Press release, [embargo] Wednesday 29th May 2019
LEEDS RESIDENTS READY TO REDUCE WASTE
• Over half of Leeds residents say they want to cut their household waste • Pioneering #LeedsByExample campaign expands in response to issues of plastic pollution and sustainability
• ‘Agree your three’ initiative set to encourage people to reduce, reuse, recycle and buy second hand
As the UK becomes increasingly concerned about plastic pollution and sustainability, Leeds residents have already shown the rest of the country how keen they are on recycling on-thego. The pioneering #LeedsByExample campaign to improve recycling on-the-go has proven a huge success. The number of people recycling paper cups, cans and plastic food and drink packaging in Leeds City Centre has almost doubled during the six-month trial, inspiring other parts of the UK to follow suit. Whilst recycling on-the-go has come a long way, there are still over 600,000 tonnes of waste being thrown away from homes and businesses in Leeds annually according to Leeds City Council – the weight of a small car per resident. However, new research released by the environmental charity Hubbub reveals that the residents of Leeds want to change this, with more than half (51%) saying they want to reduce the amount of waste their household produces. This enthusiasm in response to the issues of plastic pollution and sustainability has inspired a new phase of the #LeedsByExample campaign. The ‘Agree your three’ initiative will find out how how much further Leeds locals are willing to go to reduce the waste they throw away and reuse and recycle more. In the study of 1,000 Leeds residents, the most common moves currently being taken to reduce waste include:
• Eating leftovers, freezing more and planning meals to reduce food waste (70%) • Recycling plastic bottles (89%) and food tins & drinks cans (84%) • Buying items second-hand such as books (63%), adult clothes & shoes (51%) and furniture (50%) Ideas generated will be used by Leeds City Council to develop a city-wide action plan to tackle waste based on what people most care about.
Gavin Ellis, Co-founder and Director of Hubbub said: “The good news is there is a real appetite in Leeds to reduce waste – more than six in ten people are thinking more carefully about what they buy and half want to reduce the amount of stuff they throw out. We’d like to hear from residents about what they would consider doing to reduce the amount they throw away and recycle more – you can ‘Agree your three’ by visiting the website or our installation at Trinity Leeds.” Councillor Mohammed Rafique, executive board member with responsibility for the environment, comments “We are very supportive of the expansion of the #LeedsByExample campaign. I am excited to learn what pledges people will be making across the city. We will work with Hubbub and others, such as Zero Waste Leeds, on how the results of the ‘Agree your three’ can be put into practice.” To find out more about the ‘Agree your three’ campaign, residents can vote online via www.leedsbyexample.co.uk or in person at a ‘pledge tree’ installation between 29 May – 11 June (11am-2pm) at Trinity Leeds shopping centre.
NOTES TO EDITORS For more information contact the Hubbub team at Barley Communications: Katie Raby katie.raby@barleycommunications.co.uk 07896 533547 Nicola Ennis nicola.ennis@barleycommunications.co.uk 07837 201085 Sam Williams sam.williams@barleycommunications.co.uk 07949 607029
ABOUT HUBBUB Hubbub is a charity which explores innovative ways to interest mainstream consumers in important sustainability issues, through different ‘hubs’ of activity: Food; Fashion; Homes; Neighbourhoods. Hubbub’s previous campaigns have included #SquareMileChallenge, the UK’s first large scale solution to coffee cup recycling, #LeedsByExample to trial new ways to improve recycling on-the-go, #PlasticFishing, launching the world’s first boats made from 99% recycled plastic to raise awareness of and tackle plastic pollution in the UK’s waterways and #FoodSavvy to reduce food waste. https://www.hubbub.org.uk/