HATDeX Crowdfund Deck 2018 by hubofallthings

WE NEED TO â&#x20AC;¨

CHANGE THE INTERNET Hub-of-All-Things

CHANGE THE INTERNET

Preying on your users   to make money is officially no longer ok A steady increase in data breaches, PSD2 (in January), GDPR (in May), and a 14-day April news cycle where a CEO was hauled in front of US Congress. These events have shown us that free digital products, and a playing field where companies have all the power have

The Internet is clearly broken.   We need to do something to change it

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THE INTERNET

BROKEN Hub-of-All-Things

It leaks (security breaches!), it's invasive (ugly advertising), it's inefficient (companies hate sharing), it's manipulative (fake news!), and despite all that it doesn't even know what movies I like best.

PROBLEM? THE

Only Companies have Internet Superpowers Companies created the explosive growth in awesome services that made the Internet what it is today. But if they own and control literally everything, we'll keep having these problems. Hub-of-All-Things

CHANGE THE INTERNET

We need to rebalance the

sca es

- Shift some of the Internetâ&#x20AC;&#x2122;s power back to the people Our power today comes from tech. Tech's power comes from data. Changing the Internet will be easy - we just need to change who owns and controls the data. Hub-of-All-Things ÂŠ 2018 Hub of All Things. Confidential

A technology for owning your own data

HAT microservers give you a database you can own, with services you control. This new technology let's us own and use data just like companies do, in real-time and on-demand. The HAT is open-sourced to be built on by the community Hub-of-All-Things

ÂŠ 2018 Hub of All Things. Confidential

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Like money, data is made to be used

The HAT Data Exchange Platform The HAT Data Exchange is a technology for moving data around. Like a roads system, or plumbing, it keeps the HAT data ecosystem moving.

HATDeX technology let's anyone with a HAT give bits of their data to the apps and websites that they care about It helps people and companies create value and worth of data Hub-of-All-Things

ÂŠ 2018 Hub of All Things. Confidential

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HATDeX build HATs for people to own their data, and Companies give HATs to their users

Companies give the HATs to their users so that their users can use it to give data. Like the way banks can give you bank accounts, so that you can pay. By asking for data directly, companies can learn new things, and avoid getting it creepily from elsewhere. Asking you directly. Now isn't that a change. Hub-of-All-Things

ÂŠ 2018 Hub of All Things. Confidential

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The HAT replaces the “user account on an app”

HATs are better and can replace normal “user accounts” for future Internet apps User accounts are what you create when you use an app. Now app makers don’t need to have them. You can sign in to future apps with your HAT and keep that app’s data in your HAT for you to re-use and re-share with other apps! For app makers, they get GDPR-compliant out of the box, and being decentralised to the person, they are more cost effective than centralised mass storage and security. Hub-of-All-Things

CHANGE THE INTERNET

HATs change the Internet Say you book a holiday with some flights through trivago and others through skyscanner. Today, each of them would hold your data, and give you recommendations that match the limited profile each company holds. But if they used the HAT, you would own that data, and they would be able to access as much or as little of it as you decide. You’d get better services and more control, while they’d get better data. Win-win. And it would stop them exchanging the data amongst themselves as well! Hub-of-All-Things © 2018 Hub of All Things. Confidential

which means more apps on HAT! More apps on HAT means…

…more HAT data…

It’s a virtuous cycle!

THAT’S HOW WE

CHANGE THE INTERNET Apps create data, which go into their users’ HATs. The data in those HATs attract new apps. Those apps create more data, which goes back into the HATs, which brings more Apps, and on, and on. © 2018 Hub of All Things. Confidential

HATs can create new data Introducing the Smart HAT Engineâ&#x20AC;&#x2122; (SHE) You can even use your private HAT to create new data. HAT owners can install algorithms from the Smart HAT Engine to privately analyse how much distance they travel in green spaces, time they spend on social media, or health insights gleaned from communications. These algorithmic insights can even be shared, so that your grocery store knows you like wine even if you normally shop elsewhere

The HAT creates better data about you, for you. Well, SHE does ;) CHANGE THE INTERNET ÂŠ 2018 Hub of All Things. Confidential

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which means even more apps on HAT! When HAT have better data…

…More companies will want HATs…

CHANGE THE INTERNET

HAT is also your digital memory With all the apps data on your HAT, you can also use it to search your digital memories. Check where you’ve been, what tweets you posted, Songs you’ve listened to. And you can also donate data for health and societal good. And they make your digital life real. With a HAT, you can see your digital life, clear as day.

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BUSINESS MODEL

Apps can also buy premium HATs to give their users (basic HATs are free). These premium HATs use SHE (Smart HAT Engine) to create new data and ‘signals’ like “love wine” so that their app users can share their signals back

HAT owner’s data is private, and they can choose to give it to whichever app they wish When HAT owners exchange their data, companies pay a transaction cost to HATDeX (the same way they would transferring money). This is HATDeX DEX revenues

Imagine your HAT signalling to Trip Advisor you are going to Boston for you to get the best deals in the city..... without you sharing your private calendar!

HATDeX makes money from premium HATs and SHE data exchange …. that means app makers don’t have to be a tech giant like Amazon or Google to have amazing data science or algorithmic capability! Just ask their own users!

Hub-of-All-Things

More than 1150 HATs have been created, through our apps and our customers' Customers include Syqic, myCI, Tata Motors UK, World Around Me, Bear Health Technologies, Shape Influence, Mark and Maven, Feral Horses, Good-Loop, B.heard, Bounce, and Placement Loop

We have traction for basic HATs, and in revenues for helping our partners create their apps on HATs. We are pre-revenues for DEX and SHE data (although we have 3 partners integrating over the next few months)

ÂŠ 2017 Hub of All Things. Confidential

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4 £6

More than

MILLION and   a further

GRANTS Spent GRANTS

Raised in 2018

MILLION

The HAT was born as a research project in 2013, and research continues on the HAT technology, governance, rights and ecosystem with U.K. universities including Cambridge, Surrey, UWE, Nottingham, Warwick, Edinburgh, UCL, and Kent. The research funding went into the design of the personal data market, technology, governance from 2013-2015 and from 2015-present, the continuing use of HATs in research across different sectors. HATDeX has only raised £420,000 of private (preSeed) funding before this round, from prominent Angel investors like Humayun Sheikh, founding investor in Deep Mind and Amadeus Capital Partners.

Supported by partner universities, 3 HAT entities implement the research and the collective vision

For-profit, technology provider of the HAT ecosystem Holds IP of DEX, SHE and other tech assets, maintains open sourced HAT baseline technology https://HATDeX.org

Incubate, accelerate new apps on the HAT. Partnership of Foundation and HATDeX https://hataccelerator.org

Owns one guardian share, takes 30% dividend

Non profit, governs the HAT ecosystem on behalf of community of apps, HAT owners; champion personal data rights, supports continuing research, voice of the HAT community to government and policy https://hatcommunity.org Hub-of-All-Things

ÂŠ 2018 Hub of All Things. Confidential

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HAT in the news

https://www.hatcommunity.org/our-voice

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Founders Irene Ng Founder & Chairman. Professor at the University of Warwick, 15 years in entrepreneurship, and 15 years in academia studying economic models, market design, and service ecosystems. https://ireneng.com

“The Internet isn’t just a technology. It’s the world’s biggest data exchange whether it’s using apps, interacting on social media, buying stuff or browsing. It’s re-design require a change in its economic model, which can then change how power is redistributed. HATs changes the power distribution but only when you also redesign coordination, which is the function of the data exchange infrastructure. “

Jon Crowcroft Founder, Advisor. Professor at Cambridge Computer Labs, University of Cambridge, Fellow of the Royal Society, and a ’father of the modern Internet’ https://en.wikipedia.org/wiki/ Jon_Crowcroft

“The internet used to afford super-linear innovation: Metcalfe's Law put the value as n-squared the number of users. The emergence of centralised services for search, social media, cloud in general has collapsed this back down to old-school telephone network days where each value for each of those central businesses only scales linearly (double the users, double the value, as opposed to double the users, four times the value) HAT re-decentralises the network of services, regaining the old promise.”

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Founders & Advisors Andrius Aucinas Founder, CEO PhD, Cambridge Computer labs Built the HAT and DEX infrastructure. Previously founder of Cambridge Coding Academy

Traditionally servers have been something that companies use for managing their data - essentially a set of big computers running enterprise applications and managed by teams specialists. A whole set of technological innovations over the last 10 years have enabled us to build decentralised microservers where the person is equal to an organisation

The future generation of apps on HATs would be more powerful and more useful to individuals, because they can access better data and more insights in a privacy preserving way. The talent to build those apps will come from a global pool. HATs will change the Internet because HAT owners and HAT apps will come from everywhere Alan Greenberg Branding & Major Business Advisor

Led the Apple team that built education podcasting and iTunes U, Head of Higher Education EMEA, Director of Solutions & Strategy Asia, on the team at Eight Great Technologies, a specialist technology venture capital fund for the growth of Sino-British tech companies; Fellow of the RSA in London ÂŠ 2018 Hub of All Things. Confidential

Xiao Maâ&#x20AC;¨ Founder, Commercial Director, PhD, Warwick University, board member of CZ Investment committee (China)

Tolga Uzuner Strategy & Funding Advisor, HAT/DEX Accelerator lead

Former Partner at Apollo Global Management, and prior to that Managing Director in the Chief Investment Office at JPMorganChase & Director in the Fixed Income Group at Credit Suisse. BSc in Computer Science and Engineering, BSc in Economics from MIT, a MSc in Finance from London Business School, and a PhD from University of Cambridge, Fellow of Kings College.

The Full Team Engineering

Product/Marketing

BD/Legal/Finance

Advisors

Andrius Aucinas* Founder CEO & Engineer

Irene Ng* Founder Chairman, economist, marketing

Xiao Ma*  Founder BD Lead & Commercial Director

Patrick Andrews Legal Advisor

Augustinas Markevicius* Full-Stack developer

Theresa Rabing*  Marketing and Product Manager

Paul Tasker Founder, Advisor, Management

Jon Crowcroft Founder, Technology, R&D /

Marios Tsekis* Mobile developer, iOS

Michael Lakeland UI Designer

Roni Ling* CFO, Head of Legal

Tolga Uzuner Strategy & Funding Advisor, HAT/DEX Acc Lead

Leyteris Lemmy* Mobile developer, Android

Ed Kemp UX Designer

Jonathan Holtby* Business Development

Alan Greenberg Branding & Major Business Advisor

* Full time from September 2018

THE OPPORTUNITY

Invest in the Future £500,000 equity crowd round

ROADMAP

Targeting 50,000 HATs, 10 new scaling partners by summer 2019

ROADMAP

Today we’re scaling our partnership programme for new and established organisations, growing it from 1100 HATs (today) to 10,000 HATs by the fall. After the raise, we’ll deploy AI and machine learning for data transformation into our HATs (SHE capability), increasing their overall value and targeting to be in steady revenues with 50,000 microservers by 2019, ready for series A and global scaling with at least 10 scale partners in summer 2019 Hub-of-All-Things © 2018 Hub of All Things. Confidential

Raising £500,000 for

Increase traction funding the partnership programme and integrations

Harden systems and achieve compliance for clients handling sensitive data

Improving revenues & yields with SHE data analytics and personalisation

Build payment distribution & automated billings

Raised to date: • Community Round, July 2016 - £120k at £2M valuation • Pre-Seed Round, March 2017 - £300k at £5M valuation invested by Amadeus Capital Partners and Humayun Sheikh, original deep mind investor © 2017 Hub of All Things. Confidential

HAT Data Exchange https://hatdex.org About HATs https://hubofallthings.com The HAT Community https://hatcommunity.org

To allow as many of our crowd as possible to own a part of HatDex, we’ve decided to raise through equity crowdfunding on Crowdcube. Crowdcube was the world’s first and remains Europe’s leading equity crowdfunding platform, and makes it easy for anyone to invest in exciting growing businesses from as little as £10.

THE OPPORTUNITY

CHANGE THE INTERNET