In the business of schooling business

In the business of schooling business  www.hslu.ch/wirtschaft

Table of contents 1 2 3 4 4 5 5 5 6 6 8 8 10 11 11 12 13 14 15 16

Introduction Competence centre for advanced management training Advisory committee Training and development Bachelor of Science Master of Science International Office Careers Service Lucerne School of Tourism Professional development: EMBA, MAS, DAS and CAS Research and consulting Transfer Services Institute of Management and Regional Economics Institute of Communication and Marketing Institute of Business Information Technology Institute of Tourism Institute of Financial Services Zug Five schools – one university General information Organisational chart

Publishing details Concept and editing Lucerne School of Business Design Lucerne School of Art and Design

Teaching – research – consulting Introduction Teaching for the future, examining the status quo, helping clients succeed: Lucerne School of Business has a lot more to offer than just classrooms and lessons. Through its role in research and consulting it has succeeded in building close ties with business organisations, administrators and the public – pursuits that lie at the core of our unique set of values: in synch with industry, focused on what lies ahead, committed to clients.

Our curriculum is closely geared to the disciplines of management, control­ ling and accounting, finance and banking, communication and marke­ ting, public management and economics, tourism and mobility, and busi­ ness in­formation technology. You will find us to be a competent partner in these fields when it comes to professional development, research and consulting.

This brochure informs you about our programmes and services, explains what Lucerne School of Business is all about and is intended as food for thought. We hope to have caught your attention and look forward to hearing from you in the near future.

Prof. Dr Xaver Büeler, MBA Rector

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Lucerne School of Business

Competence centre for advanced management training Rooted in central Switzerland, with a national orientation Lucerne School of Business is the leading centre of competence in management training in the region. The curriculum, together with the research and consulting services we offer, are important contributing factors to the development of a knowledge-based society. To this end we train specialists and managers while sup­ porting organisations and institutes in their research. Lucerne School of Business is part of a solid network with other universi­ ties and partners in the fields of business and admin­istration in Switzerland and abroad.

It consists of the following five institutes: – Institute of Management and Regional Economics – Institute of Financial Services Zug – Institute of Communication and Marketing – Institute of Tourism – Institute of Business Information Technology Lucerne School of Business relies on the support of more than 300 motivated staff members. Our lecturers and research staff all have university degrees as well as a wealth of practical experience in companies and public institutes. Our administrative staff, too, is highly trained and committed to making sure that everything at the school runs smoothly.

By the railway stations of Lucerne and Zug Thanks to its central location west of Lucerne Station and at Röss­ limatte nearby, Lucerne School of Business has a very attractive location, even for those living outside of Lucerne. The school also has a campus in the city of Zug, a renowned business centre in Switzerland, where the Institute of Financial Services is located directly next to the station.

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Management of the university Lucerne School of Business is led by Prof. Dr Xaver Büeler. The Management Board includes the following members: – Xaver Büeler, Rector – Bettina Durrer, Head of the Institute of Communication and Marketing – Christoph Hauser, Co-Head of the Institute of Management and Regional Economics – Markus Hodel, Head of University Development – Christoph Lengwiler, Co-Head of the Institute of Financial Services Zug – Muff Pius, Head of Bachelor Programmes – Linard Nadig, Co-Head of the Institute of Financial Services Zug – Erik Nagel, Co-Head of the Institute of Management and Regional Economics – Denise Schindler, Head of Support Services – Peter Daniel, Head of Master Programmes – Jürg Stettler, Head of the Institute of Tourism – Luc Ulmer, Head of Marketing and Communication – Markus Wyss, Head of the Institute of Business Information Technology

Advisory Committee The Advisory Committee supports Lucerne School of Business with the necessary expertise so that it can live up to its promise of delivering and developing its services. It consists of individuals whose specialisation and experience are relevant to the main content areas of the school curriculum: – Eva Brechtbühl, Swiss Tourism Association – Martin Bütikofer, Swiss Federal Railway – Dörig Adolf, Pukall Dörig + Partner – Fritz Erni, Hotel Montana – Armin Gallati, Schindler Group – Max Galliker – Christian Herrmann, Commercial Trusts – Peter Hofer, IHA-GfK Online Research – Paul Huber, former city council member – Marcel Imhof, Schmolz und Bickenbach – Helmut Kaufmann, Credit Suisse – Hanspeter Kiser, independent consultant – Mario Lütolf, Swiss Tourism Association – Marty Franz, Raiffeisenbank Schweiz – Res Marty, Büro Bildung und Beratung – Thomas Meseck, Alago IT Consulting – Arthur Metry, Arthur Metry International GmbH – Elisabeth Meyerhans Sarasin, Federal Department of Finance – Bettina Schibli, LZ Medien Holding – Walter Stadelmann, Emmi Switzerland – Stäger Rudolf – Peter Vollmer, National Council member, Swiss Association of Public Transport/Cable Cars – Daniel Von Arx, Lucerne Cantonal Bank – Hans Widmer, National Council member – Albert Wyler, Bergbahnen Engelberg Titlis AG

Mission of Lucerne School of Business Who we are and what we do We are the business science centre of Lucerne University of Applied Sciences and Arts. The curriculum, research and advice we offer make an important contribution to the development of a knowledge-based society. In this connection we train specialists and managers and support organisations and insti­ tutes in all aspects relating to their business.

What are our areas of expertise?

We specialise in areas closely associated with our competencies, a combination that defines our image regionally as well as internationally. They include: – Management – Controlling and accounting – Finance and banking – Communication and marketing – Public management and economics – Tourism and mobility – Management information systems What are the distinctive characteristics of our professional development programmes?

Our programmes adopt a holistic approach and regard learning as a life-long process.

We help students develop their technical skills and decisionmaking powers and encourage responsible action.

We create an innovative learning culture at the university level.

We review our curricula regularly to ensure that they remain uptodate, geared to market requirements, flexible, targeted and coherent.

What role do ethics play in our work?

Ethical responsibility lies at the heart of our conduct toward staff members and students.

We create an environment that facilitates high performance, teamwork, mutual respect and honesty.

We are committed to providing equal opportunities for our staff members, students and partners.

How do we involve our staff members?

We adopt a cooperative and participative management style.

As a progressive employer we communicate openly with our staff members and involve them in development and decision-making processes.

We expect our staff members to take personal responsibility and encourage them in their initiatives and professional development.

How do we understand quality?

Our commitment to improving quality is a central aspect of our work.

Our staff members have the best possible training and experience and are committed to developing their skills and knowledge con­ tinually.

The services and solutions we offer take the requirements of specific target groups and situations into account, are based on scientific principles and rely on up-to-date methods.

Our modern facilities enable us to deliver our services in an opti­ mal way.

Our quality assurance systems are effective and efficient and contribute toward the development of the university.

How do we communicate with our partners and the public?

We communicate regularly and in a transparent manner. Our communication uses professional standards in order to build a distinct and unique reputation and strengthen our image. Fur­ thermore, it is geared to the requirements of a particular audience.

What makes our research unique?

It is at the cutting edge of current practice and adopts an analytical approach that is firmly rooted in the applied realm.

We collaborate with partners in planning and managing research projects, whose findings are then assimilated in the curriculum with a view to adding value for industry and the school.

When defining a problem, we adopt a structured and competent approach and recommend an innovative course of action.

What importance do we attach to our services and to the transfer of knowledge and skills?

We are the hub connecting theory, research and practice as en­ countered in daily business.

We help businesses stay competitive and assist administrators and political organisations in developing effective and futureoriented policies.

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Training and development

Degree courses Bachelor and Master degrees Virtually no other change has had as profound an impact on Swiss higher education as the Bologna reform. By establishing an in­ ternational benchmark in courses and qualifications, the reform has promoted mobility among students and has at the same time enhanced their career options internationally. Furthermore, students now have the opportunity to graduate from univer­ sities or universities of applied sciences with a Bachelor or a con­ secutive Master degree.

Lucerne School of Business now also features the Bachelor of Sci­ence in Business Administration with a major in International Management and Economics that is taught in English.

Having gained a Bachelor’s degree, students are eligible to continue studying at the Master degree level at a university or a continue university of applied sciences.

Lucerne School of Business currently has 1,200 Swiss and for­eign students enrolled in its programmes, some of which are fulltime courses while others require students to work while studying.

Bachelor of Science

Prof. Pius Muff, Deputy Rector, Head of the Bachelor's Programmes

The Bachelor programme of the Lucerne School of Business will open doors in business world and provides an ideal basis for succeeding in the job market. What is more, the university’s de­ grees are now valid beyond Switzerland’s borders, thanks lar­ gely to the European Credit Transfer and Accumulation System (ECTS), which makes them compatible throughout Europe.

The Bachelor programme can partly be completed at a partner uni­versity abroad, without students having to repeat courses and by keeping the financial burden to a minimum.

Contact Lucerne School of Business Secretariat of the Bachelor Programmes Zentralstrasse 9, P.O. Box 3140 6002 Lucerne, Switzerland T +41 41 228 41 30 F +41 41 228 41 31 bachelor.wirtschaft@hslu.ch www.bachelor-wirtschaft.hslu.ch

Anyone who has completed the Matura and worked in a relevant field for at least one year*, or who has an equivalent set of credentials, is eligible to enrol in the Bachelor degree course in business administration.

Master of Science

* The Swiss «Kaufmännische Berufsmatura» also covers the requirement of professional experience.

In the courses offered in German, students can choose between seven attractive majors, which take an in-depth look at the princi­ ples of business administration. They include: – Controlling and accounting – Finance and banking – Real Estate – Communication and marketing – Management and law – Public management and economics – Tourism and transport Students can enrol on a full-time basis or part-time in a workstudy programme.

BA Major in Business Information Technology: The current Business Information Technology discipline will be offered as a separate major starting in the autumn of 2009.

Majors are offered based on a minimum number of registrations.

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Master programmes of Lucerne University of Applied Sciences and Arts aim to link proven research methods with content directly relevant to daily business, a combination that offers a unique set of strengths when it comes to professional development. In ad­dition, the Master of Science courses allow students to gain pro­ fes­sional experience while studying, which means they will be able to apply the latest findings from research directly at their work­place.

Lucerne University of Applied Sciences and Arts offers the follo­ wing consecutive Master courses: – Master in Banking and Finance: A programme for experts in fi­ nance (offered in cooperation with Zurich University of Applied Sciences) – Master in Business Administration with Major in Business Deve­ lopment and Promotion: From innovation to successful market launch – Master in Business Administration with Major in Tourism: An at­ tractive combination of tourism studies and service manage­ ment (in cooperation with the University of Applied Sciences in Chur and lecturers from University of Brighton)

As of September 2009, Lucerne University of Applied Sciences and Arts will also offer a Master degree in Business Administra­ tion with a Major in Public and Nonprofit Management (subject to ap­proval by the Federal Office for Professional Training and Tech­nology).

Our Master courses are intended for committed and capable stu­ dents who are looking to acquire additional expertise and de­ velop their careers.

The Erasmus Mobility Programme is divided into Outgoing and Incoming Exchanges. In addition to a wide range of partners in Europe, the School also has agreements with institutions in North America and has recently started to make contacts in Asia, especially in the area of summer school offers. Students most often do an exchange in the fifth semester of their bachelor pro­ gramme and are encouraged to take part in the information and advisory process which starts in November each year.

The new consecutive Master degree counts as a second higher education level and should not be confused with the Master of Advanced Studies (MAS) or the Executive Master of Business Administration (EMBA) degree. Both the MAS and the EMBA are professional development courses that require students to have several years’ of practical experience in a management position. The consecutive Master degree, however, has a bigger workload and more stringent academic requirements.

Prof. Dr Gordon Millar, International Relations Coordinator

Dr Daniel Peter, Head of the Master's Programmes

Contact Lucerne School of Business Secretariat of the Master Programmes Zentralstrasse 9, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 30 F +41 41 228 41 31 master.wirtschaft@hslu.ch www.hslu.ch/w-master

International Office The International Office’s mission is to maintain, expand and strengthen the Lucerne School of Business’s network of in­­ ternational partnerships and contacts. This is achieved by the School’s Erasmus Mobility Programme, which organises ex­ changes for both students and lecturers, by participating in a facilitating role in the development of new educational pro­ grammes and research projects, and by representing the school at relevant national and international events, such as the an­ nual meeting of the European Association for International Education.

Prof. Jillaine Farrar, Erasmus Outgoing Exchanges

Contact Lucerne School of Business International Office Prof. Dr Gordon Millar, International Relations Coordinator Prof. Jillaine Farrar, Erasmus Outgoing Exchanges Zentralstrasse 9, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 11 F +41 41 228 42 12 gordon.millar@hslu.ch jillaine.farrar@hslu.ch www.hslu.ch/w-exchanges

Careers Service Lucerne School of Business’s Careers Service helps students ease into professional life by hosting a range of events and offering numerous services in connection with career planning. It also sup­ ports companies and institutions in their search for qualified staff. Information about its services, such as formal and informal interviews, the job and event platform, as well as the curriculum vitae database, can be accessed at www.careers.hslu.ch

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Training and professional development

Lucerne School of Tourism Lucerne School of Tourism offers a rich, practice-based training experience, and its two-year work-study programme leads to a federally accredited diploma in tourism management. Upon com­ pletion of the course, students may transfer to the Bachelor programme of Lucerne School of Business, in which case their diploma counts as the first year of the Bachelor course.

The school’s curriculum is in the hands of lecturers from industry and features numerous guest appearances by tourism experts.

It also includes four off-campus seminars held in Switzerland and abroad, the development centre, and it requires students to com­ plete a comprehensive business plan. These are just some of the things making this a challenging and varied learning experience.

In order to be admitted to the course, students must have com­ pleted a vocational training programme of at least three years.

While enrolled, they must hold an administrative position with a tourism or tourism-related organisation that requires them to work at least 60% of regular working hours.

Dr René Zeier, HSG Head of the Lucerne School of Tourism

Contact Lucerne School of Tourism Rösslimatte 48, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 41 F +41 41 228 41 44 hft@hslu.ch www.hslu.ch/hft

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Professional development: EMBA, MAS, DAS and CAS Lucerne School of Business offers over sixty Master of Advanced Studies (MAS), Diploma of Advanced Studies (DAS) and Certifi­ cate of Advanced Studies (CAS) courses, as well as a range of pro­ fessional development services that include specialised courses and seminars. They include the following fields: – Management – Controlling and accounting – Finance and banking – Communication and marketing – Public management and economics – Law, forensics and white-collar crime – Tourism and mobility – Management information systems Over 1,500 students are currently enrolled in the school’s courses, which they attend in conjunction with a professional commit­ ment. While these courses are geared to persons holding a degree from a university or university of applied sciences, persons with a proven track record in their field may also be admitted. On re­ quest, the school will offer customised courses and training pro­ grammes that are geared to the specific needs of an organisation directly on clients' premises.

Contact Lucerne School of Business Prof. Markus Wyss, Deputy Rector, Head of Professional Development Zentralstrasse 9, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 11 F +41 41 228 41 12 wirtschaft@hslu.ch www.hslu.ch/weiterbildung

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Research and consulting

Applied research and development, services Research and development We collaborate with partners in business and administration in planning and managing research projects whose findings are then assimilated in the curriculum with a view to adding value for industry and the school. By thoroughly linking our activities with current business practices, our partners in industry benefit from ready access to the latest research findings. We also ac­ tively seek out opportunities to work with industry partners, ser­ vice providers, public administrators, nonprofit organizations and associations by offering the following forms of collaboration: Customised research Carrying out scientific studies in the applied fields by staff mem­ bers and/or lecturers with experience in project management.

Establishing contacts to partner institutes through university and industry networks as needed.

Scheduling: Please contact us anytime about questions relating to projects.

Services and costs: On the basis of an agreement, project propo­ sal or research plan, some projects may be eligible for federal research grants (from KTI, SNF, federal offices or departments sponsoring research, etc.).

Consulting and other services Lecturers and/or staff members with experience in project management will transfer their findings from university-level re­ search to partners in industry in an efficient way with a view to creating a long-term benefit. We offer the following services: Consulting, expert opinions, tests and assessments, benchmark studies, business concepts, workshops and other services.

Partner institutes may be involved as needed in the implementa­ tion phase.

Scheduling: We welcome inquiries about projects at any time.

Scope of services: Based on the project proposal or offer, as agreed.

Costs: Flat rate with cost ceiling, or billable hours.

Transfer Services Transfer Services are there to coordinate, among other things, the flow of ideas and mandates pertaining to applied research, consulting and professional development projects and to support stu­dents and instructors in defining topics for projects and Bachelor dissertations at the same time.

This means that companies, as well as public administrators and private individuals, can benefit from the following: Projects Specific solutions developed by three or four second-year stu­ dents under the supervision of an instructor and based on scientific research using a systematic approach underpinned by theory.

Time available: Approx. 110 hours per person Scheduling: Submission of topic, no later than the end of July; submission of paper, end of May in the following year.

Cost: CHF 450

Thomas Fosco, Business economist Head of the Transfer Services

Bachelor dissertations The Bachelor dissertation is developed individually by third-year students and constitutes a solution to a specific problem developed on the basis of scientific research using a structured approach under the guidance of an instructor.

Publications Lucerne School of Business publishes a range of specialised litera­ ture and articles, and it produces its own learning resources.

Time available: Approx. 270 hours per person Scheduling/duration: Submission of topic, no later than mid August; submission of paper, mid June the following year.

Cost: CHF 450

Contact Lucerne School of Business Prof. Jürg Stettler Head of Research Rösslimatte 48, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 46 F +41 41 228 41 44 juerg.stettler@hslu.ch www.hslu.ch/w-forschung-entwicklung

Contact Lucerne School of Business Transfer Services Thomas Fosco, Head of the Transfer Services Zentralstrasse 9, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 42 07 F +41 41 228 41 16 transfer.wirtschaft@hslu.ch www.hslu.ch/w-transferservices

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Institutes

Institute of Management and Regional Economics The Institute of Management and Regional Economics has suc­ cessfully bridged theory and practice in the fields of teaching, professional development, consulting and research for thirty years.

As a part of Lucerne School of Business, it is well-connected with other universities and partners in business and the administrative fields in Switzerland and abroad. Furthermore, it is fully focused on the problems its clients encounter in their professional activities and participates in inter-disciplinary teams with a view to developing optimal solutions. Through its staff of appro­ ximately 70 professionals, the Institute provides over a wide range of academic qualifications and a rich mix of professional experience that allow it to succeed in its main areas of com­ petence, namely general management, services management, public and nonprofit management as well as regional eco­ nomics. The Institute also oversees the activities of adminet, a national competence centre for public relations of the Swiss universities of applied sciences, while its teaching responsibilities are closely tied to the management and economics curriculum.

Prof. Dr Erik Nagel Co-Head of the Institute of Management and Regional Economics

Dr Christoph Hauser Co-Head of the Institute of Management and Regional Economics

Contact Lucerne School of Business Institute of Management and Regional Economics Zentralstrasse 9, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 50 F +41 41 228 41 51 ibr@hslu.ch www.hslu.ch/ibr

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Institute of Communication and Marketing

Institute of Business Information Technology

The Institute of Communication and Marketing consists of a well trained team of specialists with a wide range of experience, as well as experts in communication, linguistics, corporate and online communications, marketing and languages.

The Institute of Business Information Technology was founded in 1990 to ensure that expertise in technology is transferred effectively between Lucerne School of Business and its business partners. Over the past 18 years, a steady effort has been made to establish and expand the Institute’s services in the fields of professional development, applied research and de­­velopment and consulting. The Institute has since developed into Switzer­land’s centre of competence when it comes to information and process management, electronic business, data protection and information security, as well as IT forensics.

The Institute works closely with its clients to support them with their professional development programmes. This means its seminars are adjusted to the individual requirements of compa­ nies, while its courses range anywhere from teaching com­ puter skills to strategic planning.

It designs and conducts applied research projects, offers postgraduate courses, seminars and conferences for communications professionals, and accepts consulting mandates. Its primary endeavour is to integrate communication and to live up to the promise of helping companies and institutions compete on the merits of the attention and acceptance they receive in their environments.

Bettina Durrer, M.A. Head of the Institute of Communication and Marketing

Contact Lucerne School of Business Institute of Communication and Marketing Zentralstrasse 9, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 99 50 F +41 41 228 99 51 ikm@hslu.ch www.hslu.ch/ikm

Prof. Markus Wyss Deputy Rector, Head of the Institute of Business Information Technology

Contact Lucerne School of Business Institute of Business Information Technology Zentralstrasse 9, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 70 F +41 41 228 41 71 iwi@hslu.ch www.hslu.ch/iwi

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Institutes

Institute of Tourism The Institute of Tourism was founded in 1993 and focuses fully on current issues encountered in the fields of tourism and mobility. It has wide-ranging expertise in training and develop­ ment in the tourism industry, conducts applied research and offers hands-on consulting services. The Institute's main activi­ ties are focused on destination management, online marke­ ting, sports tourism, health tourism, leisure travel, ecotourism and mobility management.

The Institute conducts market analyses and feasibility studies, helps to develop mission statements and business concepts and conducts assessments and impact analyses in these fields. It also performs market research and offers its services as modera­ tor and advisor while participating in processes as well.

The Institute currently consists of 26 lecturers, researchers and administrators with academic qualifications and practical experi­ ence. Its large network and close ties to industry partners, universities and research institutes enable it to offer its clients a range of customised services.

Prof. Jürg Stettler Deputy Rector, Head of the Institute of Tourism

Contact Lucerne School of Business Institute of Tourism Rösslimatte 48, P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 45 F +41 41 228 41 44 itw@hslu.ch www.hslu.ch/itw

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Institute of Financial Services Zug The Institute of Financial Services Zug is the leader in the field of finance among the universities of applied sciences in Switzer­ land. It was founded in 1997 and enjoys the support of IFZ asso­ ciation, which represents a diverse range of business interests.

Many of the post-graduate courses offered by the Institute are unique in Switzerland and are geared to the needs of specia­ lists and managers in the financial industry and in companies. It also offers specialised seminars and a forum in financial leader­ ship for small and medium-sized companies. At the same time it collaborates with banks and organisations in conducting ap­ plied research projects. Its professors and lecturers assist students in projects for specific subjects offered by Lucerne School of Business at the Bachelor and Master levels.

Finance and banking This area of expertise focuses primarily on: – Financial Services Management (e.g. bank management, bank marketing, compliance management) – Financial markets (e.g. asset management, private banking, financial instruments, financial analyses) – Corporate finance (e.g. corporate finance, treasury, financial risk management) – Real estate management

The Institute works closely with industry and professional asso­ ciations (e.g. Swiss Private Equity and Corporate Finance Association, CFO Forum Switzerland), and also performs management tasks on their behalf.

Contact Lucerne School of Business Institute of Financial Services Zug Grafenauweg 10, CH-6304 Zug T +41 41 724 65 55 F +41 41 724 65 50 ifz@hslu.ch www.hslu.ch/ifz

Prof. Christoph Lengwiler Co-Head of the Institute of Financial Services Zug

Controlling and accounting This area of expertise focuses primarily on: – Controlling, management accounting – Financial accounting and reporting – Internal and external audits

Prof. Linard Nadig, federally certified teacher of commercial subjects Co-Head of the Institute of Financial Services Zug

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General information

Five schools – one university Renowned as a centre of tourism and culture, Lucerne is also a city of education, in which Lucerne University of Applied Sciences and Arts plays a leading role. With approximately 3,000 students at the Bachelor level and over 1,500 in its professional develop­ ment courses, it is the largest university in central Switzerland. It consists of the following five schools: Lucerne School of Enginee­ ring and Architecture, Lucerne School of Business, Lucerne School of Art and Design, and Lucerne School of Music. Lucerne University of Applied Sciences and Arts is a powerful contributor to business and cultural life in central Switzerland, and to the Lucerne region in particular. As one of the country’s eight universities of applied sciences, it also holds a prominent place in the Swiss higher education landscape.

Lucerne University of Applied Sciences and Arts’s innovative and attractive curriculum offers Bachelor and Master degrees that facili­ tate work across discipline boundaries and enables the university to develop a range of specialised services. It also plays a leading role in Switzerland when it comes to professional development, and its hands-on programmes are tailored to the needs of its clients and their employers. Its postgraduate courses confer the Execu­ tive MBA, Master of Advanced Studies (MAS) degree, the Diploma of Advanced Studies (DAS), and the Certificate of Advanced Studies (CAS) to students upon successful completion of their coursework.

Lucerne University of Applied Sciences and Arts’s research projects are strongly focused on practice and implemented on the basis of scientific findings with a view to adding value on all sides. For example, the loss-prevention foundation of cantonal buildings insurance providers recently sponsored a project to find ways to reduce damage to building facades caused by extreme winds.

Another project involved working with Microsoft Switzerland and other partners to examine the state of IT security in small and medium-sized enterprises. A mandate by the city and canton of Lucerne, in conjunction with the Lucerne football club, led to the development of a preventive concept aimed at promoting crea­ tive and nonviolent forms of behaviour among football fans.

On a broader scale, networking and collaborating with other univer­ sities and institutes here and abroad is taking on an increasingly important role – measures that promote mobility among students and lecturers and open up new horizons for research projects.

Sabine Jaggy, Prof. lic. phil. nat., MBA Dean

Contact The Lucerne University of Applied Sciences and Arts University Management Board Frankenstrasse 9, P.O. Box 2858 CH-6002 Lucerne T +41 41 228 42 42 F +41 41 228 42 43 info@hslu.ch www.hslu.ch

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General information about Lucerne School of Business Contact Lucerne School of Business Zentralstrasse 9 P.O. Box 3140 CH-6002 Lucerne T +41 41 228 41 11 F +41 41 228 41 12 wirtschaft@hslu.ch www.hslu.ch/wirtschaft Opening hours Information / switchboard: Monday to Friday, 8:00 to 12:00 and 13:30 to 17:00 Building access: Monday to Friday 7:30 to 21:15 and Saturday 7:30 to 16:15. University buildings are closed on Sundays and on cantonal and city holidays.

The university reduces opening hours during semester breaks.

Ideal seminar rooms in Lucerne and Zug The rooms of Lucerne School of Business are available for rent as well. With its excellent location directly at Lucerne railway station, the building becomes an ideal place for hosting events.

And the cafeteria and rooftop terrace are particularly suited for coffee breaks and drinks receptions (see Catering below).

Room facilities at the Lucerne campus include an auditorium (seating capacity 196), large classrooms (50), small class­ rooms (24-30), meeting rooms (20), a computer lab (25) and rooms for small groups (10-15).

The library The library of Lucerne School of Business is managed by Lucerne Central and University Library and offers specialised literature relating to the curriculum of the school, besides a range of general materials on business studies. The library is open to the general public.

Opening hours: Monday to Friday, 9:30 – 17:00 Students, lecturers and staff members of Lucerne School of Business can use the library during regular opening hours by presenting their university ID card.

T +41 41 228 41 05 bibliothek.wirtschaft@hslu.ch www.hslu.ch/w-bibliothek Alumni association Lucerne School of Business encourages its alumni to join a select network, informs them about developments at the school and hosts a number of events, including seminars on specialised topics.

Members can also benefit from numerous discounts of FH Schweiz, the university's umbrella organisation. Current member­ ship includes approximately 1,200 alumni and 1,000 students.

Some professional development courses have their own alumni associations. info@alumnihslu.ch www.alumnihslu.ch

Rooms at the Zug campus, situated only a few minutes from the Zug railway station, may also be rented. raum.wirtschaft@hslu.ch www.hslu.ch/w-raumvermietung Catering The university restaurant offers hot and cold meals to students, lecturers and staff members, while the cafeteria has a range of snacks and refreshments for in between. The facilities connect to a large rooftop terrace, an inviting place for relaxing in the warm­er seasons. hochschuleluzern@zfv.ch www.hslu.ch/w-mensa

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Organisational chart

University of Applied Sciences and Arts

Lucerne School of Business

Institutes

Bachelor in Business Administration

Institute of Management and Regional Economics

Institute of Financial Services

Institute of Communica足 tion and Marketing

Institute of Tourism

Institute of Business Information Technology

International Manage足 ment & Economics

Controlling & Accounting

Communication & Marketing

Tourism & Mobility

Business Information Technology

Finance & Banking Public Management & Economics

Master of Science

Business Administration, Major in Business Development & Promotion

Management & Law

Banking & Finance

Finance & Banking

Professional development

Research and services

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Business Administration, Major in Tourism

Communication & Marketing

Consulting, expert opinions, planning, testing, assessments, benchmarks, workshops, etc.

Tourism & Mobility

Business Information Technology

Location Two of the institutes have a different location. The Institute of Tourism is situated nearby at the Rösslimatte campus, while the Institute of Financial Services Zug is located only a few minutes’ walk from the railway station in Zug.

Lucerne School of Business is located on the western side of Lucerne railway station, making it ideally accessible by public transport. Most of its professional training courses are held in rooms at this location. However, the school does not have its own parking facilities and thus recommends that all members use public transport.

Basel/Berne Zug/Zurich

Old town Lake Lucerne

Lucerne Train station Moto

P

P

KKL Lucerne

rw a y A2

P

1

2

Gotthard/Horw Map of Zug

Zurich

Locations of the Lucerne School of Business 1 School of Business Zentralstrasse 9, CH-6002 Lucerne Switzerland

P

T +41 41 228 41 11

3 Zug Train Station

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P P

2 School of Business Institute of Tourism Rösslimatte 48, CH-6002 Luzern Switzerland

Lucerne

T +41 41 228 41 45 3 School of Business Institute of Financial Services Zug Lake Zug

Grafenauweg 10, CH-6304 Zug T +41 41 724 65 55

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09-2008/ 02.08.190C.001

Lucerne School of Business