Kirklees Business News, October 2008

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October, 2008

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Firms must make more of e-mailing KIRKLEES firms have been urged to improve e-mail systems – after a survey claimed that up to 60% of businesses fail to reply to customers’ messages. The survey by marketing organisation Strike Force Sales showed that six out of 10 e-mails sent to companies are “totally ignored”. Even sending an e-mail stressing you want to buy the company’s product doesn’t get a fast response – with only 7% of firms ringing the prospective customer to secure the sale. In some cases, firms took three days to follow up the inquiry. The survey also showed that companies with an automated e-mail response system promising a reply from a member of

staff never actually sent it. Malcolm Pow, a director of computer support firm Ulysses IT, said: “It’s basic customer service to reply to people when they get in touch with your business and something you have to get right all the time.” “The problem is that a lot of businesses suffer from high levels of unwanted spam e-mail. Customer e-mails can get caught up in the middle of that spam.” Mr Pow said: “Kirklees businesses wanting to get more sales from their customers without doing any extra work should put technical systems and personal checking in place to ensure an e-mail from a customer is seen, labelled as a high priority and dealt with immediately.”

■ ROAD GAME: Sean Jarvis (left), director of business development at Huddersfield Town, and Richard Allen (right), managing director of The Pink Link, present Sally Peckett with her shirt after she won a competition to name five Pink link trucks after her football heroes

Town legends! KEEN Town fan Sally Peckett has won a competition to name five trucks after her football favourites. Sally, 38, who lives at Longwood, took part in the contest run by Netherton-based haulage firm The Pink Link. The company, one of Huddersfield Town’s major sponsors, ran its competition to allow supporters to name five of the company’s 10 new trucks. An email invited Town fans to submit the names of their top five players of all time.

More than 10,000 emails were sent out and thousands of Huddersfield Town supporters entered the competition. Now five of the firm’s striking new trucks will bear the names of Sally’s all-time Leeds Road legends – Trevor Cherry, Andy Booth, Steve Kindon, Frank Worthington and Denis Law. The vehicles will be out and about on local roads shortly. Sally was presented with a signed Town shirt by Sean Jarvis, director of business development at the club, and Pink Link managing director

Richard Allen. The presentation was made at the Galpharm Stadium and attended by Sally’s 15-year-old son Jake and his girlfriend Galena Boothroyd, 14. Mr Allen said: “We’re delighted that a fan like Sally won our competition. She’s Huddersfield born and bred, a lifelong Town supporter and season ticket holder. “The competition worked in conjunction with The Pink Link Ltd’s sponsorship at The Galpharm Stadium to help encourage local pride in Huddersfield’s sporting legends.”

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Kirklees Business News, October 2008 by Huddersfield - Issuu