Overview on imagery

Our brand and imagery

Imagery is a vital part of the Hornsby Shire Council brand.

Image selection, quality and tone are critical. Images should create interest and reflect the core values of the brand.

They should be vibrant and thoughtfully composed through use of interesting lighting, crops and angles.

The guidelines provided here and on the following pages demonstrate the correct way to use and combine photographic content with visual elements to create distinctive, clean on-brand designs.

Please ensure you gain all correct image rights and where necessary include required image credits.

Photography guidelines

If you take a photograph of anyone on behalf of Council you must follow the Photography Guidelines. These guidelines provide guidance on the balance between respecting privacy and the taking of photographs of people attending events run by Council, at Council venues or people participating in services provided by Council.

Photography guidelines link

Photo release form link

It is not necessary to have written consent providing the subjects of the photograph have been advised that photographs will be taken and have been given the opportunity to withhold consent.

Written permission is required when photographs of children and young adults are easily recognisable and/ or are the focus of the photograph.

Non-approved types of imagery

The following types of imagery cannot be used within Council’s brand:

„„clip art type imagery „„imagery where no copyright can be attributed and sourced through internet search engines such as Google „„imagery that is not representative of the brand eg. gratuitous violence etc.

Hornsby Shire Council general and bushcare volunteers photographic competitions

When using imagery from either the Hornsby Shire Council general or bushcare volunteers photographic competitions, all imagery should be credited with the name of the image and also the photographer.