IED Spring 13 Communication Project 1 Hrรถnn Blรถndal Birgisdรณttir
The Collaboration Italia Independent / Gareth Pugh “The objective is to create high quality and functional sportswear at a reasonable price, for individuals who appreciate luxurious, practical products and innovational design”
These two luxurious and innovative, but very different brands will team up and create a new lifestyle/sportsbrand Designed by Gareth Pugh using Italia Independent’s technical advantages Offering professional level sportswear and technologies to support the customers maintain a healthy lifestyle
Fashionable Sportswear on a Professional Level of Quality The brand communicates a healthy lifestyle that everyone can adopt Phone application and website offers guidance and work-out plans Available online and at the Italia Independent stores (in a special section) and at LuisaViaRoma in Florence All manufacturing and production takes place in Italy and the campaigns and communication will focus strongly on that Italia Independent and Gareth Pugh are both high quality luxury brands that focus on innovative and technical design. But with a very different approach to what they do Italia Independent has already collaborated with brands and produced functional sport products (e.g. the indestructible Vans) With Gareth Pugh’s innovative design and Italia Independent’s technical skills and experience, the new brand will be strong in both functionality and aesthetic value
Teasing Teaser/Corporate advertisements will be launched in June and continue until the actual fall campaign starts Include ads on all the previously mentioned websites As well as a video, which will be launched on the websites and in cinemas The goal of this campaign is to cause interest and create a brand identity
#beindependent
#beindependent
BE INDEPENDENT. FREEWEAR.COM
Ad Campaign The campaign for the first collection will be launched in the August issue of previously mentioned fashion magazines and on websites The goal with the campaign for the collection, is to make a solid brand identity and to deliver the brand emotion to the customer The concept is to communicate a healthy lifestyle as well as the functionality of the product A video will also be launched, showing details on the application Shown on websites and in cinemas Jessica Ennis OLYMPIC ATHLETE
Ad Campaign - Inspiration
Free wear HOME SHOP LOOKBOOK ABOUT PRESS CONTACT US CORPORATE
Sign in/register shopping bag (0)
SHOP COLLECTION
LOOKBOOK
#beindependent
MEMBERS