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"BRINGING HAPPINESS AND QUALITY TO EVERY CORNER OF THE WORLD " This season, HS makes Tokyo a focal point for inspiration; using the energy and creativity of the Japanese megalopolis as the scenery for the Fall/Winter 2015 collection. The quintessential point of this inspirational journey precisely resides in the capital city’s duality: structured society vs. endless entertainment and creativity. Structure is indeed at the epicentre of the Fall/Winter 2015 collection in order to keep the ever-growing customer base happy. The idea is to fulfil the daily needs of the HS clientele while continuing to bring happiness and quality to every corner of the world. Therefore this season sees the addition of several products: Wool socks, Dressed socks and Lounge pants; as well as a more clearly identifiable Main Collection, the essence and origin of HS ' seasonal collections are now organised to fit a wide target group in all kinds of social or more personal occasions. HS started in the spring of 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the HS collective of creators. Today HS are sold in more than 70 countries and on every continent. HS features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.
Fall/Winter 2015 was shot in Tokyo, Japan by Kento Mori and Katsuhide Morimoto.
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BRAND 6-7 MAIN COLLECTION 8-39 WOOL 40-43 ATHLETIC 44-53 DRESSED 54-59 KIDS & BABY 60-63 UNDERWEAR 64-77 GIFT PACKS 78-81 PRODUCT INFO 82-83
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HOLIDAY CAMPAIGNS Every year, HS brings in a talent and gives them Carte Blanche to share their vision of the Brand. HS has previously worked with Snoop Dogg in 2014, David LaChapelle in 2013 and Terry Richardson in 2012. COLLABORATIONS HS develops and secures its image and brand presence through several collaborative projects every year. Carefully selected, each collaboration aims to increase the strength of HS within the industry, maintaining its position as the leader of the segment. HS has collaborated in the past with Paris Saint-Germain, Opening Ceremony, colette, The Standard Hotels and Be@rbrick among others. PRESS HS is very popular in press and has been written about in most major publications across the globe. HS has also achieved to engage enthusiastic followers in the blogosphere and on social networks. The brand has remained in the spotlight of international media, making its products the last detail in colorful fashion and a lasting favorite among style-hungry trendsetters. With knowledge and directions from the in-house PR manager, HS is running a successful PR machine with local PR agencies to secure its presence in global publications both through blogs and social networks.
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The Fall/Winter 2015 Main Collection consists of the original and key HS product: the Combed Cotton socks. Unisex, these socks are available in a variety of designs, from solids to more advanced patterns and colors. Combed Cotton socks are made of the best quality material to ensure comfort and longevity. This season, the main collection introduces new designs, alongside key refreshed bestsellers. Fall/Winter 2015 was inspired by nature and architecture.
Shot by: Kento Mori
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POWERED VISUAL STRONG Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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BW01-642C-430
BW01-645C-464
BW01-993C-039
BW01-703C-820
BW01-905C-010
BW01-999C-009 11
CLASSIC STYLISH LIVELY Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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AR01-037C-035
AR01-048C-213
AR01-056C-080
AR01-067C-462
AR01-081C-316
AR01-693C-037 13
WILD ADVENTUROUS FREE Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
BZ01-025C-689
BZ01-029C-038
BZ01-065C-421
PRECIOUS WILD STRONG Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SN01-029C-831 14
SN01-055C-511
SN01-099C-990 15
COLORFUL GRAPHIC STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
BC01-045C-013
BC01-068C-460
BC01-094C-042
CHARGED GRAPHIC DYNAMIC Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
EC01-055C-511
EC01-068C-460
EC01-095C-038 17
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GRAPHIC TIMELESS DETAILED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
FD01-069C-012
FD01-095C-042
FD01-105C-460
BRIGHT WITTY NATURAL Composition: 75% Combed Cotton, 23% Polyamide, 2% Elastane Sizes: 36-40 & 41-46
CL01-055C-511 18
CL01-069C-411 19
UPDATED FUN FRESH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
PC01-010C-102
PC01-095C-010
PC01-099C-018
FUN EXPRESSIVE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SH01-972C-042 20
SH01-021C-042
SH01-068C-411 21
PLAYFUL VIVID STRONG Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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BD01-605C-460
BD01-055C-511
BD01-074C-320
BD01-099C-001
BD01-031C-035
BD01-608C-411 23
FUN EXPRESSIVE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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SA01-045C-411
SA01-054C-511
SA01-068C-012
SA01-077C-314
SA01-097C-041
SA01-605C-459 25
PLAYFUL VIVID DIFFERENT Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
BT01-068C-411
BT01-099C-018
BT01-703C-441
LOVING FUN GRAPHIC Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
MJ01-099C-018 26
MJ01-100C-009 27
LIVELY VIVID PARTY Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
PO01-010C-110
PO01-055C-520
PO01-099C-018
BLURRY VIVID STRONG Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
OF01-055C-511 28
OF01-081C-260
OF01-098C-039 29
NATURAL LIVELY FLORID Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
DF01-055C-009
DF01-055C-422
DF01-068C-424
FUN ELECTRIC FREE Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
PL01-608C-464 30
PL01-999C-009 31
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TRADITIONAL STYLISH CHIC Composition: 64% Combed Cotton, 33% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
PA01-055C-520
PA01-061C-465
PA01-068C-427
PA01-098C-010 32
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GRAPHIC FITTED FUN Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
FO01-053C-316
FO01-068C-411
FO01-073C-070
FO01-901C-041 34
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GRAPHIC STYLISH DETAILED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
MA01-505C-511
MA01-905C-009
MA01-935C-035
DETAILED VISUAL STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
DT01-045C-411 36
DT01-055C-070 37
ARTISTIC FREE EXPRESSIVE Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
GO01-903C-007
GO01-045C-424
GO01-055C-316
GRAPHIC LIVELY VIVID Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SD01-066C-427 38
SD01-074C-070
SD01-999C-009 39
EASY COMFORTING WARMING Composition: 54% Cotton, 27% Wool, 18% Polyamide, 1% Elastane Sizes: 36-40 & 41-46
Winters, may they be Scandinavian, Japanese, European or North American, call for two things: comfort and warmth. Therefore, HS releases various pairs of Wool socks for Fall/Winter 2015. Made of a balanced blend of wool and cotton, they bring cosiness while keeping your feet warm at home or on the go. The comfort and practicality of this key winter item is coupled to a color-block design keeping -as always- everyone happy, even during the darker months of the year.
TT22-029C-220
TT22-075C-314
WB22-025C-080
WB22-045C-610 40
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FI01-034C-039
DO01-606C-427 42
COLORFUL GRAPHIC DYNAMIC
DISCREET TIMELESS EASY
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Composition: 70% Combed Cotton, 27% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
Sizes: 36-40 & 41-46
FI01-066C-411
FI01-098C-042
OP01-606C-462
OP01-906C-036
DISCREET TIMELESS EASY
DISCREET TIMELESS EASY
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
Sizes: 36-40 & 41-46
DO01-906C-036
DO01-909C-009
SB01-606C-464
SB01-906C-036
OP01-909C-009
SB01-999C-009 43
SPORTY EXPRESSIVE DYNAMIC Launched in Spring Summer 2015, Athletic socks are a more dynamic-friendly product specifically created with light compression, arch support and cushioned sole. Bringing more comfort, no matter what you do. The core idea behind Athletic is that it should be a new canvas for customers to express themselves just as they do with the combed cotton socks but through a more activefriendly sock.Skate, shoot some hoops or simply walk down the street in the comfort of HS Athletic.
Shot by: Katsuhide Morimoto
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SPORTY EXPRESSIVE DYNAMIC Composition: 70% Cotton, 14% Polyester, 9% Polyamide, 6% Rubber, 1% Elastane Sizes: 36-40 & 41-46
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ATMA27-505C-511
ATPO27-010C-110
ATEC27-055C-511
ATMA27-999C-009
ATPO27-099C-018
ATEC27-068C-460 47
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ATBD27-055C-511
ATBD27-067C-411
ATBD27-099C-007
ATSA27-068C-411
ATSA27-097C-041
ATSA27-098C-007
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ATBW27-405C-103
ATFO27-068C-411
ATSH27-068C-411
ATBW27-999C-009
ATFO27-901C-041
ATSH27-081C-042
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ATBT27-068C-460
ATBZ27-025C-689
ATBT27-099C-007
ATBZ27-065C-421
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SMART SOPHISTICATED SLEEK New for Fall/Winter 2015 is a range of more tailored socks. Referred to as Dressed, this line was conceived with business attire in mind. This series was created specifically for men and therefore sees its length increased, sitting higher on the leg. Design-wise, colours and patterns have been discreetly arranged for a more subtle rendering and the black label adds a final touch of sophistication. On the quality side, Dressed Socks are long-lasting products created with a distinguished approach directed to customers expecting high-quality socks wearable with formal attire. Dressed Socks are made of mercerized Peruvian Pima Cotton. This exceptional cotton, produced along the northern coastal valleys of Peru in unique growing conditions, makes these socks highly resistant yet incredibly soft and silky.
Shot by: Katsuhide Morimoto
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SMART SOPHISTICATED SLEEK Composition: DH34, GE34, HB34 : 75% Mercerized Pima Cotton 24% Polyamide 1% Elastane MK34, MO34, BD34 : 62% Mercerized Pima Cotton 37% Polyamide 1% Elastane Size: 41-46
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MK34-055C-511
MO34-095C-042
BD34-905C-038
MK34-068C-687
MO34-099C-012
BD34-609C-422 57
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HB34-038C-687
DH34-209C-017
GE34-705C-019
HB34-065C-012
DH34-602C-427
GE34-055C-015
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CUTE FREE HAPPY HS offers its colorful design socks in childrens sizes. Using a modified color palette that fits the sophisticated, stylish needs of kids today. Designs reflect the bright, pattern-driven aesthetic of HS adult line.
Shot by: Johnny Wohlin
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VIVID FREE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 0-12 M, 12-24 M, 2-4 Y B = 0-12 M & 12-24 M | K = 2-4 Y
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BPA02-068C-411
BEC02-055C-511
BBT02-069C-411
KPA02-068C-411
KEC02-055C-511
KBT02-069C-411
BAR02-056C-080
BBD02-064C-080
BSA02-065C-411
BPA02-099C-009
BEC02-068C-460
BBT02-703C-441
KAR02-056C-080
KBD02-064C-080
KSA02-065C-411
KPA02-099C-009
KEC02-068C-460
KBT02-703C-441
BAR02-066C-462
BBD02-065C-460
BSA02-098C-070
BBC02-065C-460
BBC02-095C-042
BHA02-099C-007
KAR02-066C-462
KBD02-065C-460
KSA02-098C-070
KBC02-065C-460
KBC02-095C-042
KHA02-099C-007 63
COMFORTABLE GRAPHIC PLAYFUL HS Underwear come in a variety of key patterns and colours. Bringing happiness and quality to every corner of your underwear drawer. The HS Underwear collection holds women’s briefs, men’s boxer briefs and men’s boxers. All styles are available in a variety of successful HS designs -from Big Dot to Paisley- as well as new, seasonal patterns for Fall/Winter 2015. Shot by: Kento Mori
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FITTED VISUAL PLAYFUL Composition: 95% Cotton, 5% Elastane Sizes: Small, Medium, Large, Extra Large
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MUWJB-BDO-099C-007
MUWJB-BDO-504C-512
MUWJB-BDO-604C-427
MUWJB-DOT-105C-107
MUWJB-DOT-608C-412
MUWJB-SPR-095C-020 67
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MUWJB-OPT-608C-460
MUWJB-RTR-068C-464
MUWJB-PLO-608C-464
MUWJB-OPT-105C-009
MUWJB-RTR-099C-007
MUWJB-PLO-999C-009
MUWJB-PAI-055C-511
MUWJB-PAI-098C-990
MUWJB-ECA-095C-038 69
VIVID FREE STYLISH Composition: 100% Cotton Sizes: Small, Medium, Large, Extra Large
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MUWWB-BDO-099C-007
MUWWB-BDO-504C-512
MUWWB-BDO-604C-427
MUWWB-DOT-105C-107
MUWWB-DOT-608C-412
MUWWB-SPR-095C-095 71
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MUWWB-OPT-608C-460
MUWWB-RTR-068C-464
MUWWB-PLO-608C-464
MUWWB-OPT-105C-009
MUWWB-RTR-099C-007
MUWWB-PLO-999C-009
MUWWB-PAI-055C-511
MUWWB-PAI-098C-990
MUWWB-ECA-095C-038 73
COMFORTABLE FEMININE GRAPHIC Composition: 95% Cotton, 5% Elastane Sizes: Extra Small, Small, Medium, Large
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WUWWB-BDO-099C-007
WUWWB-BDO-504C-512
WUWWB-BDO-604C-427
WUWWB-DOT-105C-107
WUWWB-DOT-608C-412
WUWWB-SPR-095C-020 75
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WUWWB-OPT-608C-460
WUWWB-RTR-068C-464
WUWWB-PLO-608C-464
WUWWB-OPT-105C-009
WUWWB-RTR-099C-007
WUWWB-PLO-999C-009
WUWWB-PAI-055C-511
WUWWB-PAI-098C-990
WUWWB-ECA-095C-038 77
EASY SURPRISING FUN
Sock Boxes
Men's Boxer Brief Boxes
Men's Boxer Boxes
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Underwear Composition: 95% Cotton, 5% Elastane
Underwear Composition: 100% Cotton
Sizes: 36-40 & 41-46
Underwear Sizes: Small, Medium, Large, Extra Large
Underwear Sizes: Small, Medium, Large, Extra Large
Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sock Size: 41-46
Sock Size: 41-46
XSA09-405C
XPA09-099C
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XSA09-405C
XBT60-099AC-007: Small
XPA60-068AC-615: Small
XBT60-099BC-007: Medium
XPA60-068BC-615: Medium
XBT60-099CC-007: Large
XPA60-068CC-615: Large
XBT60-099DC-007: X-Large
XPA60-068DC-615: X-Large
XPA09-099C
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VIVID FREE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 0-12 M
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HS104999C-650
HS104999C-650
HS105000C-670
HS105000C-670
HS104997C-424
HS104997C-424
HS104998C-019
HS104998C-019
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SOCKS PRODUCT INFORMATION
DRESSED PRODUCT INFORMATION
Combed Cotton Colorful Fun Unisex
Pima Cotton Smart Sophisticated Sleek
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibers stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are available in a variety of designs, from solids to more advanced patterns and colors.
Dressed Socks are made of mercerized Peruvian Pima Cotton. This exceptional cotton, produced along the northern coastal valleys of Peru in unique growing conditions, makes these HS highly resistant yet incredibly soft and silky.
SIZE GUIDE
Adult Unisex Sizes EUR 36-40 41-46 UK M 4-7 7,5-11,½ UK W 3,½-6,½ 7-11 US M 4½-7½ 8-13 US W 5½-9½ 10-12½ JPN 21-24,½ 25-29
KIDS PRODUCT INFORMATION Combed Cotton Colorful Fun Unisex As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibres stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are available in Two Packs, in a variety of designs, from solids to more advanced patterns and colors.
ATHLETIC PRODUCT INFORMATION Light compression, Arch support and Cushioned sole Sporty Expressive Dynamic Athletic socks are a more dynamic-friendly product specifically created with light compression, arch support and cushioned sole. Bringing more comfort, no matter what you do.
UNDERWEAR PRODUCT INFORMATION HS underwear comes in a variety of key patterns and colors, bringing happiness and quality to every corner of your underwear drawer. Women’s Brief Comfortable Feminine Graphic HS Briefs have a comfort fit, perfect for everyday. Men’s Boxer Brief Fitted Visual Playful HS Boxer Briefs have a fitted silhouette for a slim look. Men’s Boxer Vivid Free Stylish HS Boxers have a fly opening and elastic waistband for a relaxed fit and casual look.
SIZE GUIDE
Womens Sizes Size EUR UK / AUS US
XS S M L 34 36 38 40 6 8 10 2 2 4 6 8
Mens Sizes Size
S M L XL
SIZE GUIDE
Adult Unisex Sizes EUR 36-40 41-46 UK M 4-7 7,½-11,½ UK W 3,½-6,½ 7-11 US M 4½-7½ 8-13 US W 5½-9½ 10-12½ JPN 21-24,½ 25-29
United Legwear and Underwear Company, LLC
Art Direction: HS Creative Team Photography: Kento Mori (Main Collection), Katsuhide Morimoto (Athletics/Dressed), Johnny Wohlin (SpecialSpecial/Kids), Darryl Richardson (BBC)
48 West 38th Street, 3rd Floor New York, NY 10018 212.391.4143
Production Manager: Akeem the Dream Styling: Shino Suganuma Models: Hiroshi Otaki, Mark Drew, Ta-1 (Koncos), Chabe, SKOLOCT, Elena D(Surge), Kaito Yamamoto, SARAMARY, Keivan Salehpour, Oda , Toyoyuki Yamada, JOHNNY, Mr. Tikini, Yuya Nara, Yu Akimoto, Kanami Fukushima, Ryu Goda, Emel Araita, Ryutaro, BeBe, Toshimi Watanabe, Tomoya Kageyama Shot on location – Tokyo, Japan Product photography: Johnny Wohlin 82
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canadasales@unitedlegwear.com www.hssweden.ca
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