Maximizing Lead Generation with WordPress Plugins
Table of Contents
WordPress Website Web Host and Web Hosting Lead Generation WordPress Plugins that Improve Lead Generation Icegram
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Email Subscribers & Newsletters Contact Form & Lead Form Builder SumoMe Conclusion
WordPress Website It refers to a website that uses WordPress as its content management system (CMS). In this case, WordPress powers both, the backend as well as the frontend of a WordPress website. The backend refers to that interface where a user logs in, to make any change or add new content, whereas the frontend is the visible part of the website that the visitors get to view when they visit the website. WordPress can be used to build a blogging website, portfolio website, business website, e-commerce website, E-learning website, forum website as well as an event website. Using WordPress as a website platform is very popular because of its simplicity, flexibility as well as it being easy to use and free and not requiring any knowledge of coding to build a website. 3
Web Host and Web Hosting YELLOW ďƒ‰ Every website, including any WordPress website, is hosted on a server that is provided by a web host. ďƒ‰ Web hosting is a service provided by a web hosting company which provides the server space and the technology that enables anyone to make their website accessible via the World Wide Web. Any Cloud hosting company as well as the best Windows hosting company in India and the best website hosting company in India and abroad usually provide the service of WordPress hosting as well. 4
Lead Generation 
Many businesses use their WordPress websites to sell goods and services online. To succeed in this purpose one needs to attract leads. A lead is any person who shows an interest in a company's products or services. Attracting leads can be done through lead generation which ensures that potential customers visit the site. Lead Generation is the process which fetches new ‘leads’ who are interested in what the company has to offer. The more leads one can get, the greater is the possibility of conversions.
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WordPress Plugins that Improve Lead Generation 6
There are certain plugins that have established a name for themselves as powerful tools to enhance one’s lead generation efforts. Here a few of those will be touched upon, in no particular order, along with their main features.
Icegram 7
It is a very powerful multipurpose lead generation tool. It integrates with many email marketing services as well as provides tracking features and analytics. Icegram is flexible enough to match the style and requirements of almost any WordPress site. It is a free plugin which offers a good range of useful features.
Main Features: Provides tracking, testing and analytics features Assists in creating and customizing opt-in forms in various styles. Provides many customization and design features for the CTAs. Offers additional customization options for those who are familiar with HTML, CSS and JavaScript.
Email Subscribers & Newsletters 8
It’s a more targeted lead generation option and is a free plugin. It has been designed to help the user focus specifically on collecting and nurturing leads by running a successful email newsletter. This plugin helps to attract initial leads through subscriptions. Then it helps to grow the user’s connection with these people by creating and sending newsletters to them. It has been developed by the same company that created Icegram. Hence, it integrates naturally with the Icegram plugin, when a user wants to use both the tools.
Main Features:
Enables the user to send automated updates to his email list when new posts are published.
Provides notifications for sign ups and lets the user know when emails are viewed.
Provides a subscription box that can be placed on the user’s website to gather leads.
The user can create and customize newsletters to send them out manually or at a set time.
Contact Form & Lead Form Builder 9
One usually needs to create custom forms for use in lead generation. This can be done through many relevant plugins but most of these plugins provide it as an additional feature. If one wants to have a plugin that focuses solely on creating forms then Contact Form & Lead Form Builder is the right plugin. It has been designed specifically to create lead generation forms. This tool helps to customize forms as well as allows the user to add and order his own fields, change their size, tweak their design and place them anywhere on his site. With this plugin it becomes simple to build contact and subscription forms that help consistently to generate leads. Main Features:
Offers multiple ways to receive as well as store lead information (such as through email and in a database). Enables the user to create and customize forms. The user can add custom fields and reorder them using a drag-and-drop system. Provides a short code that enables the user to add forms anywhere on his site.
SumoMe 10
It is a plugin that enables a site to have comprehensive lead generation functionality. This plugin encourages subscriptions and helps to build an email list. It customizes and displays a variety of compelling CTAs. It helps the user to create pop-ups and floating bars to grab the website visitors’ attention and get the message across. It lets a user have access to features that make it easy for the visitors to share the user’s content via social media. It provides analytics features as well. SumoMe is a good option for anyone who is looking for an allpurpose lead generation plugin.
Main Features: The user can create full-screen CTAs and targeted pop-ups, scroll boxes, and much more.
It includes social sharing features to encourage site visitors to engage with the user’s content.
Offers a List Builder that helps to create stylish pop-ups to encourage email subscriptions.
Provides heat maps that the user can use to improve his lead generation efforts.
1-800-123 -8156 Whoa! That’s a big number, aren’t you proud?
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Conclusion Lead generation might be challenging but it is extremely important for any business to continuously increase its customers to sustain itself in the competitive business world. Having a website definitely increases the reach of any business. If one is using a WordPress site, one can benefit from all the plugins that have been mentioned here for the purpose of lead generation.
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