www.bringbackheavymetal.co.uk
SOCIAL MEDIA GUIDE Thank you for supporting the national #BringBackHeavyMetal battery recycling campaign. The social media campaign will raise awareness of the campaign and of the importance of battery recycling; enabling you to publicly demonstrate the positive involvement of your organisation. This guide provides you with everything you need to: 1. Follow the campaign and share #BringBackHeavyMetal posts 2. Create your own posts tailored to your audience
About the campaign
#BringBackHeavyMetal is a campaign to boost the amount of batteries recycled in the UK. Last year the campaign was backed by a range of retailers, and it effectively stimulated online debate and engagement. The 2018 campaign will run throughout October, boosting public engagement on the issue of battery recycling. We’ll be asking people to have a battery amnesty; hunting down old batteries loitering in the corners of their homes and bringing them back to collection points to be recycled. The campaign has been created by Ecosurety and Hubbub.
Why is battery recycling an issue?
Polling shows that 178 million used batteries are hoarded in UK homes and millions more end up in landfill. Batteries contain various hazardous heavy metals that can be reused; such as lead, mercury, cadmium, zinc, manganese and lithium. If thrown in the bin, these metals can be damaging to the environment. In 2017 less than 45% of batteries were collected for recycling. The #BringBackHeavyMetal campaign aims to raise awareness and boost bring back rates, in efforts to tackle the collection shortfall.
Key messages Below is a reminder of the campaign’s key messages: 1. Recycle your batteries; they contain heavy metals that can be re-used. 2. It’s easy to recycle your batteries, drop them off at a collection point near you this October. 3. Heavy metals can damage the environment if not managed correctly. Recycling batteries reduces the risk of metals being released into our air, soil and water. Supporting statistics: • 178 million used batteries hoarded in UK homes that could be recycled • 52% of people admit to throwing batteries away in the regular waste bin
Sample posts
62% of people admit to hoarding old batteries. #BringBackHeavyMetal and recycle your batteries this October! Find your nearest collection point http:// bit.ly/2PHPnAb Popping to the shops? Don’t forget to bring your old batteries & recycle them for #BringBackHeavyMetal month! http://bit.ly/2iWRLHT Batteries contain heavy metals that can be re-used. Get involved and recycle your batteries #BringBackHeavyMetal --> http://bit.ly/2PHPnAb #recycle #waronwaste In every home there’s a drawer (CUPBOARD/ REMOTE CONTROL) where old batteries are hiding. Watch as the #heavymetal mist descends http://bit. ly/2OC8s6R. Recycle your batteries #BringBackHeavyMetal Heavy Metals in batteries can harm the environment if not recycled. Don’t barium in the ground, recycle them! #BringBackHeavyMetal http://bit. ly/2iWRLHT Have you seen our #BringBackHeavyMetal videos? Share to give battery #recycling a boost this October http://bit.ly/2iWRLHT Heavy metals can damage the environment. Recycling batteries reduces risks of metals being released into nature. #BringBackHeavyMetal – recycle your batteries this October Zinc about it – is it a good idea to put batteries in the bin? #Recycle your batteries instead - #BringBackHeavyMetal to your local store http://bit. ly/2xLZxr8 Scary fact: 178 million batteries hidden in people’s homes & millions more end up in landfill. #BringBackHeavyMetal & recycle your batteries #Halloween
Resources Feel free to use our images and GIFs to accompany your tweets using the hashtag #BringBackHeavyMetal. Browse and download images here: http:// bit.ly/BBHM2018