Huntsville, AL Metropolitan Statistical Area (26620)
39.1 Median Age
Middleburg Dominant Tapestry Segment
KEY FACTS
466,377
$192,194
Total Population
Median Home Value
1.2% 2010-2019 Pop Growth Rate
15,301
486,520
Businesses
Daytime Population
$34,521
$62,594
Per Capita Income
Median Household Income
2.4 Avg Household Size
KEY SPENDING FACTS $4,000 $3,000
$3,231.18 $2,171.87
$2,113.67
$2,000
$836.2
$1,000
$609.26
$0
This infographic contains data provided by Esri, Esri and Bureau of Labor Statistics, Esri and Infogroup. The vintage of the data is 2019, 2024. Š 2020 Esri Spending facts are average annual dollars per household
Travel
Transportation
Apparel
Entertainment
Furniture
KEY FACTS
466,377
EDUCATION
39.1 9%
Population Median Age
2.4
$62,594
Average Household Size
Median Household Income
29% No High School Diploma
Some College
23%
39%
High School Graduate
Bachelor's/Grad/Pr of Degree
EMPLOYMENT
BUSINESS
67% White Collar
18% 15,301
264,225
Total Businesses
Total Employees
4.5%
Blue Collar
14%
Unemployment Rate
Services
Households By Income
INCOME
The largest group: $100,000 - $149,999 (18.6%) The smallest group: $200,000+ (6.4%)
Indicator
$62,594 Median Household Income
$34,521 Per Capita Income
$119,087 Median Net Worth
Value
Difference
<$15,000
10.8%
-4.0%
$15,000 - $24,999
9.5%
-2.4%
$25,000 - $34,999
8.8%
-1.7%
$35,000 - $49,999
11.3%
-2.0%
$50,000 - $74,999
16.1%
-1.5%
$75,000 - $99,999
11.7%
+0.3%
$100,000 - $149,999
18.6%
+6.0%
$150,000 - $199,999
6.7%
+2.7%
$200,000+
6.4%
+2.6% Bars show deviation from Alabama
This infographic contains data provided by Esri, Esri and Infogroup. The vintage of the data is 2019, 2024.
Š 2020 Esri
WORKERS
COMMUTE PROFILE Huntsville Metropolitan Area This infographic provides information about how population age 16+ travels to work. This data comes from the the American Community Survey (ACS) from the US Census Bureau. Read an in-depth analysis of the ACS from Esri's data team at www.esri.com/software/american-community-survey
210,324
88.0%
ACS Workers Age 16+
TRANSPORTATION TO WORK
Drove Alone to Work
TRAVEL TIME TO WORK 90+ min 60-89 min 45-59 min 40-44 min
0.2%
6.3%
Took Public Transportation
Carpooled
35-39 min 30-34 min 25-29 min 20-24 min 15-19 min 10-14 min
0.8%
0.1%
5-9 min
Walked to Work
Bike to Work
< 5 min 0%
4%
8%
12%
16%
Percent of Workers This infographic contains data provided by American Community Survey (ACS). The vintage of the data is 2014-2018.
© 2020 Esri
OFFICE MARKET
This infographic provides a set of key demographic, market potential and spending indicators that allow you to quickly understand the market opportunities and demographics of an area that provide powerful decisionmaking insight about office location. Data sources include: Esri Consumer Spending and Esri Market Potential data. Learn more about this data: www.esri.com/data/esri_data
PROFILE
PROJECTED ANNUAL GROWTH RATE
1.11%
0.88%
Population
Generation Z
0.35%
1.11%
Generation X
Millennial
INTERNET ACCESS (INDEX)
101
101
Access to Internet at home
Internet at home via high speed connection
INCOME AND HOME VALUE
LIFESTYLE SPENDING (INDEX)
99
99
100
Meals at Restaurants
Entertainment/ Recreation
Retail Goods
99
99
Apparel & Services
Home Services
$62,594
$34,521
$192,194
Median Household Income
Per Capita Income
Median Home Value
This infographic contains data provided by Esri, Esri and Bureau of Labor Statistics, Esri and GfK MRI. The vintage of the data is 2019, 2024.
Š 2020 Esri
HOUSING
This infographic contains data provided by Esri, Esri and Bureau of Labor Statistics. The vintage of the data is 2019, 2024. © 2020 Esri
$9,785
$4,623
Mortgage Payment & Basics
Average Rent
KEY DEMOGRAPHIC FACTS
466,377
$62,594
486,520
Population
Household Income
Daytime Population
EMPLOYMENT
67% White Collar
18%
4.5%
Blue Collar
14% Services
Unemployment Rate
POPULATION TRENDS AND KEY INDICATORS Huntsville Metropolitan Area 466,377
187,180
2.43
39.1
$62,594
$192,194
102
172
53
Population
Households
Avg Size Household
Median Age
Median Household Income
Median Home Value
Wealth Index
Housing Affordability
Diversity Index
MORTGAGE INDICATORS
Historical Trends: Population 460,000 450,000 440,000
POPULATION BY AGE
POPULATION BY GENERATION
19 20
18 20
17 20
16 20
15 20
14 20
13 20
20
12
420,000 11
Percent of Income for Mortgage
20
Avg Spent on Mortgage & Basics
430,000
10
15.0%
20
$9,785
Home Value 16% 12%
7.0%
22.4%
20.7%
Greatest Gen: Born 1945/Earlier
Baby Boomer: Born 1946 to 1964
Generation X: Born 1965 to 1980
8% 4% 0%
<$50,000
$150,000
$250,000
$400,000
$750,000
$1,000,000+
Housing: Year Built 20%
Under 18
(21%)
Ages 18 to 64
(63%)
Aged 65+
(16%)
24.4%
22.1%
3.3%
Millennial: Born 1981 to 1998
Generation Z: Born 1999 to 2016
Alpha: Born 2017 to Present
This infographic contains data provided by American Community Survey (ACS), Esri, Esri and Bureau of Labor Statistics. The vintage of the data is 2014-2018, 2019, 2024. © 2020 Esri
10%
0%
<1939
1950-59
1970-79
1990-99
2013-2017
Health Care Expenditure
Health Care & Insurance
$3,953
Learn more about this data: https://doc.arcgis.com/en/esri-demographics/data/us-intro.htm
Annual Health Insurance Expenditures
Has One Type Of Health Insurance
16.1
31.0
3.0
$2,017
Medical Care
24.1
Population (ACS)
No Health Insurance Population Age
21.2
40.2
14.4
0.8
4.0
4.1
0.1
19<
19-34
35-64
65+
Population
%
Exercise (Percent of Adults)
442,535 Civilian Noninstitutionalized Population (ACS)
Annual Expenditure
Blue Cross/Blue Shield
This infographic provides a set of key demographic and health care indicators. Data sources include: American Community Survey (ACS) 5-year Data, Esri Consumer Spending, and Esri Market Potential data.
22.0
Health Care (Consumer Spending)
28.4%
Exercise at home 2+ times per week
$1,255.9
Medicare Payments
$665.5
Physician Services
$267.6
Dental Services
$359.7
Eyecare Services
$67.3
Lab Tests/X-rays
$66.9
Hospital Room & Hospital Service
$186.5
Convalescent/Nursing Home Care
$20.7
Health Insurance Coverage (ACS) Medicare: Population 65+
Pop 19-34
Pop 35-64
VA Health Care
11,609 Medicare Only
11,556
Medicaid Only
Medicare Only
Direct-Purch & Medicare
14,669
Direct Purchase Ins
Employer & Medicare This infographic contains data provided by American Community Survey (ACS), Esri and Bureau of Labor Statistics, Esri and GfK MRI. The vintage of the data is 2014-2018, 2019. Š 2020 Esri
14.2%
Exercise at club 2+ times per week
2,916
Medicare & Medicaid
Employer Health Ins
0%
10%
Percent
20%
KEY FACTS
466,377
SPENDING ON EATING OUT
39.1
Population Median Age
2.4
$62,594
Average Household Size
Median Household Income
$370
$1,149
$1,699
Breakfast
Lunch
Dinner
(Average spent per household annually)
FAMILY RESTAURANT MARKET POTENTIAL
ANNUAL SPENDING PER HOUSEHOLD
$3,521
$525
Meals at Restaurants
Food & Drink on Trips
BUSINESS
Spending in the last 30 days
$101-200
$51-100
$31-50
<$31
15,301
264,225
Total Businesses
Total Employees
0
20,000
40,000
60,000
Number of adults
This infographic contains data provided by Esri, Esri and Bureau of Labor Statistics, Esri and GfK MRI, Esri and Infogroup. The vintage of the data is 2019, 2024.
© 2020 Esri
DEMOGRAPHIC PROFILE Huntsville Metropolitan Area
INCOME
EDUCATION
$62,594
9%
Geography: CBSA
Median Household Income
No High School Diploma
23%
29%
39%
High School Graduate
Some College
Bachelor's/Grad /Prof Degree
$34,521 Per Capita Income
EMPLOYMENT
$119,087
67%
White Collar
Median Net Worth
4.5%
18%
Blue Collar
HOUSEHOLD INCOME ($) 200000+
14%
Services
Unemployment Rate
150000-199999
100000-149999
KEY FACTS
75000-99999
466,377
39.1
Population
Median Age
50000-74999
35000-49999
This infographic contains data provided by Esri. The vintage of the data is 2019, 2024.
187,180
$51,636
Households
Median Disposable Income
25000-34999
15000-24999
0-14999
© 2020 Esri 0
10,000
20,000
30,000
Employment Overview
INCOME
Huntsville Metropolitan Area
EDUCATION
9%
18%
No High School Diploma
$34,521
High School Diploma
Per Capita Income
$62,594
$119,087
Median Household Income
Median Net Worth
29%
39%
Some College
Bachelor's/Grad/Prof Degree
BUSINESS
KEY FACTS
466,377
39.1
Population
Median Age
15,301
264,225
Total Businesses
Total Employees
$51,636
187,180 Households
COMMUTERS
Median Disposable Income
EMPLOYMENT
18%
88.0%
Spend 7+ hours commuting to and from work per week
Drove Alone to Work
67%
18%
White Collar
Blue Collar
4.5% 14% This infographic contains data provided by American Community Survey (ACS), Esri, Esri and GfK MRI, Esri and Infogroup. The vintage of the data is 2014-2018, 2019, 2024. © 2020 Esri
Services
Unemployment Rate
TAPESTRY
SEGMENTATION
Median HH Income
Median Home Value
Households
HHs %
% US HHs
Index
Uptown Individuals (L3)
9%
23%
No HS Diploma
HS Graduate
29,314
15.66%
9.9%
158
Home Value to Income Ratio
39.1
187,180
29%
39%
Households
Some College
Degree or Higher
Median Age
Upscale Avenues (L2)
Huntsville Metropolitan Area
3.1
Tapestry LifeMode
Affluent Estates (L1)
$62,594
$192,194
The Fabric of America's Neighborhoods
learn more...
Education
Key Facts
0
0.00%
5.7%
0
5,070
2.71%
3.8%
71
Age Profile
6%
38,586
20.61%
7.5%
275
Percent
Family Landscapes (L4)
GenXurban (L5)
19,201
10.26%
11.4%
90
Cozy Country Living (L6)
14,314
7.65%
12.0%
64
4%
2%
Tapestry Segments
Dots show comparison to
Middle Ground (L8)
9,671
5.17%
10.9%
85
4
9
-8 80
4
-7 75
9
-7 70
4
-6
-6
65
9 -5
60
4
9
-5
55
50
4
-4 45
9
-4 40
4
-3
-3
35
9 -2
30
4
9
-2
25
20
4
-1 15
9
15
-1
7.1%
10
1.06%
5-
1,989
0-
Ethnic Enclaves (L7)
4
0%
4C Alabama
Middleburg
13.6%
25,542 households
of Households
Southern Satellites
10.7%
19,946 households
of Households
Soccer Moms
6.4%
11,999 households
of Households
47
Households By Income Senior Styles (L9)
6,360
3.40%
5.8%
59
The largest group: $100,000 - $149,999 (18.6%) The smallest group: $200,000+ (6.4%)
Indicator Rustic Outposts (L10)
Midtown Singles (L11)
25,667
18,889
13.71%
10.09%
8.2%
6.2%
166
163
Hometown (L12)
15,535
8.30%
6.1%
135
Next Wave (L13)
1,009
0.54%
3.9%
14
Scholars and Patriots (L14)
1,575
0.84%
1.6%
52
Value
10A
Difference
<$15,000
10.8%
-4.0%
$15,000 - $24,999
9.5%
-2.4%
$25,000 - $34,999
8.8%
-1.7%
$35,000 - $49,999
11.3%
-2.0%
$50,000 - $74,999
16.1%
-1.5%
$75,000 - $99,999
11.7%
+0.3%
$100,000 - $149,999
18.6%
+6.0%
$150,000 - $199,999
6.7%
+2.7%
$200,000+
6.4%
+2.6%
4A
Bars show deviation from Alabama
This infographic contains data provided by Esri. The vintage of the data is 2019. © 2020 Esri
TARGET MARKET SUMMARY
AGE PYRAMID
ANNUAL LIFESTYLE SPENDING
Huntsville Metropolitan Area Geography: CBSA
KEY FACTS
466,377
39.1
Population
Median Age
$2,172
$70
Travel
Theatre/Operas/Concerts
$83
$63
Movies/Museums/ Parks
Sports Events
$4
$97
Online Games
Audio
Tapestry Segments
2.4
4C
$62,594
Average Household Size
Median Household Income
10A
6%
4
2
0
2
4
6%
4A This infographic contains data provided by Esri, Esri and Bureau of Labor Statistics, Esri and GfK MRI. The vintage of the data is 2019, 2024. © 2020 Esri
The largest group:
The smallest group:
2019 Female Population Age 55-59 (Esri)
2019 Male Population Age 85+ (Esri)
Middleburg
13.6%
25,542 households
of Households
Southern Satellites
10.7%
19,946 households
of Households
Soccer Moms
6.4%
11,999 households
of Households