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KIRKLEES BUSINESS NEWS The business NEWSpaper for Kirklees
Festival goers get charity message
A TEXT messaging provider based in Huddersfield will be the headline act at four music festivals in the coming weeks. Golcar-based SMileS has been contracted by Global Ethics, owner of the successful One Water brand, to deliver its 2010 text campaigns. Having enjoyed a successful fundraising text campaign last year – thanks to SMileS – Global Ethics has extended this year’s activities to four of the UK’s most popular music festivals – Reading, Leeds, The Big Chill and Latitude. “The results from last year’s campaign were very impressive and the support we received from SMileS was excellent,” said Deborah Pearson-Jones, senior marketing manager for Global Ethics. “By extending the campaign to four of the UK’s most popular music fest-
ivals, we’re hoping to build on last year’s success. As well as raising funds for our work, the aim is to capture mobile and email details for use in future campaigns.” For the first promotion, labels on bottles of One Water will feature competition instructions for participants to text “ONEWATER” to 80988 – with one lucky texter winning a weekend pass to the 2010 Bestival event held on the Isle of Wight. Texts cost one standard-rate message and individuals entering the competition will have their mobile phone number added to a distribution list, enabling Global Ethics to update them by text message – at no cost to the recipient – with news about ethical water production and other special offers. Andy Earnshaw, SMileS business development manager, said: “Festivals have a relatively young audience.
According to the AIF Festival Audience Survey 2010, some 80% of festival goers are under 45 years of age. For them, text messaging is second nature. “It makes keyword texting the ideal marketing channel for Global Ethics to engage with this captive audience – it’s quick, direct and will help them to raise money.” The second campaign, which takes place at the four music festivals, asks festival goers to text “DONATE (their email address)” to 63320, for the chance to win a festival survival pack. Texts cost one standard-rate message plus £2 which includes a donation to Global Ethics. SMileS is sponsoring the campaign. All money raised via the texts will go to help Global Ethics,provide more clean water for some of the world’s poorest people.
workloads. That compares with the previous quarter where 5% more surveyors reported rising, rather than falling workloads. In northern England, the number of chartered surveyors reporting reduced workloads worsened during the second quarter to minus 15% from minus 7% in the first quarter. This is now the eighth month running that workloads have fallen in the region. For northern housing markets, minus 25% reported declines in public sector work and minus 15% saw falls
in private sector work. The public non-housing market saw a significant drop in workloads with 40% more chartered surveyors reporting a fall than a rise – up from 12% in the first quarter. Kevin Wood, RICS construction spokesman for Yorkshire, said the survey showed the “extremely fragile” state of the industry and demonstrated how badly affected the region had been hit by the recession. Uncertainty regarding Government spending cuts and a lack of available
Magic carpets A LANDMARK Dewsbury mill has been sold. Cleckheaton-based Westex Carpets paid an undisclosed sum for iconic Calder Bank Mills, which had been on the market since July, 2009, after previous owners S Lyles Sons and Co Ltd – the well-known textile firm – went into administration.
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■ WATER MUSIC: Andy Earnshaw, of SMileS, which has teamed up with Global Ethics
Spending cuts contribute to construction woe YORKSHIRE building specialists have reported weaker workloads and falling confidence during the second quarter of the year. The latest survey by the Royal Institution of Chartered Surveyors said the construction industry across the UK had been hit by fears over public spending cuts and uncertainty about prospects for the economy. Following some encouraging signs at the start of the year, the latest data showed 7% more surveyors reporting a fall than a rise in total construction
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development funds from the banking sector were continuing to suppress the construction workload in the region and stifling what little development potential there was. “Until there is a clear lead from Government on spending plans, this uncertainty will remain and confidence in the sector will remain low,” said Mr Wood. “Any optimism from early 2010 has now declined and there is a very difficult time ahead for all surveyors in our region.
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Hot topic for talk A DRAGON slayer will turn up the heat at a major business event in Huddersfield. Sharon Wright, who was successful on TV’s Dragon’s Den, will speak about her experiences at the Kirklees Business Conference.
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