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"BRINGING HAPPINESS AND QUALITY TO EVERY CORNER OF THE WORLD " It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the HS collective of creators. Today HS are sold in more than 70 countries and on every continent. HS features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.
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BRAND 6-7 HS X SNOOP DOGG 8-11 CONCEPT STORES 12-13 MAIN COLLECTION 14-61 ATHLETIC 62-67 ESSENTIALS 68-73 KIDS & BABY 74-81 UNDERWEAR 82-101 SPECIAL/SPECIAL 102-115 GIFT PACKS 116-121 ACCESSORIES 122-123 POS 124-125 PRODUCT INFO 126-127
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HOLIDAY CAMPAIGNS Every year, HS brings in a Talent and gives them Carte Blanche to share their vision of the Brand. HS has previously worked with two world-known photographers: Terry Richardson in 2012 and David LaChapelle in 2013. COLLABORATIONS HS develops and secures its image and Brand Presence through several collaborative projects every year. Carefully selected, each collaboration aims to increase the strength of HS within the industry, maintaining its position as the leader of the segment. HS has collaborated in the past with Paris Saint-Germain, Opening Ceremony, colette, The Standard Hotels and Be@rbrick among others. PRESS HS is very popular in press and has been written about in most major publications across the globe. HS has also achieved to engage enthusiastic followers in the blogosphere and on social networks. The brand has remained in the spotlight of international media, making its products the last detail in colorful fashion and a lasting favorite among style-hungry trendsetters. With knowledge and directions from the in-house PR manager,HS is running a successful PR machine with local PR agencies to secure its presence in global publications both through blogs and social networks.
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HS PRESENTS “THE ART OF INSPIRATION” IN COLLABORATION WITH SNOOP DOGG The New Campaign Explores Artistic Creativity and Expression. This year, HS is proud to announce their newest partnership and campaign with global entertainment icon and true artist, Snoop Dogg, called HS presents "The Art of Inspiration". The campaign is an artistic collaboration where HS gave Snoop Dogg carte blanche to explore his new found passion for painting and encourage creativity. The Swedish brand provided a platform for Snoop Dogg to discuss and illustrate his passion for different creative mediums and why painting is an essential component to his progression as an artist. “For many years, I’ve always felt like painting was something that I wanted to do but I just never had time to do it. Sometimes, the music and my life don’t explain exactly what I’m going through. So that’s another piece of the puzzle. It’s like a piece of Snoop that we can take with us forever,” said Snoop Dogg. Captivated by unique socks, Snoop Dogg encountered HS last year and immediately included pairs into his everyday rotation. Quickly picking up on his love for HS, the Swedish brand began organically working with Snoop Dogg and his creative team Cashmere Agency, to cultivate an intriguing new partnership. "The Art of Inspiration” will be revealed globally on November 1st 2014. Snoop Dogg is a multi-platinum artist and entertainment icon. With over 20 years in the industry, Snoop’s ability to stay at the forefront of popular culture and new technology through hit records, brand partnerships, innovative digital strategies, philanthropy and more has resulted in unwavering relevance. His reggae album, the Grammy-nominated REINCARNATED, was recorded in Jamaica and documented in the film of the same name. The project chronicles the spiritual awakening he found through the people and culture of Jamaica. His latest album, 7 DAYS OF FUNK, is a muchlauded collaboration between the artist (performing as Snoopzilla) and L.A. funk maestro Dam-Funk that was released in December 2013 to rave reviews by Stones Throw Records. www.hssweden.ca/snoopdogg
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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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SDG01-650C-412
SDP01-099C-018
SDS01-019C-007
Box Set XSDG08-650C-412 11
CLASSIC STYLISH LIVELY Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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AR01-025C-070
AR01-028C-210
AR01-029C-060
AR01-039C-007
AR01-062C-411
AR01-072C-462 13
PLAYFUL VIVID STRONG Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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BD01-068C-070
BD01-091C-080
BD01-099C-001
BD01-205C-831
BD01-605C-421
BD01-608C-411 15
WILD ADVENTUROUS FREE Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
BZ01-023C-463
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BZ01-068C-411
BZ01-073C-070
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COLORFUL GRAPHIC STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
BC01-069C-070
BC01-095C-080
BC01-099C-007
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BRIGHT WITTY NATURAL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
CL01-045C-464
CL01-099C-741
CL01-608C-687
CL01-609C-428 20
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GRAPHIC TIMELESS DETAILED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
FD01-029C-017
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FD01-098C-042
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GRAPHIC FITTED FUN Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
FO01-023C-690
FO01-051C-511
FO01-068C-411
FO01-099C-007 24
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COLORFUL GRAPHIC DYNAMIC Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
FI01-066C-411
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FI01-091C-035
FI01-096C-037
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FUN EXPRESSIVE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SH01-068C-411
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SH01-098C-007
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LOVELY EXPRESSIVE FUN Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
HA01-067C-070
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HA01-999C-009
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COLORFUL WITTY LIVELY Composition: 54% Combed Cotton, 43% Polyamide, 3% Elastane HW01-905: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
HW01-067C-070
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HW01-091C-035
HW01-905C-117
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GRAPHIC LIVELY VIVID Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
HI01-039C-070
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HI01-099C-007
HI01-999C-009
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BOLD VISUAL SHARP Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
JD01-069C-070
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JD01-095C-080
JD01-099C-007
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VISUAL DYNAMIC POWERED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
TE01-025C-035
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TE01-039C-070
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FUN DISCREET GRAPHIC Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
MD01-069C-424
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MD01-091C-030
MD01-095C-010
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BLURRY VIVID STRONG Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
OF01-029C-831
OF01-071C-314
OF01-095C-080
OF01-099C-011 42
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COLOURFUL GRAPHIC VISUAL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
CR01-045C-411
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CR01-091C-080
CR01-099C-018
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GRAPHIC FUN PLAYFUL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SC01-029C-429
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SC01-035C-018
SC01-045C-424
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FUN EXPRESSIVE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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SA01-035C-687
SA01-045C-411
SA01-067C-070
SA01-069C-080
SA01-066C-462
SA01-089C-459 49
GRAPHIC LIVELY VIVID Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SD01-067C-411
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SD01-068C-459
SD01-073C-070
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VISUAL STRONG STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SO01-069C-424
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SO01-095C-080
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TRADITIONAL DETAILED TIMELESS Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SI01-045C-411
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SI01-091C-462
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LIGHT FREE NATURAL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
TW01-102C-114
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TW01-805C-200
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SPORTY COMFORTABLE FITTED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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BC05-095C-018
BD05-099C-018
SA05-045C-615
BC05-099C-462
BD05-901C-117
SA05-067C-070 59
SPORTY EXPRESSIVE DYNAMIC For more active moments, HS developed a new range of socks within its collection. Simply called Athletic, these socks are available in a variety of HS patterns and colors in order to remain stylish under all circumstances. • LIght Compression • Arch Support • Cushioned Sole
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SPORTY EXPRESSIVE DYNAMIC Composition: 80% Combed Cotton 18% Polyester 2% Elastane Sizes: 36-40 & 41-46
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ATBD27-068C-070
ATBD27-091C-080
ATBD27-099C-007
ATSA27-067C-070
ATSA27-068C-411
ATSA27-089C-459 63
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ATBC27-069C-070
ATBZ27-068C-424
ATSO27-069C-411
ATBC27-095C-080
ATBZ27-073C-018
ATSO27-095C-080
ATTF27-035C-670
ATTF27-099C-016 65
DISCREET TIMELESS EASY For consumers in need of more discreet styles, HS created Essentials. Four simple designs made of easy-to-wear colors, with small dots, an optic pattern, rain pattern or thin stripes.
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DISCREET TIMELESS EASY
DISCREET TIMELESS EASY
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
Sizes: 36-40 & 41-46
DO01-607C-464
DO01-905C-038
DO01-909C-099
OP01-091C-041
OP01-607C-412
Navy
Charcoal
Black
Grey
Navy
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DISCREET TIMELESS EASY
DISCREET TIMELESS EASY
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
Sizes: 36-40 & 41-46
RA01-607C-411
RA01-905C-037
RA01-909C-009
SB01-609C-464
SB01-905C-038
SB01-909C-009
Navy
Charcoal
Black
Navy
Charcoal
Black
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CUTE FREE HAPPY HS offers its colorful design socks in childrens sizes. Using a modified color palette that fits the sophisticated, stylish needs of kids today. Designs reflect the bright, pattern-driven aesthetic of HS adult line.
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VIVID FREE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 0-12 M, 12-24 M, 2-4 Y B = 0-12 M & 12-24 M | K = 2-4 Y
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BAR02-025C-070 | KAR02-025C-070
BSA02-066C-690 | KSA02-066C-690
BBD02-029C-018 | KBD02-029C-018
BAR02-029C-102 | KAR02-029C-102
BSA02-067C-018 | KSA02-067C-018
BBD02-066C-070 | KBD02-066C-070 75
BHW02-067C-070 | KHW02-067C-070
BSC02-065C-424 | KSC02-065C-424
BBC02-069C-070 | KBC02-069C-070
BHW02-905C-117 | KHW02-905C-117
BSC02-073C-018 | KSC02-073C-018
BBC02-099C-424 | KBC02-099C-424
BHA02-067C-460 | KHA02-067C-460 76
B = 0-12 M & 12-24 M | K = 2-4 Y
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VIVID FREE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 0-12 M
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HS103059C-462
HS103059C-462
HS103059C-462
HS103061C-690
HS103061C-690
HS103061C-690
HS103060C-424
HS103060C-424
HS103060C-424
HS103060C-462
HS103060C-462
HS103060C-462 79
COMFORTABLE GRAPHIC PLAYFUL HS underwear comes in a variety of key patterns and colors. Bringing happiness and quality to every corner of your underwear drawer.
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COMFORTABLE FEMININE GRAPHIC Composition: 95% Cotton, 5% Elastane Sizes: Extra Small, Small, Medium, Large
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WUWWB-OPT-105C-009
WUWWB-OPT-605C-017
WUWWB-POL-045C-013
WUWWB-POL-605C-429 83
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WUWWB-ZIG-025C-070
WUWWB-ZIG-055C-510
WUWWB-MUL-075C-510
WUWWB-MUL-041C-080
WUWWB-CAM-901C-070
WUWWB-CAM-065C-462 85
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WUWWB-DOT-105C-107
WUWWB-DOT-065C-460
WUWWB-BDO-099C-007
WUWWB-BDO-505C-511
WUWWB-BDO-999C-009
WUWWB-HEA-067C-460 87
FITTED VISUAL PLAYFUL Composition: 95% Cotton, 5% Elastane Sizes: Small, Medium, Large, Extra Large
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MUWJB-OPT-105C-009
MUWJB-OPT-605C-017
MUWJB-POL-045C-013
MUWJB-POL-605C-429 89
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MUWJB-ZIG-025C-070
MUWJB-ZIG-055C-510
MUWJB-MUL-075C-510
MUWJB-MUL-041C-080
MUWJB-CAM-901C-070
MUWJB-CAM-065C-462 91
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MUWJB-DOT-105C-107
MUWJB-DOT-065C-460
MUWJB-BD0-099C-007
MUWJB-BDO-505C-511
MUWJB-BDO-999C-009
MUWJB-HEA-067C-460 93
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MUWWB-ZIG-025C-070
MUWWB-ZIG-055C-510
MUWWB-MUL-075C-510
MUWWB-MUL-041C-080
MUWWB-CAM-901C-070
MUWWB-CAM-065C-462 97
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MUWWB-DOT-105C-107
MUWWB-DOT-065C-460
MUWWB-BDO-099C-007
MUWWB-BDO-505C-511
MUWWB-BDO-999C-009
MUWWB-HEA-067C-460 99
EASY SURPRISING FUN Sock Boxes Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13 Men's Boxer Brief Boxes Underwear Composition: 95% Cotton, 5% Elastane Underwear Sizes: Small, Medium, Large, Extra Large Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sock Size: 0-13 Men's Boxer Boxes Underwear Composition: 100% Cotton Underwear Sizes: Small, Medium, Large, Extra Large Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sock Size: 10-13 Women's Brief Boxes Underwear Composition: 95% Cotton, 5% Elastane Underwear Sizes: Extra Small, Small, Medium, Large Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sock Size: 9-11
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XBD09-068C-070
XBD09-068C-070
XFO09-068C-424
XFO09-068C-424 115
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Men's Boxer Brief and Sock VALENTINES box
XHA61-067C-460
Men's Boxer and Sock VALENTINES box
XHA60-067C-460
Women's Brief and Sock VALENTINES box
XHA62-067C-460 117
SHOW YOUR SUPPORT TO PRIDE WITH OUR RAINBOW FLAG SOCKS Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 9-11 & 10-13
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Men's Boxer Brief and Sock PRIDE box
XPR161-045C-070
Men's Boxer and Sock PRIDE box
XPR160-045C-070
Women's Brief and Sock PRIDE box
XPR162-045C-070
PR01-405C-070
PR01-406C-070
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POINT OF SALE
WALL BAY Measurements..........................................2400 x 1000 x 453 mm Shelf..........................................................12 x 405 x 250 mm Weight........................................................60 kg Capacity....................................................588 pairs
TABLE DISPLAY Measurements..........................................750 x 375 x 250 mm Weight........................................................22 kg Capacity....................................................216 pairs
FLOOR DISPLAY Measurements..........................................1560 x 600 x 415 mm Weight........................................................22 kg Capacity....................................................480 pairs
TABLE SPINNER Height........................................................~815 mm Weight........................................................6 kg Capacity....................................................112 pairs
FLOOR SPINNER Height........................................................~1717 mm Weight........................................................15 kg Capacity....................................................352 pairs
CIGAR BOXES Measurements..........................................194 x 402 x 306 mm Weight........................................................6 kg Capacity....................................................66 pairs
Wall Bay POS0107 122
Floor Display POS0106
Table Display POS0207
Floor Spinner POS0105
Table Spinner POS0206
Cigar Box POS1402
Cigar Box POS1403 123
SOCKS PRODUCT INFORMATION
KIDS PRODUCT INFORMATION
Combed Cotton Colorful Fun Unisex
Combed Cotton Colorful Fun Unisex
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibers stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are available in a variety of designs, from solids to more advanced patterns and colors.
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibres stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision.
Low Socks Athletic Comfortable Fitted Low Socks are made from combed cotton. They offer the very best quality and design, while meeting the needs of the more discreet wearer. Everyone can now enjoy HS with all of their favorite shoes.
Combed cotton socks are available in Two Packs, in a variety of designs, from solids to more advanced patterns and colors. Cotton tights, sold per pair in fun and colorful patterns, are made from combed cotton and designed especially for kids to live comfortably in.
SIZE GUIDE
Adult Unisex Sizes EUR 36-40 41-46 UK M 4-7 7,5-11,5 UK W 3,5-6,5 7-11 JPN 21-24,5 25-29 US 9-11* 10-13* US M 4½-7½ 8-13 US W 5½-9½ 10-12½ *Sock Sizes
AGE 0-12 M 12-24 M EUR* 15-18 19-22 UK* 0,5-2 3-5 US* 1-3 4-6 JPN* 9,5-11,5 12-14
2-4 Y 23-26 6-8,5 6,5-9,5 14,5-16,5
Women’s Brief Comfortable Feminine Graphic HS Briefs have a comfort fit, perfect for everyday. Men’s Boxer Brief Fitted Visual Playful HS Boxer Briefs have a fitted silhouette for a slim look.
HS Boxers have a fly opening and elastic waistband for a relaxed fit and casual look.
Photography Curtis Buchanan
Australia Austria Belarus Belgium Brazil Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Estonia Finland France Germany Greece
Holland Hong Kong Iceland India Israel Italy Japan Latvia Lithuania Luxemburg Malaysia Mexico New Zealand Norway Panama Poland Portugal Russia
Slovakia Slovenia South Africa South Korea Singapore Spain Sweden Switzerland Taiwan Thailand Turkey United Arab Emirates United Kingdom USA Ukraine Venezuela
SIZE GUIDE
18-24 M 92 34”-38” 86-92 92
Size EUR UK / AUS US
XS S M L 34 36 38 40 6 8 10 2 2 4 6 8
Mens Sizes Size
Art Direction Viktor Tell / Gustav Ström
SALES HS is currently sold in 70 countries and has distributors in the following countries:
Womens Sizes
Baby Tights Sizes AGE 6-12 M 12-18 M EUR 74-80 86 US 26”-30” 30”-34” UK 68-80 80-86 JPN 74-80 86
HS underwear comes in a variety of key patterns and colors, bringing happiness and quality to every corner of your underwear drawer.
Men’s Boxer Vivid Free Stylish
Kids Sizes
SIZE GUIDE
UNDERWEAR PRODUCT INFORMATION
S M L XL
United Legwear and Underwear Company, LLC 48 West 38th Street, 3rd Floor New York, NY 10018
Styling Imogene Barron Models Alex Casnoff, Mikal, Rudy Verwey, Christi Baquet, Bobby Branch, Athena Currey, Otis Omeally, Valentino Caruso, Amanda Merten, Mike Gigliotti, Emily Knecht, Boston Titensor
212.391.4143
Shot on location – Los Angeles, US Product photography Johnny Wohlin 124
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Canadasales@unitedlegwear.com www.hssweden.com
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