Year Three

Taking Our Learning Forward

Year Three

The chief ambition for the third year of the partnership is to broaden the campaign’s reach by bringing learning from Year One and Two to scale whilst continuing to innovate and test new approaches. Our target audience will also broaden to include financially stretched households and older residents.

Expectations for the year ahead:

Strong emphasis on digital campaigning with timely hooks, competitions and digital communities

Profile local people and their food waste experiences

Make the most of safe & accessible public spaces street advertising, stores, schools and community centres

Offering flexible and holistic opportunities for employee engagement

Increase our use of paid advertising when we know we have messages that land

Focus on lesser adopted food saving behaviours