Portfolio Fall 2013 by HugoM

TABLE OF

CONTENTS

CLUBS ON CAMPUS

Ai RESOURCE GUIDE

FOOD MUG

written by Logan Beeler

written by Cody Johnson

written by Carissa Tenorio

THE GRAND & DARQUE

D.I.Y. FEAST

DIFFERENCE MAKERS

PRINT CENTER ETIQUETTE

RÉSUMÉ DESIGN

PROFESSIONAL BUSINESS CARD

written by James Weathersby, Sheila Vilchis, Eunie Park

written by Sheila Vilchis

written by Eunie Park

written by Cody Allen

written by Hugo Miramontes

written by Joey Lopez

A LESS PAINFUL POWERPOINT

GETTING AN INTERVIEW

HOLIDAY GEOCACHING

GETTING FROM HERE TO HERE

PORT SHOW SURVIVAL GUIDE

ENTER THE CREATIVE CLOUD

CREATIVE BLOCK

written by Justin Beaulieu

written by Michelle Brescini and Carissa Tanorio

written by Justin Beaulieu

written by Joey Lopez

written by Logan Beeler, Cody Allen, & Cody Johnson

written by Hugo Miramontes

written by James Weathersby

CLUBSON

CAMPUS written by Logan Beeler

Hidden Treasures - This article was written in an effort to showcase the clubs on campus that have not really gotten the publicity they deserve. Clubs are great social tools that can acclimate students into the professional settings of the design industry. Here are a few descriptions of a few clubs and how to get further connected to them.

the product of the many will usually trump the product of the individual. CLUB MEETINGS: DAY: wednesdays WHEN: 5:00-6:00PM WHERE: B135

MEMBERSHIP FEE:

COST: $60 PAYABLE THROUGH: www.aiga.org

AIGA-AiOC (American Institute for Graphic Arts)

Let’s Get Graphic - AIGA-AiOC is a student chapter of the international organization called AIGA. The student chapter focuses on giving students opportunities to teach and be taught so that they might improve upon the foundations of their design skills and knowledge. This club also boasts an impressive list of guest speakers such as Stefan Sagmeister, Jessica Walsh, and even Debbie Millman. The club puts on teaching events, guest speaking events, lectures, and sometimes they’ll host events just to have fun. Any major is eligible to join AIGA-AiOC, because they are huge advocates of cross-major collaboration due to the fact that

LOGAN BEELER Why you should join a club

GET CONNECTED: facebook.com/AIGAAiOC twitter.com/AIGA_OC instagram.com/aiocaiga instagram.com/aigaaioc aigaclub.com

IDSA

(Industrial Design Society of America)

Career-builders - The Industrial Design club offers access to networking opportunities that connect students with industry professionals. The members of the club have also attended various design conferences while taking home several awards including 1st place in the student design sketching competition at an open

It may sound cliché, but your college experience is really what you make of it. Clubs are extremely good resources to use as mediators that can bridge the gap between student life and a professional career. They’ve proven time and time again to be effective but a common misconception is that the club will do all the work for you. Again, your experience is what you make of it. Being a former group leader of AIGA-AiOC, I have reaped the rewards of club participation firsthand. It’s a lot of work and though you might not get paid for it now, your efforts as part of a club on campus have benefitial effects that have the potential to uplift your entire career.

Logan Beeler was the former President of AIGAAiOC (the Graphic Design club) and has been an extremely active and involved member of the student body.

CLUB LEADERS

CLUB MEETINGS:

DAY: thursdays WHEN: 12:00PM WHERE: building C (laser room)

MEMBERSHIP FEE:

COST: $50 PAYABLE THROUGH: www.idsa.org

GET CONNECTED: group: IDSA-AIOC

Members of ABG-Delta Phi become members by invitation and once someone becomes a member, they are a member for life. Invitations are extended to students who have completed 32 credits or more while maintaining a GPA of 3.5 or above. Once an invitation is recieved, there is a one-time $75 membership fee that pays for a lifetime membership along with a graduation pin, certificate of membership, and the right to wear the ABG-Delta Phi graduation stole (the cost of which is separate from the $75 membership fee). Board members recieve the right to wear an ABG-Delta Phi

TANNER KLISS

MATTHEW BOLINGER

Some of the clubâ&#x20AC;&#x2122;s members include Jax Marie Dibenedetto, Jeffery Cruz, Angelica Garcia, and Brandon Wines and they can be contacted about joining IDSA.

What an Honor! - ABG-Delta Phi Chapter is actually an honor society that recognizes students within the Art Institute of California - Orange County for excellent academic performance. This club also has hosted fundraisers not just for the benefit of the club, but also for various charities including Habitat for Humanity. This club, like many others on this list, is built around networking and getting students involved in their respective fields of study on a professional level.

RAY FLOR FLOR RAY

JEFFERY CRUZ

ERIC NGUYEN

(Alpha Beta Gamma - Delta Phi Chapter)

This club hosts a multitude of events that are structured to benefit the average student with inner-industry tips, internships, and professional connections.

NICOLE NIMS

STEPHANIE SANDOVAL

JOSH SEXTON

ABG

BRITTANY NICOLE

AYLA HENDERSON

house event at LDA (a local design consultancy).

pendant during graduation as well. ABG is all about giving something back not only to the students who dedicate themselves to success but also the surrounding community. CLUB MEETINGS (CHAPTER): DAY: determined on quarterly basis WHEN: determined on quarterly basis WHERE: determined on quarterly basis

CLUB MEETINGS (BOARD): DAY: tuesdays & thursdays WHEN: 12:00-1:00PM WHERE: determined on quarterly basis

MEMBERSHIP FEE:

COST: $75 (invitation only) PAYABLE THROUGH: Dixie Towers

GET CONNECTED: group: AIOC - ABG Delta Phi @abg_deltaphi @abg_deltaphi abgaicaoc.org abg.org

ResourceGuide Culinary Resources

extra resources? Laser cutter is being used and need something cut in an hour? Well, no worries this is the article for

time crunch or need some extra resources. So, I went searching for resources close to school that I found would help!

Photography

went searching for places that you can rent DSLRs and photo equipment. I found two companies that have really great feedback and are relatively close to school. Calumet Photo is located in Santa Ana off Village Way, Approximately seven miles from school. Pro Photo is located in Irvine off Fitch, approximately four miles from school. They sell/rent all photo equipment, and you can rent equipment up to four days at a time.

Culinary Culinary

great culinary gear that doesn’t cost an arm and a leg? Without a re-sale license?

Chef’s Toys in Fountain Valley sells very large range of high quality cooking gear for great prices and you don’tt need a resale license! They strive to be very helpful, price match, and to accommodate for all your culinary needs. Its only three miles away from our school! Another great place to shop for all your culinary needs is Surface Culinary District. Surface is a large warehouse and very organized. The employees are very helpful and its one mile from our school.

Pro Photo Connection 17671 Fitch Irvine, CA 92614 (949) 250-7073 www.prophotoirvine.com Calumet Photo 1430 S Village Way Santa Ana, CA 92705 (714) 285-0143 www.calumetphoto.com Chefs toys Fountain Valley, CA 92708 (714) 435-9222 Surface Culinary District 3309 Hyland Ave Costa Mesa, CA 92626 (714) 453-2665 Factory eNova 16540 Harbor Blvd. Suite H Fountain Valley, CA 92708 (909) 346-3496

Written by Cody Johnson

Design

Culinary Design

Fashion

or fashion design students it may hard to purchase certain fabrics and accessories without having to drive all the way to downtown LA. So I went on a

Kellys Paper 2421 S Susan St Santa Ana, CA 92704 (714) 966-0517

paper for your project? Well two

stores that you don’t need a resale license to buy fabrics and accessories. That wont cost you an arm and a leg!

Paper Source 3333 Bear St Suite 125 Costa Mesa, CA 92626 (714) 957-8555

paper, getting large scale prints, and places to use laser cutter.

needs are Kelly’s Paper in Santa Ana and Paper Source in South Coast Plaza. Both have excellent choices in a large variety of paper and paper accessories. depot messing up your prints? Well Copy4less is a much better option for printing and it’s just in Fountain Valley. Copy4Less has been in business for 20 years and is knowledgeable about all printing needs. Someone using the laser cutter? No worries! You can rent a laser cutter for an hourly fee right down the street at Factory eNova off Harbor Blvd.

fabrics is a place in Anaheim off Ball Rd called M&L Fabrics. Another is Jenny’s Fabrics in Fountain Valley. They both have a huge inventory of all sorts of fabrics. Workers there are knowledgeable and very friendly. A great place to get any sewing equipment, repairs, and fabrics is Sew-Vac in Long Beach. They specialize in sewing machines and accessories and they can get anything you need if they do not have it in store.

Copy4Less 18828 Brookhurst St Fountain Valley, CA (714) 378-5897 M&L Fabrics Discount Store 3430 W Ball Rd Anaheim, CA 92804 (714) 995-3178 Sew-Vac 1762 Clark Ave Long Beach, CA 90815 (562) 498-6684 Jenny’s Fabrics 8984 Warner Ave Fountain Valley, CA 92708 (714) 847-2202

FOOD IN A F

or the hard-at-work college student, life is all about having a lot on your platefiguratively, that is. But when it comes to what’s literally on your plate, whether it be for fullblown meals or an all-nighter snack, many students face a bigger challenge than studying for midterms and finishing assignments. How can students create easy meals without the need for excessive time or skill? Enter the coffee mug. Lately it’s become something of a trend to mix cheap and easy-toobtain ingredients together in a microwave-safe mug and heat them to create quick and delicious meals in no time flat--and you don’t even have to be a culinary student to do it. From breakfast to dessert and everything in between, there’s sure to be a mug recipe that’ll suit your taste buds. So next time you’re pressed for time or just looking for a quick and easy meal, try your hand at one of these recipes!

MUG FRENCH TOAST • bread (any kind will do) • butter

MIN

• 1 egg • 3 tbsp. milk • cinnamon

1. Cut bread into cubes.

RANCHEROS •1/2 cup egg whites (about 2 eggs) • 2 tbsp. shredded Mexican cheese

MIN

• 1 tbsp. bacon bits • 1 tbsp. salsa (optional)

2. Rub a pat of butter around the inside of the mug. Place the cubes of bread into the mug until it’s full.

1. Spray inside of mug with nonstick cooking spray. Inside mug, stir together egg whites, 1 tbsp. of cheese, and bacon.

4. In a separate mug, mix the egg, cinnamon, and milk. Add this mixture to the bread and let soak for a minute.

2. Microwave on high for 1 minute. Stir, then microwave for another 30 seconds. Sprinkle with remaining cheese and salsa if desired.

5. Microwave for 1 minute, then in 10 second intervals until done to your liking. 6. Add syrup or other toppings like whipped cream and enjoy! TIPS • You may want to try stirring and squishing the bread down a little after adding the egg mixture. This will make sure the mixture is distributed evenly so that you don’t get a French toast-regular bread mix when you microwave it.

HUEVOS

TIPS • If you don’t know how to separate an egg, it’s simple! Crack it over a bowl, then hold it upright in your hand and break the top half away from the bottom. Then just transfer the egg yolk between both halves of the shell, letting the white fall into the bowl. • If all else fails, you can always buy premade egg whites or just use the egg as a whole!

QUICHE • 1 egg • 1 1/2 tbsp milk • salt and pepper • 1/4 plain bagel • 2tsp cream cheese

MIN

• 1/2 slice prosciutto/ham • fresh thyme or chives

1. Beat egg and milk together in mug. Add salt and pepper to taste, then add torn bread, ham, and cream cheese. Stir. 2. Microwave on high for about a minute, or more if necessary. Garnish with thyme or chives, if you’d like. TIPS • This recipe makes it easy to experiment with ingredients. You can use bacon bits instead of prosciutto or ham, or any kind of shredded cheese in place of cream cheese. You can try different types of bread or even leave it out all together. If the recipe as it is isn’t to your liking, try substituting alternate ingredients until you ﬁnd something you can enjoy!

MAC & CHEESE • 1/3 cup macaroni • 1/2 cup water • 1/4 cup 1% milk

MIN

• 1/2 cup shredded cheddar cheese

1. Combine pasta and water in a large mug and microwave on high for 2 minutes. Remove and stir. Repeat for another 2 to 4 minutes, stirring at every 2-minute interval. 2. Remove from microwave and stir in milk and cheese. Microwave for another minute. Stir cheese into pasta and enjoy! TIPS • Make sure you choose a large mug or else the water will overﬂow when it boils! If you don’t have a big enough mug, you can always use a bowl. • Try substituting or adding other kinds of cheese besides cheddar! Other cheeses you may want to try are Swiss, mozzarella, or even Mexican blend. You can also substitute milk for butter.

COOKIE • 1 tbsp unsalted butter • 1 tbsp sugar • 1 tbsp brown sugar

MIN

• 1/8 tsp vanilla extract • 1 egg yolk • 3 tbsp ﬂour • 2 tbsp choc. chips

1. Place butter in mug and melt it in the microwave. 2. Add sugars and vanilla to the melted butter and stir. 3. Add egg yolk and stir. 4. Add flour and stir. Add more flour if the mixture is too runny, or add milk (or water if you don’t have any) if it’s too firm. 5. Add chocolate chips and stir so they are evenly distributed. 6. Microwave for 30 seconds, then in 10-second intervals until done and enjoy! TIPS • Try letting the cookie sit for a few minutes after microwaving, as it will be very hot and may still cook even after removing it from the microwave.

s s we walked dolefully through the glass doors of our new school quarter, it came to our senses that the school seemed the same. It was still big, imaginative and grand. It was full of bold artists with great talents. Although, it felt empty, as if the shades of grey along the walls seemed to lack luminosity, more melancholy and the shadows along the corners seemed to grow. It is as if the walls of the school knew and felt the loss of a great talent. Somber feelings grew and crept upon us like the cold air that blew along the halls. We have lost a great instructor; we have lost a grand talent, Michael Darque was a great and inspirational man. We all agreed that his quirky and loud personality made him a “one of a kind man.” His ADHD that he didn’t mind sharing with us, made it clear that he was just as curious and still young like us. We didn’t mind; we actually liked that he wasn’t like most professors. He was imaginative with profound love for what he knew so well; he had great potential and a welcoming interpersonal attitude. Although we have lost someone with such distinctive talent, we have gained so much more through our relationships with him and fellow instructors. Michael Darque knew exactly how to inspire us with his profound knowledge. He was more than an instructor; he was a dear

friend. He was easy to talk to and approach when we struggled through our assignments, or even when we were dealing with our own personal demons. He was the kind When he learned something new, he would be eager to pass it on to his students. To some this seemed

Nonetheless, he was always a giver through his words and actions. He always found ways to encourage his students. It doesn’t matter how big or small our interactions were with him. We are forever imprinted with unforgettable memories that will never leave us. There was never a dull moment with Michael Darque.

realized that he was trying to give them as much information that was possible to make them a better student. However, even when he taught at a fast pace, he was still the type of instructor that would take the time out to explain things to you slowly in a one on one situation. He was the type of instructor that you could go for help even if it wasn’t for his class. Darque was the type of person who led by example. He showed his work and gave his students a reason to strive for. He wasn’t the type of instructor who has us doing things they have never done. Everything he asked you to do could be seen in his work. He also wasn’t afraid to admit he was still a student of art. He would work on new techniques and share them with his students. He looked at his work the same way he looked at his students’ work. There’s always room to improve. He understood that and made it his life’s work to help others understand it as well.

DIY FEAST

Rosemary Roasted Chicken

3. 2.

Grilled Garlic Pepper Zucchini Carrot Blend

Rosemary Roasted Red Potatoes

DIY MEALS

WELCOME THANKSGIVING! -

Serves: 6

1/3 cup olive of oil

Having trouble figuring out what to do while you’re far from home on a very special holiday? Well theres no need to worry, We’ve got you covererd. Make a turkey (or chicken) feast thats in your budget, and it’ll taste like you paid some big bucks. Dont stress, just let the good times and good food commence!

1 whole chicken, (about 3 pounds)

11/2 tsps garlic powder

Budget Yourself

Directions

Preheat oven to 375°F. Place chicken on rack in foil-lined roasting pan. Brush with oil. Mix rosemary, seasoned salt and thyme in small bowl. Rub evenly over entire chicken. Roast 1 to 1 1/2 hours until chicken is cooked through. Serve with Chicken Gravy, if desired.

In a small bowl, combine oil, garlic powder, salt, pepper and cayenne. Brush over vegetables. Grill carrots and potatoes, covered, over medium heat for 10 minutes. Baste. Add zucchini. Cover and grill 10-15 minutes longer, basting and turning every 5 minutes or until vegetables are tender. Yield: 6 servings.

HOLD your horses! When Purchasing all youre items make sure you have a list of exactly how many of whatever it is you’ll need. Buying a Chicken to roast will definetly help you save some extra cash for the other upcoming holidays.

1 tablespoon olive oil 2 teaspoons Rosemary Leaves , crushed 2 teaspoons Lawry’s® Seasoned Salt 1/2 teaspoon McCormick® Thyme Leaves

1/2 tsp salt 1/4 tsp pepper 1/8 tsp cayenne pepper 3 carrots (halved lengthwise 3 zucchini (cut middle lengthwise)

6 to 8 small red potatoes, quartered into 1/2-inch pieces 1 tablespoon olive oil or garlic-flavored olive oil 1 tablespoon minced fresh rosemary leaves 1/2 teaspoon salt 1/4 teaspoon ground black pepper Directions Preheat oven to 400 degrees F. Combine all ingredients in a large bowl and toss to coat potatoes. Transfer potatoes to a large baking sheet or shallow roasting pan. Roast 25 to 30 minutes, until tender and golden.

Add some grilled lemons to your dish to give it some color, Impress your guest with this minimal detail. But dont forget to have some nice decor, or flowers. Make the most of it and have fun!

The o the r day I bou gh t my 7-y ear old n ie c e a the mo s t gorge ou s Bar bie doll s he h as e ve r laid h e r ey es on. As m y n ie c e w as wo rking he r w ay t r yin g t o open her gift , sh e re alize d tha t there w e re so m an y s ma ll p iece s of plast ic in the pa ck age d Bar bie . There were arou n d e igh t pla s tic twist e r s t h at h e ld Ba rbieâ&#x20AC;&#x2122;s ar m s, le gs an d other b ody par t s t o t h e box . There were plast ic bu bble s wra p ped arou n d h e r sm all a cces s ories, an d a m olde d pla s tic case t h at prot e c t e d Ba rbieâ&#x20AC;&#x2122;s body. It t ook ove r 5 minutes t r yin g t o ope n a s imp le box , bu t t h e re w as s o much u n n e c e ssar y plast ic s urroundin g t h e Bar bie doll.

Plastic pac k agin g h as g rown to be a gigan t ic is s ue a ll ove r t h e w or ld. Pla s tic wast e bre ak s dow n into s ma ll pie c e s ge t t in g into o ur ec osyst e m s an d d es troyin g t h e live s of a nima ls . T h e re are w or se things ha p pe n in g be c au se o f pla s tic pac k age w ast e s. It s ounds lik e a h ope le ss ca us e a nd w ay be yon d

rep a i r, b ut the truth i s tha t t here i s sti l l hop e.

The p a c k a g e i nd ustry w a nts to use p l a sti c s b ec a use i t i s d ura b l e a nd c hea p , b ut w hen they a re d i sp osed of i nc o rrec tl y, there w i l l b e d etri menta l a nd terri b l e c o nseq uenc es. R ec yc l i ng c a n someti mes b e i nc o nv eni ent. A g rea t sol uti on tha t the i nd ustri es c a n d o i s to f i nd a l terna ti ve sol uti ons to rep l a c e p l a sti c s usi ng ec o-f ri end l y ma teri a l s tha t a re b i o-d eg ra d a b l e a nd susta i na b l e. T hi s w i l l hel p p rev ent p l a sti c w a stes f rom p o l l uti ng our ea rth a nd c rea te b etter sol uti ons the hea l thy w a y.

We a s a rti sts ha ve the op p o rtuni ty to ta k e a c ti o n on thi s i ssue. We c a n turn ev ery thi ng a ro und usi ng our c rea ti v i ty a nd sk i l l s. We c a n c rea te susta i na b l e, rec yc l a b l e, ec o-f ri end l y p a c k a g i ng tha t c a n trul y sa v e thi s p l a net tha t w e l i ve a nd b rea the on. L et us thi nk outsi d e o f the p l a sti c b ox , a nd ma k e a d i ff erenc e.

T he r e a r e m any di ffe rent w a ys to b e e c o-fri endl y . T he be st way to do thi s is to sta rt re c y c l i ng now. Re c yc le y our ol d wa te r bo ttle s, or e v e n reus e pla stic b oxe s tha t y ou pla n o n t hrowi ng out. By do ing thi s , y ou a re pla ying a s i gni fi ca nt rol e by k e e pin g our pl a ne t he a lthy. So i f y ou want to le nd a hel pi ng hand, y ou c a n sta r t by s i m pl y r e c yc ling m ate ri al s .

Letâ&#x20AC;&#x2122;s be difference makers. 15

PRINT CENTER ETIQUETTE

written by Cody Allen

The Interview Cody Allen: So what is your name and what do you do here? Derek Williams: I’m Derek

Derek Williams

CA: What type of things are you able to print here? DW: We do wide format and standard paper sizes, the smallest we commonly print is 8.5 x 11, next up is 11 x 17, and then we have wide format printers that can go basically 24 inches wide up to 150 feet long.

Desktop Analyst Two.

Print Master

oday I sat down with the head of the Print Center to address some of the issues and perhaps misconstrued information regarding this very prominent part of our school. This interview was conducted as a refresher for current users of the Print Center and students of all majors who may not have used the Print Center, are using it incorrectly, or maybe haven’t used all of the features available.

CA: How long have you been here? DW: I’ve been here for six years. CA: How many print center employees do you have right now? DW: Right now we currently CA: First off, what does the Print Center do/what is it for? DW: The Print Center initially came up so that students could make prints if they didn’t have an opportunity to make prints outside of campus.

CA: Is the Print Center limited to any majors? DW: No, any major can use the Print Center. you guys to print?

DW: Ideally, you’d bring us a on our normal printer, the colored printer, it would be in CMYK format, and if you want it wide format, you need to have it as an

already know? DW: Well, when the printer sees it to printer language. If it’s not where transparencies aren’t done properly, or we’ll print it out and you won’t be happy with the print job because your transparency is

DW: Yeah, we have a couple of different printers beyond the wide-format ones. We have a wide-format scanner that can scan black and white that is used primarily for fashion design and industrial design; It can also work as a plotter which is good for doing blue prints and patterns for fashion design and industrial design but any major can do it if they want to make, say, a 36 in x 36 in poster with just words. We also have a dedicated photo printer that can use 13 x 19 inch photo paper.

prints what you see. CA: Can you bring your own paper/materials here? DW: You can bring your own paper, but we need to see the packaging and it needs to say “laser-compatible”. It can not just say it works with most laser printers, but it has to say laser printer. CA: Do you have any advice for majors less familiar with the print process? DW: The Tutoring Center is a really good resource; also, just have everything set up in the right times if you’re not too sure. CA: Are there any special features that a lot of people don’t know about here in the Print Center?

for anyone still hesitant to be printing here?

DW: If you have any questions about the way things are run don’t be afraid to ask. Ninety-nine percent of the issues we have would be resolved simply by just asking to speak with me, and I can either explain why it is the way it is or maybe it’s just something that needs to be changed. It’s not really a big deal if there’s a policy that makes no sense to get it changed to something that works better.

CA: What about the laser cutter? Agustin Contreras recently did an event explaining the process but for anyone else who still doesn’t know, could you explain that? DW: Yes, with the laser cutter you We have a couple of ways to do that. First, we have a tutor at the Tutoring Center name Elaine who can take some time and teach you to use the laser cutter, or you can get a hold of an AIGA member who knows how to use the lasercutter. And once they have taught you how to use the laser cutter, then you can come in and myself or Agustin can watch you use the laser cutter, and if you can create

TIPS TO REMEMBER: • • Bring work as a PDF • Size accurately • Make sure color is CMYK

card without us having to help you, then we can trust that you’re able to use the laser cutter independently without burning the place down.

Pleasing

Rèsumè design

written by Hugo Miramontes

Making a good impression – Aside from talent and other important characteristics unique to you, a résumé is just as important to everyone. Fortunately for graphic design students, they usually may have a better idea on where to begin designing one. For the others, this article should teach some useful tips on résumé design and general tips.

youR RèsuMè Your résumé is your chance to make a great impression on a prospective employer. Almost as important as your qualifications listed on your résumé is the typography and layout that graces the page. Typography is a wonderfully useful element you can use to create a notable impression and improve reader attention. After all, typography is for the reader, and what better place to please the reader than in your résumé.

desigN tips Good résumé design is like showing up for a job interview with confidence and appropriate attire. This great communication tool leaves you with a good impression. And in a stack of similar résumés, sometimes a qualified candidate may be skipped because the design wasn’t as pleasing as the others. Good design can be a pagestopper – a great advantage. Here is some advice you can use for your next résumé design:

•

fix any typos. There’s really no reason for any mistakes to appear on your résumé – regardless of your field. Read it yourself and have someone else proofread it.

•

Keep it on one page. As a student, you probably don’t have two pages of relevant content, and don’t assume a reader will really look at the second page. Make the first page really count!

•

No borders. This often just looks really bad in print, even full bleed.

Aside from not really needing an objective statement or explicitly stating "contacts available upon request", try these design tips for presenting your résumé in the best way possible.

Observe this excellent before-and-after résumé sample, provided by the author of practicaltypography.com 6

KNow youR typefaces Whether good paid fonts, system fonts, or outright bad fonts, learn to spot them and learn to make a good call on your decision.

I’m Casual Cheap Status Quo •

get to the point. Walls of text can be daunting to read. Write shorter, better sentences in your résumé instead.

•

avoid bad fonts. Your initial impression can be ruined by using bad fonts, especially when educated graphic designers will look at it. Comic Sans, Papyrus, and Brush Script shouldn’t even be worth your consideration. Usually, other pre-installed system fonts like Copperplate Gothic come off as tacky and synonymous with “not excellent” design.

•

deliver as a pdf. In this day and age, there’s almost no reason to not deliver your résumé digitally as a PDF. Only as a PDF will you be able to preserve your fonts and layout, so it looks more like the printed résumé. Some automated systems that process résumés may require a different format, but only then must compromises be made.

Avoid low-contrast type since reading is the most important thing the receiver will do with your résumé.

The Default extRa flaiRs & desigN

Color is sometimes considered optional on a résumé. If you do use color, try not to overdo it unless you really can pull it off. Rampant color use can be a slippery slope to bad design, so use with caution. Other extra design elements used are graphs, charts, or other images. Maybe it’s just a trend, but there certainly was a point where a lot of résumés being made featured some elaborate graphic displaying your skill level. One dangerous flaw to make with that is if you somehow make yourself look inexperienced or just bad at something. Obviously never show your weaknesses like, and even less so as loud. Characters or illustrations also sometimes complement your résumé and illustrators or animators tend to do this. They do add a nice personal touch to your résumé, but don’t rely on it too much, should you ever have to show it as text-only.

October 2011 Studio Intern Here, I learned to get the right amount of tea for my boss at just the right times. This means I’m punctual and know studio work.

BRusH scRipt

It’s not cool. It’s not trendy. It’s not casual. It just comes across as a try-hard office party invitation.

aRial

They say you can’t make good design with Arial. Try to avoid this cheap imitation for a better font.

Helvetica

Apple uses this. It’s very safe and sort of bland. However, it’s a reliable and versatile font.

tiMes New RoMaN

The absence of choice. This, and similar fonts are the default and therefore appear all too often.

pRepaRatioN & pRiNtiNg

At this point, you should have had someone review your résumé. Fortunately for students, Career Services are there for you! They’ll help review your résumé and help you more regarding the contents of your résumé. For your Portfolio shows, or any other event which may require a printed résumé, it’s important your pleasing design and layout carries over to the printed page. You’d certainly never want to humiliate yourself by printing on flimsy copy paper. However, pearl, colored, and linen paper sometimes comes across as trying too hard. You should be sending your résumé to print as a PDF. As mentioned earlier, it’s the only true way to guarantee your résumé will print as it appears on screen – or at least very close to it. Sometimes, there may be problems printing an image or color all the way to the edge of the page. This is called a bleed. You should ask your printer if you can print all the way to the edge. Otherwise, you’re in for a nasty surprise when your résumé copies have a nasty white border around it.

A More Professional

Business Card written by Joey Lopez

esigning the best business carD is

a subjective exercise in taste, typography, design fundamentals, print logistics, experience, client input, critiques and revisions. There are no hard fast rules forever of how to make the best business card, before anyone can blink styles and trends change. There are however some basics of legibility, scale, and print that are indigenous to the size and format of a business card. Let’s go over some basics:

Size: the basic size of a U.S. and Japanese style business card is 3.5” x 2”. There are of course infinite possibilities for sizes, the standard size is the most popular due to the ability to be held in a stack or card holder, and the traditional look. Safety Zone: a minimum of a .125” safety zone should be adhered to. What’s a safety zone? Like a bleed but towards the inside of the page, a safety zone both protect any content from getting cut off the edge of the page, and provides a visual margin so that your text isn’t too close to the edges. An area 0.125” from every edge is generally accepted as minimal, with .25” as an ample margin for content.

Content: The purpose of a business card is a (very) small piece of you that reminds them simply and succinctly that you are able to be contacted. While there are exceptions, in general only very basic contact information is expected.

Things to use great caution with if including: •

Your secondary phone number – only if there is legitimate use e.g. after hours

•

Your address – only if have a physical location that is visitable by the public.

•

Lists – of products, services, and cities – try to keep this list short and to the point with either all one idea or a total mix of ideas, avoid mixing concepts, e.g. “dvd players – blu ray – friendly service – hd TVs”

•

Things to consider not including:

•

Degree & Certification suffixes – Doctors can use MD, PHD, etc. but less than a doctoral isn’t necessary, not only is it in poor taste, it’s confusing “John Doe, BFD, B2K, BBD, TLC, 3LW, LFO, DMX, SWV”*

•

Your third+ phone number – Seriously, who is going to call every number?

Things to include: • •

Your Name Your Title – a succinct title of what you do for this business, avoiding generic ones like “president”, “principal” or “proprietor” of a one-person company.

•

Your primary phone number

•

Your email address – that you check regularly

•

Your website – if you have one and only if you have your own domain

•

Your logo – if you have one

•

Company Name or Primary Business – if no company name, then the type of business, e.g. graphic design, catering, etc.

Design

“don’t use your hellsexbeastdanger69 @ comcast.net email address. ” •

Slogans – unless it’s unique and very popular, slogans as text the same size as contact info are superfluous, leave them out. As a design element is different.

•

Quotes – just don’t do it.

•

Fax numbers – unless your business relies on faxes, don’t include this rarely used piece of info.

•

Long non-domain websites - such as www.geocities. com/lefty45/homepage. html#home nobody will ever type that, don’t’ bother.

No one can impart to you the whole of their education and experience in design, much less business card design which itself is a propensity. What we can do is give you some insights that have worked predominantly well. These are not rules, not does or don’ts, just recommendations based on the state of the industry in late 2013. Type – One typeface for all copy on the card creates unity, the information is all-homogeneous. Two typefaces can be used if the faces each mean something different, for instance the labels for ‘tel’, ‘email’, etc. being different from the content; these work well if they are constrasted e.g. two font weights in the same typeface family; or a contrasting serif and a sans-serif typeface. Sometimes a 3rd typeface is introduced as

an accent for example on the Name; three faces is pushing the patience of most readers subconscious. 4 or more runs the risk of coming off as just sloppy. Hierarchy – A generalization of visual hierarchy is that the larger elements get the most attention, and the smaller, less. There are of course exceptions, but for common practice this rings true on business cards, where the business name or person’s name for a personal business; or a business type is largest to convey it’s importance; followed by the body copy which should be smallest and the same size to set it on the same level of hierarchy. *=if you recognize these, you’re cool. ;)

Poorly constructed email addresses - don’t use your hellsexbeastdanger69@ comcast.net email address. [presentable, professional] Reasons NOT to contact you – don’t limit yourself, including too much info such as “licensed in CA and Oregon” may make you look less qualified next to the other business card that omitted those “TMI” facts.

A less painful

PowerPoint experience

written by Justin Beaulieu

Presentation Many people dread that fact that the majority of presentations are taken place in boring crowds or audiences with a seemingly endless amount of slides. And these slides seem just as painful to watch as the uncomfortable chair you have to sit in for a dragging period of time. This uncomfortable event can unmistakably loose your audience’s attentions and we’ve all seen the snoozers in the back of the crowds texting on their phones or dreaming of some exciting moment elsewhere. This lack of attention is crucial to maintaining your image and ensuring that you are the most important person in the room for that moment.

Helpful Tips First off, do not, and I repeat, do not have a huge floating white square in the middle of a dark room where all you can see is the crowd shielding their eyes in discomfort. What this means is that if you are in a dark room and your presentation screen is a huge white background, then your text will be lost in the light causing the viewers to use more energy trying to

follow the presentation. Secondly, ensure that you will be reading something that your audience would be reading if it were to be presented. Do not put any filler or unnecessary text that will repel the eyes of the viewer and put only significant facts. If you have huge blocks of text taking control of the screen, then you probably already lost their attention. Don’t recite, present.

White and Black presentations

Options to modify the theme is available to Mac and Windows. Default theme is never smart to begin with. The screen is more comfortable to read for the viewer than black on white.

Example: Black or dark back with light text. The wider the font, the lower the opacity it could use.

If the type is heavier, you could try to slightly lower the opacity.

All the different Typefaces: PowerPoint, unbelievably, comes with more than just the default! Having a customized layout makes your presentation look professional. Try exploring different fonts in your layout. Depending on the audience, you can use traditional serif to sans-serif fonts.

Helpful Tips for a better presentation

•

• •

Vertical slides tend to be uncomfortable to the crowd. Do not to have black text on a white background. Keep font consistent.

Consistency Nothing is more contrasting then seeing white on black or vice versa. This causes a painful visual vibration that will tire your audience and will make them lose interest. If you happened to keep an all black background for your presentation then ensure that you have a font that is not pure white on the screen. If you happen to go with a thinner font weight,

Helpful Tips for a better slide

then you will have to adjust the percentage of white to a higher level in order to compensate. Lastly, resist your urge to use a wide range or variety of typefaces throughout the slideshow or presentation. Keep the number of fonts at a minimum of 2 to 3 different. 3 different fonts can be pushing it. If you have different fonts all throughout the slide, it will in fact confuse the reader, even if the text is in the general same position. Consistency is key in keeping a professional, uniform look and shows attention to detail. If you must keep a full body of text on the screen at any given point, keep it at around 1215 lines max and make sure each body of text per slide is given the same grid structure.

Options to modify the theme is available to Mac and Windows. Default theme is never smart to begin with. The screen is more comfortable to read for the viewer than black on white. If the type is heavier, you could try to slightly lower the opacity.

Example: You do not always have to have a pure black or white background, just make sure it does not cause visual vibration.

GETTING AN

INTERVIEW

s we as students move closer and closer to graduating, our worries gradually begin to shift from assignments and tests to finding ourselves a job in our respective fields. We spend hours worrying about how to pass interviews: what to wear, what to bring, what to say to increase our chances of landing the best job possible. But before we can even think about that, we have one other obstacle to overcome: getting an interview in the first place. The design industry is a competitive one, and the challenge of actually getting design firms to notice us is often the biggest. How, exactly, do we impress potential workplaces enough to want to hire us? It’s much simpler than it sounds--the biggest challenge is mustering up the courage and effort to put ourselves and our work ahead of the competition.

1. NETWORK I can’t stress this enough. Network, network, network. It’s your best bet, both for ﬁnding jobs and for getting potential bosses to hire you. Stay connected with the design world. The world is a small place now thanks to social media. Make a LinkedIn or Twitter or Facebook (or better yet, all three) to stay in touch with designers and the

latest trends in your ﬁeld. Use sites like Behanced to get your work out there. Provide links to your website or online portfolio wherever possible. And don’t just stay online. Get out there! The Art Institute portfolio show is one of the best opportunities to network with future potential coworkers and workplaces. Don’t miss it; make sure to go each quarter! It’s a great way to get inspiration for your own work as well as interact with and get to know the people from your major there. You never know: they may end up looking over your resume one day!

2. GET YOUR WORK OUT THERE You can’t expect to get a job without people knowing what you can do beforehand. Put together a website or some kind of online portfolio that shows your range of skills in your field. Companies may or may not look this up when you do land an interview, but getting your work out there and showing off what you can do can help land you that interview in the first place. You never know when someone looking for your specific skill set may happen across your website at just the right time. Don’t know how to build your own website? Teach yourself! It’s a lot simpler than it looks,

and there are plenty of tutorials online to look up. Or, if you don’t have time, try seeing if you can hire someone to do it for you—a fellow student, or someone you may have met through networking. Or you can upload to sites like deviantART, Behanced, or Pinterest. You’ll want to have your own website eventually, but for now, just get your work out there in any way possible!

3. DON’T BE SHY Lastly—and most importantly— don’t be shy! So you’ve networked, met some fellow designers, talked to a few studio owners, set up a website to put your work up on. But that still won’t be enough. Don’t sit there and wait for offers to come to you. Take the initiative! There won’t always be an open position, but if the studio needs your skills, they’ll make an opening for you. This is especially helpful when you’re just starting out and looking to freelance. Write letters to them, letting them know who you are and that you’d like to help out with any extra work they have. Give them samples of your work and ask for time for an interview or portfolio review. And make sure to follow through! Follow up with a phone call and remind them of your letter. Make sure you show them how serious you are about working with them.

Fun over your

Holiday written by Justin Beaulieu

The Secret Worldwide Hunt is on! Geocaching is a great way to get rid of stress, both by thinking creatively and having fun in the outdoors. It is a world-wide phenomenon that involves a real life treasure hunt with over 2 million active caches. This treasure hunting game can be participated by everyone of all ages.

How to play The only thing you will need is a GPS-enabled device which includes your smartphones or any kind of computer or laptop. You then have to navigate yourself and whomever joins you to a specific coordinate and attempt to find a hidden container. These containers can vary from boxes to small film containers and some even have collectable items inside!

the GPS, you will be able to then travel to the location or even walk out your front door and begin your search. Surprisingly, many Geocaches are just outside your house. The description on the application will let you know how

descriptions let you know in more detail if some tips were to be For example, time of day incase it gets busy with people around the area, or what to look for when you need a clue.

Getting Started 1. To get started you will need to download one out of many of the applications available for downloading. 2. Open and sign up for the free worldwide game and locate the designated spot on the map. 3. Pack up and travel to the location and begin to search for the clues.

Over the break you can gather a anywhere in the world including your own neighborhood. There is one in the parking lot of our very own school and few other stragglers hanging out somewhere across the streets. It is a great way to get stressful matters off your mind from school and go on an adventure.

When you go geocaching, make sure you know where you are headed off to. Many caches are located off streets in the city and in suburbs and can be pretty easy

Where to look These Geocaches can be in almost anything you can think coffee cans to ammunition boxes or even homemade pieces of art. Fake rocks have been know to be made to look real and have a hidden door on it and some have claimed to take a hollow brick from an average city street wall. Possibilities are endless and the adventure is always on.

thousands located on trails in the mountains, canyons, lakes, and anywhere where you would have to travel or hike. These may be dangerous if you do not know the area pretty well so a suggestion would be to research the area and pack food, water and anything you feel would be necessary for a nice hike in the wilderness! Look forward to not thinking about school or stress and get your mind pumping with excitement! For more information and to get started for free go to www.geocaching.com

by Joey Lopez

inding our Future career can be

daunting, terrifying, confusing, pressing, and many other adjectives to describe an upward journey. For most of us, we want that journey, we relish the idea of going forward and moving ahead to find what’s next for us. A job, an internship, further higher education, research, personal projects, freelancing are all viable options for what happens after graduating. And of course there is the dreaded fear of stagnation, let’s be real – none of us want to be unemployed after college for very long, especially those of us with looming student loan repayments. We should look ahead to that future however blurry the visage might be, and seek out those who’ve gone before us to help us on that journey; for this article I polled several alumni and asked Advertising alum, and President Emeritus of the AiOC AIGA Student group, Kim Nguyen her advice for graduates. Here are some of the insights.

Get involved One of the most often repeated pieces of advice I heard was to get involved in whatever form

of networking and relationship building you can. It can be hard especially for those of us with jobs and/or family life to tend to, on top of school; but the investment of time pays off. Some of the ways you can get involved is to seek out any professional organizations

“Get an internship or a job while you are in school” for your major or chosen career; School clubs on campus; and local meetup groups that share your professional interests. For Graphic Design and Advertising, AIGA and the OC Ad Federation are some examples. AIGA has multiple levels and becoming a member covers all the bases with our very own AIGA AiOC student chapter, the AIGA Orange County chapter and the national AIGA itself (AIGA stands for American Institute of Graphic Artists, however the organization has grown to include many propensities beyond graphic arts and goes by the

acronym now, with the moniker: “The Professional Association for Design” For more information about the AIGA AiOC student chapter, see the Club Article in this issue of Portfolio Magazine). Often times these professional organizations may have fees to join – skip out on a guilty pleasure or luxury for a few weeks (or months) to save up for those dues, they pay off in the future. You’ll meet people you’d never have known existed without these network connections. Get an internship “Get an internship or a job while you are in school…” says Kim Nguyen, Advertising Alumni. Internships are a way for you to get a toe in the door in both your industry for knowledge for you and are often sought-after as a means to land a job with the agency you interned with or get recommendations from. In California, internships are generally paid, and do require some sacrifice to accomplish, but as so many alumni attest to - are worth it.

Gain Experience “School can’t teach you everything, just the basics, once you’re out there working with art directors, clients, etcetera, I can guarantee you will learn more than you ever have in a quarter.” Kim cites the real-world experience building atop our classroom teachings; and adds “employers like people with experience even if you’re straight out of college.” The way to gain experience aside from internships is a job in the industry. Too often college student take any jobs available to them: baristas, retail clerks, etc. In my opinion, and experience, these are life-wasting tasks for people with talent. Most of us discover we have some (or not)

early enough on to decide to stay in school; those talents are wasted on jobs that have no bearing on your industry, you can’t use them as experience on your resume and are often frowned upon by employers expecting students who used their time in college to dedicate themselves to their craft. Changing jobs isn’t easy, but even one that is industry-adjacent can and will make a world of difference, after school. Be Humble It’s tough out there, and competition is high for graduates in design fields with many trying for the same jobs. Because there’s so many with similar skill sets, what often sets us apart is our softskills. These can be our general

“School can’t teach you everything, just the basics, once you’re out there working with art directors, clients, etcetera, I can guarantee you will learn more than you ever have in a quarter.”

demeanor, our work ethic, how enthusiastic we are about our craft, and other behaviors; but none is as damning to a career as what some alumni call ‘know-italls’. Kim says “Art Directors and Creative Directors will hire someone with a bad portfolio but who is passionate, over someone with a great portfolio who is conceited.” In dealing with our general business dealings in every day life as business people, she stresses that it is important to “stay kind and stay humble” because “with as many opportunities that may come our way…we should never have burned bridges” in our past. Open Your Mind Another stressed point that several alumni had was to stay informed and open to new ideas, doing personal projects on the side for yourself, for your craft, for your portfolio or a blog is both self-enriching and career enhancing. When doing a personal project the sky is the limit, so make it great and use it to show off your skills and talents

PORT SHOW SURVIVAL

GUIDE

Baby Steps - Portfolio Show is one of the two most important days in the academic career of an Ai student, the second being graduation. Port Show is when we finally unveil our hard work and talent to family, friends, instructors, and employers. Due to the significance of this day, and the consideration that not much about it is revealed to students before their graduating quarter, we’ve compiled as much information as possible to allow non-graduating students to prepare for that glorious day.

BRANDING YOURSELF written by Cody Allen

It Only Hurts a Little - Many graduating students concentrate on their work and their work only. While the work is critically important, in doing so, they’re missing out on a key component of catching the attention of potential employers, branding. Branding yourself is important because it has the power of providing a first impression to potential employers. For those majors that aren’t trained specifically in branding, we’ve collected several tips about creating a brand that communicates, is memorable, and is

aesthetically pleasing. Branding is much more than a logo but the logo is the first step. Your personal logo sets the stage for how you market yourself as an artist and there are some very easy steps to go over before creating that logo. First and foremost, your logo is a reflection of you and therefore the only person who has to like it is you. Take the criticism of others with a grain of salt but in the end, if it works for you, that’s all that matters. Second, one of the key functions of your logo is to get potential employers to remember your name. With this in mind, remember to keep it simple. In keeping it simple, a good tactic is to use your initials in some clever way. Initials are a repetition of your name and as we all know, the more something is repeated, the more likely it is to be remembered. Lastly, your going to want to stay as close to your full name as possible but don’t forget to include your profession in the logo (i.e. Joe Smith – Fashion Designer). If you use a pseudonym instead, it has the potential to mislead employers into thinking you’re an established company instead of an individual artist seeking employment, which could hurt your chances. Remember that you can always

trade services with a graphic design student for help with your logo (i.e. a hot meal for a logo, photography for a logo, etc.). But, if that sounds uncomfortable, you can always get help from graphic design students at the tutor center. Once you have your logo designed, it’s time to start thinking about branding. Branding is creating the applications of your logo and the aesthetic that fits with it. Some of these applications of your logo include: business cards, leavebehinds (mini-portfolios that you give away to employers), and your resumé. Remember that your logo needs to be on all of them and they all need to fit your logo’s style, whatever that means to you. One thing to keep in mind about business cards is that your logo should be on the side with all your contact information so that the logo can still be seen when the card is put in a rolodex. It is also very valuable to know where the right place is to print your business cards and other handouts. While places like FedEx and Staples seem like the obvious places, there are better ways of getting professional prints. There is a cornucopia of resources online where you can get your work printed in bulk for a much lower price and in a much

GENERAL DO’S + DON’TS OF PORT SHOW Remember to mind your manners

DO talk about each piece in your portfolio as it’s seen. This allows you to explain things about your work that may not be obvious and you can show how passionate you are about what you do.

DON’T give away little trinkets with your logo printed on it. There are exceptions to this rule but they are rare. The gifts may only interest some people but to others, the little gifts might subrtact from your professional integrity as an artist.

DO create a leave-behind of your work so that once employers have left the Port Show, they have a way to look at your work when they don’t have internet access.

DON’T take the Portfolio Show too seriously. The more relaxed you are, the more natural you are. Employers are also looking for a personality they can work with for 8 hours a day, five days a week.

Keep in mind that this is not a set list, but more of a guideline for current expectations and circumstances. Over the years these will change and you have to keep up with them.

higher quality. The turnaround time for big projects at places like Staples means it will probably take a while compared to online, where you can pay for rush orders as needed. A few of these resources include: selectgp. com, applesandoranges.com, and eternalhqprinting. You can also do a web search, but make sure not to use obvious cheaper sources like vistaprint.com or any “Business Cards for $5” websites. Last but not least, please avoid Tchotchke (Yiddish for “crap”). This includes but is not limited to: candy, shot glasses, key chains, calendars, or goody bags with your logo on them. These things have the potential to come across as unprofessional and on one of the most important days of your academic career, professional is the goal. Also, don’t forget that these “rules” are more like guidelines; they aren’t written in stone and you won’t go to jail if you decide to do something different. Above all, make sure you’re happy with what you create.

CREATING YOUR PORTFOLIO written by Logan Beeler

Putting it on Paper - Your portfolio is where the quality content lies. Your booth and your logo a with adhesive that easily melts or a graduate wearing too many layers. Fluorescent lights are lightweight and don’t give off heat but the light they emit is of a very cool-color that might be offputting for some people. There are ways to use each light that play to that light’s advantage so just give it some thought. You can buy lights for pretty cheap at any Ikea store. Every portfolio is different and is built to operate within a certain environment. This being said, there is one word that applies to every portfolio no matter what and that is variety. Having different types of work in your portfolio tells employers that you are adaptable, skilled, and well-trained. In having a wide variety of work you become a “Jack-ofall-trades.” In being such, you are indeed an asset to a lot of employers but you may fall into the category of being a “Master-of-none.” This might

mean that you specialize, which means that you become very skilled in one category of your professional field. Specializing is competitive and pays well but the jobs are limited. In specializing, don’t forget that variety is still key. Give some thought to this before you construct your portfolio because the work you show is the work you’ll do. In making your portfolio, there is a kind of standard way that you should know about called screw post binding. It starts with purchasing and/or creating the kind of portfolio case you want. A portfolio case is an empty book where you can place printed pages showcasing your work. Some portfolio cases have different binding systems but the most common portfolio cases use screw post binding. A screw post binding includes 2-4 nuts and bolts that go through hole punches that are attached to each page of your portfolio. The hole punches are part of things called adhesive hinges, which are transparent strips that glue to each page of your portfolio then slide onto the screw posts of your portfolio case. This may sound confusing, but many Before you go to print though, there’s the digital creation of your portfolio. Most Ai students are versed in programs like Photoshop

and Illustrator but there is a program that truly was designed to help create multiple page projects like portfolios. This program is called InDesign. If you are unfamiliar with InDesign or just a little rusty, the tutor center is a great place to get some help with it. Graphic design students know how this is done and they are more than willing to help out their fellow students. A couple portfolio case companies include Ice 9, Case Envy, and Pina Zangaro. Before you go to print though, there’s the digital creation of your portfolio. Most Ai students are versed in programs like Photoshop and Illustrator but there is a program that truly was designed to help create multiple page projects like portfolios. This program is called InDesign. If you are unfamiliar with InDesign or just a little rusty, the tutor center is a great place to get some help with it.

BUILDING YOUR BOOTH written by Cody Johnson

The King’s Castle - At port show, your booth is part of how you present yourself and actually takes more time than one might think. There are many ways to build one and a lot of those ways take the price factor into consideration. You can really build yours any way you choose but we’ve compiled several lists of options to start from. A lot of current booth designs typically adhere to a combination of back panels and desk. Graduating students generally use either one panel or three for their booths. A one-panel setup is nice and simple but needs additional structural support to make it stable. Three panels can stand on their own and can fold together if they are hinged to one another. An easy and affordable way to construct your panel design is to buy hollow-core doors from Home Depot or Lowes, paint them, apply your logo and/or shelving, and you’re good to go! Something to keep in mind though,

before you begin the construction of your booth, is the area limitations. Every Port Show booth has to be able to fit within the 6 foot by 3 foot floor space while being no more than 7 feet tall. If you want to have a booth that you’re absolutely sure will pass the standards, there is an alternative in which, you wouldn’t even have to build one. This option is buying a booth from a former graduate. Graduates will usually sell their booths for anywhere between $50 and $300, with the rare exception that is either cheaper or more expensive than that price range. The only responsibility you would have after buying a booth is storage and adding your brand color. Adding color can be as easy as paint but you can also wrap your booth with cloth or some other malleable material. Lighting, as any photography student will tell you, is key. There are a lot of options and also a few words of advice about what to use. Incandescent lights give off a warm-colored light that can be very aesthetically pleasing and inviting for the people who see your booth. The problem with incandescent lights is that they give off heat and the heat could possibly cause trouble with adhesive that easily melts or a graduate wearing too many layers. Fluorescent lights are lightweight and

don’t give off heat but the light they emit is of a very cool-color that might be off-putting for some people. There are ways to use each light that play to that light’s advantage so just give it some thought. You can buy lights for pretty cheap at any Ikea store. Your booth doesn’t just have to be the backdrop for your portfolio, it can be part of your portfolio. Some of the most successful booths have incorporated some level of interactivity that’s either digital, material, or print. You can boost digital interactivity with TV screens that run a slide show of your work (no plasma screens though) or you can use an iPad or any tablet device. With tablets, you can have a digital portfolio that people can swipe through or you can use a basic form of augmented reality. The app for the augmented reality is called Aurasma and is free on the App Store. With Aurasma, you can give your tablet the power to play a video on top of a camera view of your printed portfolio. A more basic, and always good, idea is to build shelves into your booth to house different projects that employers can look at.

applying a vinyl sticker, cutting your logo out of the booth with a skill saw, projecting the logo onto the booth, or any other method. You could also think about whether you want your logo to be back-lit or not, because that might play into the construction of the logo itself.

And In the End - Portfolio show is about showing everyone how hard you have worked throughout your college career. It’s about saying that you’re no longer a student, but a trained professional. It’s about ending your time at school with one final push towards the finish line and because this day is so important, it would only benefit you to start preparing now. Work hard now because in doing so, you ensure a future of your choosing.

Lastly is, applying your personal logo to your booth. You can do this by lasercutting, silk-screening,

enTer The

CreATIve Cloud written by Hugo Miramontes

Creative Cloud is here – Ever since Adobe introduced Creative Cloud last year, its adoption rate has been quick in the creative industry. Now in 2013, there is no CS7 and Creative Cloud is the only way to get the latest Adobe software. It’s available at an affordable rate to students, too. Get all of your apps & more with Creative Cloud and stay on the cutting-edge of design.

why CreATIve Cloud?

It’s The Future – Adobe has confirmed that it will only be offering the latest version of its software online exclusively. Creative Suite 6, the previous version, will still be sold by Adobe, but no new features will be added. The “software as a service” paradigm is just the latest trend in the software pricing model. Consumers pay a small monthly or annual rate to use their software, like a subscription. Microsoft currently employs this model with their Office 365 software, but Adobe is adamant on its software future and Creative Cloud is only offered as a subscription, not retail. But why offer software as a service? Some may say it benefits the consumers. When new features become available, they can be included much faster than before. In the past, new features were only

added in major releases which were about 2 years apart. Software pricing was also higher due to the costs of producing and shipping a physical retail product. Pricing also varied among software suites which only contained a small selection of apps for a specific industry.

how MuCh do I pAy?

not A lot – Because it’s beneficial for you to use legally-acquired software in the real world, Adobe Creative Cloud is quite affordable. As a student, you can subscribe to Creative Cloud for $19.99 /month when you sign up for a new yearly subscription. This means you can gain access to everything Creative Cloud has to offer such as all of the applications and new services. A Creative Cloud subscription includes all the applications you know and use such as Photoshop, Illustrator, After Effects, and Premier Pro. However, you can also access exclusive new features like Behance and Kuler integration. Now, you can publish your work or inprogress work directly to your Behance profile. Creating and managing color palettes have never been easier with Kuler integration. Themes you save in the web app or the mobile app can be loaded directly from your desktop application later.

The FACTs

1 2 3 4 5

The price

As a student, your starting rate is $19.99 / month for a full year of Creative Cloud.

The value

Access all apps and services for less than paying individually.

online storage

Stop e-mailing work to yourself like it’s 2002 and enjoy your 20GB of online storage.

Always up-To-date In this fast-paced industry, get the latest features immediately.

More Apps

Explore new apps and features like Adobe Muse and Behance.

The Apps phoToshop

AFTer eFFeCTs

IndesIgn

FlAsh pro

IllusTrATor

dreAMweAver

lIghTrooM

BrIdge

Muse

BehAnCe

The premier photo editing and image manipulation tool. Produce print and digital publications and much more. Illustrate vector graphics or manipulate type.

AnnuAl prICIng plAns

sTudenT prICIng: $19.99 /month new MeMBer: $49.99 /month Cs3-Cs6 upgrAde*: $29.99 /month sIngle-App: $19.99 /month phoTo progrAM: $9.99 /month *Promotional pricing only for first year.

The right plant For you – Various membership plans are offered for Adobe Creative Cloud. Student Pricing is clearly the best deal here and since you are eligible, it’s highly recommended you take this offer while you still can. If you’re no longer a student or know someone who isn’t a student but owns a Creative Suite as old as CS3, you can upgrade to Creative Cloud for $29.99 /month for the first year. The above pricing only applies to annual plans, where the real value resides. However, you can try Creative Cloud on a month-to-month basis without committing to a year, though it comes out to $74.99 /month for new customers. And of course, you can still try Creative Cloud free for 30 days and get access to trials of all applications, but with limited services. You can cancel any time, but you won’t be able to run your apps afterwards. This controversial detail is what’s holding back many from upgrading. Creative Cloud checks online every 30 days for your membership and there is a 7 day grace period after its due date.

Ideal for processing many high-quality photos and editing. Design websites without any coding required.

Create impressive motion graphics and special effects. Bring animation to life and export to multiple devices. Create functional, fluid websites for multiple platforms. Visualize and browse your work files with ease. Discover and share your work with Behance features.

See all available apps and more at: creative.adobe.com

whAT else AM I geTTIng?

More Is Better – Stay ahead of the curve with new apps only available through Creative Cloud. With the rapidly changing mobile landscape, it would be very beneficial for Design students to learn more tools. Before, you could get by fine on the bare minimum of Photoshop, Illustrator, and InDesign, but now more is demanded. Learn Dreamweaver, After Effects, or new apps like Muse to design websites without coding. New tools such as Edge Code allow for light code editing and live previews. Edge Inspect, similar to Code, allows you to preview mobile web design across various platforms. For mobile, you can download Ideas (only on iOS) which is a great vector sketching app aimed to replace the pen and paper. Sketches can be synced with your account and be further refined in Illustrator. All this and more is readily available with a Creative Cloud subscription.

The More you Know – With an Adobe Creative Cloud subscription, you can run your desktop apps on up to 2 computers. This means you can seamlessly work between your desktop or laptop and even between Mac or Windows PCs. Adobe offers tutorials for all their products and are remarkably well-made to turn you from an amateur to a “not-so-amateur” overnight. You can greatly improve your marketability with more app skills under your belt since you’re paying for them anyway. A little familiarity can go a long way in your industry. Animators, learn some InDesign. Graphic Designers, learn some more web, especially the older students. Game Designers, learn some Audition. Or even Culinary, learn some Photoshop. At the price you’re paying for Creative Cloud, you’re practically obligated to learn everything it has to offer.

CREATIVE BLOCK HOW 2 BREAK IT! by James Weathersby

Creative block is something that creeps up on everyone in any creative field from time to time. Everyone from painters and writers, to photographers to graphic designers have to deal with creative block. Let it put you down for the long haul. Creative block is just a temporary roadblock that you can get past. With the tips and tricks that follow you will be able to guide yourself back on the right track and get through those roadblocks easier. Get exercise - It’s good to get away from your work when things are not flowing well. One great way of doing this is to get out and do some exercise. Get outside and walk, do some yoga, go for a jog or go to the gym. Do whatever it takes to clear your mind and refresh your body. Exercise helps in more

than one way. It helps you get your mind off your work and helps you stay healthier. A healthier mind and body produces better work. Exercise also gives you more energy, which just might be the added boost you need for a creative breakthrough. Doodle, Sketch, draw - You can get creative with your sketch pad. You can get your creative juices flowing again by drawing in your sketch pad. The drawings you don’t have to be related to the project you are working on. In fact, it is better if it is not related to your work. This will help you get your mind off your work and helps your brain relax so it can process what you are working on. Your brain can unblock your creativity when you are not forcing. Surf the web - A good way to get you back on track is to surf the web. Just start doing things you love online. You can do things like checkout you friends Facebook status. Look at funny videos on YouTube. Just let the World Wide Web take you wherever your heart desires. Give you brain a break and get you some much need entertain online.

Don’t doubt yourself - One of the biggest road blocks in the creative process is you. Your doubts about yourself can stop your creativity dead in its tracks. Self doubt is a huge obstacle to overcome that everyone faces it sometime or another. When you finally break free from this emotional stumble block a whole new world opens up for you. One of the biggest problems is comparing yourself to others. Don’t dwell on what you think others can do better than you. Instead, take a look at your strengths and use them to your advantage. You may find that you bring something to the table that other designs (you thought were so great) don’t have in their bag of tricks. So, instead of doubting yourself, it’s time to take a stance and believe in yourself. You will accomplish more than you thought you could, which will make it easier to overcome self-doubt in the future. Listen to music - Music can have a major impact on how you feel and think. Have you ever been driving somewhere and a song came on that changed your whole mode? Music can provide a great source of inspiration. Music can help give you ideas. There are a couple of ways

to use music to help you through your creative jam. The first way is to just put on some music you like. If you are still having problems with creativity, then try to some new music. Introducing yourself to some new words and sounds can broaden your spectrum of thinking. You also can use music to get you in the right mode for you project. Let the work dictate the type of music you listen too. For example; if you are working on a project that is suppose give for a calm feeling, you want to listen to music that will put you in a calm mode.

Doing little things like changing the time you normally with do a project. If you normally do creative work in the morning, try doing it at night. You can do things like changing area you usually work in. You can move to a different part of the office or home or you change go to a coffee shop and work there. New surroundings can mean new ideas. Another routine change could be switching mediums. Try to figure out the same problem in a new medium might help you view it in a different light. So if you normally do pencil drawings try out painting or photography. Doing this will make use look at the problem in different ways and you also might pick up some new skills that you could use in your projects.

Let the work dictate the type of music you listen too.

Get out - Going out with friends can have a huge impact in getting your creativity back. Getting away can also help. Having fun and taking you mind off work helps you relax. Treating yourself to a little fun can be just as important to your creativity as grinding out ideas. So go out, have some fun and get work and clients off you mind for a while. Change your routine - Changing your creative routine can also help break through your creative barriers.

Final words - These are not the only ways to break through problems with creativity. This is just to point you in the right direction. There are many websites that talk about getting through creative block. You have to try different methods to see which ones suit you and your creative process best. Creative block will come, know how to deal with it.

Portfolio Fall 2013 artinstitutes.edu/orange-county