Cloud-based Technology Stack for Decentralised Person-Controlled Personal Data The ability for organisations to create direct, personal and engaged relationships with their own customers through insightful personal data and real-time, ondemand, dynamic signals of what they need Š 2017 Hub of All Things. Confidential
Personal Data Signals drive the market for Personal Data Perishable signals are the most valuable
Personal Data Expressions, Search, Photos, Environment, Calendar, Interactions, Activities, Location, Spending
Data Brokers Durable signal identity, demographic information, personality
Perishable signal Location
Organisations Targeting CRM
Location-based Marketing GEO targeting $19b Business
Personal Data Signals drive the market for Personal Data Big demand for Perishable signals that are real time, on demand & dynamic
Personal Data Expressions, Search, Photos, Environment, Calendar, Interactions, Activities, Location, Spending
Data Brokers
Perishable signal ‘I have 15minutes before train arrives’, ‘would like a cup of tea’, ‘have a headache’
Organisations Location-based Marketing GEO Targeting Recommendation Personalisation Engagement
Innovation and Strategic Advantage in the data and digital economy
What you need is (1) Engagement channel (2) Data Signals from personal data
Personal Data is scarce Challenges in getting real-time, on-demand, dynamic personal data at SCALE risky – regulatory •Economically environment in Europe – coding every OPD APIs into your •Costly app/service – potentially erodes credibility & •Intrusive trust concerns •Privacy quality: Doesn’t provide insights or •Low signals in real-time, on-demand and dynamically updated unless through a data broker (costly)
© 2017 Hub of All Things. Confidential
With GDPR compliance and changing global legal trends ... There needs to be a better economic, legal and technological model to acquire MORE personal data to create value that is real time, on demand and dynamic
Our Solution The HAT is a decentralised ‘user account’ for applications on the Internet created in the form of a person-controlled private micro-server for personal data storage, processing, AI and exchange. HATDeX commercialises the HAT ecosystem with a data brokerage revenue model. © 2017 Hub of All Things. Confidential
The decentralised HAT Micro-server is a unique solution to make Personal Data Accessible, Usable and Valuable while being private and controllable by the Individual
• A legal artefact (person is data controller/processor & subject) • A technological artefact (person can invoke private analytics and algorithms on their data to share) • An economic artefact (person can exchange data in bundle combinations) • Can act as a private data account, premium user account for applications/websites to pull data to/from
Organisations can get MORE personal data signals Give their own customers a HAT source •Direct-from-own-customer of personal data scalable, ONE set of APIs of •Fully any-data-combination, w/ insights relationship with customer, •Direct with trust on-demand, dynamic •Real-time, personal data and data signals
Get data signals directly “have 15minutes before train arrives” what video should I watch “have 2 hours in this city” Where should I go?
“I’m a little depressed. Should I tell someone?” “would like a cup of tea”... where?
© 2017 Hub of All Things. Confidential
Decentralised private accounts unlock growth
Š 2017 Hub of All Things. Confidential
Signals for organisations, Insights for individuals SIGNALS
Would you like a private data account?
Get recommendations while staying / private
Achieve GDPR compliance and future proof against changing global legal trend on privacy More cost-effective data and data signals Smaller players can win against bigger rivals by getting data signals on their own apps with no data science capability
Signals for organisations, Insights for individuals CONTROL
INSIGHTS View, search your digital life
Go to your HAT app
SHE Signal: I have [ ] hours to spend. What should I do? Choose Signal receiver: [ ] Trip Advisor [ ] Time out London SHE signal: I need a cup of coffee Signal duration: 1 hour Choose Signal Receiver: [ ] Costa Coffee [ ] Cafe Nero
From a centralised system where individuals can only consent and be served...... And organisations have to code for every set of data available (multiple APIs)
... to a decentralised system where individuals can serve themselves & co-create PPD value with organisations, and give data signals for recommendations!
Introducing HATDeX
Technology suite for decentralised personcontrolled personal data Š 2017 Hub of All Things. Confidential
Sensitive Data
ANALYTICS, DATA SCIENCE, ML, AI - MULTI-SIDED HUB Platform Services to C - Create S - Store T - Transform A - Aggregate P - Process S - Share Decentralised Personal Data
HAT provider
PPD economic value is enabled by HATDeX Technology Suite
HAT provider
ANALYTICS, DATA SCIENCE, ML, AI MULTI-SIDED HUB
IN
•Direct-from-owncustomer source of •
On behalf of platform entities
OUT © 2017 Hub of All Things. Confidential
• •
personal data Fully scalable, ONE set of APIs of any-datacombination, w/ insights Direct relationship with customer, with trust Personalised engagement
Reinforcing the HAT ecosystem Tracking, searching and recording their digital lives, memories across all the HAT apps they interact with
Having insights & seeing value of data used for personalised
More apps using HAT Data
services
More data and signals being Value, appreciate and
Controlling the use
use their data
of data & signals by organisations
Š 2017 Hub of All Things. Confidential
exchanged in real time and on demand
Interfaces / Applications Person Data Web Dashboard
HAT Owner App
HAT/DEX APIs, paid
Algorithms
DataPlugs
Community marketplace for SHE algorithms
Data Exchange
Business Data
Data Plugs
App Data
“NewName” Application
Insights
SHE Algorithms
HAT Micro-Server and Smart HAT Engine (SHE) HAT provisioning, scaling, security as a service © 2017 Hub of All Things. Confidential
HATDeX Platform provides different options for integration • Interfaces (apps) for the individual • Data Exchange brokering data going in and out • Algorithms on-boarded into the SHE for Data Transformation • HATs storing and processing data via APIs • Secure and scalable HAT provisioning
Integrating with the HAT Infrastructure-as-a-Service: Development community Platform as a Service: HAT Providers hosting their own HATs & operating double sided markets
Software as a Service: HAT Providers engaging with their own customers HATs-on-Demand: Research, Data Donations, Startups and new apps
Š 2017 Hub of All Things. Confidential
Why HAT matters to organisations In a decentralised personal data economy, your own customer can have some new impressive capabilities (machine learning and analytics) and in control of their own data and insights to give you All you have to do is ask‌.and give them a great service/recommendation in return
Other information •
The HAT: https://hubofallthings.com/
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HAT Community Foundation: https://hatcommunity.org
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HATDeX: https://www.hatdex.org/
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Get a HAT: https://hatters.hubofallthings.com
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Acquire PPD from HATs: https://databuyer.hubofallthings.com testing at https://Databuyer.hubat.net
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Build apps on HAT (& tech brief): https://developers.hubofallthings.com/
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Apps on the HAT: https://marketsquare.hubofallthings.com
Contact Email: contact@hatdex,org; contact@hatcommunity.org