is probably one of the most thought about and researched topics when moving out to a new country.

Home away from home In land scarce Singapore, the likelihood of finding a spacious home with gardens and private outdoor spaces like what many foreign expatriates are used to is becoming increasingly difficult. Adding to that, is the fact that we live in a “cash-rich time-poor” society today, making it difficult to maintain a house.

While different individuals would have different preferences and needs, few things remain near the top of anyone’s concerns – these include accessibility and security. As such, the draw for a serviced residence is

For more information or to arrange for a private preview of The Club Residences

by Capella Singapore, please contact The Club Managers at +65 6591 5092 or email theclub.singapore@capellahotels.com.

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increasingly alluring, because of the convenience that comes with it.

Serviced residences in Singapore offer their tenants the promise of preferential services coupled with a convenient location in the heart of the city. However, is this really enough to quell the “culture shock” an expatriate in a foreign country might experience? Not surprisingly, many expatriates still want something that reminds them of home.

Luxury of space A private abode away from the city with the luxury of a rare Singapore commodity – space – The Club at Capella Singapore is the only serviced residence in Singapore to offer a selection of one to four bedroom suites, two story penthouses, and standalone private manors, each fitted with a private swimming pool. Residents of The Club will enjoy a vast personal living space set in an inspiring natural setting surrounded by flora and fauna.

Residing on 30 acres of lush tropical landscape, The Club at Capella Singapore offers residents the largest, most luxurious full-serviced accommodation on the private and exclusive island of Sentosa Island. Turning the dream of island living in Singapore into reality, each unit presents magnificent views of the verdant gardens or the iridescent South China Sea, making it easy to forget the stress of city life, which is actually only just

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minutes away.

The Club at Capella Singapore sets the perfect example of marrying all the needs and wants of the busy expatriate. Beyond enjoying the luxury of space, residents also have access to the services and facilities

of the award-winning Capella Singapore. With the personalised attention granted by Club Executives and 24-hour concierge services of the hotel taking care of the little details, it is easy to slide into a new pace of life.

PROFILE

PARKROYAL SERVICED SUITES KUALA LUMPUR

Your local connection in the heart of Kuala Lumpur P

ARKROYAL Serviced Suites Kuala Lumpur is strategically located in the heart of Kuala Lumpur’s commercial, shopping and entertainment hub offering easy access to a variety of leisure and dining options.

Less than 45 minutes from the airport, the serviced suites is within walking distance of the Raja Chulan monorail, and provides an ideal base for experiencing all that this vibrant city has to offer.

Comprising 287 fully furnished apartments, with a choice of studios, as well as one- and twobedroom suites, guests seeking extended-stay accommodation will find that PARKROYAL Serviced Suites Kuala Lumpur offers everything they require for an unforgettable stay.

Find respite amidst the vibrancy of the city in the spacious suites that have been designed to suit the needs of the extended-stay traveller. The apartments offer stylish interiors with local touches that accentuate the soothing ambience, while at the same time providing comfort and functionality.

After a long day, unwind to your favourite tunes or

For more information, visit parkroyalhotels.com

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enjoy a movie on the home theatre system with a 40” LCD television, CD and DVD players. There is also complimentary wired and wireless Internet access to ensure that you are always connected, be it for work or play. All suites come with fully equipped kitchens for you to create tasty dishes from home or experiment with exotic local ingredients.

Keeping to your fitness routine is easy with the range of wellness facilities.

Whether it is leisurely laps in the swimming pool on level one or enjoying a revitalising workout at our fully fitted gymnasium, there is something to suit all fitness levels. You can also relax with a book by the rooftop pool, which provides access to the Jacuzzi and commands impressive views of the city skyline.

The residents’ lounge is the perfect place to mingle with fellow residents over a game of foosball or air hockey, or relax with a magazine or book from the in-house library. A business centre with meeting facilities ensures that you can manage your professional matters with ease.

PARKROYAL Serviced Suites Kuala Lumpur provides the best local connections to ensure that guests get the most from their stay. Our friendly PARKROYAL people are always ready to make recommendations of

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local hotspots and hidden treasures, helping ensure that you to get the most authentic experiences.

Hunt for bargains alongside locals at Petaling Street, the city’s Chinatown, or shop for high-street fashion at Bintang Walk, one of the most popular shopping streets for locals and tourists alike. For a spot

of sightseeing, the Kuala Lumpur Tower, Aquaria KLCC and Petronas Twin Towers are all a short distance away.

Whether you are staying for a week or a month, PARKROYAL Serviced Suites Kuala Lumpur will ensure that all your needs are taken care of, and that you experience the city like a true local.

PROFILE

THE ASCOTT LIMITED

Redefining the way you live in Singapore T

he Ascott Limited is a Singapore company that has grown to be the world’s largest international serviced residence owneroperator with more than 200 properties in over 80 cities, spanning more than 20 countries across Asia Pacific, Europe and the Gulf region. The company’s global presence means that executives need only work with one party for their accommodation needs wherever they travel to for assignments.

Flexibility to suit your needs The company’s three awardwinning brands – Ascott, Citadines and Somerset, cater to different lifestyle needs, and further ensure there is a suitable apartment for every executive. All three brands of serviced residences are in Singapore. If you are finding accommodation here for yourself or your colleagues, choose from a total of five properties.

Ascott Raffles Place offers 146 luxurious serviced suites, offering discreet and personalised service in an exclusive environment,

The Ascott Limited Tel: (65) 6272 7272 Email: enquiry.singapore@the-ascott.com Website: www.the-ascott.com

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Ascott Raffles Place Singapore – Cutler Suite frequently welcome top executives, government dignitaries and industry leaders.

Citadines Mount Sophia caters to savvy, independent travellers who want high quality accommodation that provide the flexibility to pay for the services they require.

Designed for those with families, the three Somerset residences, namely Somerset Bencoolen, Somerset Liang Court and Somerset Orchard, feature more childrenfriendly facilities such as playgrounds, playrooms and swimming pools.

Live and work with ease The Ascott, Citadines and Somerset fully-furnished serviced residences in Singapore are centrally located and within close proximity of the Central Business District. A plus

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Book in advance and enjoy 15% early bird savings!

It pays to plan your travels to Singapore in advance. Make your online reservation 21 days in advance and save 15% off Best Flexible Rates.

Promotion is valid for stays from now to 31 August 2015.

Visit www.the-ascott.com for more information. for executives as it saves them much travelling time.

Conveniences like F&B, entertainment centres and international schools are nearby, catering to the needs of individuals and executives with families.

Beyond prime location, the residences are WiFi enabled and come with complimentary internet access offering excellent business connectivity and maximum comfort.

Executives will not come back to just an accommodation. Instead, they return to familiar faces,

welcoming surroundings and the assurance that their needs will be taken care of. There are even lifestyle activities which residents can enjoy, including city tours and workshops on local culture to help them settle in quickly.

These are just some of the ways Ascott goes the extra mile to make executives’ stay a memorable one. What’s here to stay, though, is the unique warmth and familiarity of home that the leader of the serviced residence industry has been renowned for around the world.

Now Defining Global Living in Singapore Our Serviced Residences in Singapore Ascott Raffles Place • Citadines Mount Sophia Somerset Bencoolen • Somerset Liang Court • Somerset Orchard

Ascott Raffles Place Singapore

Citadines Mount Sophia Singapore

From the spacious exclusivity of Ascott, to the vibrancy of independent city living at Citadines, or the pampering touches for the family at Somerset, there is a serviced residence designed to make you feel at home. Because life is about living.

Somerset Liang Court Singapore

Enjoy Ascott’s Best Rate Guarantee | www.the-ascott.com | +65 6272 7272

With three award-winning serviced residence brands, we welcome you to enjoy our renowned hospitality in more than 200 properties in over 80 cities spanning more than 20 countries across Asia Pacific, Europe and the Gulf region.

Getting around Singapore, made easy.

Complete your stay with a personal ride.

There’s no better way to get around Singapore than to drive your own car. And we make driving in Singapore easy too. That’s because our Full Service Lease programme puts you in the ride of your choice without the challenges of car ownership. We’ll also ensure that you always drive with a complete peace of mind as your car comes with these benefits: Servicing and repairs with wear & tear replacements

Replacement car during servicing and repairs

Motor insurance

Get in touch with us today and discover how our solutions can solve your mobility needs.

Call us at 6849 8118 or email us at dfm.sg@daimler.com to learn more. www.daimler-fleetmanagement.com.sg Ready to drive.