Porsche (405) Issue 4 of 4 2022

Dreams Shape the Future

Christophorus

1952 2022

Porsche is the product of a dream. This sentence aptly describes what our brand stands for: dreams are at first thoughts; their power is unfolded during their realization. It is our mission to fulfill dreams – as already exemplified by Ferdinand Porsche.

A major dream recently came true for us: Porsche went public. Measured in terms of market capitalization, it was the biggest IPO that has ever happened in Europe.

In the Christophorus interview, Oliver Blume and CFO Lutz Meschke provide insights into the future of the brand.

The future has already begun in our dossier. The new Porsche 963 has awakened and, in 2023, will set its sights on records in the top

league of endurance sports. Le Mans, Daytona, Sebring – to win these races is a dream. We accompanied the hybrid race car and met driver Felipe Nasr in Brazil and Roger Penske’s Porsche factory team in Florida.

We encounter dreams every day. Some conjure up innovative engineering like that in the new 911 Dakar, which has left its tracks on the sandy dunes of the South African desert. Dreams also evoke rescue missions – like when Michael Lesmana gave his 356 a second chance at life in Indonesia. Or they summon up people like skiing legend Aksel Lund Svindal, who takes us on a tour of his favorite spots in Oslo, Norway.

Dear Readers, hope you enjoy the stories in our Christophorus , which are the stuff of dreams. We look forward to receiving your suggestions and feedback. Simply write to us at christophorus@porsche.de ●

Hunger for success: In 2023, Porsche will vie for victory in the top league of global endurance sports with the new 963 hybrid race car.

Dr. Sebastian RUDOLPH Editor

Well balanced: On a walk through Oslo, it’s easy to see how Svindal has found his equilibrium.

City, Country, Fjord.

Charismatic, environmentally conscious, full of life – Oslo embodies a unique mix of urban magic. With skiing legend Aksel Lund Svindal as our city guide, we get to know the sunny side of Norway’s capital city despite the Nordic winter.

Visitors to the city of Oslo are inevitably overcome by a sense of tranquility, as the people of the Norwegian capital and their way of life radiate an enviable calm composure. Uniquely nestled between the sea and mountains, Oslo offers both cosmopolitan flair and a cozy atmosphere.

Life has even slowed down for Aksel Lund Svindal, who no longer has to fight for each hundredth of a second like he once did as a high-performance athlete. The 39-year-old, who ended his career as a two-time Olympic champion and five-time world champion in early 2019, was one of the most successful ski racers in recent history.

In Oslo with Aksel Lund Svindal

Nasjonalmuseet

Centrally located at Rådhusplassen, the new National Museum opened its doors in summer 2022. With more than 5,000 works of art, it’s considered to be an exhibition space of world renown for Norwegian art, architecture, and design. A key feature of the new building is the bright exhibition hall on the roof.

It’s an ice-cold, sunny winter morning when we get together with Svindal and his Australian Cobberdog, Molly, at sunrise for a walk. With the picturesque Oslo Fjord in the background, he shares a secret with us. “I love the water and its vastness,” says Svindal, who has spent virtually half his life in the Alps. One of the things he likes about his hometown of Oslo is the fact that his old and new life mesh together perfectly. How? “You’ll see today,” he promises, smiling.

But first Svindal wants to show us his favorite spots in the city. He usually starts his day at Åpent Bakeri, a small cafe in the old part of town, with its beautiful, late-19th-century facades. Emmanuel, the manager, knows exactly what to prepare when Svindal enters the cafe: a cappuccino and a roll with jam. The skiing legend is not a superstar here, but rather a welcome old acquaintance.

“When was still competing, I lived around the corner – in an expanded apartment on the top floor,” he explains.

It was close to the Airport Express train station, which was an absolute must. “As a ski racer, I was always on the move.”

One of the charming characteristics of the Norwegian city, with its population just under 700,000, is that you can

Mathallen

Located in a former industrial hall just north of the city, the indoor market is home to around 30 different shops, market stands, bars, and restaurants, making it the perfect place for shopping, activities, and enjoyment. Over the years, it has developed into a popular attraction for tourists and locals alike.

explore it by foot or on a Bysykkel city bike. In fact, the most important attractions are located within a radius of just a few miles. Our route takes us to the Royal Palace just around the corner. The park is open all year, while the palace itself is only accessible with tours in the summer. The changing of the guards is one of the fundamental traditions of a monarchy, which even in the 21st century is quite popular among the people of Norway. As one of Scandinavia’s most successful athletes, Svindal has already had the privilege of attending receptions in the spacious ballroom. He and Crown Prince Haakon, a big fan of alpine sports, have always had a relationship based on mutual respect.

Though Oslo can look back on a thousand years of history, we find ourselves entering the youngest city district, the hypermodern Oslo with its spectacular residential and commercial facades, shops, and restaurants. The Aker Brygge district surrounding the marina and ferry port was built on former docklands and now attracts twelve million visitors annually.

Svindal has an office here for his many activities. What he likes most about it is the fact that he can get there by boat from his house in the summer. He’s not only a brand ambassador for Porsche, but is also involved in start-ups that support sustainable projects, develops skiwear, and has even written an autobiography (“Greater Than Me”). And there’s no end in sight. “Every day I have new ideas about things I could do,” he says and laughs.

Diversity: Whether for strolling, culinary discoveries, or daily shopping, Mathallen is a popular destination.

Take a seat: A short break in front of the Nobel Peace Center. Even the new National Museum (in the background) has developed into a major attraction.

Ritual: Svindal likes to start his day in the city at his favorite cafe.

Magnificent: The old town surrounding the Royal Palace is dominated by late-19th-century facades.

He’ll always be a national hero regardless. And though he stops for a selfie with just about every second passerby, Svindal never loses his friendly demeanor.

“ People are enthusiastic, which gives me something in return,” he says.

We take a detour to Astrup Fearnley Museet, which was built by top architect Renzo Piano and is one of the leading museums for contemporary art in the Nordic region. And then Svindal wants to show us something in front of the Nobel

Peace Center. “Look at that,” he says, pointing to the inscription on the arched sculpture in front of the museum. It reads, “The best weapon is to sit down and talk.” “It’s a quote by Nelson Mandela,” Svindal explains. “It never fails to impress me whenever I walk by.”

He then leads us through Mathallen, a market inside an old industrial building with shops, cafes, and restaurants. After a brief espresso break, we continue in the direction of the opera house, an architectural masterpiece that opened its doors in 2008. The roof provides a breathtaking view of the water, the city, and the surrounding mountains.

“Where else would you see something like this?” asks Svindal. “A fjord on one side and a forest on the other.”

Another spectacular new building is the museum dedicated to the great painter Edvard Munch, which opened in late 2021 and is located just around the corner. But it’s another venerable institution that draws us in. Located at Karl Johans gate, the Grand Café in the hotel of the same name serves up traditional Scandinavian specialties.

Film for the Ring Golden Rainbow.

Futuristic: A view of the “Barcode” – that’s what the skyscrapers in the Bjørvika district are called.

“ We do things a little differently in Oslo.”

Aksel Lund SVINDAL

Legacy: The Munch Museum houses works of art by the famous Norwegian painter across 280,000 square feet of space and 13 floors.

Brand store: The Oslo Porsche Studio is part of a new retail concept that brings the brand to life even in urban spaces.

Akershus Fortress

Visible from afar, the medieval 13th-century fortress towers high above the port. After a devastating fire in the 17th century, it was rebuilt into a Renaissance castle with magnificent halls, which now play host to special government events. Interesting tours include the church with the royal mausoleum.

One of the tables there is permanently reserved for a regular guest – Henrik Ibsen. Because the Norwegian national poet died in 1906, a mannequin has been seated in his place ever since. “That just goes to show that we do things a little differently here,” says Svindal with a wink.

Oslo’s charm is unique – and as if we needed proof, we approach the highlight of the day, at least geographically speaking. The drive from the city up to the Oslo Vinterpark on Holmenkollen mountain takes a good quarter of an hour. Svindal takes his Taycan Turbo Cross Turismo, which he views as the perfect

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The big picture: Here with his dog, Molly, skiing legend Svindal also loves Oslo for its water.

Driving fun: After a long day at the office, Svindal makes his way up Holmenkollen mountain –during the day (as shown here) or at night, when the slope is illuminated with floodlights.

High Performance on Skis

Porsche and Head present the first joint winter sports product range for the 2022/2023 ski season. Two ski models are at the heart of it: the Porsche 7 Series is a high-performance ski inspired by the giant slalom for use on prepared slopes, while the Porsche 8 Series is a handmade high-performance ski designed for use on and off the slope. Both ski models were developed by the Porsche Lifestyle Group and Head in collaboration with Aksel Lund Svindal. In addition, the Porsche Lifestyle Group and Head also produce an entire winter sports collection – from visor helmets to ski poles.

companion for his free time activities. “Ready for adventure,” he says. “The car is a lot of fun to drive. And I can bring the stuff I need to have fun.” That’s because the variable cargo space of the all-electric sports sedan offers plenty of room for all of his ski equipment, including a new pair of skis of the Head brand, which was developed in collaboration with Porsche.

The ski lifts on the 1,217-foot mountain stay open until Easter in the winter season and are even busy during the week. For the people of Oslo, heading up to the slopes after a day at the office, with its view of the water, has become a popular pastime. “I prefer to ski at night,” says

Holmenkollen

The 1,217-foot mountain in northwestern Oslo is not only well worth a visit in the winter. From the Olympic ski jumping hill, you can enjoy a 360-degree view of the city, the Oslo Fjord, and the surrounding forests at any time of year. During the ski season, the nearby Vinterpark offers six drag lifts, three chairlifts, and 14 slopes, which combined measure about six miles in length. Thanks to floodlights, some of the slopes and cross-country courses are open at night.

Svindal. “Fortunately, the slopes are illuminated with floodlights. And there’s almost no one else up there.”

Days near the water, evenings in the mountains – now we understand how Svindal’s old and new life mesh together. He pushes off with his poles and elegantly glides back and forth down the mountain. He takes his time, as it no longer comes down to hundredths of a second. ●

By Thomas AMMANN

Photos by Tim WENDRICH;

Unsplash)

The nearby Holmenkollen mountain: The Taycan Turbo Cross Turismo offers plenty of space to transport Svindal’s skiing equipment.

Nick NIGHT, Gunnar RIDDERSTROM, Alain GEHRI (all

Marco Massarutto

Born: 1972 Residence: Rome, Italy

After 13 years of development, Marco Massarutto, the founder of the Italian video game company Kunos Simulazioni, introduces the Assetto Corsa racing simulation in 2013. From today’s perspective, that’s a real milestone for the industry, as the video game becomes one of the most successful of its kind and is now considered by many to be the best racing simulation for vehicles in the GT3 and GT4 class. This success didn’t escape the notice of the sports car manufacturer. In fact, Porsche uses Assetto Corsa in many of its racing simulators today.

What is love?

How are you?

Making the people you love happy, and treating others as you would like to be treated.

Pretty good, but I would feel better if there weren’t so many problems and social conflicts in our society.

The Porsche 911 in three words? Which simple things can make you happy?

What would you never do in a 911? What’s your favorite road? What can distract you? Three things you would take to a desert island?

Is there a historical figure you admire?

What on a 911 could you do without?

Cool, versatile, eternal.

When I see people smiling and on their best behavior.

Drive off the Grand Canyon like Thelma and Louise.

Passo della Futa around Tuscany and the roads of Rome at 6 a.m. in August.

Animals and kittens, and bad manners.

My love, a knife, a camera.

Anybody who gives their life to save others.

The rear seats.

What music did you wake up to this morning?

And what couldn’t you? Your favorite film?

Your favorite book?

Where do you long to be?

Your most treasured possession?

Your secret?

The 911 moment of your life? Your best advice? What would no one expect of you?

The rear. Birdsong.

The Shawshank Redemption by Frank Darabont.

The Count of Monte Cristo by Alexandre Dumas père.

Santa Barbara in California, USA.

The pictures of my family when I was a child.

I’m lucky. Be good, whatever the others do.

Standing at the gate of Nordschleife, waiting to get in the first time.

Playing soccer. However, I’m so bad at it.

Photo by Alessandro BARTELETTI

The 911 Dakar can navigate terrains of all kinds, offering a unique option for sports car drivers in search of adventure both on and off the paved road. An irresistible temptation for professional rally drivers and more.

By Thomas AMMANN Photos by Andreas KOSLOWSKI, Christoph BAUER

911 Dakar –the best of both worlds

Test, part 1: Works driver Romain Dumas races the 911 Dakar on the Châteaux de Lastours course in the south of France.

Off-road specialist: The 911 Dakar can navigate terrain that has up until now only ever been mastered by genuine off-road vehicles.

Premiere: In the South African desert, the 911 Dakar unveils its features for the first time.

The all-arounder for ice, gravel, and desert

Test, part 3: The 911 Dakar prototypes conquer gravel surfaces just as well as they do the dunes of Dubai.

A ccording to Ferry Porsche, the Porsche 911 is “the only vehicle you can drive from an African safari to Le Mans, then to the theater, and finally on the streets of New York.” Though he may not have meant it literally, it demonstrates just how versatile its creators thought the sports car of the century could be. And now you can also navigate gravel, sand, and rocks in a 911 – even at higher rally speeds when necessary.

Porsche developers have accomplished quite a feat with the 911 Dakar, which is a sports car and off-road vehicle in one. The vehicle first unveiled its features in the desert near the city of Springbok, South Africa. The all-wheel 911 was safely delivered by truck, before embarking on the virtually endless route. Porsche pulled all the stops for the first photo shoot –with fans that send dust whirling, specially trained test drivers, and a Cayenne with camera crane.

Frank-Steffen Walliser, Head of the 911 and 718 Model Lines at Porsche until autumn 2022, also played a role in ensuring the 911 Dakar feels right at home in the desert. As Head of Complete Vehicle Architecture and Characteristics, Walliser is responsible for the technical design of the future Porsche models of all series. “We managed to achieve the perfect balance,” the expert says, delighted. “With high performance, outstanding driving characteristics on the road, exceptional suspension comfort, and sensational off-road characteristics.”

This technical masterpiece wouldn’t have been possible without the targeted optimization of the 911 Carrera 4S (992), which, with the drive of the 911 Carrera GTS, served as the technical basis. Developed specifically for off-road requirements and loose surfaces, the Porsche Active Suspension Management (PASM) and other chassis control systems allow you to choose not only between the usual driving modes, but now also between rally and off-road. The 911 Dakar’s all-terrain tires were specially developed in collaboration with Pirelli, and the ground clearance increased by 1.6 inches. And if that’s not enough, the vehicle body can be raised hydraulically another 1.2 inches with the four-corner lift.

“Porsche developers consistently pursued their objectives,” explains Achim Lamparter, manager of the 911 Chassis, “ensuring optimal vehicle performance everywhere and in all conditions.” Testing was conducted in extreme conditions before the desert premiere. According to Lamparter, they navigated “terrain the 911 had never seen before,” including bumpy rally courses in France, frozen lakes in Lapland, and the dunes of Dubai, throughout the extensive phase of development and test-driving. Experience gained through the development of Porsche’s SUV models came in handy.

During the circular drives through the dunes of Dubai, the 911 Dakar left a spectacular fountain of sand trailing behind it. Despite the theatrics, however, the actual purpose was to take sound

Test, part 2: Former rally world champion Walter Röhrl conducts tests in extreme conditions in Sweden’s Lapland region.

Natural Winner

The first Porsche works car in the Paris–Dakar Rally in 1984 was a success. René Metge together with codriver Dominic Lemoyne secured the overall win with a 911 Carrera 3.2 4x4 Paris Dakar (953) specially prepared for the route, which is around 7,450 miles long. It was the first 911 to feature all-wheel drive. The engineers also increased the suspension travel to 10.63 inches and fitted a double wishbone suspension with two shock absorbers at the front and a reinforced axle with two additional coil springs at the rear. Two further tanks – in the trunk and behind the driver’s seat – ensured there was enough fuel. Alongside the winning team, Jacky Ickx and Claude Brasseur were also participating. After a cable fire, they found themselves in 139th place in their 911 – but fought their way back up to sixth place. The winning vehicle was the first sports car to win the legendary rally.

measurements. “Use on the road and racecourse can be simulated. Driving on dunes cannot,” explains Achim Lamparter. “Practical tests are necessary to make the systems safe. And you can’t drive too slowly, otherwise you’ll get stuck.”

The testing program also included driving in rally conditions. Former Porsche works driver, multiple Dakar Rally participant, and two-time Le Mans champion Romain Dumas was given the opportunity to race the 911 Dakar on the Châteaux de Lastours course in southern France. Measuring around 50 miles in length, the off-road course in the heart of the vineyards is popular with rally professionals, as it allows them to conduct durability tests in extreme conditions. “When the Porsche engineers told me they were coming here for testing, I said, ‘Are you sure? There’s nothing here but rocks and gravel,’” recalls Dumas. But according to Dumas, the 911 Dakar lived up to its name and was able to conquer rough terrain just as well as the race cars that are specially prepared for the world’s most demanding rally. “Before that, driving a sports car here was unimaginable,” he explains. “But not anymore.”

That wasn’t Porsche’s first foray into Dakar, which is why the name of the new model evokes memories of the company’s successful rally tradition, which began in 1965 with the 911 in the Rallye Monte-Carlo and continued later on with the East African Safari Rally. These activities culminated in

Watch now: The new rally sports car in the 9:11 Magazine

Historical photo material – this may not meet today’s legal requirements for advertising.

the 1980s with the dramatic works campaigns in the Dakar Rally (see info box on page 26). Optional designs in the typical safari or Dakar look of earlier years are available for the new models to mark the 911’s upcoming 60th anniversary and recreate this tradition in the South African desert.

However, the 911 Dakar will not be used for professional rally campaigns. “In particular, we want to address Porsche collectors and enthusiasts who would like to own an extraordinary 911 and – more importantly – drive one,” explains Frank-Steffen Walliser. The special series is limited to 2,500 vehicles.

The developers have already managed to win over one special fan. During the test-drives, former rally world champion and Porsche brand ambassador Walter Röhrl summarized his impressions in a single sentence: “The car is simply addictive.”

There’s no higher form of praise. ●

Porsche Teens

It’s 1984 and the teens are on safari in Senegal with their parents. On today’s agenda: the Paris-Dakar Rally finish.

Drawn by tobias pahlke

Wow! So many people here in Dakar.

Of course! It’s the capital of Senegal. And it’s market day, too. How nice!

The rally finishes tomorrow. We can’t miss out on that, can we?

Dad, did you see that? There was a poster for the Paris-Dakar Rally.

Paris-Dakar?!? That sounds like a flight, doesn’t it?

There’s even a Porsche 911 with all-wheel drive this time.

Well, if that’s what you want. So, we’re off to Lac Rose tomorrow

Amélie, let’s go up front where we can see better!

And we can have a cup of tea, Jean-Pierre!

It

began at the Abidjan-Nice

in 1977. I was on my motorcycle in the Libyan Desert and had gotten lost. I spent days wandering around and was finally found at the last minute.

Luc: What an adventure!

Exactly! And I wanted to do it again. With a motorcycle, car, and truck. In a race through the sandy wasteland.

Cool! Porsche is winning!

Look, Luc! I’m sure they can tell us something about this Porsche.

And today we’re competing for the seventh time.

Through France, Algeria, Nigeria, Upper Volta, the Ivory Coast, Sierra Leone, Guinea, and on to Senegal.

I want to do that, too.

Crew to Sabine. They’re coming! Porsche 911 with starting number 176 in the lead.

Hey, are you with Porsche? What kind of 911 is that?

It’s the new 911 4x4 Paris-Dakar. The first Porsche with all-wheel drive. Hostile terrain like this requires very different equipment, of course. Now we have an off-road sports car that offers the best of both worlds - rally and motorsport. The perfect combination!

The desert route is 7,456 miles long. For that, you need all-wheel drive. A raised chassis. Suspension at 10 1/2 inches. Double wishbone suspension with two shock absorbers at the front. A reinforced body. Two additional tanks. 330 hp. It’s a sports car like no other before it.

And what exactly did they change? What a cool car!

And here it comes after 19 days in the rally - the first of 313 vehicles, with René Metge behind the wheel and codriver Dominique Lemoyne. A sports car wins for the first time! Legendary!

Hey, kids! Wasn’t that an amazing experience?

Oh, yeah! And you know what? I want to compete someday too! And I’ll be your codriver!

Mr. Blume, Mr. Meschke, you have successfully floated Porsche on the market. How does that feel?

Porsche’s Historic IPO

911, 914, 917 – these numerical sequences are inextricably linked with the Porsche company. With just eleven models built, the 916 was once only known to a select few, but now represents the Stuttgart company’s latest success model.

At 9:16 a.m. on September 29, 2022, the Porsche AG stock appears on the display board at the German stock exchange in Frankfurt for the first time. “We’re writing a new chapter in Porsche’s extraordinary history,” says Oliver Blume, Chairman of the Porsche AG Executive Board, acknowledging this historic moment in his speech. He expresses his gratitude to the company’s more than 37,000 employees. Then, following the rules of a new issue, a stock market dealer announces the cost price of the stock with the ticker symbol P911. Applause erupts on the trading floor.

It’s the beginning of a new era for Porsche AG. Christophorus had the opportunity to speak at length to Oliver Blume and Lutz Meschke, Deputy Chairman of the Executive Board and member of the Executive Board for Finance and IT, about the reasons for the IPO and the story behind it.

Blume: Porsche is the product of a dream – the dream of Ferry Porsche. Fulfilling our customers’ dreams has always been our driving force. And now we’ve fulfilled one of our own biggest dreams. This is a historic moment and one of the most important milestones in our company’s history. And we’re all very proud of what we as the Porsche family have achieved together.

Oliver BLUME

What moment moved you the most?

Blume: There’s a strong team behind this achievement that has been working toward this step for many years. It was always moving to see the employees work together and give it their all every day anew. Then seeing the Porsche lettering on the display board at the Frankfurt Stock Exchange and ringing the bell on behalf of the entire team was the culmination of our efforts and, of course, a wonderful moment. This has been a once-in-a-lifetime experience.

Why was now the right time for Porsche to go public?

Meschke: We’ve positioned Porsche well over the years and created a very solid foundation – with a clear strategy, fantastic products and technologies, and more importantly an outstanding performance culture. We’ve demonstrated that we can be successful even in demanding situations. Our company is also very healthy, with orders at a record level. In 2021, we achieved operating profit of more than five billion euros with a return of 16 percent. The IPO provides additional leeway to shape the transformation. Porsche has therefore regained its entrepreneurial autonomy.

The IPO revealed just how unique the brand is. What is it exactly that sets the brand apart?

Blume: Further expanding this team concept is also important to Volkswagen. When everyone sticks together and works toward a shared goal, we can achieve anything together. What’s important is collaboration. Volkswagen has a well-qualified team. We can develop great power together.

Meschke: Porsche is an icon with a unique heritage – and is now one of the most valuable luxury brands worldwide. Motorsport is an integral part of our DNA, just like the unmistakable design philosophy. We remain uncompromisingly true to all of that. That’s what makes Porsche so fascinating to people around the world. The new 911 Sport Classic is a good example: the tradition of our sports car icon, paired with modern technology, top performance, and the incomparable driving experience so typical of Porsche.

What role does Porsche’s heritage play in that, also in terms of the transformation throughout the automotive industry?

What does the collaboration with the Volkswagen Group look like? What role will Porsche assume in the future?

You both keep mentioning the concept of teamwork. How do you embrace teamwork at Porsche – and what steps should be taken in the future to further establish this culture at Porsche and Volkswagen?

Blume: Both sides should benefit from synergies both now and in the future – in purchasing, with components, technologies, and plants. In that regard, the dual role of Chairman of the Executive Board of Porsche and Volkswagen provides significant benefits. We view the IPO as a win-win situation, as both sides ultimately pursue the same interest, which is sustainable, profitable development. The Volkswagen Group will benefit from dividends, which can then be invested in the transformation.

Meschke: If you want to be successful over the long term, you need to operate as a team. Solidarity and mutual appreciation are important. We manage Porsche like a sports team.

We’re a part of it – not sitting on the stands. We define the structure and tactics, but also allow everyone the freedom they need to fully exploit their own strengths. We always think in terms of opportunities. We build on successes and learn from mistakes. And we as the Executive Board make every effort to always be a part of the action ourselves –as the player-coach, so to speak.

What are your most important strategic goals for the near future?

Blume: We’re looking to the future, but will never forget where we come from. At Porsche, it’s never just about a car. It’s also about being part of a global community. Many of our fans have been with us for decades, which makes us very proud. We also feel a sense of obligation to our customers and fans to protect the Porsche brand’s heritage.

Meschke: Of course, this also applies to the transformation in the automotive industry. With the Taycan, we’ve demonstrated what electric mobility looks like at Porsche. It’s 100 percent electric and 100 percent Porsche – and very successful.

Blume: We want to further advance the transition to electric mobility, of course. We at Porsche are more determined about the ramp-up than many others and are making every effort to ensure that over 80 percent of our vehicles are all-electric by 2030. Our product strategy matches that. The electric Macan is already raring to go and should be available to our customers in 2024. We’re also planning all-electric versions of the 718 and a new all-electric luxury class SUV.

Meschke: All of that is connected to our electric strategy, which is environmental, social, and economic. We’re working on making our entire value chain carbon-neutral throughout by 2030. We’ve already been carbon-neutral at our main plant in Stuttgart-Zuffenhausen since the 2020 financial year and at the Leipzig plant and Weissach development center since 2021.

“ We will protect the brand’s heritage.”

Lutz MESCHKE

Porsche represents modern luxury. What exactly does that mean?

Blume: The world is changing – and with it the idea of luxury and the customers’ standards. Porsche is positioned in this segment and now produces such large batch numbers that revenue is correspondingly high. Topics like sustainability are increasingly important to the world’s rapidly growing group of so-called high-net-worth individuals, as are individualization, personalization, and especially the experience concept, which binds customers to the brand. Porsche offers all of that.

Where do you see the most growth potential?

Meschke: We believe that the group of high-net-worth individuals will exceed 100 million people worldwide by 2026 – and that it will be younger and include more women. We’re making a real effort to target this new customer group. Of course, we will never lose sight of the needs of our existing loyal customers. We also benefit from the makeup of our product portfolio. We anticipate that luxury class sports cars will also drive growth just like SUVs in the coming years. And we see great potential in the transition to electric mobility, of course.

Driven by Dreams

Porsche also plans to break new ground for growth. Keyword: 360° customer experience.

What can customers and fans of the brand expect?

Blume: We plan to create unforgettable moments. When you purchase a Porsche, you not only get a new car. You will also be a part of the Porsche world with a wide range of opportunities to experience the brand. In addition to a whole host of digital offers and our global dealer network, this also includes our experience center with unforgettable driving experiences and our new Destination Porsche concept, which will be rolled out at more than 600 locations by 2030. And don’t forget the Porsche Exclusive Manufaktur, where we follow the example of Ferry Porsche. If you can’t find the car you’ve been dreaming of, you can have one built there according to your desires. That’s where we make the most exclusive dreams come true – down to the smallest detail.

Oliver Blume and Lutz Meschke ring the bell at the stock exchange in Frankfurt to symbolize that trade with the Porsche stock has begun. It’s also a sign of a new beginning for the company, its employees, and shareholders. There are more standing ovations. It’s 9:17 a.m. when the last chime sounds. The success story continues.

By Thomas AMMANN Photos by Klaus HEPP, Daniel WOLLSTEIN

One race car, three continents, 90 team members – in January 2023, Porsche will celebrate its return to the top league of international endurance sports in Daytona. It’s the beginning of a new era – and the mission is to continue the successes of the new Porsche 963’s extraordinary predecessors. Team leader Roger Penske’s big dream: an overall win in the legendary 24 Hours of Le Mans.

The race car: The new Porsche 963 –shown floating.

The drivers: What does freedom mean to race car driver Felipe Nasr?

The

campaign: The LMDh race car in hot pursuit of records.

The team: In Daytona with Roger Penske’s successful team.

“If you want to be successful, you need to operate as a team.”

Icons of Tomorrow

With barely a sound, the sports car prototype glides out of the pit in electric mode. 21, 22, 23 – and then the internal combustion engine kicks in with a voluminous V8 sound. Thomas Laudenbach listens eagerly as the rpm climb to over 8,000. “For me, this engine is like a good friend from back in the day,” says the 54-year-old Head of Porsche Motorsport, who took over from Fritz Enzinger in October 2021. During Enzinger’s tenure, Porsche secured three World Endurance Championship titles with the Porsche 919 Hybrid as well as its 17th, 18th, and 19th overall wins in Le Mans. “With the new LMDh 963, we’ve set our sights on the 20th overall win in France,” says Laudenbach, his goal ambitious. “We also want to win titles in the North American IMSA series and the World Endurance Championship.”

With the LMDh program, Porsche is returning to the top league of these championships to battle it out again for overall wins. The spectacular race car with a system output of around 680 hp will make its debut at 24 Hours of Daytona in January 2023. The competition is fierce, as Acura, BMW, and Cadillac have also developed LMDh race cars for the new prototype class of the IMSA WeatherTech SportsCar Championship. The abbreviation LMDh stands for Le Mans Daytona hybrid. The group of Le Mans Hypercars (LMHs), which includes Ferrari, Glickenhaus, Peugeot, and Toyota, will also compete in the FIA World Endurance Championship (WEC).

The fact that it’s even possible for Porsche to participate in the IMSA series and the WEC with the same car is all down to a past agreement. On January 24, 2020, three associations announced a new set of rules: Le Mans organizer Automobile Club de l’Ouest (ACO), Fédération Internationale de l’Automobile (FIA), and the US American International Motor Sports Association (IMSA). The shared goal is to increase power density with as many prototypes as possible and a complex set of rules that prevent skyrocketing costs. How do you go about doing that?

Numerous technical details were specially developed for it: the Porsche 963. And so this top player of the coming LMDh season is like a finger pointing from the future. Head of Motorsport Thomas Laudenbach explains the new endurance phenomenon from Weissach.

Dossier

Lightweight: The weight-optimized Porsche 963 appears to be floating in the photo. Thomas Laudenbach (54) prefers to keep his feet firmly on the ground. As the Head of Motorsport, he’s responsible for all motorsport activities and has several core areas of expertise, which include realistic assessments and traction.

Light strip: Drivers can see who’s in front of them. The light strip is integrated at the rear, with the letters of the brand name shining below.

This engine is like a good friend.”

Thomas LAUDENBACH

Balance of performance

To start with, by introducing the first-ever dynamic regulations in the top category of this sport. A balance of performance (BoP) like this, which allows the organizers to take technical measures when a single vehicle maintains superiority over an extended period of time, has only ever existed in near-standard GT classes.

“Due to this BoP, excessive investments in increased performance are no longer necessarily worthwhile,” explains Laudenbach. Additional weight or other restrictions would cancel out enhanced performance resulting from many hours in the wind tunnel or sophisticated electronics.

The second key factor in keeping costs low is base components that are excluded from development from the very start. As a result, all LMDh vehicles have the same Xtrac seven-speed motorsport transmission and hybrid system, including the Bosch electronic control unit and the Williams Advanced Engineering battery. Michelin supplies standardized tires. The associations approved four chassis manufacturers for the monocoque and chassis: Dallara, Ligier, ORECA, and Multimatic. Porsche is both the first and the exclusive partner of Multimatic, and was the first manufacturer to test the hybrid system and tires. “In this leading role, we’re paving the way for our competitors,” says Laudenbach, who is a mechanical engineer. “But we also benefit from a steep learning curve in collaboration with the international partners. And in the areas that are most important to us, we’re independent, of course,” he adds, glancing at the engine.

Twin-turbo V8

The LMDh regulations do not restrict displacement, design, or the number of cylinders in the internal combustion engine. Laudenbach and his engineers chose an old, familiar engine to be the basis for Porsche’s return to the top class. In his early days with Porsche, between 1998 and 2013, Laudenbach was responsible for the drive in the LMP2 RS Spyder race car, which served as the basis for use in the 918 Spyder.

“Motorsport is already in the genes of its V8 cylinder. The low position of the crankshaft, in particular, allows you to optimize the race car’s center of gravity,” he says enthusiastically.

“The dry sump lubrication was already designed for high lateral acceleration in the 918. If you consider the degree of freedom in the regulations – for example, when it comes to minimum weight and performance – this 4.6-liter engine offers an outstanding basis for an LMDh drive.”

Of course, that’s not to say that a ten-year-old engine is pulled off the shelf and installed in a world-class race car in Weissach. “Alongside some general fine-tuning, there are also three fundamental changes,” Laudenbach adds. “First of all, the V8 in the 963 also acts as a load-bearing structural element in the vehicle. Second, we designed it for use with renewable fuels. And third, the former naturally aspirated engine now features two powerful turbochargers. Being able to vary boost pressure provides us with flexibility when we need to respond to BoP adjustments.”

“

Lines: According to the regulations, the aerodynamics of new LMDh race cars must remain within strictly defined limits. Porsche translated the stringent rules into a design opportunity for the 963 and fulfilled them in partnership with Style Porsche. Grant Larson integrated the typical flyline and forward-looking details for series sports cars.

Light: The headlights are low and narrow, which is unusual for illumination on a racecourse at night, when every millisecond counts and speeds can reach up to 210 mph. But the eyes provide a look at the series design. The motorsport experts made the Style Porsche design suitable for racing with the installation and alignment of 64 LED lights.

LMDh engine regulations put a stop to big investments in increased performance. The maximum system output provided by the hybrid system and internal combustion engine – 700 hp – applies to all LMDh competitors. And output must develop along the prescribed curve throughout the entire rev range. Power is measured at the rear axle – all-wheel drive is not permitted. “The same characteristics are therefore prescribed for all of the engines,” Laudenbach explains. “It’s much the same with aerodynamics. Our drag and downforce must remain within a defined window at all times.”

What it all comes down to

LAUDENBACH More about the Porsche 963 –now in the 9:11 Magazine

The framework of rigid rules made development all the more difficult. Fulfilling them is one thing, and ensuring reliability is another – and a basic requirement for success. To outperform its competitors, Porsche Penske Motorsport focused on other key development attributes. “Some of the most important elements in the vehicle specifications were perfect balance and drivability in all conditions, whether with a full or empty tank, with new or used tires,” Laudenbach explains. “We don’t need a ‘top’ car. It just needs to be consistently fast because that’s what allows you to win races and championships in series with BoP. In addition, ease of use for the driver – especially in changing weather conditions – and outstanding service ability for the Porsche Penske Motorsport pit crew were important to us.”

These will all be crucial competition factors when Porsche battles it out again for overall wins in a matter of weeks. The Porsche 963 already deserves a trophy for aesthetics. ●

TIME TO RACE

UNIQUE TIMEPIECE

louismoinet.com

Thomas

The Joy of Being One Part of the Whole

son of Samir and Eliane on August 21, 1992. He has an older sister, Flavia. “We enjoyed a carefree childhood,” says a grateful Nasr, who is now a Porsche works driver. He spent much of his childhood at racetracks as his father and his father’s brother Amir, sons of a Lebanese immigrant, ran a motorsport team.

team was sold, Nasr had to look around for an alternative option in 2017. “That was a painful low point,” he admits, “but in retrospect it was the best thing that could have happened to me.”

By Heike HIENTZSCH Photos by Luisa DÖRR

Question: What does life in the Amazon rain forest have in common with life as part of an endurance racing team? “Both systems only work if everything is in harmony,” explains Felipe Nasr. “It’s all about mutual respect, a positive awareness of dependencies, and a sense of community at all times.”

Luiz Felipe de Oliveira Nasr was born in the Brazilian capital Brasília as the only

Felipe climbed into a kart for the first time at the age of eight. “I wasn’t under any pressure; I was just having fun,” he reminisces. He went on to win karting championships and junior formula series. In 2009, he moved to Italy. His uncle Amir stayed with him for two months, but after that the 16 ­year­ old was on his own. “I was lonely,” admits Nasr, “but I dreamed of competing in Formula 1.”

His dream came true in 2014. He first served as a reserve driver with the Williams team, then drove for Sauber for two years. He had a fantastic debut with Sauber, coming fifth in the first race of the season in Melbourne – the best debut any Brazilian has ever achieved in the elite class of motorsport. When the

Nasr returned to the other side of the Atlantic to engage in sports car racing. He wasn’t familiar with the IMSA series racetracks but still succeeded in clinching the title in his first full season in 2018. He subsequently also finished in second place overall in 2019 and was crowned champion again in 2021. By then, he had been on Porsche Motorsport’s radar for some time and, in summer 2021, they had a secret meeting in Charlotte, North Carolina. “I didn’t have to think about it for long – having the opportunity to compete for this brand is a huge gift.”

He thanked Porsche Motorsport in his own way – with a win on his first outing for them. In January 2022, he won the GTD PRO class of the 24 Hours of Daytona in a Porsche 911 GT3 R together with the Frenchman Mathieu Jaminet and

Former Formula 1 driver Felipe Nasr has found his place in endurance racing with Porsche. He draws his strong sense of community from freedom, his family, and rugged nature.

“ To compete for Porsche is a huge gift.”

the Australian Matt Campbell. “It was just like in a fairy tale!” The race car driver, who is five foot eight inches tall, raises his arms to the skies while he talks and his brown eyes sparkle as he ruffles his black hair. “We achieved this together – us three drivers and the entire team. This kind of success only comes if everyone gives it their all.”

His career is littered with successes –but as far as Nasr is concerned, his career has only just begun. Using the new Porsche 963 LMDh race car, he intends to score wins in other major endurance races, compete for titles, and deliver the best­ possible performance together with the team. He also wishes to strike a good balance. He taught himself to play the guitar in 2018 and songs by the Rolling Stones, Pink Floyd, Dire Straits, and Eric Clapton feature high on the 30 ­year­ old’s list of personal favorites. The only things he loves more are his family and his home city Brasília, which

he has since returned to. With the help of his sister Flavia, who is a successful architect, he built his own home on their parents’ land. “I’m a family guy through and through. Flavia and her little daughter Helena, our parents, uncle, aunt, and cousins – we’re a very lively team!”

A team that never loses sight of what really matters. This is important to Felipe Nasr. Which is why he regularly travels to the Amazonia region. There’s no cell phone reception or Internet there, just pure nature – and he spends his days there outside of his comfort zone. Out there in the wilderness, he sits in a dinghy, marvels at the flora and fauna, and goes fishing. He doesn’t eat the fish he catches; he simply observes them. “Fish stock observation is important – we have to do something to stop species extinction.” He allows the animals to gently slide back into the river. “They’re part of their own community there; it’s where they belong.” ●

The International Driver Lineup

Success founded on experience: the two Porsche 963 vehicles competing in the 11 IMSA races are likely to be driven by Dane Cameron (34, USA), Matt Campbell (27, Australia), Mathieu Jaminet (28, France), and Felipe Nasr (30, Brazil). At the editorial deadline, the drivers chosen for the WEC were as follows: Michael Christensen (32, Denmark), Kévin Estre (34, France), André Lotterer (41, Germany), and Laurens Vanthoor (31, Belgium). Porsche will announce two more drivers and the cockpit combinations in early December at the Night of Champions. Teams of three are standard in the WEC, while two drivers share the cockpit in IMSA races. These will be assisted by a third driver at Road Atlanta (“Petit Le Mans,” 10 hours), in Sebring (12 hours), and in Daytona (24 hours).

paradoxal the ring that cannot be

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Family guy: Felipe Nasr loves team spirit and togetherness –whether in the pit lane or at his family home in Brasília.

Felipe NASR

The Team in Action

Eleven races in the IMSA WeatherTech SportsCar Championship and seven endurance races in the FIA World Endurance Championship (WEC): the tournament with the new Porsche 963 LMDh car takes Porsche Penske Motorsport to eight nations on three continents from January to November.

IMSA WeatherTech SportsCar Championship

January 28/29, 2023

Daytona International Speedway

Florida, USA

Race duration: 24 hours Course length: 3.56 miles

March 18, 2023

Sebring International Raceway

Florida, USA

Race duration: 12 hours Course length: 3.74 miles

1 2 3

April 15, 2023

Long Beach Street Circuit

California, USA

Race duration: 100 minutes

Course length: 1.97 miles

May 14, 2023

WeatherTech Raceway Laguna Seca

California, USA

Race duration: 2 hours and 40 minutes Course length: 2.24 miles

August 6, 2023 Road

America

Wisconsin, USA

Race duration: 2 hours and 40 minutes Course length: 4.00 miles

4 8 9 1

FIA World Endurance Championship

June 25, 2023

Watkins Glen International New York, USA

Race duration: 6 hours Course length: 3.40 miles

July 9, 2023

August 27, 2023

Virginia International Raceway

Virginia, USA

Race duration: 2 hours and 40 minutes Course length: 3.27 miles

March 17, 2023

Sebring International

Raceway

Florida, USA

Race distance: 1,000 miles Course length: 3.74 miles

June 10/11, 2023

Circuit des 24 Heures du Mans

Le Mans, France

Race duration: 24 hours Course length: 8.47 miles

July 9, 2023

Autodromo Nazionale Monza

Monza, Italy

Race duration: 6 hours Course length: 3.60 miles

Canadian

Tire Motorsport Park

Clarington, Canada

Race duration: 2 hours and 40 minutes Course length: 2.46 miles

5 6 7

July 22, 2023

Lime Rock Park

Connecticut, USA

Race duration: 2 hours and 40 minutes

Course length: 1.50 miles

September 17, 2023

Indianapolis Motor Speedway

Indiana, USA

Race duration: 2 hours and 40 minutes Course length: 2.44 miles

10 11

October 14, 2023

Michelin Raceway Road Atlanta

Georgia, USA

Race duration: 10 hours

Course length: 2.54 miles

April 16, 2023

Autódromo Internacional do Algarve

Portimão, Portugal

Race duration: 6 hours Course length: 2.89 miles

2 3

April 29, 2023

Circuit of Spa­Francorchamps

Stavelot, Belgium

Race duration: 6 hours Course length: 4.35 miles

Source https://www.imsa.com/weathertech/weathertech-2023-schedule/

September 10, 2023 Fuji

Speedway

Oyama, Japan

Race duration: 6 hours Course length: 2.83 miles

4 5 6 7

November 4, 2023 Bahrain International Circuit

Sakhir, Bahrain

Race duration: 8 hours Course length: 3.36 miles

963, Go!

By Heike HIENTZSCH Photos by

Le Mans, Daytona, Sebring – Porsche returns to the top league of endurance sports in 2023, with all eyes on the 963 in the Porsche Penske Motorsport team’s red and white. For team patron Roger Penske, the goal is clear: he wants to fulfill his longtime dream of winning Le Mans.

Marc URBANO

With workshops of the great North American racing teams lining its streets, Mooresville in the US state of North Carolina feels much like an oversized pit lane. One of the most successful of these workshops has its own street – at 200 Penske Way, the two Porsche 963s are being prepared for factory competitions in the WeatherTech SportsCar Championship organized by the International Motor Sports Association (IMSA). They’re in good company with the Penske team, as they share their home with dozens of NASCAR and IndyCar race cars. In 2004, Roger Penske began relocating all of his racing programs to the location here, which measures 104 acres in size. He owns the IndyCar Series, the highest formula class in North America, as well as the famous

Indianapolis Motor Speedway. Motorsport is the 85-year-old’s biggest passion – and yet just a small part of his empire. The Penske Corporation generates over 37 billion US dollars in sales annually at 3,200 locations and employs 67,000 people. The transport segment consists of more than 400,000 trucks on four continents.

Appropriately, the only partner community of Mooresville, with its population of 50,000, is the German motorsport city of Hockenheim, where Penske’s German residence is close to the Formula 1 course. Mannheim is home to one of the world’s 20 Penske Porsche Centers and, more recently, the second LMDh factory team, for which Roger Penske invested in a complex structure and

created state-of-the-art furnishings. Porsche covers the costs for all of the mobile equipment and the crew. Forty-five experts are preparing two Porsche 963s here for the FIA World Endurance Championship (WEC). And there are just as many employees on the Porsche Penske Motorsport team for the IMSA campaigns in Mooresville.

A management team of four ensures that just about everything runs synchronously at both locations. As director of LMDh Factory Motorsport, Urs Kuratle oversees everything on behalf of Porsche Motorsport. Jonathan Diuguid is managing director of Porsche Penske Motorsport, Travis Law is competition director for all locations, and Christian Eifrig is technical project manager.

More than 600 wins and 42 championship titles in different series, 18 wins in the Indianapolis 500, three Daytona 500 titles, one Formula 1 victory, additional overall wins in the 24 Hours of Daytona and the 12 Hours of Sebring, and a triumph in the 1,000-kilometer race in Bathurst, Australia – those are Roger Penske’s achievements thus far as head of the team. He ended his career as a race car driver in 1965 – for the benefit of entrepreneurship. Until that time, he’d won 28 races with Porsche race cars alone, from the 550 RS to the 718 RSK. With his racing team established in 1966, he celebrated successes with the legendary Porsche 917 in the Can-Am series, fell in love with the brand, and began developing his dealer network in the 1970s. From 2006 to 2008, the team won three championship titles in the LMP2 class of the American Le Mans Series with the Porsche RS Spyder. Penske is mounting another attack to secure the final feather in his cap: the Le Mans win with a Porsche.

Dress rehearsal: The 963 on a test run at Daytona International Speedway. It will make its racing debut here in late January 2023.

“Trust is good, but understanding is better.” Roger PENSKE

Roger PENSKE

Under the management of these four, Mooresville and Mannheim have parallel structures, each with a team manager and head mechanic, two vehicle heads, racing engineers, and mechanics. All of the network threads come together at the Porsche Development Center in Weissach, which in turn is responsible for distributing information.

“An overarching committee of just four people is a very streamlined structure, which is why the work is so demanding for all of us,” says Kuratle, who hails from Switzerland. In 2013, he made the switch from Formula 1 to the former endurance program with the successful Porsche 919 Hybrid in Weissach.

“We each have a clearly defined area of expertise. The four of us complement

each other perfectly and organize all of the operations together.” A powerful data line ensures seamless intercontinental transmission between the Mooresville, Mannheim, and Weissach locations. In operation rooms on both sides of the Atlantic, engineers and managers are stationed at long tables with their headsets and screens.

Kuratle (54) is responsible not only for all things related to factory campaigns, including the budget, but also for something entirely new: “No one had ever even attempted to offer such technologically advanced customer vehicles from the very start. And even now, we’re the only ones doing that,” he says.

“Porsche has made an extremely powerful commitment to the new top category

in endurance sports, which cannot be compared with the past tradition of customer teams.” The 963 is a highly complex hybrid race car, and the customers are top international teams who have what it takes. Established companies with their own technical directors, engineers, and mechanics, sponsorship and marketing departments, top drivers, and their own simulators.

A 963 costs around 2.5 million euros, plus operating costs of around eight to ten million euros a season. These investments need to pay off, and the only currency is success. “These teams fight it out for overall wins just like the factory cars,” explains Kuratle. “That’s their objective. That’s what they owe their sponsors – and we want to make that possible for them.”

A NEW SENSE OF TIME

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Endurance: During the two-day test in the US state of Florida, the 963 completed a total of 1,413 miles.

Factory driver: Highly focused, Frenchman Mathieu Jaminet prepares for his race.

“No one has ever attempted what Porsche is doing today.” Urs KURATLE

Road to Daytona: Follow the mission in the 9:11 Magazine

In addition to the two factory cars in the IMSA and the WEC, the first customer vehicles will also compete in the 2023 debut season. Expanding Porsche’s tradition of customer racing into this league is a great achievement, as anyone who purchases a Porsche receives extensive literature, user manuals, and catalogs, and needs to be able to order spare parts. Kuratle manages that with his team of five and with specialists in different areas of development.

Months before homologation, which refers to the 963’s official competition approval, JDC-Miller MotorSports (USA) and Jota (UK) were the first two customer teams to purchase a new prototype for IMSA and WEC campaigns. For the 2024 season, Porsche plans to double the number of customer vehicles in both racing series from two to four.

There’s no shortage of requests, as the brand enjoys a high level of trust.

Trust is good, but understanding is better. “You can’t manage a company unless you understand every last detail,” says Roger Penske, whose nickname is the Captain. Another maxim: “The most important thing is to take good care of your employees. They need to work in an environment they can make mistakes in. We discuss them and then learn from them together.” And the Captain practices what he preaches. When he shows up in the pit, he knows all of his employees by name and asks for information about countless details. If he eats a hot dog, he cleans up his table when he’s done and thanks the kitchen staff. Penske is wide awake – even after more than 30 hours without sleep, 24 of which he has spent watching the

Le Mans pit on two 60-inch monitors, which is exactly what he did last June during the long-standing endurance event. Tirelessly, he makes a mental note of average times, evaluates pit stops, and motivates his drivers personally by radio: “Hi. RP speaking. You are doing a great job!” At the same time, he follows his vehicles’ campaigns in the NASCAR and IndyCar Series and, out of interest, analyzes the Formula 1 qualifying and race on his smartphone. All of his questions are answered during the award ceremony for the 24 Hours race on the traditional French racecourse. Behind the main stand, he takes off in one of his six private long-haul airplanes for the next meeting. The father of five will be touching down again at this airport in June, as there’s one success still missing from his life’s work: an overall win in Le Mans with Porsche. ●

Real conditions: 95 degrees Fahrenheit, 90 percent humidity, rain, and thunder. The test was a true challenge – for both the team and the race car.

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First design: The first sketch of the Porsche coat of arms was created in 1952 –a design for eternity.

Birth of a Quality Seal

Now a familiar symbol the world over, the sports car manufacturer’s coat of arms first adorns a Porsche in 1952. Inspired by the Stuttgart city seal, the coat of arms features a rearing horse in the center and is framed by the contours of a golden shield. The city name above is flanked by the state colors – red and black – and stylized antlers, which come from the Württemberg-Hohenzollern coat of arms. Above everything else, the Porsche lettering acts as a protective roof.

Less well known is how the quality seal came about. The hood of every Zuffenhausen sports car has featured the Porsche lettering since 1948. The idea of applying a genuine trademark to the 356 doesn’t come to fruition for another three years. In March 1951, Porsche and Ottomar Domnick, a Stuttgart doctor and original Porsche customer, approach German art academies with a design competition and the chance to win 1,000 deutsche mark. But none of the designs win them over. The idea then gains traction in New York City, far from the sports car manufacturer.

It’s ultimately Austrian-born Max Hoffman, the owner of the Hoffman Motor Company, who gives the final push. Hoffman specializes in the import of European sports cars and has already made a name for himself in the automotive industry. Whatever he presents in his showroom, which was designed by top architect Frank Lloyd Wright, usually develops into the next big thing on American roads.

Shortly after importing the first Porsche 356 to the US, he wins an award for the most interesting car at Concours d’Élégance in Watkins Glen, New York. But the aesthete sees more potential in the winning vehicle. At a business dinner with Ferry Porsche in New York in late 1951, the importer puts the topic back on the agenda: a quality seal needs to be developed that’s visually appealing – a symbol that creates even more identity.

His plea sets the wheels in motion. On December 27, 1951, Ferry Porsche writes down the following: “Steering wheel hub featuring ‘Porsche’ and the Stuttgart coat of arms or something similar.” Back in Germany, he commissions Porsche designer Franz Xaver Reimspieß to design a trademark that symbolically reflects the company’s roots as well as the quality and dynamism of the products.

The result lives on today. In 1952, the coat of arms debuts on the steering wheel hub of the 356, before adorning the hood of a Porsche starting in 1954 and the hubcaps as of 1959. Now in its fifth stage of evolution, the coat of arms has undergone minor revisions to keep it contemporary, but has never lost its essence – and will therefore endure for many generations to come.

●

By Matthias KRIEGEL Photo by PORSCHE company archives

A Question of Balance

Catherine Blagden and Mary Ricks have dedicated themselves to reconciling differences. The couple enhances their rural life on California’s exclusive coast with the urban lifestyle of Los Angeles.

By John CHULDENKO

Photos by Marc URBANO

One life in two worlds – Catherine Blagden and her wife Mary Ricks have done what many only dream of. They left the hustle and bustle of Los Angeles for the coastal community of Montecito, California. After uprooting their lives, the two women had to tackle the question of how to maintain their connection to both urban and coastal life – and how to rediscover themselves.

The answer: it’s all a question of balance.

For the couple, both of whom are in their fifties, the move to Montecito was much more a return than a retreat.

Blagden’s great-grandparents moved

to Montecito from New York City in the late 19th century, and her grandmother was born here. Ricks’ grandparents lived here when she was little.

Rather than escaping the big city, they were returning to their roots. For Blagden, who has always felt connected to nature, this is true in more ways than one. Because she’s a winemaker and the founder of Blagden Wines, nature also plays a role in her professional life. “Just like my love of nature, com munity and social interaction have always been a part of my life,” she explains. “So wanted to make a natural product that helps people connect.” Blagden is now going one step further by focusing her organic cultivation on biodynamic production: with a method based on lunar cycles and clean, sustainable cultivation practices.

On the surface, Ricks’ career couldn’t be more different. As president of a global real estate firm, she’s more concerned with growth in the building sector than in the vineyard. While transactions and market observation are a part of her everyday life, Ricks’ true strengths lie in design. When it comes to properties, she’s more interested in light, aesthetics, and a harmonious

New home: Mary Ricks (right), Catherine Blagden (left), and their daughter Arden have created their dream house, including the Macan GTS, on the Pacific coast.

environment. According to Ricks, all these aspects combined form “the soul of a space” and expose its true identity.

When it came to choosing their private home, their areas of expertise played a key role in the decision. “The house has provided a place of peace,” says real estate expert Ricks. They’ve been slowly renovating their new home, which is just steps from the Pacific Ocean. “Being outside, hearing the waves crash, being connected to the beach and the ocean. This is where we find balance,” Blagden adds. Spending time with the family is what really matters to them. The decision to leave Los Angeles was also made for the benefit of their 12-year-old daughter Arden. Although they had built a life for themselves in the city, Blagden and Ricks ultimately came to the realization that something had changed. “Los Angeles was becoming too aggressive, too crowded, and too self-centered,” explains Blagden. “We looked for a place where we could rediscover ourselves.”

Though largely shaped by uncertainty, this phase of life also gave the couple valuable insight: “We just said to each other, thank goodness we have each other. Whatever happens, we need to hang on to one another,” says Blagden. “Raising a teenager is going to be a wild ride!” They found in Montecito what had been missing in Los Angeles. “Here, kids would rather go to the beach or be on a soccer team than go shopping,” says Blagden. “They’re surfing, hiking, or on bikes instead of on social media. That’s what’s good for us.”

We needed to be in a place where we could rediscover ourselves.”

Mary RICKS

An oasis of calm: Blagden and Ricks describe their new house in Montecito as a place of peace. It also allows them to maintain their connection to the nature around them.

Excursion: On the weekend, the women enjoy driving the 911 through the hills of Santa Ynez, where Catherine Blagden cultivates her organic wine.

“

Harmony: Despite the different years and drives, the vehicles on the driveway have the same values. After all, what they have in common is Porsche DNA.

While Blagden and Ricks work in different worlds, they’ve managed to bring them together on a personal level. “A harmony of contrasts is a very good description of us,” says Blagden, smiling. “Our values and interests are the same, but we’re totally different people.” A statement that extends to the garage located behind the house. The couple share a passion for driving –especially when it comes to Porsche. Shortly after moving to the California coast, they purchased their first aircooled 911 – a 1996 Coupé, type 993, in Midnight Blue Metallic. Blagden enjoys driving the 911 to her vineyard in nearby Santa Ynez. The winding roads and noticeable change in elevation have a calming effect on the winemaker. “An air-cooled 911 offers the perfect balance of an analog experience with just enough comfort.”

There’s a Macan GTS, also in Midnight Blue Metallic, parked on the driveway in front of the house, which they use for family trips and to drive their daughter to school. “I love the Macan. That was my favorite car that I’d ever owned,” says Blagden with delight. “But now can’t decide between the Macan and Taycan. They’re both just too incredible in their own way.” She’s referring to the third Porsche, a Dolomite Silver Taycan 4S, which she and Ricks usually drive to Los Angeles.

“Making any move, no matter how great the place is you’re moving to, is hard,” says Ricks. “We miss LA sometimes. It’s where we started our family, after all.”

“ We’re now more in tune with the nature around us – and with each other.”

Catherine BLAGDEN

So whenever they have a craving for their favorite Italian restaurant in the city of angels, feel like visiting friends, or need to go into the office, they drive their Taycan the roughly 90 miles along the Pacific coast back to the bustling city.

While it used to be the other way around, moments like these now represent a departure from their quiet life in Montecito. “We’ve definitely become more mellow, more in tune with the nature around us,” explains Blagden. “But more importantly, more in tune with ourselves as a family.” As the couple relaxes in the backyard after a long day, things get a little noisier in the courtyard. Their daughter Arden and her friends are splashing around in the pool and howling with laughter. Active, happy teenagers without a care in the world.

The family may have found their ideal solution here for reconciling differences: hustle and calm, internal combustion engines and electric motors, social and family life. A small, shared cosmos, a way of life – with an understanding of the contrasts that make life so special. ●

Commuter car: When a visit to Los Angeles is on the books, Ricks and Blagden enjoy driving the roughly 90 miles in their Taycan 4S.

Updates for Electric Bikes

More driving fun for Porsche eBikes Cross and Sport. The eBike Sport is an urban all-arounder with a smartphone connector, new Continental tires for increased grip, and a MAGURA four-piston brake caliper at the back wheel. The eBike Cross offers high flexibility on off-road terrain thanks to Shimano’s newly developed EP-8 motor, which supports a natural riding feel with maximum performance. The sporty character of the Taycan served as inspiration for the two models. In addition to shop.porsche.com and porsche-design.com, the eBikes are also available at Porsche centers and selected Porsche Design stores.

Expansion of Online Vehicle Purchasing

The newly redesigned Porsche Car Configurator now offers more functions, providing maximum personalization for a custom car. Customer-configured models can also be preordered directly in the application. From decorative stitching on the seats to design packages, just about any option can be visually represented in real time. The functions will initially be available in Germany, with additional markets – most notably Europe –to follow over time. More information is available at porsche.com

A Sporty Take on Camping

The new Porsche Tequipment two-person roof tent will transform your Porsche into a camper. Stored in a hard case during the drive, the all-season tent is set up in mere minutes, mounted on the base support of the roof transport systems available for the 911, Macan, Cayenne, Panamera, and Taycan. The sleeping surface measures 83 × 51 inches, while the Skyview skylight and two side windows offer additional comfort. The eye-catching side walls are inspired by the 911’s flyline. Now available for order from Porsche sales partners.

REBIRTH OF AN ICON.

BORN IN 1972. REDEFINED IN 2022.

The first Porsche Design product. The world’s first all-black wristwatch. The first chronograph with Porsche DNA that meets Porsche’s standards and quality requirements. Designed in 1972 by Ferdinand Alexander Porsche, the designer of the legendary Porsche 911 and founder of Porsche Design, and reissued in 2022: the Chronograph 1 – All Black Numbered Edition.

A next-generation icon.

CHRONOGRAPH 1 – ALL BLACK NUMBERED EDITION porsche-design.com/Chronograph1AllBlack

© 2022 | Porsche Design of America, Inc.

Rebellious Purist

Michael Lesmana

“The car is there to be driven,” says the workshop and record store owner, referring to his 1956 Porsche 356 A Coupé. “The classic car should live –rather than just exist as a display piece.” The next trip will take Lesmana around the entire Indonesian archipelago.

Bandung, Indonesia

Michael Lesmana has given his 356 another chance at life amid volcanoes and mangrove swamps. Just like its owner, the classic car itself is polarizing.

By Rohan MATHEW

Photos by Ardie PICHAUS

Amere glance at his car is enough to see that Michael Lesmana is anything but conventional. Not just because of the dusty exterior, the stickers, or the scars that the car has collected over the past 66 years, but also as it’s a Porsche 356 A Coupé –and a 1956 model at that, which is extraordinarily rare due to its V-shaped sunroof. An unmistakable, charismatic specimen – just like Lesmana himself.

Raised amid picturesque tea farms and towering volcanoes, the 49-year-old workshop and record store owner lives in Bandung in Indonesia’s West Java province. While his community considers him to be entirely unconventional, his passion began in a way that was untypically conventional – at least for him.

“A father-son experience,” Lesmana says, smiling. “My passion for cars began

when I was just a boy.” That passion evolved into something tangible: his workshop, which is a hot spot for modified Volkswagen and Porsche vehicles in Indonesia. And Lesmana’s 356, which he discovered in skeletal form in Jakarta, the capital city, 15 years ago, is a celebrity in its own right.

“It doesn’t matter which angle you look at it from. There’s no mistaking that the 356 is a Porsche,” says Lesmana, who claims that the design is an expression of perfection. Despite that – or possibly because of it – he sees no reason to restore the classic car to its original condition. He’s simply a rebellious purist who’s not afraid to break with tradition. “People either love or hate restomods,” says Lesmana, hinting at the 356, which was restored without original components. “But like it the way it is. The car tells stories with its stickers, scratches, and marks.” Working with other enthusiasts and mechanics has taught him an important lesson in car culture: “ Different opinions are a good thing. They should be respected, as they’re a form of art appreciation.”

Art needs to be understood to be appreciated. Lesmana’s reasoning for the appearance of his 356 is simple – and profound. “This car has existed for 66 years; it was essentially brought

back from the dead. Now it should roam free and unleashed, rather than just exist as a display piece.” Where others see imperfections, Lesmana sees journeys and memories.

“My first journey in it was around Java,” says Lesmana. “From Bandung to Yogyakarta – 340 miles through extreme terrain.” Jungle, mangrove swamps, savannas – the island is dominated by fascinating manifestations of nature. “A true trial by fire.” It’s an apt metaphor, as Java is home to 38 volcanoes, some of which are currently active.

Of all the stickers that bear witness to the 356’s adventures, there’s one in particular that stands out. Like Lesmana’s T-shirt, it says “Keep Keep,” which is the name of the record store he’s owned since 2015. “In addition to cars, my family also loves music,” says Lesmana. “That’s where my appreciation of subcultures comes from.” Since opening its doors, his store has developed into a gathering place for creative minds in Bandung. “Keep Keep is a melting pot for the inspiring power of a very diverse group of people, be it car enthusiasts, artists, musicians, or passersby.”

Classic cars and vinyl records –retro plays a big role in Lesmana’s life, as a result of the renaissance of old-school and alternative culture in Bandung. “It all began in the 1990s, as information became more accessible via the Internet,” says Lesmana. “People were traveling, opening up their minds, and society developed an appreciation for other cultures.”

These days, the local community is proud of these achievements. Proud that locations like Lesmana’s workshop, his record store, and even the man himself have a home in Bandung. “I’d like to give back,” says Lesmana, whose life has been shaped by this cultural identity.

“I hope I can inspire others. Have fun, play fair – and dream big.” ●

Resurrection: One of Michael Lesmana’s dreams came true when he discovered the 356 in Jakarta. He resurrected the car –and restored it to a life of action.

“I pursue my passion.”

Michael LESMANA

“With passion, a pioneering spirit, and sports performance,” Porsche Chief Designer Michael Mauer immortalizes the brand in the Frankfurt Stock Exchange guest book. A historic document on a historic day – Porsche gets back in the stock market game on September 29, 2022. It’s the beginning of a new era for the sports car manufacturer based in Zuffenhausen – represented with the silhouette of the 911, which itself heralded a new age and symbolizes the drive to turn dreams into reality.

Location Date Photo

Germany – Frankfurt Stock Exchange September 29, 2022

Daniel Wollstein