HRM 16.6 Supplement

Catering to millennial employees Balancing business and pleasure ISSUE 16.6

ANNUAL

SERVICED APARTMENTS GUIDE 2016

SERVICED APARTMENTS NEWS GLOBAL

US

HOW DO YOU BOOK BUSINESS TRIPS? ECO-FRIENDLY STAYS PREFERRED

Three out of five business travellers in the UK, Germany and France have booked their trips through a “traditional” channel, either through a travel manager or agent, or a corporate online booking tool.

This was a key finding from the Booking Behaviour: The Business Traveller’s Perspective Survey.

Of these channels, almost half of respondents polled indicated a corporate online booking tool was their “most preferred” booking choice.

This was especially true in France (80% stated so), compared with the UK (63%) and Germany (52%).

Employees of large companies were most likely to use traditional channels, as they appeared to have these most readily available.

However, nearly half of the business travellers in each country have also used an alternative channel to book at least one trip in the past year.

This includes booking directly with a supplier, or using a travel website.

When asked why they booked outside of their company’s preferred booking channel, business travellers most commonly noted the alternative offered better pricing, the ability to earn loyalty status, or more convenience.

Additionally, they said non-preferred suppliers offered a more convenient option, when a preferred supplier was not available.

“This study highlights the fact that European employees frequently need to book travel directly with suppliers, which represents a significant challenge for their employers,” said Tim MacDonald, Executive Vice President of Travel for Concur.

“Unmanaged, out-of-channel bookings can undermine a travel programme’s savings benefits, policy enforcement, duty-of-care obligations and supplier contract commitments.”

“The good news is that with the right tools, companies can acknowledge and manage bookings in alternative channels occurring today without encouraging more supplier-direct bookings.”

Nearly half (47%) of Americans said they consider themselves to be sustainable travellers, according to the Global Sustainable Travel Report.

Of this group, 58% of them considered the act of staying in eco-friendly accommodations to be in line with the philosophies of sustainable travel.

Just over two thirds (68%) confirmed they would be more likely to choose accommodations if they knew they were eco-friendly.

Buying locally-made products and supporting local artisans was identified by 31% of Americans as evidence of sustainable travel.

Another 22% said they felt the concept involved staying in the natural environment, such as a nature reserve or national park, while 21% considered camping to be sustainable travel.

More than one in ten (15%) also suggested that it involved going to a destination where they can interact with local wildlife.

Beyond nature, altruistic activities were also regarded as “sustainable”,

including helping local communities by volunteering (16%), and staying with an indigenous community and learning about their culture (13%).

However, sustainable travel accommodation does come at a premium or another price.

Americans who confirmed they would not book an eco-friendly stay believed they were too expensive (26%), less luxurious (11%) or simply couldn’t be trusted to be truly “green” (11%).

“Sustainable accommodations are a world away from dim lighting, low water pressure and having no air conditioning,” said Gillian Tans, Chief Operating Officer of Booking.com.

“Guests may not realise that as they sleep on organic cotton sheets, washed with water heated by energy generated from the hotel itself, they are actually staying sustainably.”

“Or that when eating a meal made from ingredients sourced within 20 miles of their accommodations, they are a sustainable traveller supporting local business.”

UK

ASCOTT INVESTS IN PRIME LONDON PROPERTY The Ascott is investing S$100.4 million in a 108-unit property in Islington, London, which is its third acquisition within five months through its joint fund with Qatar Investment Authority (QIA).

The latest acquisition will be close to London’s West End and a 10-minute walk to The Emirates Stadium, home of Arsenal Football Club. It is slated to open in 2019.

The serviced residence will be part of the prime Islington Square, an integrated development developed by Sager Group.

Islington Square will also consist of 263 new homes and 170,000 square feet of retail and leisure facilities.

It will offer modern living

within an Edwardian building where its elaborate facade and ornate detailing from more than a century ago will be preserved.

The serviced residence will also have classic rooms, studio and onebedroom apartments. Its facilities include a breakfast and lounge area as well as a gymnasium.

“Ascott’s fund with QIA provides the financial boost to support our acquisitions and growth as Ascott gears up to achieve our global target of 80,000 apartment units by 2020,” said Lee Chee Koon, Ascott’s CEO. “Making our third acquisition within five months is a testament to Ascott’s strong alignment of interest with our capital partners.”

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PROFILE

WILBY RESIDENCES

Wilby Residences.

The city’s best kept secret Wilby Residences

Designed for your comfort, Wilby Residences offer a span of 318 serviced apartment units in Singapore. Wilby Estate International boasts of well-founded experience in serviced apartment management for 35 years and counting. In line with our core value to provide luxuriant stay experience, Wilby Residences became the first serviced residence in Singapore to offer PURE Certified allergyfriendly apartments. Our properties are ideally situated in two prime locations to meet any business needs, holidays, short or long- term accommodation in Singapore.

Both offer comfortable living spaces and efficient work environments for work, life and play. With a team of dedicated and experienced service professionals, guests can naturally be assured of exceptional support throughout their stay.

Wilby Central Wilby Central has 138 serviced apartment units enviably located in the Bras Basah - Bugis district where all life’s luxuries and

necessities are simply a stroll away. The 20-level building offers stylishly designed studio and two-bedroom apartments furnished with modern amenities and furnishings surrounded by entertainment venues, shopping malls and cultural centres. Nestled on Queen Street, Wilby Central provides an ideal accommodation for both business and leisure travellers in the heart of Singapore. As part of the continuing efforts to promote a quality living environment for guests, Wilby Central is fully equipped with Plasmacluster Ion Generators from Sharp that break down unpleasant odours and eliminate allergens to create an oasis of well-being. Enjoy the ease of access travelling and exploring other parts of Singapore by the nearest Mass Rapid Transit (Bras Basah MRT). With vibrant interiors and convenience at your doorstep, experience this luxury living at your urban home in the city.

Wilby Residences Wilby Bukit Timah 27 Wilby Road, Singapore 276300 Tel: 6305 0505 Email: bukittimah@wilby.com.sg Wilby Central 15 Queen Street, Singapore 188537 Tel: (65) 6868 1888 Email: central@wilby.com.sg Web: wilbyresidences.com

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Wilby Bukit Timah

Embrace laid-back comfort tucked among the greeneries in Wilby Bukit Timah. Blessed with lush sceneries and generous spaces, it’s the perfect home for expatriates and their family members.

Concealed from the city buzz, Wilby Bukit Timah provides 180 serviced apartment units in one and three-bedroom options completed with balconies. Situated along Wilby Road in the upmarket residential area of Singapore along with quick access to the city, getting to work, grocery-shopping or dining out is a breeze. Take a stroll to Turf City where

you will find a delectable range of restaurants and supermarkets or hop onto our shuttle bus traveling through Holland Village and the city centre for an array of café and bars. Designed to meet any work or domestic needs, enjoy a read while soaking in the Jacuzzi or lounge by the pool to relax and unwind those blues.

With facilities such as tennis courts and a gymnasium decked with a range of equipment and weights, fire up your body with variation of workouts. Away from the hustle and bustle, immerse in the tranquil of your home at Wilby Bukit Timah.

Some secrets are meant to be shared.

A luxurious concoction of great comfort, intimate moments and impeccable service.

It was meant to be a secret, until now.

The city’s best kept secret. wilbyresidences.com

A member of Tan Chong International

Wilby Bukit Timah 27 Wilby Road Singapore 276300 +65 6305 0505 +65 6468 0497 bukittimah@wilby.com.sg

Wilby Central 15 Queen Street Singapore 188537 +65 6868 1888 +65 6868 1898 central@wilby.com.sg

PROFILE

PAN PACIFIC SERVICED SUITES BEACH ROAD, SINGAPORE

Modern living in the heart of heritage Singapore S

trategically located in the rich cultural enclave of Haji Lane and Arab Street, as well as close to the Marina Bay Central Business District, Pan Pacific Serviced Suites Beach Road represents modern luxurious living at its finest.

Seamlessly translating hotel-style hospitality into an extended-stay experience, Pan Pacific Serviced Suites Beach Road offers discrete, uncomplicated service and enriching experiences to its extended-stay residents.

The 180-suite property comprises four suite categories ranging from One-Bedroom Deluxe Suite to Two-Bedroom Premium Suite to suit every need.

Each well-appointed serviced suite features tasteful furnishing, two LCD televisions, fullyequipped kitchenette and washer-cum-dryer facilities. Coupled with personalised service delivery for an unmistakable Pacific Touch, the property provides the perfect “home-away-fromhome” experience.

As part of its full service offering, the suites feature

For more infomation Tel: 6678 8888 Email: enquiry.ppssb@panpacific.com Web: panpacific.com/servicedsuites/ beachroad

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a dedicated team of Personal Assistants, who are on call 24 hours a day to help connect residents to business and social networks as they settle into a new city. With the support from the Personal Assistants, residents are able to go about their daily lives, with the comfort and knowledge of a dependable support group.

Pan Pacific Serviced Suites Beach Road boasts a host of lifestyle facilities including a cosy resident’s Living Room with a library, and a gaming corner equipped with an Xbox video game console. A state-of-the-

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art fitness centre and rooftop swimming pool complete the urban retreat experience. In addition, residents enjoy a ‘madeto-order’ breakfast at the Pacific Lounge on Mondays to Saturdays.

A stay at Pan Pacific Serviced Suites Beach Road is also complemented with business amenities including complimentary WIFI access and meeting room facility. For added convenience, complimentary shuttle services to the various business districts are available to residents.

The serviced suites are also close to Singapore’s

vibrant entertainment and dining hubs such as Clarke Quay, Boat Quay and the Raffles Place business district. A short walk from Bugis or Nicoll Highway MRT stations, the property is only minutes away by train to popular tourist attractions such as Orchard Road, the Singapore Flyer and Gardens by the Bay.

PROFILE

THE CLUB RESIDENCES BY CAPELLA SINGAPORE

Come home to paradise W

ith its beautifully landscaped surroundings, inspired architecture and interior design, life at The Club Residences by Capella Singapore presents a perfect union of the luxury of nature and lifestyle.

Designed as part of an ultra-luxury resort by award-winning architect Sir Norman Foster, The Club Residences is a perfect retreat for busy executives looking for true resort living.

Nestled on 30 acres of lush green landscape, Capella Singapore offers an inspiring natural setting, just moments from the hustle and bustle of Singapore’s financial and shopping districts. The Club Residences is just a stone’s throw away from awardwinning marinas such as Marina at Keppel Bay and One Degree ONE°15 Marina Club.

Universal Studios Singapore, KidZania, Sentosa Golf Club, Sentosa’s beaches as well as a plethora of activities and attractions are available for enjoyment.

Redefining luxury living for its long-stay guests with world-class facilities, finishings as well as a rare

The Club Residences

by Capella Singapore 1 The Knolls Sentosa Island Singapore 098297 Tel: +65 6591 5092 Email: theclub.singapore@capellahotels.com Web: www.capellasingapore.com

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Club Access Singapore commodity; space, this luxurious option for long-term accommodation marries convenience with the prestigious Capella experience.

Through a lush network of tropical forestry, residents can enjoy panoramic views of the South China Sea or gardens from The Club’s 72 exquisitely designed suites and penthouses (which offer up to 3,821 sq ft of living space), or choose to set up a lavish sanctuary in one of nine stand-alone manors with private pools, offering Singapore’s largest longstay unit accommodation of up to 5,640 sq ft.

Residents can enjoy the convenient and privileged access to Capella Singapore’s facilities and services, including the cascading swimming pools and the award-winning Auriga spa, 24hour in-room dining service to satisfy late night cravings, professional housekeeping and most importantly, security.

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Contemporary Manor Poolside A hallmark of The Club Residential experience is the luxury of preferential service provided by Club Executives which is available roundthe-clock, seven days a week.

From last minute midnight requests to planning of private parties, nothing is impossible with our Club Executives.

Regular family and community engagement activities are among the recreational activities that help to foster a sense of

belonging among residents; creating a true home away from home experience. The exclusive club lounge is home to activities including movie nights to a game of billiard.

Enjoy continental breakfast in the presence of views that overlook the ocean, or spend the afternoon sun bathing by the infinity pool. If the fitness centre and tennis court do not tickle your fancy, the Palawan Beach is a mere stone’s throw away.

FEATURE

YOUNG WORKFORCES

MOVING MILLENNIALS As the proportion of millenial employees continues to increase, how can HR best cater to their specific needs when it comes to their relocation? HRM finds out Naadiah Badib

naadiah.b@hrmasia.com.sg

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YOUNG WORKFORCES FEATURE

I

s it time for HR to start building global assignments and international resourcing strategies that make full use of millennials in the workforce?

If the findings from Deloitte’s Managing the Talent Crisis in Global Manufacturing report are anything to go by, the answer is definitely “yes”.

The report revealed that younger generations of the workforce will account for 40% to 60% of international assignments by 2026. With the number of international assignments also set to surge over the next 10 years, millennials will change from being a minority in the workforce, to becoming the main generation group.

In order for businesses to maintain their global operations and ambitions, they must begin to develop global mobility strategies that incorporate the millennial generation.

At present, around one in 10 of today’s international assignees is a millennial.

Most of these younger assignees are from companies that align the role of mobility to the company’s talent management practices.

In fact, 22% of these firms doubled the percentage of international assignees between the ages of 20 and 29 years old last year.

For millennials, a global assignment is a career move that they typically don’t want to let slip.

A recent survey entitled, Millennials at Work: Reshaping the Workplace,

discovered that this generational group has a strong appetite for working overseas.

Seventy-one percent of respondents said they expected and wanted to undertake an international assignment during their career.

This should be great news for many employers looking for global growth.

However, millennials placed fullydeveloped-economies like the US (58%), UK (48%) and Australia (39%) at the top of their destination wish list.

Only 11% said they were willing to work in India, 22% in Hong Kong and just two percent in mainland China.

Over half said they would be willing to work in a less developed country,

without specifying which, in order to develop their career further.

Breaking the trend According to the Tomorrow’s Traveller Millennials and the Future of Business Travel Survey, millennials are more likely to have travelled for business in the past two years, as compared to those aged 35 and above.

Twenty-four percent of millennial respondents stated they had done so, as opposed to 15% of the older age group.

This was especially evident with the fact that relocation packages are now being customised to the needs of the younger generation, James Foo, Head of Group HR at ABR Holdings, notes.

Online priorities Millennials are not primarily swayed by luxuries such as fine dining and exclusive comfort when they are on the move around the world.

Almost two-thirds (62%) of them that have travelled for business in the last two years place a huge importance on high-speed internet connections, according to a survey by YouGov. Of this group, 51% stated that they valued a high-speed broadband connection, as compared to 39% of older travellers.

Interestingly, another 46% of the younger generation was more enthusiastic about future innovations, with an appetite for access to technology in their rooms.

Ben Harper, Sales Director of The Serviced Apartment Company (SACO) said, “Our new research findings serve to underpin the travel behaviours of millennials and consequently what we foresee for the future of business travel.”

“SACO knows that by 2020, millennials will represent over half the workforce, and therefore their insights into technological innovations and what they want from a serviced apartment is gold dust.”

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FEATURE

YOUNG WORKFORCES

“In the past, relocation packages were typically offered to middle or senior level executives with their spouse and children,” he explains.

“As mobility assignments continue to rise, millennial employees – including those who are single, young and childless – are mobile and eager to relocate at any time.”

Ilja Rijnen, Regional HR Director, Asia-Pacific at The Edrington Group, echoes this sentiment.

“Millennials have fewer responsibilities for trailing families and spouses, so are easier to relocate. But they are easier to alienate as well (as their home base is less stable),” he explains.

“Both factors should be taken into consideration when defining a package.”

HR considerations Mobility patterns are becoming increasingly complex.

Organisations are also recognising the importance of regional roles in Asia-Pacific business, a survey by PwC has found.

It suggests this is the direct result of a relative shortage of experienced and skilled talents at senior levels, as well as the pressure on firms to have footprints in several countries to ensure organisational success.

With millennials slowly forming the bulk of international assignees, Foo says HR should take into accounr several considerations.

One of the pointers is to allow flexible working conditions such as working offsite where reporting to an office may not be necessary and where staff are able to deliver their work on time.

He also advises HR to offer flexible relocation packages to entice the younger group.

“Flexible packages are increasingly popular to the millennial workforce, as they allow the organisation to tailor to the real needs, compared to the traditional relocation package,” he shares.

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Top three relocation barriers Organisations may face several challenges when relocating their employees overseas, regardless of the generational group involved.

According to the Trends in Global Relocation: Biggest Challenges Survey, some challenges relocation managers faced are: • Cost control: 78% • Complying with laws and regulations: 62% • Compensation, allowances and payroll: 44%

and transportation. Flexi-relocation packages classify just one or two lump sum amounts and allow assignees to customise and manage their own living.”

Due to their age, HR often leaves out spousal or family packages for millennials.

As such, Rijnen suggests there ought to be more focus on personal experience, instead of a total family package.

This could be in the form of membership to local sports clubs, or other leisure activities.

“Most millennials have limited life and work experience. Both pose a risk of rapid alienation or work ineffectiveness in a new culture as there is no stable home base or experience to fall back on,” he explains.

In addition, Foo says HR should aim to understand the demographics of their workforces and their respective needs before making any relocation offers. A one-size-fits-all approach will rarely work.

One strategy he stresses upon is to design a feedback platform where employees can voice out their concerns, contents and potential areas of improvement.

“This group of employees requires guidance and we need to give them the information and resources they need so

that they can quickly fit into their new environment and focus on the job,” Foo explains.

Rijnen also emphasises the importance of understanding what drives the employee’s individual purpose and career motivation, so as to establish a true partnership with the organisation.

He adds that HR can conduct regular follow ups to ensure that mutual expectations and objectives are aligned.

A growing industry Nowadays, fully-equipped serviced apartments are considered useful for relocation and extended stays.

The Global Serviced Apartment Report revealed that employees who have been relocated or assigned short-term projects form the bulk of corporate business for serviced residence.

In the UK alone, 77% of British business travellers noted that they have stayed in service apartments for up to five times a year for trips that last for seven nights.

Interestingly, 79% of these respondents prefer serviced residences to hotels.

The rise in demand has also been proven by the number of serviced apartments that has been popping up in major cities globally.

A survey conducted by the Association of Serviced Apartment Providers discovered that 48 serviced apartment operators have expansion targets around the world.

This is alongside an anticipated global increase in supply of 145,000 serviced apartment units through to 2018.

The core market for business travel is growing at a robust pace within Asia as foreign direct investments continue to stream in and companies continue to expand their footprint in the region, the report showed.

China, Japan, South Korea, Australia, Singapore and Malaysia are the main source of markets for serviced apartments in the Asia-Pacific region.

Closer to home, Singapore is witnessing

YOUNG WORKFORCES FEATURE

an increase in competition with more players entering into the market.

In 2017, the Ascott will open its eighth property in the premier shopping and lifestyle district of Orchard Road.

Besides catering to expatriates, the new serviced residence will appeal to business travellers in the medical line as it is near local prominent medical centres.

Following the launch of its pilot project entitled, “Mercedes Benz Living @ Fraser apartments” at Fraser Suites Kensington London, Frasers Hospitality has now brought the experience across the globe and into Asia.

Business travellers will be able to leverage on a range of Mercedes-Benz themed lifestyle offerings.

This includes a chauffeur-driven airport pick up in a Mercedes-Benz S or E class as well as the use of the Mercedes-Benz Trek bicycles to explore Singapore’s East Coast.

A seasoned millennial business traveller Despite the fact that she is just a few years into her role, Sophie Kwok, Transition Manager, HR Strategic Change Programs – Small and Midsized Countries, UBS, has travelled to several countries for work purposes.

More recently, she has been to Beijing and Shanghai to facilitate the set-up of a new business university as well as to kick start a number of flagship training programmes.

Along with the organisation’s expansion and numerous initiatives, Kwok was tasked to run the programmes in China and to serve as a bridge between the regional team and the local team.

In this role, she also liaised with external training vendors and sourced for new partnerships.

Thus far in 2016, Kwok notes she has visited these countries for nine weeks over the two trips and foresees herself returning there for at least another two or three times this year.

One platform she notes that has helped her to prepare for her stay overseas is the UBS travel portal which has made it more convenient to book an appropriate accommodation.

For more complex trips where visas are required, she receives support from the HR department and from external agencies.

However, Kwok would often opt to stay in a serviced apartment if her stay exceeds a certain number of days.

When narrowing her choices of serviced residences, Kwok would often take into consideration the proximity of the location.

“Proximity to the office is the most important factor,” she says.

“I tend to work long hours during business trips. It would be even more exhausting if more time is wasted on my commute to work.”

Working with serviced apartments Foo says HR has a vital role to play in liaising with serviced apartments for relocation packages.

“HR needs to work with the selected serviced apartment to ensure it provides not only accommodation with basic facilities and amenities, but also, accessibility and environment safety,” he says.

“We will make recommendations with detailed information and website addresses for the employees to consider, as well as the services that the apartment provides to help them assimilate into their new location.”

In the constant war for talent today, where millennials are moving from job to job at a quicker rate compared to other generations, Foo adds that offering relocation assignments is part of a strategic retention move.

He notes that attracting and retaining the millennial workforce in the global mobility will play an important role, both today and in the near future.

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PROFILE

FRASERS HOSPITALITY

The world's leading serviced apartments and hotel residences F

rasers Hospitality Group (Frasers Hospitality) is a global leader in serviced residences, hotel residences and boutique lifestyle hotels that constantly anticipates and exceeds our customers’ evolving expectations through continuous innovation with intuitive service to deliver memorable experiences.

Since its inception in 1998, Frasers has been growing rapidly from an initial 412 residences in Singapore to more than 22,800 keys worldwide.

Conceived with the lifestyle preferences of today’s discerning business and leisure travellers in mind, Frasers Hospitality has three Gold-Standard serviced residences offerings – Fraser Suites, Fraser Place and Fraser Residence, a modern and eco-lifestyle brand, Modena by Fraser, and a design-led hotel

Frasers Hospitality 491B River Valley Road, #14-04 Valley Point, Singapore 248373 Central Reservations (Singapore): +65 62 700 800 or Singapore Toll-free: 1800-FRASERS (372 7377) Fax: +65 64 150 519 Email: reservations.singapore@ frasershospitality.com Web: frasershospitality.com

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Fraser Residence Orchard, Singapore residence brand, Capri by Fraser. In addition, the group operates two brands of upscale boutique lifestyle hotels in the key cities of UK, Malmaison and Hotel du Vin. Frasers Hospitality most recently announced the launch of MercedesBenz Living @ Fraser at Capri by Fraser, Changi City / Singapore, an exclusive collaboration with Mercedes-Benz. First in London and now in Singapore, Mercedes-Benz Living @ Fraser continues to bring to travellers a cutting edge and innovative lifestyle experience – synonymous with Frasers Hospitality’s brand values.

Frasers Hospitality’s intrinsic understanding of the importance of quality

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service and the unique needs of business executives is reflected in the number of industry accolades it has garnered to date, which include the World’s Leading Serviced Apartment Brand

by World Travel Awards, Best Serviced Apartment Operator by Travel Trade Gazette, Corporate Housing Provider of the Year by Expatriate Management and Mobility Awards, Best Luxury Serviced Residence Brand in China by Business Traveller China, and Best Serviced Apartments Brand of China by China Hotel Starlight Awards.

With numerous awards adding to its achievements, Frasers continues to make its mark on the international hospitality

scene with its strong vision for growth and exceptional service offerings.

Frasers Hospitality’s global portfolio, including those in the pipeline, stands at 139 properties and more than 80 cities and 22,800 keys worldwide.

Mercedes-Benz Living @ Fraser – Capri by Fraser, Changi City / Singapore

The Fraser Collection Bahrain • Bangkok • Barcelona • Beijing • Brisbane • Budapest • Chengdu • Doha • Dubai • Edinburgh • Frankfurt • Geneva • Glasgow • Guangzhou Hanoi • Ho Chi Minh City • Istanbul • Jakarta • Kuala Lumpur • London • Manila • Melbourne • Nanjing • New Delhi • Osaka • Paris • Perth Riyadh • Seoul • Shanghai • Shenzhen • Singapore • Suzhou • Sydney • Tianjin • Wuhan • Wuxi • Abuja (2016) • Changsha (2016) • Gurgaon (2016) Berlin (2017) • Dalian (2017) • Hamburg (2017) • Johor (2017) • Khobar (2017) • Kunming (2017) • Lagos (2017) • Nanchang (2017) • Balikpapan (2018) Hefei (2018) • Xiamen (2018) • Yangon (2018) • Tokyo (2020) Discover exclusive privileges with our guest recognition programme

FEATURE

WORK-LIFE BALANCE

An all-rounded

EXPERIENCE Relocating employees are often determined to ensure their overseas assignment is not only a professional success, but something that also leaves them and their families personally fulfilled. HRM highlights how serviced apartments are equipping themselves to satiate both the business and personal interests of guests Sham Majid

sham@hrmasia.com.sg

T

onya Khong, Area General Manger, Southeast Asia, Frasers Hospitality, says there are certain essentials that every relocating executive and their family need whenever they move to pastures anew.

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being able to contact home, the ability to work across different time zones, and at the same time, the security of knowing family members are happy and safe while at work.

“With this in mind, our serviced apartments are developed to ensure residents feel they are self-sufficient

and well taken care of,” says Khong.

“Complimentary scheduled shuttle bus services to key business and shopping districts, complimentary internet connections, business, leisure and family-friendly facilities and services, are all in place to ensure executives have everything they need

WORK-LIFE BALANCE FEATURE

IT’S ALL ABOUT LOCATION In the words of Tonya Khong, Area General Manger, Southeast Asia, Frasers Hospitality, “location is key”.

She says living in a strategic location that is within and close to the Central Business District is a great advantage to relocating employees in helping them reduce unnecessary time spent commuting to work.

“The convenience of being located near the city’s shopping, dining and leisure amenities also enhances their whole experience of being in another country,” explains Khong.

to settle in as quickly as possible.”

For relocating employees, it’s no longer sufficient to simply be housed in high-standard accommodation; they expect serviced residence providers to afford them with facilities and activities that cater to a wholesome work-life balance.

The provision of these services are all the more crucial, considering the fact that overseas-based employees are away from the pleasures of their own homes, and could be prone to lapses of homesickness and boredom.

A gamut of activities According to Khong, Frasers Hospitality’s full suite of lifestyle facilities allows residents to enjoy work-life balance without having to leave the premises; that itself is

regarded as another plus point.

“These include 24-hour gymnasiums, swimming pools, sauna and steam rooms, outdoor recreational facilities and restaurants, housekeeping, room service, shuttle bus services, and 24-hour concierge and security,” she explains.

Khong says a great deal of effort is put in to help business executives and their families feel at home in their new country of residence.

“For example, this could include taking note of the little things such as how they like their pillows arranged, their beverage preferences, and, where possible, ensuring residents are served by the same housekeepers throughout their stay,” she states.

Family, and children in particular, also weigh heavily in the thoughts of

Children having a game of Tug of War — Fraser Suites Chengdu

REVEALED:

World’s most difficult languages For some relocating employees, ensuring that they maintain a healthy work-life balance may encompass them learning a new language, in order to communicate better with their local counterparts and to engage in fun-filled social activities away from the workplace.

Domestic and global relocation services firm Cartus asked several hundred relocation and HR professionals, “Which language do you think would be most difficult to learn?”

Unsurprisingly perhaps, survey respondents in the US, Europe, the Middle East and Africa, and Asia-Pacific regions listed Mandarin Chinese (38% of respondents worldwide) as the toughest language to master, followed by Japanese and Arabic (tied at 18%).

“Relocation professionals, who work with employees being transferred around the world, understand the importance of mastering languages other than their own,” said Patrice Heinzer, Vice President of Intercultural and Language Solutions for Cartus.

“The perception that Mandarin is a particularly difficult language to learn, particularly for Western language speakers, is due to its thousands of characters and tonal inflections that give different meanings to words,” she says.

“It is the ability to understand the ‘meaning behind the meaning’ that enables people living and working abroad to become truly effective, not just in negotiating and influencing but even in the simplest business and everyday interactions.”

Cartus also quizzed relocation professionals as to which language they most wanted to study.

Respondents from three regions all agreed, citing Spanish as their first choice.

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FEATURE

WORK-LIFE BALANCE

Meet the residents

The General Manager going on a ride with guests at Capri by Fraser Singapore serviced apartment providers, such as Frasers Hospitality.

“A wide variety of family-friendly facilities and services such as children’s playrooms and wading pools, regular shuttle bus services to key business and shopping districts, babysitting services, and the Fraser Kids Club are available to make our guests’ stays all the more memorable,” says Khong.

In addition, regular social and recreational activities that cultivate interaction among residents, such as sightseeing tours to local attractions, movie screenings and storytelling

Making traditional masks and lanterns — Fraser Place Central Seoul 16 ISSUE 16.6 SUPPLEMENT

HRMASIA.COM

sessions for children, are also organised.

The issue of security cannot be discounted when it comes to ensuring that residents, both employees and their families, are able to immerse themselves in fun-filled activities.

“We recognise the importance of safety and security. All our serviced apartments provide 24-hour reception, concierge, security and closed-circuit television coverage,” explains Khong.

Technology matters Work-life balance matters have also now been extended online.

Khong says that as the world becomes increasingly mobile and technologydependent, guests’ expectations have also become more digitally motivated, especially when it comes to business executives.

“Gadgets and conveniences such as iPod docking systems, multi-unit charging stations, high-speed seamless Internet connectivity and the ability to research, and make bookings, changes and special requests via mobile are a given,” she elaborates.

Hence, complimentary high-speed internet connection is provided throughout to ensure seamless connections.

“The e-Concierge service within the properties also serves as an online resource that both the executive and

One of the highlights of Frasers Hospitality’s social calendar is its monthly Residents’ Nights.

According to Tonya Khong, Area General Manger, Southeast Asia, Frasers Hospitality, these parties are often themed around local festivals such as Hari Raya, Christmas, Deepavali, and Chinese New Year, to help residents integrate into their new country of residence and provide a cultural experience that makes their stay with Frasers Hospitality all the more meaningful.

their family can easily tap into anytime and anywhere to obtain updated information on the property and the city they are in,” Khong states.

She says business executives who have stayed in her organisation’s serviced apartments also appreciate the modern conveniences and efficiencies that comes within their dwellings, such as iPod docking stations, and state-ofthe-art home entertainment systems.

“Having a comfortable workspace within the apartment and access to the in-house business centre support provides them with the flexibility of being able to work effectively from the comfort of their own home,” Khong says.

Convenience is key From Khong’s perspective, professionals on overseas work assignments seek accommodation that provides convenience in terms of location, facilities and services.

“With their priority focused on accomplishing their work assignment, living in a serviced apartment that helps them and their family settle in as seamlessly as possible is of great advantage,” she says.

“The array of lifestyle and wellness facilities provided within reach will also allow them to seamlessly balance work and life throughout their stay.”

LOUIS KIENNE™ SERVICED RESIDENCES – HAVELOCK PROFILE

A fusion of the best in style and comfort L

OUIS KIENNE Serviced Residences in Singapore represents the wellconnected, modern lifestyle – an upscale concept designed for cosmopolitan travellers and seasoned city dwellers for business and leisure stays. Managed

by Ariva Hospitality, this modern 96-unit high-rise residential haven is perfectly tucked in one of Singapore’s oldest heritage community.

Centrally located with just a 25-minute drive from the airport as well as from the Central Business District, it is also just minutes away from the shopping and entertainment belts of

Orchard Road and Robertson Quay respectively.

Residents can easily access any part of the island via several bus services available at the Residences’ doorstep, or via a short walk to Tiong Bahru MRT station.

Essential amenities, such as supermarkets, banks, medical facilities, and a wide variety of delicious local dining options are all available within the vicinity as well.

Customised for individuals or for families on long or extended stays, all apartments are tastefully appointed in décor and stylishly designed for spacious and comfortable living.

Our amenities include a modern and fully equipped kitchen and premium quality beds. For recreation, residents will be delighted to head up to the sky-deck facilities for breeze and sunshine by the pool, or even host a BBQ with family and friends. Morning perks include Continental breakfast available daily and served at the Guest Lounge overlooking the pool.

Personalised services include our friendly Concierge, housekeeping serviced by regular staff who are familiar with residents’ habits, and 24-hour managed security.

At LOUIS KIENNE, we create the best time and

space for introspection; a time for relaxation, selfdiscovery and better living.

For enquiries on long-term stays or more information, visit www.stayariva.com

LOUIS KIENNE™ Serviced Residences – Havelock 554 Havelock Road, Singapore 169639 Tel: (65) 6591 9888 Fax: (65) 6591 9889 Email: Louis-Havelock@stayariva.com

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PROFILE

FAR EAST HOSPITALITY

About Far East Hospitality F

ar East Hospitality Holdings (Far East Hospitality), a premier hospitality assets owner and operator, is a 70-30 joint venture formed in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited. In the same year of its formation, Far East Hospitality through its wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, completed a 50-50 joint venture with Australia’s Toga Group.

With the joint ventures, Far East Hospitality has established itself as a regional hospitality owner and operator with a sizeable overseas network. It now has a combined portfolio of more than 13,000 rooms under management close to 90 hotels and serviced residences in seven countries – Australia, Denmark, Germany, Hungary, Malaysia, New Zealand and Singapore. Far East Hospitality’s stable of nine unique and complementary brands – Adina Apartment Hotels, Medina Serviced Apartments, The Marque Hotels, Oasia Hotels, The Quincy Hotel, Rendezvous Hotels, Travelodge Hotels, Vibe Hotels and Village Hotels & Residences – present excellent opportunities for cross-selling initiatives across the different brands and

Far East Hospitality For more information, visit www.stayfareast.com.

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One Bedroom Suite Living — Orchard Scotts Residences geographic markets, offering guests with a greater diversity of choices and locations. Far East Hospitality also owns 13 hospitality assets in Australia, Denmark and Germany.

Far East Hospitality’s stable of nine unique and complementary brands – Adina Apartment Hotels, Oasia Hotels, The Quincy Hotel, Rendezvous Hotels, Travelodge Hotels, Vibe Hotels and Village Hotels & Residences – offers guests with a great diversity of choices and locations.

Far East Hospitality’s key markets are Singapore and Australia. In Singapore, the holding company’s hospitality management arm, Far East Hospitality Management, operates the city-state’s largest hospitality portfolio comprising of 11 hotels and nine serviced residences.

Backed by more than 50 years of real estate development and management expertise with a proven track record in hospitality asset enhancements and operations, Far East Hospitality Management has carved a

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strong presence in Singapore specialising in the mid-tier to upscale hospitality sectors with its unique style of “Singaporeinspired hospitality”. This pragmatic hospitality approach anticipates and addresses the needs of today’s new generation of discerning travellers by providing comfort in specific segments without spending on excesses that they may not need.

Taking a customerfocused approach, Far East Hospitality segments its brands based on travellers’ profiles. For instance, Quincy promises a stylish and upbeat environment that caters to its profile of social connectors guests; while the Village brand caters to urban explorers who desire to “live like a local” as its properties are located in the ethnic enclaves of Singapore. Rendezvous draws its inspiration from its surrounding arts & heritage district, suited for guests who appreciate a multi-sensory art experience. Oasia brand epitomises a restorative respite in the city that inspires

Orchard Scotts Residences and empowers guests to journey well while travelling.

Far East Hospitality’s other portfolio includes the Far East Hospitality serviced residences – Orchard Scotts Residences, Orchard Parksuites, Regency House and Far East Plaza Residences that aim to provide convenience and comfort to business executives.

As part of the Far East Hospitality’s expansion plan, the group recently launched the Oasia Hotel Downtown and Oasia Suites Kuala Lumpur, in addition to the flagship Oasia Hotel Novena.

The new Oasia Residence, Singapore will be launching later this year to cater to the growing demand of serviced residences in the West Coast.

Experience far more than just a living space Prime Location. Best Value. Attentive Service.

As Singapore’s largest serviced apartment and hotel operator, we offer the widest selection of well-appointed quality residences that are strategically located in expatriate-friendly districts. Besides our stellar locations, what makes Far East Hospitality serviced residences the preferred brand for expatriates is our commitment to service excellence.

More than just physical space, we offer far more value and give you peace of mind. We take pride in offering you our signature ‘home grown, world class’ hospitality.

OUR SERVICED RESIDENCES COLLECTION • Orchard Scotts Residences • Orchard Parksuites • Regency House • Far East Plaza Residences • Village Residence Clarke Quay • Village Residence Robertson Quay

Little things can add up to make a big difference. Choose Far East Hospitality serviced residences today.

• Village Residence Hougang

Visit www.stayfareast.com today.

• Sri Tiara (Kuala Lumpur)

• Village Residence West Coast

• Oasia Residence, Singapore (Opening late 2016)

Feel the difference, call +65 6428 8600 or email: reservations@fareast.com.sg HOTELS & SERVICED RESIDENCES

www.stayfareast.com

PROFILE

PARK AVENUE HOTELS & SUITES

Small things matter at Park Avenue D

esigned with the comfort of business travellers to Asia in mind, Park Avenue Hotels & Suites are located in key business districts, close to bustling shopping zones in the central, western and eastern parts of Singapore.

Centred on the philosophy that small gestures make a big difference, Park Avenue staff strive to be thoughtful and attentive to the guests’ needs.

At Park Avenue, we focus on the one real thing that makes a difference: How do the guests feel when they stay there?

When you’re miles away from home, we know how much you desire a balanced lifestyle. This is why every Park Avenue property is built around this promise of being your kind of space - where you enjoy a holistic lifestyle that balances work, life and play. And because of this, all our properties are sited close to entertainment and business hubs.

Offering quality service and understanding the needs of

our guests is our priority. The number of accolades received, such as the Certificate of Excellence 2015 by TripAdvisor, World Luxury Hotel Awards 2015 & 2014, Singapore Prestige Brand Award and Excellent Service Award, reflect our commitment to the hospitality industry. With these achievements, Park Avenue strives to make its mark with its strong vision for growth and service offerings.

Park Avenue Rochester

For more information, Park Avenue Hotels & Suites Sales Office: 2 Changi Business Park Avenue 1 Singapore 486015 Email: parkavenue@uel.sg Web: www.parkavenueintl.com Central Reservation Hotline: 6830 8360 Central Reservation email: pareservations@uel.sg

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Executive Deluxe — Park Avenue Changi

Park Avenue Rochester showcases 311 chic business hotel rooms and suites for discerning travellers.

Surrounded by the lush greenery of Rochester Park, the hotel is close to MRT stations and minutes away from business districts like one-north and International Business Park. To enhance

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its service offerings and competitive edge, Park Avenue Rochester undertakes a pilot project to utilise robots in its operations, such as transporting linen and bottled water for room service as well as delivering luggage and food to guestrooms.

Park Avenue Changi Park Avenue Changi offers comfortable living spaces in the heart of Changi central.

Located near Expo MRT station, the 251 contemporary business hotel rooms and suites, modern furnished gym and relaxing pool keep guests pampered and occupied.

Park Avenue Clemenceau Park Avenue Clemenceau is situated in one of Singapore’s most enviable spots, next to the riverside with a wide range of dining and entertainment

Executive Premier — Park Avenue Rochester options. It is also a short distance to the Central Business District. Guests will enjoy a colourful stay at one of the 150 serviced suites where every day brings new surprises in the most delightful ways.

Park Avenue Robertson Park Avenue Robertson features a variety of 31 serviced apartments and five townhouses. Well-appreciated for its spaciousness and tropical charm, Park Avenue Robertson has also preserved cherished yesteryear elements like a pre-war shop house façade while offering a myriad of modern amenities.

Now Defining Global Living in Singapore Our Serviced Residences in Singapore Ascott Raffles Place • Citadines Fusionopolis • Citadines Mount Sophia Somerset Bencoolen • Somerset Liang Court • Somerset Orchard

Ascott Raffles Place Singapore

Citadines Mount Sophia Singapore

From the spacious exclusivity of Ascott, to the vibrancy of independent city living at Citadines, or the pampering touches for the family at Somerset, there is a serviced residence designed to make you feel at home. Because life is about living.

Somerset Liang Court Singapore

Enjoy Ascott’s Best Rate Guarantee | www.the-ascott.com | +65 6272 7272

With three award-winning serviced residence brands, we welcome you to enjoy our renowned hospitality in more than 290 properties in over 100 cities spanning more than 25 countries across the Americas, Asia Pacific, Europe and the Middle East region.