Huajun Long Portfolio (Simplified Version)

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design works éž™ catalog


龙华君 Huajun Long Innovator + Designer Born and raised in China. In 2011, I started a two-year double masters degree course at the Royal College of Art and Imperial College of London. I recently graduated with a Merit in Innovation Design Engineering .This course allowed me to comprehensively explore areas such as experimentation, design, engineering, and enterprise activities. I’m an innovator with ambitions of producing fantastic products with great functional purpose. I am highly adept at design thinking, product development, as well as possessing numerous other design skills. I have gained international work experience, having undertaken roles in China and the UK. Throughout my education and experience, I have worked with some of the world’s most renowned individuals and companies, including but not limited to Nissan, L'Oreal and HITACHI.After graduation, I started to do internship and freelance with the UK startup entrepreneurs in London. At the same time I started to develop my personal project based on InnovationRCA Incubator selection panel. Tsinghua University

Royal College of Art

Imperial College London

清华大学

英国皇家艺术学院

英国帝国理工

BA

MA

MSc

Transportation Design

Innovation Design Engineering

Innovation Design Engineering


Service Design User-centerd Design Design Thinking Sustainable Design User-centred Design

Strategic Design Interface Design

Interaction Design

Product Development

I Do Everything

Idea Generating

Grapic Design

Product Development CAD software Industrial Design Techniques Video Editing

Team Work Skill

Rapid Prototyping Sketching & Rendering

Design Research Model Making

Works N端 O+Care i-Module Meo Cannan Ball

Design For Health Care Design For New lifestyle Design For disability

Re-cell

Design For Chinese Public Transport

Bambook Club

Design For Chinese Social Enterprise


N端 Interactive diet companion N端 is a Interactive diet companion designed to give expecting mothers the head start they need in getting the right nutrients at critical times.

Design For Health Care Selected Work of INNOVATIONRCA Incubator Shortlisted for the Fast Company Innovation by Design Awards Featured on FastCo Design Featured on ArchetypeMe


Design Goal a diet companion Designed to encourage pregnant women to eat healthily

Yuka Lee Has a 3 years old boy

Sarah Douglas Age 31 8 months pregnant

Monique King Age 28 Single mother

Wendy Lee Age 22 3 months pregnant

Fiona Morris Age 24 8 months pregnant

Vina Otocki Age27 12week pregnant

Jessica Owens Age 26 7months pregnant

Complete personalized

100% tRUst 0% stress

Emotional Link

timely nutrition

professional advice

psychological carE

Aila Sheikh Age 24 6 months pregnant


User testing PHYSICAL PRODUCT & Interface Design


Concept NÜ is an interactive diet companion designed to encourage pregnant women to eat healthily. The baby’s growth and the effects of foods are reflected through a lively and friendly interface. By using BMI, current stage in pregnancy and pre-existing health conditions of the Mother, NÜ is able to intelligently create weekly shopping lists tailored to her specific nutritional needs. Mothers can use the handheld device to scan grocery items to learn their nutritional values as well as the amount they should consume per meal weekly. Furthermore, the integrated system allows NÜ to give smart reminders and snack suggestions based off of the user’s eating history.

1

nHs market Home

mothers can use the handheld device to scan grocery items to learn their nutritional values.

pHysIcaL proDuct

scale food

Diet Device

2

Balance Bowl

Baby view

Eating

shopping

sharing

IntEractIvE systEm

Baby “tamagotchi”


the user journey 1. Visit NHS Uploads her details onto the NÜ cloud by GP

2. Get NÜ from a NÜ Store A typical package include a NU and a set of measuring bowls.

NHS

4. Customize your baby with NÜ Customize her baby whatever she want her baby's look like.

3. First setup Get her condition data and edit her profile.

Ritika Age 1 My Profile

P

28

Name Age Sex

Healthy weight

BMI 24

Baby Appearance

60

84Days

Foodallergy

Skin Color

Eye’s color & Style

Morning Sickness General

HI,MUMMY

5. Interact with baby Starts to Interact with her baby.

6. BABY OVERVIEW Get her condition data and edit her profile.

MUM, I’M 84 DAYS OLD

WEEK 12

Your baby has completed the 1st trimester

MY STAGE 30%

Your baby's facial features continue to become more defined, particularly his nose and chin


Pressing the buttons

RFID tags

SHOPPING LIST

YOGHURT Faye Total 100g X3

WHOLE WHEAT 300g X2

PARTICULAR NUTRITION E AT OL

DH

A

Buy

SPINACH 800g

12 WEEK CA O

7. shopping list genaration Using the data from the doctor, NU has now generated Ritika’s first weekly shopping list.

G ME

B12

IRON

F

3

A-

STEAK X5

Mommy, I’m drunk

Check Out CALCIUM

CARBS

VITAMIN E

CANCEL

8. analyses the nutritional information The built-in RFID sensor can be activated by pressing the buttons on the top of the device. The sensor reads the closest passive RFID tags on the packaging when it is within a certain distance, the device then analyses the nutritional information and tells you the effect of the foods.


10. Start to cook with NÜ NU is also a cooking assistant. By using the three colour coded bowls, the user can easily find out about the amount to consume.

11. reminder on eating snacks A smart reminder function can be set up so the user will be reminded timely to eat snacks and drink water.

12. Get eating rewards Market Coupons will be used as rewards after health eating and shopping.

START COOKING

DAY84 66

SPINACH

IRON

Congratulations!

CALCIUM

Add to my bowl DHA & OMEGA-3

VITAMIN

See Recipes Time

PROTEIN

13. Share with NU network Through the NU network, women can search for others with similar pregnancy conditions and share their own recipes. Ritika

32 London,UK Week 12

Morning sickness Food allergy See UK

See other areas

Alice’s Recipes


WORKS LIKE MODEL

Share with partners &families The detachable RFID sensor can be plugged into a smart phone, which turns the phone into a second device. This lets the pregnant women’s partner, family or friends to shop for her and share the same experiences.


O + Care Vaginal health self check Service O+ care offers a comfortable,private and convenient using experience for women to do vaginal self-test at home.

Design For Health Care







i-MoDULE New ford focus lifestyle design Innovative Centre Console designed to customize young drivers' space express and individuality

Design for New lifestyle









MEO Interactive diet companion

Design for NEW LIFESTYLE


Meo Auto Pet Life

Vehicle

Concept Entertaining & High Tech Vehicle To meet Quicker’s unlimited fantasy of the virtual world

vehicle mEo pet People

Interactive & Personalized AUTO Pet To be Quicker’s most intimate friends Busy working, fast-paced life will inevitably make Quickers feel lonely, then it is the best choice to own a pet. However, they have no time to take care a real pet. Then the appearance of intelligent pet car is the best choice for Quicker, which can either meet Quicker’s travel, needs or become Quicker’s best friend.




Cannonball I present Cannonball-a fast and furious wheelchair team where severely disabled athletes control their chairs using an in-helmet accelerometer and a bite controller. Cannonball is designed for multiple amputees and high spinal injury athletes and for fast, robust gameplay.

Design For disability







Re-cell Blue-green algae-energy public transportation system

Chinese Public Transport









Bambook Club An interactive outdoor learning system designed for enriching Chinese left-behind children's life and boosting rural civilization

Design For Chinese Social Enterprise


Becoming a serious social problem

A whole generation of left-behind children now exists in China. Researchers estimate that at least 58 million — nearly a quarter of the nation's children and almost a third of its rural children — are growing up without one or both parents, because they have invariably migrated in search of work. More than half of the children were abandoned by both parents.

BACKGROUND RESEARCH Chinese Rural Left-behind Children What are left-behind children? The children of migrant workers have come to constitute a new special social group in China. Labelled as left-behind children, they are abandoned by their parents who have to leave to work in urban areas.

Field research Shanghai City A Shanghai construction site A labour market for migrant workers in Shanghai A primary school in Shanghai Beijing City Centre for Chinese Agricultural Policy, Chinese Academy of Sciences Brooks Education Centre Anhui Province Bishan Village, Yi County, Huangshan City of Anhui Province Lu Village, Yi County, Huangshan City of Anhui Province Guanlu Village, Yi County, Huangshan City of Anhui Province Ke Village, Yi County, Huangshan City of Anhui Province The activity centre for the left-behind children of Bishan Village Bishan Book Store Ke Village Primary School The activity centre for the left-behind children of Ke Village


Ke villiage workshop

Interviews with thEIR MAGRANT parents


WHAT BAMBOOK is an interactive outdoor learning system designed for Chinese left-behind children in rural areas. The system consists of a specifically designed camera, bamboo outdoor books, teaching and learning tool-kits, and a network. Volunteer teachers bring together classes of children to give fun experiences that help them engage in local culture and knowledge. After receiving the puzzles, including daily life, history and art, agriculture production, natural creatures, the social problems in their local communities, and questions given by teachers, children are encouraged to explore and discover the answers hidden in bamboo tubes hung in the village .All the bamboo tube textbooks will be hung beside the corresponding articles to connect real objectives. With children's unlimited creativities, they can use the new designed camera to record their thoughts and questions in their journey of resolving problems. The aim is to enable children to further understand the values of their local culture and improve their enthusiasm for learning in BAMBOOK local campus, which restores and integrates knowledge into real environment. In this system, left-behind children also play the role of contributors researching local cultures. It is a fantastic process to improve their sense of self-cognition and to get social-recognition.

History and art

Local specialty products

Local agriculture production

natural resourcess

ocial problems

Rural local community

Knowledge

Children's natural instincts

compulsory Education of china

chinese

The BAMBOOK network will be an emotional connection between Left-behind children and their migrant parents. In the future, BAMBOOK is expected to connect 70,000 villages in China to form a cultural Union to inherit and develop traditional Chinese culture.

Daily life

mathematics

art

English

Encyclopaedia

playful

Express themselves

curiosity

Less trouble



The Bambook Camera Design The Bambook Camera is specially designed for sharing among children. Unlike traditional pen and paper, the camera can record instantaneously. It is the most important tool in the toolkit when children are participating in activities. Children can use it to record what they think about quickly and conveniently. Its appearance and function are specially designed for children’s use, habits and needs.

Children use their RFID card to turn on the camera.The RFID reader in the camera reads children’s information and identifies them.

The camera’s handle is designed according to bamboo’s natural cambered surface, so that children can hold it conveniently and take high quality photographs.

Children can use the turn-on, turn-off, shoot, and review photos functions easily.

The battery box is designed at the bottom of the camera and can only be opened with a particular key given to the teachers.This design can ensure the safety of fragile


The Bambook ID Card Children use their RFID card to turn on the camera.The RFID reader in the camera reads children’s information and identifies them.

a

B

rfID rEaDEr

a

please show your card

BamBook nEtWork

sD

c Facilitates teachers’ management

D

The innovative design of the Bambook Camera’s storage system makes it easy for teachers to upload batches of photos efficiently.

Equal use and time control

Solves the contradiction between public camera and private photos

By uesing of ID card ,the Bambook Camera can distribute using time equally among children, to avoid grabbing. Children can use the shared Bambook Camera to take photos in an orderly manner. The built-in countdown function can enhance children’s concept of time in the absence of the teacher to accompany them.

The Bambook Camera can be shared by four children at most. Children swipe RFID cards to turn on the camera. Photos taken by different children can be saved into different files according to the RFID information.


TIME REMINDER WORKING PROTOTYPE LED light Will show 3 different colors with countdown

1 min Countdown Green light is bright

Last 10 sec Countdown Red light is bright+ Speaker( Voice reminder)


Photographer Ming Xiao 12 years old

Every story provider’s photo will be printed in the bamboo tube books

Story provider Gui zi Wang 79 years old



Deisgn for Sustainbility This system is helpful for reducing left-behind children’s loneliness and improving their self-cognition and socialrecognition. It is also hoped that this system can help more Chinese people rediscover the value of rural civilisation, cultural inheritance and preservation.

Big vision for future

Form a positive Local Campus culture and a national-wide Local

Campus Union.

700,000 Villages in China,the Cultural Spirit of China Protecting, inheriting, and developing

Traditional Chinese Culture

Explore and create Social Enterprise based on rural local communities.


龙华君 Huajun Long Room 502, No.501 Tongjixincun Zhanwu Road, Yangpu District Shanghai, P.R. China Email: huajun.long@gmail.com Mob: +86 186 4223 8141

Copyright

2010-2014 Huajun Long. All Rights Reserved


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