2020 ESRI Market Data: Huntsville, AL Metropolitan Statistical Area

Huntsville, AL Metropolitan Statistical Area (26620)

39.1 Median Age

Middleburg Dominant Tapestry Segment

KEY FACTS

466,377

$192,194

Total Population

Median Home Value

1.2% 2010-2019 Pop Growth Rate

15,301

486,520

Businesses

Daytime Population

$34,521

$62,594

Per Capita Income

Median Household Income

2.4 Avg Household Size

KEY SPENDING FACTS $4,000 $3,000

$3,231.18 $2,171.87

$2,113.67

$2,000

$836.2

$1,000

$609.26

$0

This infographic contains data provided by Esri, Esri and Bureau of Labor Statistics, Esri and Infogroup.

The vintage of the data is 2019, 2024. Š 2020 Esri Spending facts are average annual dollars per household

Travel

Transportation

Apparel

Entertainment

Furniture

KEY FACTS

466,377

EDUCATION

39.1 9%

Population Median Age

2.4

$62,594

Average Household Size

Median Household Income

29% No High School Diploma

Some College

23%

39%

High School Graduate

Bachelor's/Grad/Pr of Degree

EMPLOYMENT

BUSINESS

67% White Collar

18% 15,301

264,225

Total Businesses

Total Employees

4.5%

Blue Collar

14%

Unemployment Rate

Services

Households By Income

INCOME

The largest group: $100,000 - $149,999 (18.6%) The smallest group: $200,000+ (6.4%)

Indicator

$62,594 Median Household Income

$34,521 Per Capita Income

$119,087 Median Net Worth

Value

Difference

<$15,000

10.8%

-4.0%

$15,000 - $24,999

9.5%

-2.4%

$25,000 - $34,999

8.8%

-1.7%

$35,000 - $49,999

11.3%

-2.0%

$50,000 - $74,999

16.1%

-1.5%

$75,000 - $99,999

11.7%

+0.3%

$100,000 - $149,999

18.6%

+6.0%

$150,000 - $199,999

6.7%

+2.7%

$200,000+

6.4%

+2.6% Bars show deviation from Alabama

This infographic contains data provided by Esri, Esri and Infogroup. The vintage of the data is 2019, 2024.

Š 2020 Esri

WORKERS

COMMUTE PROFILE Huntsville Metropolitan Area This infographic provides information about how population age 16+ travels to work. This data comes from the the American Community Survey (ACS) from the US Census Bureau. Read an in-depth analysis of the ACS from Esri's data team at www.esri.com/software/american-community-survey

210,324

88.0%

ACS Workers Age 16+

TRANSPORTATION TO WORK

Drove Alone to Work

TRAVEL TIME TO WORK 90+ min 60-89 min 45-59 min 40-44 min

0.2%

6.3%

Took Public Transportation

Carpooled

35-39 min 30-34 min 25-29 min 20-24 min 15-19 min 10-14 min

0.8%

0.1%

5-9 min

Walked to Work

Bike to Work

< 5 min 0%

4%

8%

12%

16%

Percent of Workers This infographic contains data provided by American Community Survey (ACS). The vintage of the data is 2014-2018.

© 2020 Esri

OFFICE MARKET

This infographic provides a set of key demographic, market potential and spending indicators that allow you to quickly understand the market opportunities and demographics of an area that provide powerful decisionmaking insight about office location.

Data sources include: Esri Consumer Spending and Esri Market Potential data.

Learn more about this data: www.esri.com/data/esri_data

PROFILE

PROJECTED ANNUAL GROWTH RATE

1.11%

0.88%

Population

Generation Z

0.35%

1.11%

Generation X

Millennial

INTERNET ACCESS (INDEX)

101

101

Access to Internet at home

Internet at home via high speed connection

INCOME AND HOME VALUE

LIFESTYLE SPENDING (INDEX)

99

99

100

Meals at Restaurants

Entertainment/ Recreation

Retail Goods

99

99

Apparel & Services

Home Services

$62,594

$34,521

$192,194

Median Household Income

Per Capita Income

Median Home Value

This infographic contains data provided by Esri, Esri and Bureau of Labor Statistics, Esri and GfK MRI. The vintage of the data is 2019, 2024.

Š 2020 Esri

HOUSING

This infographic contains data provided by Esri, Esri and Bureau of Labor Statistics. The vintage of the data is 2019, 2024. © 2020 Esri

$9,785

$4,623

Mortgage Payment & Basics

Average Rent

KEY DEMOGRAPHIC FACTS

466,377

$62,594

486,520

Population

Household Income

Daytime Population

EMPLOYMENT

67% White Collar

18%

4.5%

Blue Collar

14% Services

Unemployment Rate

POPULATION TRENDS AND KEY INDICATORS Huntsville Metropolitan Area 466,377

187,180

2.43

39.1

$62,594

$192,194

102

172

53

Population

Households

Avg Size Household

Median Age

Median Household Income

Median Home Value

Wealth Index

Housing Affordability

Diversity Index

MORTGAGE INDICATORS

Historical Trends: Population 460,000 450,000 440,000

POPULATION BY AGE

POPULATION BY GENERATION

19 20

18 20

17 20

16 20

15 20

14 20

13 20

20

12

420,000 11

Percent of Income for Mortgage

20

Avg Spent on Mortgage & Basics

430,000

10

15.0%

20

$9,785

Home Value 16% 12%

7.0%

22.4%

20.7%

Greatest Gen: Born 1945/Earlier

Baby Boomer: Born 1946 to 1964

Generation X: Born 1965 to 1980

8% 4% 0%

<$50,000

$150,000

$250,000

$400,000

$750,000

$1,000,000+

Housing: Year Built 20%

Under 18

(21%)

Ages 18 to 64

(63%)

Aged 65+

(16%)

24.4%

22.1%

3.3%

Millennial: Born 1981 to 1998

Generation Z: Born 1999 to 2016

Alpha: Born 2017 to Present

This infographic contains data provided by American Community Survey (ACS), Esri, Esri and Bureau of Labor Statistics. The vintage of the data is 2014-2018, 2019, 2024. © 2020 Esri

10%

0%

<1939

1950-59

1970-79

1990-99

2013-2017

Health Care Expenditure

Health Care & Insurance

$3,953

Learn more about this data: https://doc.arcgis.com/en/esri-demographics/data/us-intro.htm

Annual Health Insurance Expenditures

Has One Type Of Health Insurance

16.1

31.0

3.0

$2,017

Medical Care

24.1

Population (ACS)

No Health Insurance Population Age

21.2

40.2

14.4

0.8

4.0

4.1

0.1

19<

19-34

35-64

65+

Population

%

Exercise (Percent of Adults)

442,535 Civilian Noninstitutionalized Population (ACS)

Annual Expenditure

Blue Cross/Blue Shield

This infographic provides a set of key demographic and health care indicators. Data sources include: American Community Survey (ACS) 5-year Data, Esri Consumer Spending, and Esri Market Potential data.

22.0

Health Care (Consumer Spending)

28.4%

Exercise at home 2+ times per week

$1,255.9

Medicare Payments

$665.5

Physician Services

$267.6

Dental Services

$359.7

Eyecare Services

$67.3

Lab Tests/X-rays

$66.9

Hospital Room & Hospital Service

$186.5

Convalescent/Nursing Home Care

$20.7

Health Insurance Coverage (ACS) Medicare: Population 65+

Pop 19-34

Pop 35-64

VA Health Care

11,609 Medicare Only

11,556

Medicaid Only

Medicare Only

Direct-Purch & Medicare

14,669

Direct Purchase Ins

Employer & Medicare This infographic contains data provided by American Community Survey (ACS), Esri and Bureau of Labor Statistics, Esri and GfK MRI. The vintage of the data is 2014-2018, 2019. Š 2020 Esri

14.2%

Exercise at club 2+ times per week

2,916

Medicare & Medicaid

Employer Health Ins

0%

10%

Percent

20%

KEY FACTS

466,377

SPENDING ON EATING OUT

39.1

Population Median Age

2.4

$62,594

Average Household Size

Median Household Income

$370

$1,149

$1,699

Breakfast

Lunch

Dinner

(Average spent per household annually)

FAMILY RESTAURANT MARKET POTENTIAL

ANNUAL SPENDING PER HOUSEHOLD

$3,521

$525

Meals at Restaurants

Food & Drink on Trips

BUSINESS

Spending in the last 30 days

$101-200

$51-100

$31-50

<$31

15,301

264,225

Total Businesses

Total Employees

0

20,000

40,000

60,000

Number of adults

This infographic contains data provided by Esri, Esri and Bureau of Labor Statistics, Esri and GfK MRI, Esri and Infogroup. The vintage of the data is 2019, 2024.

© 2020 Esri

DEMOGRAPHIC PROFILE Huntsville Metropolitan Area

INCOME

EDUCATION

$62,594

9%

Geography: CBSA

Median Household Income

No High School Diploma

23%

29%

39%

High School Graduate

Some College

Bachelor's/Grad /Prof Degree

$34,521 Per Capita Income

EMPLOYMENT

$119,087

67%

White Collar

Median Net Worth

4.5%

18%

Blue Collar

HOUSEHOLD INCOME ($) 200000+

14%

Services

Unemployment Rate

150000-199999

100000-149999

KEY FACTS

75000-99999

466,377

39.1

Population

Median Age

50000-74999

35000-49999

This infographic contains data provided by Esri.

The vintage of the data is 2019, 2024.

187,180

$51,636

Households

Median Disposable Income

25000-34999

15000-24999

0-14999

© 2020 Esri 0

10,000

20,000

30,000

Employment Overview

INCOME

Huntsville Metropolitan Area

EDUCATION

9%

18%

No High School Diploma

$34,521

High School Diploma

Per Capita Income

$62,594

$119,087

Median Household Income

Median Net Worth

29%

39%

Some College

Bachelor's/Grad/Prof Degree

BUSINESS

KEY FACTS

466,377

39.1

Population

Median Age

15,301

264,225

Total Businesses

Total Employees

$51,636

187,180 Households

COMMUTERS

Median Disposable Income

EMPLOYMENT

18%

88.0%

Spend 7+ hours commuting to and from work per week

Drove Alone to Work

67%

18%

White Collar

Blue Collar

4.5% 14% This infographic contains data provided by American Community Survey (ACS), Esri, Esri and GfK MRI, Esri and Infogroup. The vintage of the data is 2014-2018, 2019, 2024. © 2020 Esri

Services

Unemployment Rate

TAPESTRY

SEGMENTATION

Median HH Income

Median Home Value

Households

HHs %

% US HHs

Index

Uptown Individuals (L3)

9%

23%

No HS Diploma

HS Graduate

29,314

15.66%

9.9%

158

Home Value to Income Ratio

39.1

187,180

29%

39%

Households

Some College

Degree or Higher

Median Age

Upscale Avenues (L2)

Huntsville Metropolitan Area

3.1

Tapestry LifeMode

Affluent Estates (L1)

$62,594

$192,194

The Fabric of America's Neighborhoods

learn more...

Education

Key Facts

0

0.00%

5.7%

0

5,070

2.71%

3.8%

71

Age Profile

6%

38,586

20.61%

7.5%

275

Percent

Family Landscapes (L4)

GenXurban (L5)

19,201

10.26%

11.4%

90

Cozy Country Living (L6)

14,314

7.65%

12.0%

64

4%

2%

Tapestry Segments

Dots show comparison to

Middle Ground (L8)

9,671

5.17%

10.9%

85

4

9

-8 80

4

-7 75

9

-7 70

4

-6

-6

65

9 -5

60

4

9

-5

55

50

4

-4 45

9

-4 40

4

-3

-3

35

9 -2

30

4

9

-2

25

20

4

-1 15

9

15

-1

7.1%

10

1.06%

5-

1,989

0-

Ethnic Enclaves (L7)

4

0%

4C Alabama

Middleburg

13.6%

25,542 households

of Households

Southern Satellites

10.7%

19,946 households

of Households

Soccer Moms

6.4%

11,999 households

of Households

47

Households By Income Senior Styles (L9)

6,360

3.40%

5.8%

59

The largest group: $100,000 - $149,999 (18.6%) The smallest group: $200,000+ (6.4%)

Indicator Rustic Outposts (L10)

Midtown Singles (L11)

25,667

18,889

13.71%

10.09%

8.2%

6.2%

166

163

Hometown (L12)

15,535

8.30%

6.1%

135

Next Wave (L13)

1,009

0.54%

3.9%

14

Scholars and Patriots (L14)

1,575

0.84%

1.6%

52

Value

10A

Difference

<$15,000

10.8%

-4.0%

$15,000 - $24,999

9.5%

-2.4%

$25,000 - $34,999

8.8%

-1.7%

$35,000 - $49,999

11.3%

-2.0%

$50,000 - $74,999

16.1%

-1.5%

$75,000 - $99,999

11.7%

+0.3%

$100,000 - $149,999

18.6%

+6.0%

$150,000 - $199,999

6.7%

+2.7%

$200,000+

6.4%

+2.6%

4A

Bars show deviation from Alabama

This infographic contains data provided by Esri.

The vintage of the data is 2019. © 2020 Esri

TARGET MARKET SUMMARY

AGE PYRAMID

ANNUAL LIFESTYLE SPENDING

Huntsville Metropolitan Area Geography: CBSA

KEY FACTS

466,377

39.1

Population

Median Age

$2,172

$70

Travel

Theatre/Operas/Concerts

$83

$63

Movies/Museums/ Parks

Sports Events

$4

$97

Online Games

Audio

Tapestry Segments

2.4

4C

$62,594

Average Household Size

Median Household Income

10A

6%

4

2

0

2

4

6%

4A This infographic contains data provided by Esri, Esri and Bureau of Labor Statistics, Esri and GfK MRI. The vintage of the data is 2019, 2024. © 2020 Esri

The largest group:

The smallest group:

2019 Female Population Age 55-59 (Esri)

2019 Male Population Age 85+ (Esri)

Middleburg

13.6%

25,542 households

of Households

Southern Satellites

10.7%

19,946 households

of Households

Soccer Moms

6.4%

11,999 households

of Households