Luobin Huang Portfolio-EN

LUOBIN

HUANG

PORTFOLIO period. fields.

2010-2018 SERVICE & PRODUCT DESIGN

LUOBIN

HUANG

PORTFOLIO period. fields.

2010-2018 SERVICE & PRODUCT DESIGN

the works in E a st Chi na U niversity of Science & T echnology & Politecnico di Milano

PORTFOLIO ABOUT ME

Luobin Huang

Service & Product Design Hello, I am a new graduated postgraduate majors in Product Service System Design (PSSD) at Politecnico di Milano (Polimi) in Milan. And had the Industrial Design bachelor's degree in East China University of Science and Techonology (ECUST) in Shanghai.

During the past several years, I have spared no effort in learning professional knowledge, starting internship and participating some international industrial design competitions.

By this I have gained extensive experience dealing with real design projects and honed professional skills.

PORTFOLIO LITE RESUME

WORK EXPERIENCE DESIGN INTERN

2016.9-2016.12

CONTACT TEL.

Wood-Skin Srls, Milan, Italy PRODUCT DESIGNER

2014.7-2015.2

it: +39 389 9049 277 cn: +86 150 8879 9867 luobin.robin.huang

EMAIL.

B ole, Hangzhou, China DESIGN INTERN

@gmail.com 2013.5-2013.12

LINKEDIN.

Luobin (Robin) Huang

TotalBrand2, Shanghai, China

SKILLS PHOTOSHOP

RHINOCEROS

EDUCATION AVERAGE: 3.80/4,

2010.9-2014.6

TOP 3/DEPARTMENT Industrial Design, School of ILLUSTRATOR

KEYSHOT

Art, Design and Media, East China University of Science and Technology

INDESIGN

HAND ART AVERAGE: 102/110

2015.3-2018.4

Product Service System Design, AFTEREFFECT

PHOTOGRAPHY

School of Design, Politecnico di Milano

PORTFOLIO CONTENTS

M O V. M O V.

HOLA KIT

O N LY T H E B R AV E K I D S

ROLLABLE CHOPPING BOARD

M AS S AG E R

POP-UP

3D GLASSES

CROB WRAP

FOR ALL

PORTFOLIO FIELDS

ORANGE MOBILE HUB

1 SERVICE DESIGN

N E W S TA P L E R

2 PRODUCT DESIGN

A NAC U S C A L E N DA R

MOV. MOV.

SERVICE DESIGN FINAL THESIS PROJECT PERIOD.

2017.5-2018.3

TYPE.

individual

WORKLOAD.

research, ideation, visualisation, video making

TARGET Hangzhou Library

BRIEF

BACKGROUND Nowadays, the public library faces a lot of challenges and the the role needs to be changed.

GOALS Redesign the public library into a social and community places for interacting, spending leisure time, and learning with design thinking method.

IDEATION -Come up with the idea from the key insights got from research phase.

phase

1

RESEARCH -Online questionnaire about public library and cultural life; -Interviews with users, librarians and managers; -Observation on users; -Case studies.

phase

2

IMPLEMENT -Choose the best target partner and user; -Define the details about how the service works and visualized into service blueprint; -Design the touch-points.

phase

phase

3

4

ITERATION -have a plan about the mini-pilot: the target spot and user, and possible tools; -preapre the questions and interview to ask for feedback.

RESEARCH PLAN

PURPOSE OF THE SURVEY

RESEARCH

Why people don’t go to the library? & How can we improve the library to attract people?

WHO -People who go to library; -People who don’t go to library; -People who work in a library (librarian); -People Who work in other cultural institution or industries.

WHERE -Hangzhou Library -Zhejiang Library -Other culture consuming place HOW -Online questionnaire -User interview -Expert interview -Fly on the wall -Books & articles

RESEARCH HANGZHOU

ONLINE QUESTIONNAIRE

Online questioniries: 86 answers in Hangzhou, China

Why you do not go to the library?(multi)

Your age?

19-24 37%

16-18 3%

25-34 12%

35-49 17%

60- 12%

50-59 19%

Your gender?

no interest 16 far 26 more ways to read 41 no information 9

no time 33

others 10

Which kind of service do you prefer?

female 58%

male 42%

no prefer 19%

Your occupation/situation?

self-service 68%

Which part of the library satisfied you?

blue collar 1% freelance 5% others 9% white collar 24% retired 14%

student 47%

staff 13%

-good circumstance and environment -great amount of books -digital service

How much spare time do you have per week?

4-10h 8% 0-3h 5%

11-24h 33%

25-48h 34%

73-h 6% 49-72h 15%

What place do you go in your spare time? book shop 19 cinema 30 home 54 cafe 16 library 27 community centre 8

others 23

Have you been in the library in your spare time?

yes 79%

no 21%

Which part of the library satisfied you?

-the amount and kind of books are not enough -the environment can be improved -hard to find books -the traffic is not convenient -too noisy -no private space -no place can be noisy

Do you have something you want in the library but you can’t find yet?

How often do you go to the library? (per month)

<1 19%

1 34%

3 3% 2 10% 4 4%

>4 29%

Why do you go to the library? (multi)

for books 56

activities 7 study 27

others 6

-food and drinks -more books and more kinds of books -more open time -lack of guidance in library -mobile library -elder services -music or bgm -places can be noisy

RESEARCH USER INTERVIEW

Yi Jiang

Fan Gu -17 years old;

-25 years old;

-student, have College

-postgraduate, mainly

Entrance Examination;

use university library;

-comes to library for

-she only go to library to

studying every wekend;

borrow books;

-wants to play but have

-she likes to spent her

no time.

free time with friends.

Zhuoxi Song

Junyi Jiang -30 years old;

-37 years old;

-engineer, not local;

-doctor, with a 4-year-old

-goes to the bookbar

son;

to have a rest and join

-go to the book shop

event;

near his home with his

-doesn't know much

family;

about the public libraies

-the boy is too noisy for a

and never consider them.

library, so they don't go.

RESEARCH EXPERT INTERVIEW & OBSERVATION

HANGZHOU LIBRARY

ZHEJIANG LIBRARY

YOURTIME BOOKS

-most visitors are passer-

-fewer visitors come;

-the first 24h book shop

by;

-activities mainly raised

in Hangzhou;

-a unique main-branch

by itself;

-main customers are

library system;

-good service for blind

young people;

-partners are mainly

people.

-young creators promote themselves here.

oranizations.

CHUNZHENNIANDAI

ZHONGSHUGE

MOMI CAFE

-near the West Lake,

-in a shopping mall,

-in Hefangjie, a tourist

have tourists come;

always busy;

spot;

-customers are virous;

-has a room for children;

-main customers are

-most activities are raised

-main customers are

young people and

by thr owner and her

young.

tourists.

friends.

RESEARCH

LEARN FROM ONLINE QUESTIONNAIRE -Most people only have 1-2 days free during a week; -Most people prefer just stay at home when they are free; -Some people go to public libraries very often, while some rarely go; -Most people think public libraries equals books, and they don’t know the activities; -Users prefer to use mobile or self-service device.

LEARN FROM USER INTERVIEW -Users don’t have interaction in public libraries; -Public libraries don’t have place for users to be noisy; -Users like to have communication with others in activities, even they are strangers.

LEARN FROM EXPERT INTERVIEW -As Hangzhou Library is in the citizen service centre, most visitors just come to have a rest or kill the waiting time, they don’t use the collection; -The main library and branch library in Hangzhou Library is very unique, but most residents don’t know it; -Every shop has its core and try to build their service better than competitors.

LEARN FROM OBSERVATION -The information of the activities in Hangzhou Library is not remarkable and noticeable, most visitor ignore the information; -Most activities are temporary activities.

RESEARCH KEY LEARNINGS

THE MIND NEEDS CHANGE For most of the residents, library is just for studying and reading books. When they go to a shop, they are more willing to participant the activities.

STRANGERS VS HOBBY FRIENDS The visitors of library are strangers to each other and have no communication. However, have interaction in the shops.

YOUNG PEOPLE REQUIRE A LAVISH CULTURAL LIFE People, especially young people require a variety of cultural life. In research the stakeholders are mainly young people.

NEED A CORE Visitors barely feel sense of identity in public libraries.

IDEATION HMW QUESTION

HOW MIGHT WE MAKE LIBRARY GO OUT? If the citizens don't go to the library, how about the library goes to them?

HOW MIGHT WE HAVE A SERVICE HAS "MOVIE" AS A CORE? Curator of film library mentioned a film library should provide a way for people to use the movies learning something.

service user HANGZHOU LIBRARY

UNIVERSITY

IMPLEMENT WHAT IS IT? MOV.MOV. is a service hosted by film branch of

IMPLEMENT

Hangzhou library and faces all students and teachers by collaborating with universities in Hangzhou for enjoy movies more fun and creatively.

IMPLEMENT VALUES For Hangzhou Library - Fully use the existing collection - Advertising itself - Getting more potential patrons - Broaden its collection - Changing the role into a learning community For patrons - Watch free movies - Play game arund movies for fun - Learn movie as a discipline with the guide of specialists - Opportunity to talk with experts and celebrities - Having a community about movie

IMPLEMENT OFFERING

Online service Information about the service

Postcard Souvenir

Game Play around movie

Free movie Watch movie in the campus

Phenakistiscope Experience the origin of movie

Competition See movie in a professional way

Event Talk with experts

IMPLEMENT STAKEHOLDER

USER

teacher

SERVICE PROVIDER

student

Hangzhou library

COLLABORATOR

UNIVERSITY

university

film expert

volunteer

SUPPORTOR

sponsor

librarian

technology supportor

products provider

IMPLEMENT HOW IT WORKS

Jan

Feb

March

April

May

June

This is a long-term service system, users will have the offered service and activities all around a TOPIC for each month.

Such as Oscar for March.

IMPLEMENT RUN IN CYCLE

Jan

Feb

March

PREPARE

April

RUN

May

June

RESULT

A cycle of the interaction of stakeholders can be divided into three stages.

The activities of each stage happen in a month, so one cycle is 3 months.

And the interactions happen circularly. When users are enjoying the activities around the topic of this month, Hangzhou library needs to evaluate the essays and raises event about the topic of last month and prepare the topic and materials for next month.

Jan

Feb PREPARE

March

April

May

RUN

RESULT

PREPARE

RUN

RESULT

PREPARE

RUN

June

RESULT

IMPLEMENT BLUEPRINT-STAGE PREPARE

Jan

Feb

March

April

May

June

PREPARE

Volunteer

give suggestion

University Hangzhou Library

choose topic

Expert Sponsor

select movies

design Qs

give suggestion fund

Tech Supporter

make app & web

Producer

produce touchpoint

join service

receive material

contact university

deliver material

IMPLEMENT BLUEPRINT-STAGE RUN

Jan

Feb

March

April

May

June

RUN

Teacher

know

watch movie

be a tutor

guide student

Student

know

watch movie

find a tutor

write essay

Volunteer

inform friends

University

set material

Hangzhou Library

help setting

play movie

play game join competiton

play game

IMPLEMENT BLUEPRINT-STAGE RESULT

Jan

Feb

March

April

May

June

RESULT

Teacher

check result

Student

check result

prepare speech

speech on event

choose seats

public winners

prepare event

host event

reserve seats

Hangzhou Library

evaluate essay

Expert

evaluate essay

join event

exchange award

join event

send award

Sponsor Tech Supporter

exchange award

send to library record event

update web

IMPLEMENT TOUCHPOINTS

physical

road sticker

phenakistoscope

website

app

digital

postcard

IMPLEMENT

IMPLEMENT IN UNIVERSITY

Putting stickers on the road. All the arrows point on the theater/cinema in university.

The phenakistoscope will be put in university theater/cinema and other spots have massive flow of people.

IMPLEMENT IN LIBRARY

The phenakistoscope be put in hall of the library building, at the entrance and in the film library and in the library cinema.

Hall of the library

In the film library

Entrance of film library

In library cinema

IMPLEMENT POSTCARDS

The official website played the most important role of the interaction.

IMPLEMENT WEBSITE

It contains 5 parts: Topic: the topic of this month and a brief information about the topic, such as the reason the topic to be selected, celebrities about this topic.

Films: the selected films will be shown here. Users can watch the trailers, stage photos, synopsis and main casts in this part.

Games: in this part, it will explain the domains of the games designed for this month.

Competition: it shows the request of the essay for this month's topic.

Events: a calendar of the events will be shown here, and users can also check the invited guests for each event.

IMPLEMENT APP

This application is the game part of the whole service. The App also contains important information about the activities of the service as a supplement of the website.

IMPLEMENT FUTURE DEVELOPMENT

FUTURE OFFERING +Database Following the digital age, Hangzhou library is also growing its database of the digital archives. In the future, users can access the database from their phone or other mobile devices and enjoy the free resources.

Furthermore, users can help building the database, such as adding tags to video for easy searching.

FUTURE USER To all residents University is the first but will not be the last collaborator of this service, I suppose Hangzhou library can cooperate with more organizations and one day all Hangzhou citizens can enjoy this service.

ITERATION PLAN OF MINI-PILOT

I T E R AT I O N

DEVELOP A HYPOTHESIS The ideal situation is to run the mini-pilot with two cluster of users. One is the students and professors already have some knowledge about movie as a discipline. Another one is normal students.

DEVELOP KEY QUESTIONS 1. Is this service attracting for you? Will you participate the activities of the service?

2. Can you give stars for the game up to 5(App) and leave your comment?

3. Will you join the competition? Do you have some difficulties with it?

4. Did you learn some through the service?

5. Will you go to Hangzhou library?

6. Will you continue to use the service?

DEFINE CONTEXT pilot target: College of media and international culture, Zhejiang University.

This college has movie major, so I can involve both professional students and non-professional users into the pilot. And students can easily get support from their professors.

IDENTIFY RESOURCES Student union of the college can be the supporter of this pilot. They can borrow the classroom, or if possible, the university theatre for movie show. The event can be held in Hangzhou library in a private scale, inviting the curator of film library.

Wechat build-in mini program may take place of the game App at this stage.

Hola Kit

SERVICE DESIGN ACADEMIC PROJECT PERIOD.

2016.10-2017.2

TYPE.

teamwork

WORKLOAD.

reasearch, ideation, visualisation, video making

COURSE An learning experience to explore what is a Design

BRIEF

Intensive Start-up

TOPIC The topic is depend on ourselves, depend on what we are passionated in.

phase

phase

1

2

RESEARCH -do interviews about our topic - travel; - find out what they need before, while and after travelling and what did they bring back.

INSPIRATION -inspired by some services on travelling; -do brainstorming and get some brief ideas.

IDEATION -in the workshop, frame and reframe our topic and idea, created new ideas; -expand the ideas with more details.

IMPLEMENT -choose one best idea from the workshop and design the concept into a start-up plan.

phase

3

phase

4

STARTING POINT OUR PASSION

TR AV EL + F OREIG N C ULTURE

RESEARCH PROBLEM DEFINE

PROBELM WHO digital nomads at work WHAT moving to a new country can be difficult. VERY.

RESEARCH

FROM WORKSHOPS

RESEARCH MARKET OPPORTUNITIES

Business travel market

Travel agencies act

in 2016

locally and internationally

generated â&#x201A;Ź1.3 B

to create

in Italy

cost-saving tool

Travel companies must understand they are in the business of selling time: more specifically, time saved from business and travel demands that could be put to other uses like leisure.

-McKinsey Insight report 2016

IDEATION WORSHOP

During the workshop we took new look at out former concept , and tried to think up 5 new concepts out of the frame we already had.

CORE

I D E AT I O N

H E L P T R AV EL L ER A DA P TING T O N EW ENV IRONMENT

NETWORK internet, travellers, airports, locals, stations, hotels, e-commuication, delivery

FUNCTION

SCENARIO

- Hack the environment as a

- Travelling to a country that

local;

you are not familiar with and

- We provide you everything

feeling you need something

you need but you don’t know

you don’t realize;

yet.

- Travellers notice “strange” habits of the locals.

IMPLEMENT WHAT IT IS

Straight from the plane to the heart of the city

IMPLEMENT WHAT IS IT? HOLA is a welcome kit for the fast business travellers.

As an experience smoother, the service is designed to join the most immediate needs and inevitable problems: lack of time and cultural difference.

IMPLEMENT OUR MOSSION Our mission is giving business travellers a tool to enhance their productivity and at the same time gain cultural knowledge.

IMPLEMENT CUSTOMER JOURNEY

A bu siness tr ip to Hel sinki as an ex ample

1

2

3

Be told by the boss having a

Go to Finland by plane

A guy with the sign of his name

business trip to Finland

and his company logo waiting in the airport

4

5

6

A driver outside of the airport can

In the car there is an Hola kit

Begin to enjoy his next business

take him wherever he want

tailored for him to adapt the life

to another country

in Helsinki

IMPLEMENT CUSTOMER

TH E C U ST OMER SEG MENT Our possible customers with specific features: - Frequent relationship with foreign partners; - A philosophy that gives more important to the employeesâ&#x20AC;&#x2122; satisfaction.

FOR EXAMPLE Creative agencies or design studio The profession takes employees abroad to follow up closely some parts of the project for a few weeks.

IMPLEMENT

IMPLEMENT

THE KIT

It includes a behaviour guide, some travel essentials, company’s working materials and a set of useful local objects.

Specifically, these local items are indicators of the culture of the country: they can help getting accustomed and feeling more comfortable in the new environment.

For someone who doesn’t have much free time to explore, the kit represents a teaser. It’s easy to gain a local point of view without investing much time into visiting the city.

FOR EXAMPLE: MILAN KIT

Local objects

Travel essential

- Moka pot + coffee

- Transportation card

- San carlo peanuts

- SIM card

- Pastiglie leone

- Plug converter

- Campari

Behaviour guide + gesture guide - Behaviour guide - Book: Supplement to the italian dictionary by Bruno Munari

Working material

IMPLEMENT

IMPLEMENT

REVENUE MODEL

Two versions of kit will be available: a standard one and an upgrade one.

STANDARD

UPGRADE

- Book / guide;

- Extra snacks, objects and

- Snacks or drinks;

souvenir;

- Useful objects;

- Extra experience

- Souvenir

IMPLEMENT REVENUE MODEL

+ advance

+ = final price afterwards

upgrade

upgrade

variable price standard variable price

standard

fixed price

2017

2018

Our revenue model will be based on an yearly subscription program. The deal is made for a range of kits to be provided throughout the twelve months.

For every requested and delivered pack, an additional fee will be applied according to the size of the kit (standard or upgraded). At the end of the year, the total pricing will result from a stated price to be paid in advance and a variable price to be paid aftewards upon usage.

O range Mobile Hub

orange

SERVICE DESIGN ACADEMIC PROJECT PERIOD.

2016.2

TYPE.

teamwork

WORKLOAD.

reasearch, ideation, visualisation, video making

CLIENT Orange young designers

BRIEF

competition #5

DEMAND Imagining the customer relationship of the future

phase

phase

1

2

RESEARCH -spread the questionnaire about present telecom service; -carding present services Orange offers and the relationship with customers.

INSPIRATION -inspired by the telecom service experience and then find some problems and points for improve; -do brainstorming and get some brief ideas.

IDEATION -choose 2 creative and unique ideas which can meet the needs of customers; -expand the ideas into detailed service design.

IMPLEMENT -choose 1 practical idea and design the complete service.

phase

3

phase

4

RESEARCH PRESENT SERVICE

Nowaday s, O range of fers s e ve ral s e r v ices for cu stomers.

Most of them are unidirec tional f rom the telecom company to c u stome rs , and only fe w have the communication between company and cu stomers.

RESEARCH

app

website

online assistant

physical shop

staff

telephone

sms

email

facebook

twitter

online community

IMPLEMENT WHAT IS IT? Orange Mobile Hub is a moving customer care service and product display in a form of a truck and located in suburb areas of a city. In this era of constant

IMPLEMENT

connectivity, custom- ers expect to connect with the brand 24/7. While usually it is the customers contacting Orange in times of need, why not doing it the other way around for a more personal and efficient experience? Because in the future, Orange is coming to your rescue!

IMPLEMENT VALUES For Orange - Getting proactive to the customers - Advertising channel - Brand presence inside a community - Selling products and services - Efficient way to fix problems at customerâ&#x20AC;&#x2122;s houses For Customers - More efficient ways of getting in touch with Orange - Immediate action of fixing problems (Bike request) - Sense of community - Sense of being taken care of by Orange - Orange comes to customers approach

IMPLEMENT THE MOBILE HUB TRUCK

The Electricity Station

The Pick-up Point

Customers can charge

Customers can purchase

their gadgets here

gadgets on website/app and request to be picked up at the truck

The Products Display Future Customers can

Wi-Fi Connection

easily take a look at, ask

The Orange Mobile Hub

about, and purchase the

provides wi-fi connection

latest Orange products and services directly by the vicinity of their homes

The Staff Friendly and capable staff are ready at your disposal,

The Bike

at the vicinity of your

Staff can go to customerâ&#x20AC;&#x2122;s

residential areas.

house (in the area covered by the schedule) immediately when requested via app, call, or as decided at the Orange Mobile Hub

orange orange

IMPLEMENT THE MOBILE HUB APP

GPS Location

Purchase

Customers can track

Customers can

where the Orange

purchase products

Mobile Hub is placed

and/or services on app

in their neighborhood

and pick it up at the

as schedule

Orang Mobile Hub as scheduled

Schedule Customers can see the schedules of when

orange

the Orange Mobile App come to their neighborhood.

Submit Application Bike by Request

Customers can request

Customers can request

an application for their

staff from Orange

neighborhood to

Mobile Hub to fix the

be included in the

problem at their house

schedule and route

if needed and as

of the Orange Mobile

scheduled

Hub

IMPLEMENT STORYBOARD

orange

orange

orange

1 Orange Mobile Hub is places in the suburb

orange

orange

areas of a city with specific schedules

2 orange

Customers look at the schedule and GPS location of Orange Mobile Hub in the Orange Mobile Hub App

3 Orange Mobile Hub visits the neighborhood orange

area within certain schedules

4 Customers can enjoy the Customer Service orange

provided by the vicinity of their houses. The latest products displayed inside too

5 If needed, customers can request the Staff to fix a problem in their house. The Staff comes with a bike from Orange Mobile Hub

O nly the Brave Kids

SERVICE DESIGN ACADEMIC PROJECT PERIOD.

2015.6-2015.7

TYPE.

teamwork

WORKLOAD.

reasearch, ideation, visualisation

CLIENT DIESEL

BRIEF

DEMAND Designign innovative spaces with innovative experiences for DIESEL kid stores.

GOALS To develop innovative spaces with innovative experiences To have an 020 (ofTline to online and viceversa) approach To imagine the shop and the experiences with a 10 years vision

phase

phase

1

2

RESEARCH -questionnaires; -shadowing activities; -interviews; -books and articles.

INSPIRATION -gain deep understanding of users' needs; -brainstorm questions.

IDEATION -get key learnings; -create "how might we" questions; -brainstorm; -select best ideas.

IMPLEMENT -create experience map; -decide the players play, location spatial insight and size; -make the prototype.

phase

3

phase

4

RESEARCH METHODS

WHO

RESEARCH

-Users: children & parents -Experts: teachers, shop assistants, psychologists WHAT How to involve children and parents in the shopping experience?

HOW -interviews -shadowing activities -questionnaires -books & articles -social networks WHERE -toy shops -clothes shops -restaurants -kindergartens & schools -playgrounds -parks

RESEARCH QUESTIONNAIRE

ITALY

CHINA

Questioniries: 52 answers in Shanghai, Hangzhou, Wenzhou, Zhoushan etc, China

Whatâ&#x20AC;&#x2122;s the age of your child?

Whatâ&#x20AC;&#x2122;s the age of your child?

How many children do you have?

How many children do you have?

How often do you buy clothes for them?

How often do you buy clothes for them?

Do your children come shopping with you?

Do your children come shopping with you?

Does he/she choose the clothes?

Do you afraid of the technology developing?

Does he/she feel bored while shopping?

Do you shop online?

Does he/she try the clothes in the shop?

What does he/she do when he/she feel bored?

Do you want suggestions from the shop assitants?

-Play with the facilities and clothes in the shop -Play iphone/ipad...

-Sit and have a rest, complaining -Hide and seek -Want to go out -Play with himself

RESEARCH

RESEARCH

LEARN FROM CHILDREN -Children feel board to try clothes; -Children need interesting environment; -Children are obliged to go with parents; -Children like toys to play or activities to attend LEARN FROM PARENTS -Children need interesting environment; -A shop should have more things to attract children; -Children need to be directly involved; -It is hard to persuade children to try clothes; -The fitting rooms are not attracting for children; -Children cannot stay at on spot and like to run around LEARN FROM TEACHERS -Children are easily bored if things are too simple or too difficult; -Safety; -Children can focus on one thing for only a short time; -Children like modular things then them can make like what they want; -0-3yo children want to be independent, they want to dress-up like something else; -3-6yo children want to be independent, they want to choose, to explore, they want to have the same fantacy look to their hero; -6-10yo children want to be themselves, to be the best. They want seperated space for them and their parents.

LEARN FROM SHOP ASSISTANTS -Children want to be free like at home; -Safety; -Children are attracted by colorful things; -Sometimes children should be under control of their parents or shop assitants.

LEARN FROM PSYCHOLOGIST -0-2 — Discovering how the world works; -2-4 — Can’t read, instinct working; -4-6 — Adventurous, no fears, able to do, don’t read; -6-8 — Read, nervous about their actions (understand that their activity will have visibility in others), like to share what they did; -8-10 —Want to look more adults, more reckless, more trusting (they trust in their feelings), less careful ; -10-12— “Cognitive adults”:they start understanding their “self-identity” (Eg. I want to be a painter, I want to be a writer...);

RESEARCH KEY LEARNINGS

KIDS WANT TO PLAY BUT NOT BEING CONSIDERED AS KIDS They get bored, play with structures and item in shops.

Do crazy things with their bodies. They are not patient.

At the same time they are “big” in their head.

ELDER KIDS DONNOT WANT TO ENTER THE SAME STORE THAN THEIR LITTLE SIBLINGS They understand that they are different from their siblings and know quite well what is adapted to whom.

KIDS ARE BORED OF TRYING NEW CLOTHES They get bored and tired of trying clothes they don’t even like, parents choose for them. The shopping experience is very long and they stay up all time.

INSPIRATION

BRAINSTROMING

One shop two visions

Change the environment around you

You are wearing

Adapt the store to

Fantastic place like

kids size

movies

Create distorted

Share what they

Use technology to

vision of the shop

like

reduce waste

the clothes you touched

Interactive path to learn something

Everybody make others decisions easier

Make them work as shop assistants

Team games

Help to make decisions with technology

Create your own hero

Leave a feedback for others

Match clothes (Parents/ Children)

â&#x20AC;&#x153;How do I lookâ&#x20AC;? network

Virtual fitting room

Virtual model

As a village, be part of something

Wish list for presents

Leave comments on clothes

Communication games between parents and children

IDEATION DEFINITION OF THE IDEA

DESIGN CHALLENGE Create a space for kids where the individuals can express themselves by personalize/customize it according to their wishes.

HMW QUESTION How might we transform the shopping experience into an active moment?

IMPLEMENT EXPERIENCE MAP

PR E K NOW

Sun Shuyang 15-year-old middle school student

Zhang Zihui 8-year-old primary school student

Lu Chengxin 35-year-old a father of 2 children

ENT ER

IN SHOP PLA Y

PICK

T RY

PAY

A FT E RBROA D C AST

IMPLEMENT

IMPLEMENT

RETAIL STORE PLAN

IMPLEMENT STORYBOARD

1 Enter in the shop

2 Playing while choosing

3 Create your fitting room

4 Scan and pay

F I NA L P R E S E N TAT I O N

Rollable Chopping B oard

PRODUCT DESIGN ACADEMIC PROJECT PERIOD.

2013.1-2013.4

TYPE.

individual

WORKLOAD.

reasearch, ideation, sketch, 3D model making, present layout

PROJECT

BRIEF

graduation project

BACKGROUND In Chinese cuisine, simple tools but exquisite skills is always pursued. But in familyies, the tools should be more functional and easies to use.

phase

phase

1

2

RESEARCH -user analysis; -environment analysis; -existing product survey.

IDEATION -define the users' needs; -brainstorming.

SKETCH -finalize.

phase

phase

3

4

IMPLEMENT -3D modelling; -prototyping; -visualize the design press for presentation.

RESEARCH

RESEARCH

RESEARCH FRAME

user positioning user analysis user demand environment research

environment analysis

positioning

domestic existing products survey

abroad

conceptual

USER ANALYSIS PERSONA & USING PROCESS

MISS JIA

MR. ZHANG

MS. RAO

-22 years old;

-28 years old;

-30 years old;

-new graduate, live by

-newly-married, dual

-has a new-born baby in

herself;

working family;

the family;

-I shape kitchen;

-L shape kitchen;

-busy-working husband;

-poor at cooking but

-rarely have time for

-need a lovely and safe

willing to learn.

cooking.

kitchen.

purchase

place

take out the cutting board

move the ingredients clean the knife

put back the knife

put on the ingredients

clean the cutting board

take out a knife

dry the cutting board

chop the ingredients

put back the cutting board

Problems existing in the chopping board: -It is difficult to find place to store in the kitchen; when put it near the wall it is easy to fall down, which is very dangerous -It is easy for wood chopping board to mildew if do not dry it -It is always a problem that how to transport and funnel the chopped ingredients at ease......

ENVIRONMENT ANALYSIS KITCHEN ANALYSIS

CLOSED

OPENED

I shape & II shape & U shape

L shape & G shape & random

These types of kitchen are more

These types of kitchen are more

closed and designed only for

open and designed for people who

people who work in it. The need

both in and out the cooking area.

of practicalbility is bigger than the

They need a balance between and

appearance.

praticalbility and good appearance.

I shape

II shape

U shape

L shape

G shape

random

EXISTING PRODUCTS SURVEY POSITIONING MAP

IN CHINA

OTHER COUNTRY

-The products are more focus

-The positions are spread;

on the materials as wood and

-The products have huge diversity

bamboo;

in color, material, form and

-The companies are more likely to

function;

point out "safety" as using nature

-The companies have less

materials than any extra functions

competitior in their fields and have

for easy using;

defined their strong characteristics

-The design meets the habit of

for the brands.

traitonal Chinese cooking while the companies face more competitors and great pressure from the market.

unicolor AISHIDA

natural

DUO YANG WU

unicolor

SHUANG QIANG

artiart Jocob Jensen

WO ZHI WO

material

ikea

artificial

natural

artificial

material

material

material ikea

Joseph Joseph

CHAHUA Eva solo

multicolor

multicolor

IMPLEMENT THE USING FLOW

place

take out

pour

clean Rollable Cutting Board makes transporting and funneling the chopped ingredients at ease. It can be stored in a compact holder to save counter space as a decoration for a neat kitchen. Also, the compact holder maintains sanitary while drip dries, providing 3 slots for small kitchen knives.

dry

IMPLEMENT DIVERSION SYSTEM The diversion system in the base can send the water into the ponding plate on the bottom and keep the chopping boards and knives dry.

IMPLEMENT MATERIAL base

chopping board

knife

aluminium alloy

PP

stainless steel

knife

chopping board

With color variations, it

(small)

is decorative to make a nice-looking kitchen.

chopping board (big)

base

M AS S AG E R

PRODUCT DESIGN ACADEMIC PROJECT PERIOD.

2013.10-2013.12

TYPE.

individual

WORKLOAD.

reasearch, ideation, sketch, 3D model making, presnet layout

DEMAND Design a product for the health of vertebral

BRIEF

column.

BACKGROUND Nowadays, a lot of people suffers from the spine problem, especially the lumbar region related to the sedentary living.

phase

phase

1

2

INSPIRATION -find possible simple exercises to comfort lumbar spine; -brainstroming relay on the former research.

RESEARCH -study on spine disease; -research on patients; -medical technical research; -market research; -get some key learnings and determine the design direction.

IMPLEMENT -3D modelling; -visualize the design press for presentation.

phase

3

IDEATION -determine the proper operating principle and appearance.

phase

4

RESEARCH COMBINED RESEARCH

study on spine disease patients research medical technical research market research

MARKET RESEARCH PRICE DISTRIBUTION

14%

20%

8% Price RMB 58%

100-405 405-960 960+

RESEARCH CONCLUSION KEY LEARNINGS -variety products using the same medical knowledges; -he product price is uneven, and similar products have different prices; -a common user psychologu: simple things do effect -the healthy people hope to get effective means of self-inspection DESIGN DIRECTION -for the healthy people, the centrality of product should be focus on prevention and self-checking; -for the people have discomfort symptoms, the centrality of product should be on their ease use of correct tools; -for the ill and injury people, the product should be cooperated with the hospital treatment in auxiliary equipment -for the occupational disease patients, the product should be designed according to their job characteristics

RESEARCH

0-100

RESEARCH PRDUCT POSITION

WHO

RESEARCH

-women, especially office lady WHAT -the lumbar spine WHY -many spinal health risks relates to their sedentary lifestyle ; -women have higher request to the figure WHEN & WHERE -the office; -a short time for rest HOW -the movement of user's legs turns on massager

IMPLEMENT

IMPLEMENT PRDUCT DETAILS

The buckle on the back can bend the massager on the seat.

The interface which touches skin uses reticular breathable material.

Users can feel comfortable with this fabric which also cool the machine.

IMPLEMENT OPERATING PRINCIPLE

pounding massager

pressure sensor

memory foam

processer

There are 4 pressure sensors in the cushion to sense the change of pressure when users do the exercises.

When â&#x2030;Ľ2 sensors sense the change ( ďź&#x153; 5second / change) and lasts for 5 minutes, the processor send instructions to the pounding massager to work. the marked 4 points are pressure sensors

IMPLEMENT

Ne w Staple r

PRODUCT DESIGN ACADEMIC PROJECT PERIOD.

2012.10-2013.1

TYPE.

individual

WORKLOAD.

reasearch, ideation, sketch, 3D model making, presnet layout

DEMAND Design a new staple bases on its functionalityďź&#x152;

BRIEF

beyond the appearance.

BACKGROUND Stapler is a highly visible preence in offices. So I aimed to design a stapler for this scenario.

phase

phase

1

2

RESEARCH -operating principle; -market research; -user research; -environment research; -decide the design direction.

INSPIRATION -find and decide the problem and improve points for staple; -find possible methods to solve the problem and improve staples.

IDEATION -find the peoper method to improve staple design and sketch the appearance for the improved staple.

IMPLEMENT -3D modelling; -visualize the design press for presentation.

phase

3

phase

4

RESEARCH COMBINED RESEARCH

RESEARCH how the stapler works market users

RESEARCH

environment DESIGN POSITION who: white-collar where: office (private) Auxiliary function: tag classification ANALYZE DESIGN FACTORS Purpose Physiological factors Psychological factors Internal factors External factors ......

DESIGN DIRECTION Looking for possible directions, divergent Main problem to solve: Files are overmuch Minor problems: Easy take and put Reduce redundant actions for users SUMMARIZE

IMPLEMENT

IMPLEMENT

Officer or office ladies always put the files as their contents in the folders. It is still difficult to find out the right papers from a pile of documents.

The new stapler is designed to overcome this problem.

The user can sscan the title with the front part of the stapler. The stapler will generate a title catalogue which can be printed and put in or stick on the folder for later searching.

touch screen to show the scanned content micro SD slot

scan zone

power interface

stapling

staple container scanning

Pop- up Crob Wrap

PRODUCT DESIGN COMPETITION PERIOD.

2013.1-2013.7

TYPE.

teamwork

WORKLOAD.

ideation, sketch, layout, video making

SPONSOR Red Dot Award:

BRIEF

Design Concept

BACKGROUND As the trend develops, electronic gadgets has grown and attached to personal carrying.

They can be annoying when intertwined and inseparable in your possession.

phase

phase

1

2

INSPIRATION -find possible methods to solve the problem.

PROBLEM-FINDING -find the problem: the wires and cables can be very annoying when intertwined and inseparable with personal possession.

PROBLEM-SOLVING -3D modelling; -visualize the design; -video making.

phase

3

IDEATION -find the proper and smart method to solve the problem and sketch.

phase

4

PROBLEM-FINDING

As the trend develops, electronic gadgets has grown and attached to personal carrying.

Earphone wire and cell phone charging cable are must haves, other than extra spare cords. They can be annoying when intertwined and inseparable in your possession.

P R O B L E M - S O LV I N G

The pop-up cord wrap aims at resolving the problem of the storage and management of a plurality of linear accessories, so that all cords stay organized and tangle-free for easy access when needed.

PROBLEM-SOLVING PRDUCT DISCRIPTION

This relative flat and compact cord wrap is integrated w it h 3 c omp ar t m e nt s for dif fe re nt si z e s of c abl e types. The top layer has a small opening to wedge the connecter as a leader. Made of rubber, it pops up to coiling the wire and pushes back to store. Whichever layer you need, just pushes it out to use. Soft, yet tough, as a protective case.

1 Flip out

2 Wrap the cable

3 Flip back

1 Pull out

2 Wrap the cable

3 Push back in

1 Pull out

2 Wrap the cable

3 Push back in

3D Gla ss es for All

PRODUCT DESIGN COMPETITION PERIOD.

2013.10-2014.6

TYPE.

individual

WORKLOAD.

ideation, sketch, 3D modle making, visualisation

SPONSOR Red Dot Award:

BRIEF

Design Concept

IDEATION There are a lot of problems relate with the 3D glasses. As a movie fan, I want to solve these problems.

INSPIRATION -find possible methods to solve the problems.

phase

1

PROBLEM-FINDING -find the problems related with present 3D glasses.

phase

2

PROBLEM-SOLVING -3D modelling; -visualize the design; -video making.

phase

3

IDEATION -find the proper and smart method and sketch.

phase

4

PROBLEM-FINDING THE PROBLEMS

PROBLEM 1

PROBLEM 2

Wearing a pair of 3D glasses on top

There is no childrenâ&#x20AC;&#x2122;s version of

of prescription eyeglasses can be

3D glasses made just for them, so

uncomfortable and irritating.

kids may have to wear oversized 3D glasses in the theatre.

PROBLEM 3

PROBLEM 4

Conventional 3D glasses are

Reused 3D glasses may not be

designed to follow manufacturing

properly sanitized so there is the

rules for prescription eyeglasses,

potential for these 3D glasses to

so the manufacturing cost is high.

carry and spread disease-causing bacteria.

PROBLEM-SOLVING SOLUTION 1

The moviegoer who wears glasses

The moviegoer who doesnâ&#x20AC;&#x2122;t wear glasses Flexible frame for comfort

3D lenses with a clip 3D lenses with a clip

clip-on Adjustable temple arms

PROBLEM-SOLVING SOLUTION 2 Reduced lens size for younger users

Select from three lens and frame sizes for the best fit.

PROBLEM-SOLVING SOLUTION 3

Made of LIGHTER materials to increase the wearerâ&#x20AC;&#x2122;s comfort and reduce manufacturing costs.

PROBLEM-SOLVING SOLUTION 4

One-time use to avoid potential eye disease transmission.

The conventional pair of 3D glasses is not one-size-fits-all. It caters to only one category of moviegoers: adults who don’t wear eyeglasses. Most people who wear prescription eyeglasses have to wear two pairs of glasses while they watch 3D movies, while most children cannot comfortably wear any pair of 3D glasses.

3D glasses are designed to follow manufacturing rules for prescription eyeglasses, so this increases cost and the amount of waste. Plus, moviegoers may be concerned about wearing previously used 3D glasses as these glasses may carry disease-causing bacteria.

The lenses of 3D glasses are detachable, so they can be clipped onto a pair of eyeglasses. The lenses can also be locked onto a frame, so it will be a complete pair for people who don’t already wear eyeglasses.

Lenses and frames have three different sizes, so people can select the right components for the best fit. Plus, the temple arms can bend to help improve the fit.

Each pair of 3D Glasses for All is made of eco-friendly, lightweight materials, so it’s comfortable to wear, affordable to manufacture, and less wasteful even though it’s disposable to avoid potential eye disease transmission.

Abac u s C ale ndar

PRODUCT DESIGN COMPETITION PERIOD.

2013.9-2013.10

TYPE.

teamwork

WORKLOAD.

ideation, prototyping

SPONSOR MUJI AWARD international design competition in China 04

BRIEF

DEMAND Long Lasting Design for Living MUJI is looking for designs suited to a modern lifestyle that incorporate the wisdom of past traditions, with a view of longevity where such designs will exist for the next 10, 50, even 100 years.

IDEATION Abacus is an ancient computing tool in China.

I want to apply this old and subtract computing model into calendar.

phase

phase

1

2

INSPIRATION -Choose abacus as the start.

RESEARCH -find some Asian traditional craft; -think about the relationahip between the past and present.

IMPLEMENT -prototyping; -visualize the design; -processing video making.

phase

3

IDEATION -get the idea of combining the abacus with daily calendar; -plan the details.

phase

4

IMPLEMENT PROCESSING

STEP1 Abacus bead prototype, punch

STEP2 Drill

the center

STEP3

STEP4

Grind and polish into polyhedral

Build the frame, put in the

beads

abacus beads

IMPLEMENT THE IDEA

An abacus is an ancient computing tool in ancient China.

Apply the old and subtract computing model of abacus into calendar.

Every morning strike a bead is an old and ritual sense of timing. People can learn to cherish every day.

IMPLEMENT HOW TO USE

According to the abacus calculating method, divide the calendar into two columns which represent the month and day.

Oct. 14

Oct. 15

31th NOV

LUOBIN HUANG PORTFOLIO 2010-2018 service & productdesign in Politecnico di Milano & East China University of Science and Technology