Projec t 01
SHANE LEE
00 05
02 03 04 05 Projec t 00 00/ / 05 00/05
SELECTED WORKS
MA GRAPHIC DESIGN AND DIGITAL MEDIA PORTFOLIO
CATEGORY Branding &Visual Identit y, Editorial Design, Print Design, UI/UX
SCHOOL Academy Of Ar t Universit y YEAR Spring 2017
INSTRUCTOR Mar y Scot t
2016 2019
1
SHANE LEE
SELECTED WORKS 2016 –2019
2
Projec t
01
02
03
04
05 Projec t 00 00/05
3
SHANE LEE
SELECTED WORKS 2016 –2019
4
Projec t 01
SHANE LEE
00 05
02 03 04 05 Projec t 00 00 / 05
SELECTED WORKS
MA GRAPHIC DESIGN AND DIGITAL MEDIA PORTFOLIO
SCHOOL Academy Of Ar t Universit y
CATEGORY Branding &Visual Identit y, Editorial Design, Print Design, UI/UX
INSTRUCTOR Mar y Scot t
YEAR Spring 2017
2016 2019
SHANE LEE
Shane (Chih-Hsuan) Lee w w w.shanelee-design.com lch220127@gmail.com
SELECTED WORKS 2016 –2019 Copyright Š 2018 Chih- Hsuan Lee All rights reser ved. No part of the book may be reproduced or transmitted in any form or by any means, electronic, mechanical including photocopy or any storage and retrieval system, without prior written permission.
6
Projec t
01
02
03
04
05 Projec t 00
EGO & HIGHER SELF For My
00 / 05
7
01 006 – 025
03 052 – 073
8
ReCalm.com
Brand Strategy & Identit y Design & UI Design
San Francisco Neighborhood Emergency Respond Team SF NERT
Visual Identit y Redesign
UNITED
SELECTED WORKS 2016 –2019
026 – 051
Architec tural Poster Series
BALANCE
SHANE LEE
02
The Origin Of Minimalist Architec ture
ORIGIN
INDEX OF WORK
Projec t 01 02 03 04 05
Book Series Cover Redesign
MINIMOR
UI/UX Design For Mobile App
00 / 05
088 – 109
The Book of Awakening / Mark Nepo
CHANGE
05
About A Boy / Nick Hornby
Index Of Work
074 – 087
Kafka On The Shore / Haruki Murakami
METAPHOR
04
9
SHANE LEE
SELECTED WORKS 2016 –2019
10
Projec t 01 02 03
ORIGIN
01
04 05 Architec tural Poster Series ORIGIN
PROJECT Architec tural Poster Series
COURSE Type Experiments
INSTRUCTOR Kathrin Blat ter
YEAR Spring 2017
DELIVERABLE Poster Series
CATEGORY Typography Design, Handmade Type, Print Design
11
The Origin Of Minimalist Architecture
OBJECTIVE The requirement was to create a poster series based on a hypothetical architec tural event. The chosen concept for all three posters had to be expressed in 3 - dimensional t ype.
SELECTED WORKS 2016 –2019
APPROACH When we trace back to the origin where the Minimalist architec tural st yle emerged, you can always f ind the critical inspiration from the De Stijl movement, the architec ture Ludwig Mies van der Rohe, and traditional Japanese cultures. In this poster series, I construc ted three handmade t ypefaces, “Essence”, “Simple” and “ Void”, to represent the three origins of Minimalist architec ture. Each of them shows how the three origins have influenced modern Minimalist architec ture in the way of form, tex ture, and color.
SHANE LEE
12
PROJECT Architec tural Poster Series
01 / 05
Projec t
01 02
03
04
05
Architec tural Poster Series ORIGIN
13
SHANE LEE
SELECTED WORKS 2016 –2019
14
Projec t
01 02
03
04
05
Architec tural Poster Series ORIGIN
15
SHANE LEE
SELECTED WORKS 2016 –2019
16
Projec t
01 02
03
04
05
Architec tural Poster Series ORIGIN
17
SHANE LEE
SELECTED WORKS 2016 –2019
18
Projec t
01 02
03
04
05
Architec tural Poster Series ORIGIN
19
SHANE LEE
SELECTED WORKS 2016 –2019
220 0
Projec t
01 02
03
04
05
Architec tural Poster Series ORIGIN
21
SHANE LEE
SELECTED WORKS 2016 –2019
22
Projec t
01 02
03
04
05
Architec tural Poster Series ORIGIN
23
SHANE LEE
SELECTED WORKS 2016 –2019
24
Projec t
01 02
03
04
05
Architec tural Poster Series ORIGIN
25
SHANE LEE
SELECTED WORKS 2016 –2019
26
Projec t
01 02
03
04
05
Architec tural Poster Series ORIGIN
27
SHANE LEE
SELECTED WORKS 2016 –2019
28
Projec t
01 02
03
04
05
Architec tural Poster Series ORIGIN
29
SHANE LEE
SELECTED WORKS 2016 –2019
30
Projec t 01 02 03 04
BALANCE
02
05 Brand Strategy & Identit y Design BALANCE
PROJECT Brand Strategy & Identit y Design & UI Design
COURSE Visual Thinking
INSTRUCTOR Jessica Peltz
YEAR Summer 2017
DELIVERABLE Visual Identit y, Website, Mobile App, Event
CATEGORY Brand Identit y Design, Communication Design
31
ReCalm.com
OBJECTIVE To Identif y a problem around us and suggest a graphic design solution. I selec ted a topic/problem, conduc ted thorough research to def ine the brand, created an identit y and follow up materials like brochure, website, publication, app and promotional materials to f inally summarize and document in a process book.
SELECTED WORKS 2016 –2019
APPROACH People have busy lives under the pressure of societ y today. We usually feel exhausted, but the fatigue seems not easily wiped outduring sleep. I would like to supply an accessible way of teaching people to identif y and solving their mental fatigue if they suf fer from it unconsciously.
SHANE LEE
32
PROJECT Brand Strategy & Identit y Design
02 / 05
Projec t
01
02 03
04
05
Brand Strategy & Identit y Design BALANCE
SHANE LEE
SELECTED WORKS 2016 –2019
34
Projec t
01
02 03
04
05
Brand Strategy & Identit y Design BALANCE
35
C 99 M 85 Y 61 K 39
C 86 M 59 Y 31 K 0
#032b40
#246691
SHANE LEE SELECTED WORKS 2016 –2019 36
C 9 M 0 Y 30 K 0 #032b40
ReCalm
C 46 M 8 Y 26 K 0 #96ccc7
37
SHANE LEE
SELECTED WORKS 2016 –2019
38
Projec t
01
02 03
04
05
Brand Strategy & Identit y Design BALANCE
39
SHANE LEE
SELECTED WORKS 2016 –2019
40
Projec t
01
02 03
04
05
Brand Strategy & Identit y Design BALANCE
41
SHANE LEE
SELECTED WORKS 2016 –2019
42
Projec t
01
02 03
04
05
Brand Strategy & Identit y Design BALANCE
43
SHANE LEE
SELECTED WORKS 2016 –2019
44
Projec t
01
02 03
04
05
Brand Strategy & Identit y Design BALANCE
45
SHANE LEE
SELECTED WORKS 2016 –2019
46
Projec t
01
02 03
04
05
Brand Strategy & Identit y Design BALANCE
47
SHANE LEE
SELECTED WORKS 2016 –2019
48
Projec t
01
02 03
04
05
Brand Strategy & Identit y Design BALANCE
49
SHANE LEE
SELECTED WORKS 2016 –2019
50
Projec t
01
02 03
04
05
Brand Strategy & Identit y Design BALANCE
51
SHANE LEE
SELECTED WORKS 2016 –2019
52
Projec t
01
02 03
04
05
Brand Strategy & Identit y Design BALANCE
53
SHANE LEE
SELECTED WORKS 2016 –2019
54
Projec t
01
02 03
04
05
Brand Strategy & Identit y Design BALANCE
55
SHANE LEE
SELECTED WORKS 2016 –2019
56
Project Projec t 03 04 05 01 02 02 03 01 04 05
UNITED
03
Visual Identit y Redesign UNITED
PROJECT SF NERT Visual Identit y Redesign
COURSE Visual Literacy
INSTRUCTOR Hunter Wimmer
YEAR Fall 2016
DELIVERABLE Poster Series, Booklet, Website
CATEGORY Brand Identit y, Communication Design
57
OBJECTIVE Selec t a sign from an existing organization to improve. facilitate bet ter overall communication by developing a visual system. The designer needs to f ind out the intention of the sign and create a design skills to ser ve the intention. The goal is to use graphic design skill to improve the visual communication of the sign and transfer it into the nex t level.
SELECTED WORKS 2016 –2019
58
APPROACH The original visual identit y of the San Francisco Neighborhood Emergency Response Team was barely systematic. I tried to distill some good elements like the bright green color and slab serif t ypeface from the old visual. For the purpose to promote NERT into more communit y, I redesigned the logo identit y and chose a heav y weight sanserif t ypeface for its visual system to locate the personalit y of NERT. I brought tangerine into its color palet te which creates a high contrast with the bright green. The new bold and vibrant impression symbolized the dynamic and sense of aler tness of NERT, but also for the purpose to promote NERT into more neighborhood communities, I design a "hand in hand" pat tern to show the power of unite in a friendly st yle.
SHANE LEE
San Francisco Neighborhood Emergency Respond Team NERT
PROJECT SF NERT Identit y Redesign
03 / 05
Projec t
01
02
03 04
05
Visual Identit y Redesign UNITED
59
SHANE LEE
SELECTED WORKS 2016 –2019
60
Projec t
01
02
03 04
05
Visual Identit y Redesign UNITED
61
C 0 M 0 Y 0 K 100
C 9 M 84 Y 91 K 0
#000000
#dc4b22
SHANE LEE SELECTED WORKS 2016 –2019
C 57 M 7 Y 82 K 0 #78b653
63
SHANE LEE
SELECTED WORKS 2016 –2019
64
Projec t
01
02
03 04
05
Visual Identit y Redesign UNITED
65
SHANE LEE
SELECTED WORKS 2016 –2019
66
Projec t
01
02
03 04
05
Visual Identit y Redesign UNITED
67
SHANE LEE
SELECTED WORKS 2016 –2019
68
Projec t
01
02
03 04
05
Visual Identit y Redesign UNITED
69
SHANE LEE
SELECTED WORKS 2016 –2019
70
Projec t
01
02
03 04
05
Visual Identit y Redesign UNITED
71
72
UNITED
73
SHANE LEE
SELECTED WORKS 2016 –2019
74
Projec t
01
02
03 04
05
Visual Identit y Redesign UNITED
75
SHANE LEE
SELECTED WORKS 2016 –2019
76
Projec t
01
02
03 04
05
Visual Identit y Redesign UNITED
77
SHANE LEE
SELECTED WORKS 2016 –2019
78
Projec t 01 02 03 04 05
METAPHOR
04
Book Series Cover Redesign METAPHOE
PROJECT Book Series Cover Redesign
COURSE Type Composition
INSTRUCTOR David Hake
YEAR Spring 2016
DELIVERABLE Book Cover 4.75 x 7.5 inches
CATEGORY Publication Design, Print Design
79
SELECTED WORKS 2016 –2019
Kafka On The Shore / Haruki Murakami About A Boy / Nick Hornby The Book of Awakening / Mark Nepo
OBJECTIVE Design three paperback covers which have a cohesive look as a set. Use only three spot colors and adhere to other restric tions to design the book covers with a t ypographic approach.
APPROACH I chose three books from dif ferent authors and genres, but which have af fec ted me profoundly in my life. With the unif ying visual st yle as a book set, I used three dif ferent symbols, spot colors and t ypefaces to distill the spirit of each book.
SHANE LEE
80
PROJECT Book Series Cover Redesign
04 / 05
Projec t
01
02
03
04 05
Book Series Cover Redesign METAPHOE
81
SHANE LEE
SELECTED WORKS 2016 –2019
82
Projec t
01
02
03
04 05
Book Series Cover Redesign METAPHOE
83
SHANE LEE
SELECTED WORKS 2016 –2019
84
Projec t
01
02
03
04 05
Book Series Cover Redesign METAPHOE
85
SHANE LEE
SELECTED WORKS 2016 –2019
86
Projec t
01
02
03
04 05
Book Series Cover Redesign METAPHOE
87
SHANE LEE
SELECTED WORKS 2016 –2019
88
Projec t
01
02
03
04 05
Book Series Cover Redesign METAPHOE
89
SHANE LEE
SELECTED WORKS 2016 –2019
90
Projec t
01
02
03
04 05
Book Series Cover Redesign METAPHOE
91
SHANE LEE
SELECTED WORKS 2016 –2019
92
Projec t 01 02 03 04
CHANGE
05
05
YEAR 201 9
UI/UX Design CHANGE
PROJECT UI/UX Design For Mobile App
COURSE Principles of UX
INSTRUCTOR Amber Xu
YEAR Spring 2018
DELIVERABLE Mobile App
CATEGORY UI/UX
93
MINIMOR
OBJECTIVE From Material to Social connec tion, nowadays people have dif ferent connec tions of obsessions in our daily life. We waste so many time and energy on things which consume us but bring nothing good to us. But like any kind of addic tions or bad habits, it truly hard for us to get rid of a thing or a habit we get used to it for a long time. It is a challenge to maintain constant change in ever yday life. To maintain changing, this projec t aims to design a mobile app which is easy for us to record and analyze our life pat tern, break our bad habits step by step.
SELECTED WORKS 2016 –2019
APPROACH For the purpose to design an app which focuses on changing people's life pat tern, I have done sur veys and inter view to get the ac tual database. With this information, I went throw the process of produc t design from analyzing information, set ting the user cases to protot ype the wireframe. The mobile app aims to help people get rid of bad habits in an easier process, so I made ef for t in simplif ying the user inter face.
SHANE LEE
94
PROJECT UI/UX Design For Mobile App
05 / 05
Projec t
01
02
03
04
05 UI/UX Design CHANGE
95
SHANE LEE
SELECTED WORKS 2016 –2019
96
Projec t
01
02
03
04
05 UI/UX Design CHANGE
97
98
C 5 M 14 Y 65 K 0
C 0 M 0 Y 0 K 100
#f6db6c
#000000
#d4d7d7
Project Projec t
C 20 M 13 Y 14 K 0
01 0202 0303 04 0405 01
05 UI/UX Design CHANGE
SHANE LEE
SELECTED WORKS 2016 –2019
100
Projec t
01
02
03
04
05 UI/UX Design CHANGE
101
SHANE LEE
SELECTED WORKS 2016 –2019
102
Projec t
01
02
03
04
05 UI/UX Design CHANGE
103
SHANE LEE
SELECTED WORKS 2016 –2019
104
Projec t
01
02
03
04
05 UI/UX Design CHANGE
105
SHANE LEE
SELECTED WORKS 2016 –2019
106
Projec t
01
02
03
04
05 UI/UX Design CHANGE
107
SHANE LEE
SELECTED WORKS 2016 –2019
108
Projec t
01
02
03
04
05 UI/UX Design CHANGE
109
SHANE LEE
SELECTED WORKS 2016 –2019
110
Projec t
01
02
03
04
05 UI/UX Design CHANGE
111
SHANE LEE
SELECTED WORKS 2016 –2019
112
Projec t
01
02
03
04
05 UI/UX Design CHANGE
113
SHANE LEE
SELECTED WORKS 2016 –2019
114
Projec t 01 02 03 04 05 Acknowledgement
Thank you everyone who accompanied me along the way in the three years.
00 / 05
To My Family
To My Instructirs
To My Friends
My dearest Mom, Dad and Grannie
Hunter Wimmer Christopher Morlan Amber Xu Phil Hamlett Mar y Scott Tim Carpenter David Hake Kathrin Blatter Jessica Peltz Sandra Isla Carolina De Bar tolo Bob Slote Michael Kilgore Yvonne Campbell
Chih- Hsin Su Zoe Hsu Allison Chen CT Tang Amy Chen Ping Wang Amy Chang Chris Zang May Kao Faith Yeh Chujun Zhao Sujin Lee Kim Lin
Ruowen Huang Azure Mulo
115
SHANE LEE SELECTED WORKS 2016 –2019 116
DESIGNER Shane (Chih- Hsuan) Lee
SCHOOL Academy of Ar t Universit y
INSTRUCTOR Mar y Scot t
T YPEFAC GT Walsheim Pro / Proxima Nova
PROGRAM School of Graphic Design and Digital Media
CONTACT +1 6502768731 w w w.shanelee - design.com lch220127@gmail.com
ADDRESS 79 New Montgomer t St. San Francisco, CA94105
PRODUCTION Imagink Printing and Binder y Ser vices
Projec t
01
02
03
04
05 Projec t 00 00/05
117
ORIGI N BALANC E UNITED METAPHO R CHANG E SHANE LEE
SELECTED WORKS 2016 –2019
118