I i J j MmNn Qq Rr Uu V v 10/ Y y Long Loop
Inclined Stems
Returned Curve
Returned Curve
Deep Leg Junction & Long Sweeping Leg
POSSIBILITIES
Flag Ear
K k Oo S s T Ww X Z z Arm and Leg Joined at Stem
Inclined Stress
Every design contains the possibilities to solve the problem. [ vision ]
Crossed Strokeds & Linked Serifs
Design is to create the possible for the human
PROJECT/
world. Designers define a problem, conduct research
MFA Graphic Design Portfolio
and invest in brainstorming and exploration, all
SCHO O L /
to use design power to reach a goal. Designers are
Academy of Art University
brave, daring to envision the impossible to reach
YEAR/
a destination. Ultimately, design is a power, a belief
Fall 2016
in the possible to change our world.
STUDE NT/
Huilin Miao
An
ELIA KAZAN Film Festival
Women Making Sacrifices to Live Their Own Lives
10/
POSSIBILITIES
PROJECT/
MFA Graphic Design Portfolio SCHO O L /
Academy of Art University YEAR/
Fall 2016 STUDE NT/
Huilin Miao
[ vision ] Design is to create the possible for the human world. Designers define a problem, conduct research and invest in brainstorming and exploration, all to use design power to reach a goal. Designers are brave, daring to envision the impossible to reach a destination. Ultimately, design is a power, a belief in the possible to change our world.
COPYRIGHT©2016 HUILIN MIAO. All rights reserved. No part of this publication can be reproduced without expressed permission from Huilin Miao. A L L W O R KS I N T H IS B O O K W E R E H Y P O T H E T I C A L P R O J E C TS M A D E F O R E D U C A T IO N A L P U R P O S E S . DESI GN E R /
Huilin Miao PHONE/
+1 415.527.7190 EMAIL/
huilin.miao@gmail.com W E BSI T E /
huilin-miao.com SCHO O L /
Academy of Art University CO U R S E /
Portfolio Seminar
[ selected works ]
01/
H ISTORY
[ elia kazan film festival ] PAGE /6
06/
RECREAT E
[ book cover redesign ]
PA GE /94
02/
07/
PAGE /30
PA GE /104
INHE RIT
[ powdered mix paint ]
ILLUSION
[ federico fellini film festival ]
03/
08/
PAGE /44
PA GE /136
RET ROSPECT
[ bembo specimen promotion ]
CLOSE- UP
[ plant physiology ]
04/
09/
PAGE /56
PA GE /152
RE FLECT
[ on vintage app ]
ST RU CT URE
[ protecting drinking glasses ]
05/
10/
PAGE /76
PA GE /164
DIST ILL
[ sacred space architecture lecture series ]
FORM ING
[ mfa thesis: healthy eating in college ]
01/
HISTORY
PROJECT/
Elia Kazan Film Festival CO U R S E /
Integrated Communications I N S T R U C TO R /
Hunter Wimmer KE Y W O R D S /
Feminist | Classic | Hollywood C A T E GO R Y /
Identity | Print | Packaging
Is it possible to create a film festival of a classic Hollywood director for today’s audience? [ objective ]
[ solution ]
To choose a filmmaker and design a film festival
After researching and watching Elia Kazan’s numerous
based on a common theme in the selected films.
films, I chose five of them as the feature films in
The film festival consists of many different design
the festival: A Tree Grows in Brooklyn, The Sea of
materials: a poster, catalogue, DVD packaging, tickets
Grass, Pinky, A Streetcar Named Desire and Splendor
and a soundtrack. The design concept is based on a
in the Grass. The common theme among all these five
common theme from the films picked for the festival.
are women’s independence. The women in his films
I chose Elia Kazan after having considered a lot of directors. He was an influential classic Hollywood
choose to make sacrifices to live their own lives. To present this concept visually, I photographed
filmmaker from more than a half a century ago. It’s
a model wearing 19th century fashion, depicting her
interesting and challenging to bring the vintage style
readiness to leave her home for her life in society.
from that era to a contemporary film festival.
I also use watercolor as a strong texture to present the harsh social issues those women faced and how it made them lose something in their lives.
10/
PAGE
P O SS I B I L I T I E S
/ 12
Selected Works o f Huilin Miao
PROJECT
[
01 ] 02 03 04 05 06 07 08 09 10
[
e li a k a z a n f i lm f e st i va l ]
13 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/14
Selected Works o f Huilin Miao
PROJECT
[
01 ] 02 03 04 05 06 07 08 09 10
[
e li a k a z a n f i lm f e st i va l ]
15 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 16
Selected Works o f Huilin Miao
PROJECT
[
01 ] 02 03 04 05 06 07 08 09 10
[
e li a k a z a n f i lm f e st i va l ]
17 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/18
Selected Works o f Huilin Miao
PROJECT
[
01 ] 02 03 04 05 06 07 08 09 10
[
e li a k a z a n f i lm f e st i va l ]
19 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 20
Selected Works o f Huilin Miao
PROJECT
[
01 ] 02 03 04 05 06 07 08 09 10
[
e li a k a z a n f i lm f e st i va l ]
21 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/22
Selected Works o f Huilin Miao
PROJECT
[
01 ] 02 03 04 05 06 07 08 09 10
[
e li a k a z a n f i lm f e st i va l ]
23 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 24
Selected Works o f Huilin Miao
PROJECT
[
01 ] 02 03 04 05 06 07 08 09 10
[
e li a k a z a n f i lm f e st i va l ]
25 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/26
Selected Works o f Huilin Miao
PROJECT
[
01 ] 02 03 04 05 06 07 08 09 10
[
e li a k a z a n f i lm f e st i va l ]
27 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 28
Selected Works o f Huilin Miao
PROJECT
[
01 ] 02 03 04 05 06 07 08 09 10
[
e li a k a z a n f i lm f e st i va l ]
29 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 30
Selected Works o f Huilin Miao
PROJECT
[
01 ] 02 03 04 05 06 07 08 09 10
[
e li a k a z a n f i lm f e st i va l ]
31 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 32
Selected Works o f Huilin Miao
PROJECT
[
01 ] 02 03 04 05 06 07 08 09 10
[
e li a k a z a n f i lm f e st i va l ]
33 /
PAGE
02/
INHERIT
PROJECT/
Powdered Mix Paint CO U R S E /
Package Design 2: Executing 3D Design I N S T R U C TO R /
Thomas McNulty KE Y W O R D S /
Organic | Sustainable C A T E GO R Y /
Packaging | Identity
Is it possible to bring Frank Lloyd Wright’s architecture vision into packaging products? [ objective ]
[ solution ]
To come up with a concept for a line of eco-friendly
After looking into Wright’s vision about architecture
powdered mix house paints. The paint line should work
and finding the common perspectives of his works,
for both interior and exterior use, and the package
I understood his emphasis on architecture with its
should be reusable. It should start with a well-known
environment, which has also been seen as organic.
designer, architect or artist or an organization that
I tried to make the packaging have an interesting
currently sells paints, or its own line of brand paints.
but also functional shape that can capture and reflect
I decided to create a paint line of the renowned
Wright’s architectural thinking into the paint product.
American architect Frank Lloyd Wright, whose work
Since this paint product is for people who care about
has become iconic worldwide.
quality and aesthetics, I used a simple visual form to present the essence of Frank Lloyd Wright’s philosophy in house painting.
10/
PAGE
P O SS I B I L I T I E S
/ 36
Selected Works o f Huilin Miao
PROJECT
01 [
02 ] 03 04 05 06 07 08 09 10
[
po w d e re d m i x pa i n t ]
37 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 38
Selected Works o f Huilin Miao
PROJECT
01 [
02 ] 03 04 05 06 07 08 09 10
[
po w d e re d m i x pa i n t ]
39 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 40
Selected Works o f Huilin Miao
PROJECT
01 [
02 ] 03 04 05 06 07 08 09 10
[
po w d e re d m i x pa i n t ]
41 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 42
Selected Works o f Huilin Miao
PROJECT
01 [
02 ] 03 04 05 06 07 08 09 10
[
po w d e re d m i x pa i n t ]
43 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/44
Selected Works o f Huilin Miao
PROJECT
01 [
02 ] 03 04 05 06 07 08 09 10
[
po w d e re d m i x pa i n t ]
45 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 46
Selected Works o f Huilin Miao
PROJECT
01 [
02 ] 03 04 05 06 07 08 09 10
[
po w d e re d m i x pa i n t ]
47 /
PAGE
03/
RETROSPECT
PROJECT/
Bembo Specimen Promotion CO U R S E /
Type Composition I N S T R U C TO R /
David Hake KE Y W O R D S /
Historical | Classic | Venetian C A T E GO R Y /
Is it possible to relate the audience with the value of a historical typeface? [ objective ]
[ solution ]
To choose a Monotype typeface and design its promotion
I looked into the history of Bembo and its use
that includes a type specimen.
today, and tried to come up with a fresh perspective
I chose Bembo typeface, which started from the early printing era in Europe, but is still being widely used nowadays.
to present the typeface to the audience. I realized that this is one of the few typefaces that has been used for several hundred years. I was amazed by how well its design held up in so many different societies. The project was a chance to introduce to people the background of Bembo and its use in our digital world today. I used color, layout, and composition that reflected the Venetian print era with today’s visual language to present a historical typeface to today’s audience.
10/
PAGE
P O SS I B I L I T I E S
/50
Selected Works o f Huilin Miao
PROJECT
01 02 [
03 ] 04 05 06 07 08 09 10
[
be m bo spe c i m e n prom ot i on ]
51 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 52
Selected Works o f Huilin Miao
PROJECT
01 02 [
03 ] 04 05 06 07 08 09 10
[
be m bo spe c i m e n prom ot i on ]
53 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 54
Selected Works o f Huilin Miao
PROJECT
01 02 [
03 ] 04 05 06 07 08 09 10
[
be m bo spe c i m e n prom ot i on ]
55 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/56
Selected Works o f Huilin Miao
PROJECT
01 02 [
03 ] 04 05 06 07 08 09 10
[
be m bo spe c i m e n prom ot i on ]
57 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/58
Selected Works o f Huilin Miao
PROJECT
01 02 [
03 ] 04 05 06 07 08 09 10
[
be m bo spe c i m e n prom ot i on ]
59 /
PAGE
04/
REFLECT
PROJECT/
On Vintage App CO U R S E /
Nature of Interaction I N S T R U C TO R /
Amir Bahadori KE Y W O R D S /
Authentic | Creative | Fashion C A T E GO R Y /
UI/UX
Is it possible to bring vintage clothing into the contemporary audience’s lives? [ objective ]
[ solution ]
In an area of interest, find a problem and think up
In order to define the problem more specifically,
a solution with an app design.
I interviewed several people, including shoppers and
After I came to live in San Francisco, I became
a vintage store owner. I realized the current problem
very interested in vintage fashion. There is so much
is that many people are not as familiar with vintage
creative energ y and freedom around this fashion,
fashion as they are with modern fashion, due to
and it’s a good way to show personal identity and to
limited information and access to vintage clothing
recycle clothes that complement or contrast with
shops. So young urbanites don’t know how to choose
modern fast fashion. The tailoring of vintage clothes
and how to wear vintage clothes.
often reflects fine craftsmanship that most modern
Aiming at the problems above, this On Vintage
fashion cannot match today. Collecting and wearing
app gives people an easy access to vintage store
vintage clothes can work into a very modern lifestyle,
information and photo feeds for them to know how
but many people are very unaccustomed to that, so I
to find and wear vintage clothes on a daily basis.
want to use an app to solve this problem.
10/
PAGE
P O SS I B I L I T I E S
/ 62
Selected Works o f Huilin Miao
PROJECT
01
02 03 [
04 ] 05 06 07 08 09 10
[
on vi n t a g e a pp ]
63 /
PAGE
10/
Selected Works o f Huilin Miao
P O SS I B I L I T I E S
INTERVIEW/
“Everybody is suitable for vintage fashion.” — S US A N
“I don’t feel confident in wearing vintage fashion.” — S H A I LY V I N T A G E S TO R E OW N E R /
Susan
“I’m not sure whether vintage clothes will look good on me.” — N A DI A
YO U N G U R B A N I T E /
Shaily
YO U N G U R B A N I T E /
Nadia
PAGE
/ 64
PROJECT
01
02 03 [
04 ] 05 06 07 08 09 10
[
on vi n t a g e a pp ]
INSIGHT 1/
Shopping for vintage clothing needs more creativity, experimentation and exploration. INSIGHT 2/
It’s not easy to get familiar with wearing vintage fashion, because there is no model showing how to wear it. INSIGHT 3/
It’s not easy to go out for the first time and feel confident with vintage.
65 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 66
Selected Works o f Huilin Miao
PROJECT
01
02 03 [
04 ] 05 06 07 08 09 10
[
on vi n t a g e a pp ]
67 /
PAGE
10/
Selected Works o f Huilin Miao
P O SS I B I L I T I E S
Comment
Save
Feeds
Share
Map
Stores
Store List
Comment
Landing
Lookbook
Save
Share
Events
Event Detail
Photos My Page Stores
Vintage Guide
PAGE
/68
What
Why
PROJECT
01
02 03 [
Store Page
04 ] 05 06 07 08 09 10
[
on vi n t a g e a pp ]
Direction
My Page
Albums
Liked
List
Liked
How
69 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/70
Selected Works o f Huilin Miao
PROJECT
01
02 03 [
04 ] 05 06 07 08 09 10
[
on vi n t a g e a pp ]
71 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/72
Selected Works o f Huilin Miao
PROJECT
01
02 03 [
04 ] 05 06 07 08 09 10
[
on vi n t a g e a pp ]
73 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/74
Selected Works o f Huilin Miao
PROJECT
01
02 03 [
04 ] 05 06 07 08 09 10
[
on vi n t a g e a pp ]
75 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/76
Selected Works o f Huilin Miao
PROJECT
01
02 03 [
04 ] 05 06 07 08 09 10
[
on vi n t a g e a pp ]
77 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/78
Selected Works o f Huilin Miao
PROJECT
01
02 03 [
04 ] 05 06 07 08 09 10
[
on vi n t a g e a pp ]
79 /
PAGE
05/
DISTILL
PROJECT/
Sacred Space Architecture Lecture Series CO U R S E /
Type Experiments I N S T R U C TO R /
Kathrin Blatter KE Y W O R D S /
Architecture | Typography | Experiment C A T E GO R Y /
Video | Typography
Is it possible to visualize the essence of sacred architecture to an audience? [ objective ]
[ solution ]
To pick an architecture theme conference, event,
I investigated existing architecture that related
tribute, or lecture series. It can be an existing
to religious or meditative purposes. I studied how
or invented one. Describe the event as a whole and
the structures created a calming effect on people
determine 2 or 3 main topics to be discussed or
and become a community artifact, connecting people
featured, one topic for each poster or video. Each
together to a higher belief.
topic will have to be related with the other in some
I kept the materials and color close to the
way. The poster or video needs to incorporate type
ones used in the architecture. Light, form and
made from found objects.
space are three important components in creating
I decided to work on sacred space architecture,
the atmosphere for people. The videos see the
of which I have always seen as having a strong power
building process of type, which is also a reflection
that can influence people’s emotions, playing an
of sacred space architecture.
important role in culture and society.
10/
PAGE
P O SS I B I L I T I E S
/82
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 [
05 ] 06 07 08 09 10
[
sa c re d spa c e a rc hi t e c t u re le c t u re se r i e s ]
83 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/84
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 [
05 ] 06 07 08 09 10
[
sa c re d spa c e a rc hi t e c t u re le c t u re se r i e s ]
85 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/86
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 [
05 ] 06 07 08 09 10
[
sa c re d spa c e a rc hi t e c t u re le c t u re se r i e s ]
87 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 88
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 [
05 ] 06 07 08 09 10
[
sa c re d spa c e a rc hi t e c t u re le c t u re se r i e s ]
89 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/90
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 [
05 ] 06 07 08 09 10
[
sa c re d spa c e a rc hi t e c t u re le c t u re se r i e s ]
91 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/92
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 [
05 ] 06 07 08 09 10
[
sa c re d spa c e a rc hi t e c t u re le c t u re se r i e s ]
93 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/94
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 [
05 ] 06 07 08 09 10
[
sa c re d spa c e a rc hi t e c t u re le c t u re se r i e s ]
95 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/96
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 [
05 ] 06 07 08 09 10
[
sa c re d spa c e a rc hi t e c t u re le c t u re se r i e s ]
97 /
PAGE
06/
RECREATE
PROJECT/
Book Cover Redesign CO U R S E /
Type Composition I N S T R U C TO R /
David Hake KE Y W O R D S /
Chinese | Literature | Modern Times C A T E GO R Y /
Is it possible to visualize an author’s vision with contemporary values?
[ objective ]
[ solution ]
Design a series of 3 book covers, to represent
I decided to focus on type and color to depict the
a reissue from a publisher. Each selected title
condition and emotion of those people in the books.
should be different enough from each other to give
Because the authors were using words to describe
individuality to the books. Reflect the essence of
what they are trying to convey, it was important
the contents, giving the reader a hint. The design
to keep it simple and interpretive to present the
needs to have some grounding elements to tie
essence of the books well.
everything together. I picked three Chinese modern writers and
Chinese and English languages have very different writing systems. As I tried to find a way to merge
worked on the cover of their English translation
these two cultural presentations together, I came up
works. All three of them have influential works of
with the idea of having some of them in a vertical
literature in China, and this book series promotes
direction, as that was how Chinese was read during
their work to the Western world.
that period in the books.
10/
PAGE
P O SS I B I L I T I E S
/ 10 0
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 [
06 ] 07 08 09 10
[
book c o ve r re d e si g n ]
101 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 102
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 [
06 ] 07 08 09 10
[
book c o ve r re d e si g n ]
103 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 104
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 [
06 ] 07 08 09 10
[
book c o ve r re d e si g n ]
Eileen Chang/ S E P T E M B E R 3 0 , 19 2 0 – S E P T E M B E R 8 , 19 9 5
She was one of the most influential modern Chinese writers. Her fiction writings are noted for dealing with the tensions between men and women in love. She was focused on the everyday life in 1940s Shanghai and Japanese-occupied Hong Kong. “Had it not been for the political division between the Nationalist and Communist Chinese, she would have almost certainly won a Nobel Prize” was the compliment given to her by the poet and University of Southern California professor Dominic Cheung.
Shen Congwen/ D E C E M B E R 28 , 19 0 2 – M AY 10 , 19 8 8
He is considered to be one of the greatest modern Chinese writers. His writing is distinguished with regional culture and identity, and combining the vernacular style with classical Chinese writing techniques. He was considered the most important of the “native soil” writers in modern Chinese literature. In 1988, he was slated to win the Nobel Prize, but due to his death, it was not awarded.
Lao She/ F E B R U A R Y 3 , 18 9 9 – A U G US T 24 , 19 6 6
He was a noted Chinese novelist and dramatist, and was one of the most significant figures of 20th-century Chinese literature. His most famous works are Rickshaw Boy and the play Teahouse. His works are noted for their vivid use of the Beijing dialect. Many of his plays and fictions are being adapted into films after his death, like This Life of Mine, Dragon Beard Ditch, Rickshaw Boy, The Teahouse, The Crescent Moon, The Drum Singers, and The Divorce.
S O U R C E : W I K I P E DI A
105 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 10 6
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 [
06 ] 07 08 09 10
[
book c o ve r re d e si g n ]
107 /
PAGE
07/
ILLUSION
PROJECT/
Federico Fellini Film Festival CO U R S E /
Integrated Communications I N S T R U C TO R /
Hunter Wimmer KE Y W O R D S /
Italian | Playful | Fantasy C A T E GO R Y /
Print | Packaging | UI/UX
Is it possible to translate the bizarre fantasy of Fellini into a film festival? [ objective ]
[ solution ]
To choose a filmmaker and design a film festival
After researching and watching Federico Fellini’s
based on a common theme in the selected films.
numerous films, I chose six of them as the feature
The film festival consists of many different design
films in the festival: La Dolce Vita, 8½, Juliet
materials: a poster, catalogue, app, advertising and
of the Spirits, Satyricon, Fellini’s Casanova, and
tickets. The design concept is based on a common theme from the films picked for the festival. I chose the Italian director Federico Fellini. His works are inspiring and influential for their imagination, based on Jung’s theory, depicting the unconscious desire of dissatisfied people.
City of Women. The common theme among all of these are the disillusioned mid-life crises people face and the fantasy world they imagine in order to escape their problems. The visual is a dreamy and distorted world, the playful fantasy in those people’s minds. I photographed images containing that message to match with the festival style. The visual outcome is a bit irrational and playful for the audience to escape into Fellini’s fantasy world.
10/
PAGE
P O SS I B I L I T I E S
/ 110
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
111 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 112
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
113 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/114
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
115 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 116
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
117 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/118
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
119 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 120
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
121 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 122
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
123 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 124
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
125 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 126
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
127 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 128
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
129 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/130
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
131 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/132
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
133 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/134
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
135 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/136
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
137 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/138
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 [
07 ] 08 09 10
[
f e d e r i c o f e lli n i f i lm f e st i va l ]
139 /
PAGE
08/
CLOSE-UP
PROJECT/
Plant Physiolog y CO U R S E /
Type Experiments I N S T R U C TO R /
Kathrin Blatter KE Y W O R D S /
Scientific | Micro | Organic C A T E GO R Y /
Digital
Is it possible to bring abstract scientific knowledge into a simple digital platform? [ objective ]
[ solution ]
Design an iPad brochure for a scientific topic
I mainly use type to convey the highly organized
by researching the topic in depth and turning the
organic system in plants. That system is subtle but
findings into writing, images and illustrations.
essential, and is beyond the view of human eyes.
I am interested in the inner life of plants, for their organic systems of sustaining themselves and coexisting with the outside world.
Its existence is fundamental to our living world. The effective way to communicate this topic is to use an organic type treatment and blend the type with images. The color palette is unobstrusive.
10/
PAGE
P O SS I B I L I T I E S
/142
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 [
08 ] 09 10
[
pla n t physi olog y ]
143 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/144
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 [
08 ] 09 10
[
pla n t physi olog y ]
145 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/146
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 [
08 ] 09 10
[
pla n t physi olog y ]
147 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/148
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 [
08 ] 09 10
[
pla n t physi olog y ]
149 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/150
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 [
08 ] 09 10
[
pla n t physi olog y ]
151 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/152
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 [
08 ] 09 10
[
pla n t physi olog y ]
153 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/154
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 [
08 ] 09 10
[
pla n t physi olog y ]
155 /
PAGE
09/
STRUCTURE
PROJECT/
Protect Drinking Glasses CO U R S E /
Package Design 2: Executing 3D Design I N S T R U C TO R /
Thomas McNulty KE Y W O R D S /
Structure | Protective | Functional C A T E GO R Y /
Packaging
Is it possible to use a simple packaging structure to protect drinking glasses? [ objective ]
[ solution ]
Create a new packaging structure to protect four
I used e flute corrugated fiberboard, which is
breakable glasses. The packaging materials are
a material that is easily-produced, environmentally
recyclable and environmentally friendly. The amount
friendly, lightweight and protective. I considered
of packaging materials needs to be considered for
how the packaging can help keep the four glasses
being effective and economical.
tightly together, making it easy and safe to carry them around. The packaging also works for longer use as a container while having a pleasing and simple structural appearance.
10/
PAGE
P O SS I B I L I T I E S
/158
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 [
09 ] 10
[
prot e c t i n g d r i n k i n g g la sse s ]
159 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 160
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 [
09 ] 10
[
prot e c t i n g d r i n k i n g g la sse s ]
161 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 162
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 [
09 ] 10
[
prot e c t i n g d r i n k i n g g la sse s ]
163 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 164
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 [
09 ] 10
[
prot e c t i n g d r i n k i n g g la sse s ]
165 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 166
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 [
09 ] 10
[
prot e c t i n g d r i n k i n g g la sse s ]
167 /
PAGE
MFA Thesis 10/ FORMING
PROJECT/
Healthy Eating in College CO U R S E /
Thesis 1: Concept Thesis 2: Exploration Thesis 3: Refinement I N S T R U C TO R S /
Phil Hamlett Bob Slote Jeremy Stout KE Y W O R D S /
Young | Healthy | Simple C A T E GO R Y /
UI/UX | Web | Print | Environmental Graphics
Is it possible to create a better way for college students to eat healthy? [ objective ]
[ solution ]
Identify a real problem in the world and use graphic
I looked into the demographics of eating and realized
design to provide viable solutions through conducting
that college is an essential and effective time to build
research, building strateg y, creating design pieces
healthy eating habits to influence students’ lives.
and collecting user feedback. The problem I investigated is unhealthy eating
Based on college students’ needs and behaviors, I created a brand that values healthy eating and
in America. There are more and more people becoming
is designed for students’ lives. I designed a website
obese due to the food they consume and the way they
and app for ordering and scheduling healthy meals.
eat it. Currently there is more emphasis on profit
I also created the design for an on-campus cafeteria,
than health. Surroundings can affect people’s eating
a set of take-out packaging, healthy eating learning
habits in a positive or negative way. Design can be
materials and marketing pieces.
used to make changes for the better.
10/
PAGE
P O SS I B I L I T I E S
/170
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
171 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/172
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
173 /
PAGE
10/
P O SS I B I L I T I E S
Selected Works o f Huilin Miao
More than one-third (36.5%) of U.S. adults are obese. — C E N T E R S F O R D IS E A S E CO N T R O L A N D P R E V E N T I O N
PAGE
/174
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
175 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/176
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
Many college students are not making the grade when it comes to good nutrition. The eating habits men and women develop during their college years often follow them into their 20s and 30s. — US A TO D AY
177 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/178
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
179 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 18 0
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
181 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/182
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
183 /
PAGE
10/
Selected Works o f Huilin Miao
P O SS I B I L I T I E S
Clarification
Are unbalanced and unhealthy the same thing?
Are eating habits and eating patterns different?
Is being overweight unhealthy?
Why are snacks considered a latenight food?
Why should dessert be eaten after a meal?
Why don’t students eat healthy food?
What are the extra calories students consume?
Assumptions
What affects students’ eating habits?
How is healthy eating determined?
How do certain foods become socializing foods?
Why do students eat whatever they want all the time?
Does the portion size make students have certain assumptions about eating?
What makes junk food attractive to students?
Why do students feel happy and satisfied with certain foods?
Why don’t students realize they have an eating problem?
Why is there little research and statistics about college students’ eating habits?
Why do students underestimate serving sizes?
What does taking in many calories feel like?
Do students think about the potential health issues from unhealthy eating?
Should healthy eating be an important value?
Would health be valued as academic success?
Would unhealthy eating be seen as lack of responsibility?
Could unhealthy eating related to body image issues be solved by realizing health issues?
Does living away from the family change students’ diet patterns?
Does the visual look of a meal change a student’s diet?
How much are eating habits shaped by family meals?
What could be the result of stopping addiction to certain foods?
PAGE
/184
Reasons & Evidence
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
How do students estimate a serving size?
What is a serving size?
What is nutrition?
How are students taught nutrition before college?
When do students have more balanced meals, at home, in restaurants or in a college cafeteria?
Why do students think a fad diet can help them lose weight?
Why are some foods considered healthy and some aren’t?
Why is popcorn considered as a movie snack?
How do high school students perceive college life?
Do students think cooking is not part of student life?
Why do some foods taste better than others?
What affects people’s choice of food?
Why don’t college students eat enough vegetables and fruit?
Why are students eating large portions of food? Do they enjoy it?
Why are sweet, fatty and salty foods attractive to students?
How to make students willing to spend more money and time on healthy food?
Do students enjoy cooking?
Would unhealthy students be discriminated against in school and society?
Why does food addiction happen for some students?
Viewpoints & Perspectives
Do students link healthy eating with a happy life?
How do high school students perceive college life?
Why do some foods help students release pressure?
How much is it possible for students to have unhealthy children in the future if they eat unhealthy?
Would friendships, relationships and social circles change students’ eating habits?
Does a budget influence students’ eating habits?
Implications & Consequences
Do food displays in stores influence students’ eating patterns?
What makes easy access to food lead to indulging in food?
Do menus influence students’ eating patterns?
185 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 18 6
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
“Eating unhealthy is one of the least harmful things among other bad things for college students.” — J OVA N R O B I N S O N
“If there is a story or new lifestyle that convinces me healthy eating can make me live a better and happier life, I will start to think about nutrition.” — SA M SON SHUN
INSIGHT 1/
Having farmers’ markets close by can make people pay more attention to eating vegetables and fruits.
INSIGHT 2/
Healthy eating campaigns by college health centers haven’t attracted much students’ attention.
INSIGHT 3/
Being more familiar with available healthy eating choices can make students aware of their nutrition and how easy it is to improve it.
187 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/188
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
189 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 19 0
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
191 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 19 2
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
193 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/194
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
195 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 19 6
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
197 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/198
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
199 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 20 0
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
201 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 202
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
203 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 204
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
205 /
PAGE
10/
PAGE
P O SS I B I L I T I E S
/ 20 6
Selected Works o f Huilin Miao
PROJECT
01 02 03 04 05 06 07 08 09 [
10 ]
[
m f a t he si s: he a lt hy e a t i n g i n c olle g e ]
“I will definitely use it if it’s real—just out of convenience. I know I want to get lunch ahead of time. I don’t need to stand there waiting in line because of the app. I just go and pick it up and that’s it.” —IAN
207 /
PAGE
THANK YOU/
MANY THANKS TO THE PEOPLE THAT HAVE HELPED ME ALONG THE BEAUTIFUL PATH OF DESIGN. I N S T R U C TO R S /
Michael Kilgore Scott Rankin Nita Ybarra Hunter Wimmer David Hake Bob Slote Phil Hamlett Kathrin Blatter Amir Bahadori Thomas McNulty Jeremy Stout Mary Scott C L ASS M A T E S /
Thank you all for letting me learn so much. It is an uplifting and memorable experience to improve together and encourage and challenge each other. F R I E N DS /
Thank you for all your kindness and caring. M Y P A R E N TS /
Thank you for your support and encouragement of my choice to pursue design.
CREDITS/ CO U R S E /
Portfolio Seminar I N S T R U C TO R /
Mary Scott DESI GN E R /
Huilin Miao P H O TO G R A P H E R /
Huilin Miao CO P Y W R I T E R /
Huilin Miao E DI TO R /
Scot Crisp PRINTE R AND BINDE R/
Blurb PAP E R /
Proline uncoated, 100# (148gsm) S O F T WA R E /
Adobe Creative Cloud