About the Huntsville/Madison County Chamber
The Huntsville/Madison County Chamber serves as the catalyst for economic development activities in our community. It serves as a single point of contact for prospective and existing businesses in their efforts to establish a new business or to expand existing operations. The Chamber is also the coordinating agency for companies interested in locating in the area’s research and industrial parks or anywhere in the Huntsville/Madison County area.
Our Vision
The Chamber is the catalyst for business growth, community engagement and action to drive economic vitality and advance our position as a global leader in technology and innovation.
Our Mission
Prepare, develop and promote our community for economic growth.
Our Values
1. Strategic – we endeavor to understand our region’s strengths, weaknesses, opportunities, and threats and develop short and long-term plans to address them
2. Collaborative – we capitalize on opportunities and address challenges by working with our partners
3. Innovative – we believe that creative and bold actions are prerequisites to creating a competitive advantage
4. Inclusive – we value all people in our community and strive to create equitable opportunities
5. Accountable – we are accountable to our members and stakeholders to act with integrity in all regards
6. Engaged – we cultivate relationships with our members and community to ensure that our interests and actions are aligned
Chamber Logo
Logo Clear Space
Logo Treatment
Colors
Typography
The following outlines the proper use of the organization’s name and how to properly refer to it in written form.
The official name is The Chamber of Commerce of Huntsville/Madison County, Inc., which must be used for official documentation.
The organization is referred to as the Huntsville/Madison County Chamber, which is how it should be named in outward-facing copy, matching the brand.
SOLID STATURE
This is the preferred logo version. Use whenever possible to ensure consistency and avoid brand confusion.
Typography
FOCUSED MESSAGE
This is the preferred logo version when being used internationally or wanting to stress actual site.
QUICK HIT
This logomark is for special cases in which the full logo isn’t necessary.
The logo should appear black or fullcolor on a light background. On dark backgrounds, the logo should appear white or full-color. Always use the full-color version as the primary logo –whether with black or white lettering.
For limited use, there is a vertical treatment for difficult spacing:
SPACE NEEDED
When using the logo with other graphic elements, make sure you give the logo some room.
Use column width to judge additional space needed around logo or logomark
Typography
The logo should never be reproduced for print any smaller than 90px.
The logomark should never be reproduced for print any smaller than 35px.
Smallest size for web & mobile use: 75px.
Smallest size for web & mobile use: 25px.
The primary logo configuration should be considered the first choice.
The logomark should be used as an icon representing the main logo.
In our brand, consistency is key.
Smallest size for thumbnail use: 45px.
Smallest size for thumbnail use: 15px.
PLAY NICE
The logo must be used as is and not be altered in any way.
This means that you must not:
1. Change the logo’s orientation or rotation.
2. Disproportionately scale or resize the logo.
3. Change the logo’s colors.
4. Display the logo in a configuration not previously specified.
5. Attempt to recreate the logo.
6. Make alterations to the logo’s text.
7. Add special effects to the logo.
8. Add an outline to the logo or display the logo as an outline.
9. Use the logo on top of busy image.
10. Crop the logo in any way.
Typography
You also must have Chamber permission before using the logo.
CORRECT EXAMPLES:
TRUE COLORS
The Chamber logo has seven main colors – blue, purple, magenta, red, orange, yellow and green – plus black.
Typography
COMPLEMENTARY COLORS
In the full-color logo, there also are five secondary hues.
DEEPER TONES
These shades are only used when darker colors are necessary in design – not for use in the logo.
You may see the logo used by the organization with a special color treatment such as this example used for patriotic/government events. This usage is at the discretion of and should only be used by the Chamber staff.
SPELL
IT OUT
As with our logo, consistent use of our fonts – Futura STD and Open Sans – reinforces the Chamber’s brand identity. The font used in the Chamber logo is Futura STD Bold.
PRIMARY FONT & LOGO FONT: FUTURA STD (bold shown)
SECONDARY FONT & WEB FONT: OPEN SANS (regular shown)
OPTIONAL TEXT FONT: FRUTIGER LT STD (condensed shown)
About Us
Chamber Logo
Logo Clear Space
Logo Treatment
Colors
Typography
If you have questions about the logo or its usage in a specific application, or you need a file type not supplied as well as permission for use, send an email to the Chamber – comms@hsvchamber.org.