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GET YOUR BRAND IN HERE.
Advertise in Hubbard Street’s program books. Hubbard Street program book advertising should be part of your marketing strategy if you want to: n
Reach a highly affluent and educated audience.
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Affiliate your company with one of the most internationally celebrated brands in Chicago’s cultural scene.
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Demonstrate your brand’s commitment to supporting Hubbard Street’s mission to engage audiences and communities throughout Chicagoland.
By advertising in Hubbard Street’s program books, not only do you gain access to highly desirable demographics, you also help us continue to transform lives through dance.
HUBBARD STREET’S PROGRAM BOOK: Readership is guaranteed.
Each season, Hubbard Street performs for more than 20,000 Chicago residents and visitors. As our patrons enter the theater, an usher hands each person a program book. For at least half an hour, as they wait for the curtain to rise and the performance to begin, patrons read the Hubbard Street program book from cover to cover. Audiences are treated to interviews with the choreographers and designers, intriguing behind-the-scenes details, and rich photographic spreads. Design sketches and rehearsal shots bring them backstage for a glimpse of the creation process. Dancer headshots and biographical details help audience members get to know the artists. Our compelling editorial content, crisp design, and beautiful images make each Hubbard Street program book an integral companion piece to all of our performances. They’re an absolute must-read for everyone in the audience. Patrons revisit these content-rich books during intermissions and after the applause. Many of our patrons take their ticket stubs and program books home as keepsakes. Your brand will stay with them long after the curtain descends.
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DIRECT YOUR MESSAGE TO A CAPTIVATED AUDIENCE. To reserve your space or for additional details, contact Sidney Cristol, Advertising Representative 312-850-9744 ext. 164 or scristol@hubbardstreetdance.com 1
Who’s reading our program book? Hubbard Street Dance Chicago performing arts audiences are: Affluent influencers with buying power More than 50% of ticket-holding households have incomes above $125,000 and net worth above $250,000. Half live in homes valued above $300,000. Educated, culturally engaged and civically active More than 80% of ticket-holders possess college degrees, with more than 40% holding postgraduate degrees. Our patrons regularly attend cultural events, and support arts and charitable organizations.
How do they spend their money? Electronics Leisure Beauty/health/spa Travel Home improvement Interior design Medical care Dining
Our audiences have deep, emotional and lifelong connections to Hubbard Street
Landscaping/gardening Architecture Real estate Fitness/health/well-being Antiques/art/collectibles Jewelry/apparel Senior living/assisted living …and much more
“Exceptional, inspiring, a transformative experience.” “This is my second year as a season ticket holder. The more I see and know, the more I enjoy being there. I sincerely applaud your excellence. It’s always lovely attending a Hubbard Street performance.”
What other cultural institutions do they love? Art Institute of Chicago Chicago Architecture Foundation Chicago Botanic Garden Chicago Dancing Festival Chicago Sinfonietta Lyric Opera of Chicago Chicago Shakespeare Theater Museum of Contemporary Art Chicago Symphony Orchestra Goodman Theatre Court Theatre
“We love the Harris Theater, which is a perfect venue for the fabulous performances. We always leave smiling and shaking our heads, ‘Wow!’ The combination of talent, humor, artistry and dedication is just awesome, literally. Our hearts are moved.”
Joffrey Ballet Lookingglass Theatre Company Steppenwolf Theatre Company Museum of Science and Industry Field Museum of Natural History DuSable Museum Ravinia Festival Writers Theatre Broadway in Chicago ...and many more
Source: Hubbard Street Dance Chicago audience surveys
To reserve your space or for additional details, contact Sidney Cristol, Advertising Representative: 312-850-9744 ext. 164 or scristol@hubbardstreetdance.com
Top: Backstage at the Harris Theater for Music and Dance. Above: Hubbard Street Dance Chicago in Imprint by Lucas Crandall. Photos by Todd Rosenberg.
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Hubbard Street’s program books are content-rich, full-color, cover-to-cover magazines featuring performance information, dancer bios and behindthe-scenes features.
“One thing must be made abundantly clear: The Hubbard Street dancers are simply phenomenal.”—Chicago Sun-Times e.com hubbardstreetdanc
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Fall Series 2014
“Hubbard Street Dance Chicago ought to bottle itself as a cure for the ills of the era.”—The New York Times “Finely crafted, deeply gorgeous.” —Time Out Chicago
“Take a deep breath, because Hubbard Street Dance Chicago is going to take your breath away.” —The Washington Post
To reserve your space or for additional details, contact Sidney Cristol, Advertising Representative: 312-850-9744 ext. 164 or scristol@hubbardstreetdance.com
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SEASON
NOVEMBER 17–20, 2016 n n n
World premiere by Hubbard Street Resident Choreographer Alejandro Cerrudo New work by the Harris Theater’s inaugural Resident Artist Brian Brooks Two masterworks by Jiří Kylián: Sarabande and Falling Angels
MARCH 16–19, 2017 A celebration of global choreographer Nacho Duato featuring Jardí Tancat and a duet from Multiplicity. Forms of Silence and Emptiness
MAY 10–14, 2017 New works by Lucky Plush Productions artistic director Julia Rhoads, International Commissioning Project choreographer Alice Klock, and Princess Grace Award–winners Penny Saunders and Robyn Mineko Williams
JUNE 8–11, 2017 A thrilling evening of audience favorites spanning four decades and featuring The Golden Section by Twyla Tharp, William Forsythe’s One Flat Thing, reproduced, scenes from One Thousand Pieces and work by Hubbard Street’s Founding Artistic Director Lou Conte Fall, Spring and Summer Series performances will be held at the Harris Theater for Music and Dance in Millennium Park. danc(e)volve: New Works Festival will be held in the Edlis Neeson Theater at the Museum of Contemporary Art Chicago.
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