Press release, Strictly embargoed until 5th September 2019
10,000 LONDONERS TO GET P L A N T I N G W I T H # G I V E I TA G R O W • Three in five Londoners want to learn more about growing at home • Three quarters think creating green spaces is important as it helps support London’s bees and butterflies • Hubbub joins forces with the Mayor of London, Starbucks, B&Q and IKEA Greenwich to give out 10,000 free planting kits on 14th September to help make London greener and wilder Environmental charity Hubbub and the Mayor of London have launched #GiveItAGrow, a new campaign to help make London greener and create a culture of growing in the city. On 14th September, the #GiveItAGrow initiative will give away 10,000 free planting kits to help residents make their homes greener and provide simple growing tips and inspiration. The initiative is part of the Mayor of London’s ongoing commitment to making London a greener and wilder National Park City and follows on from the National Park City Festival (20th – 28th July), which invited Londoners to explore the capital’s amazing outdoors, with over 300 free events across the city. The aim is for the kits to spark a joy for growing in Londoners that will inspire them to improve gardens and green balconies and windowsills to help wildlife like pollinating bees and butterflies. The kits have been designed to work in any space, however small, including window boxes and balconies and to be easy for planting-novices to grow successfully. The kits will be available from selected Starbucks stores, selected B&Q stores in London and IKEA Greenwich on Saturday 14th September, on a first come, first serve basis. Each #GiveItAGrow kit will contain:
• Wildlife-friendly crocus bulbs • Mix of native wildflower seeds • Parsley and basil seeds • Growing matter (compressed organic coir brick) • Simple growing tips printed on paper made from recycled coffee cups