Guía de Ventas 2022

ROCHE DIAGNOSTICS

Guía de Ventas La guía para vendedores especialistas 2022

v1.2

Palabras de nuestro gerente general

Javiera Lozano

1.1.2022

© 2022 ROCHE Diagnostics Latam

Prohibida la Distribución de este material sin consentimiento expreso de ROCHE

Prologue

Our Ambition to double access to Diagnostics for Latin American patients isn’t possible unless we engage our healthcare stakeholders with cutting-edge commercial practices. As sales professionals of the #1 IVD company in LATAM and the world, we have the unique opportunity to drive our business execution focus of PROTECT & GROW, CONQUER and SHAPE by deploying innovative strategies and practices that will deliver breakthrough solutions, strong partnerships and sustainable business with our customers and external stakeholders, both in and beyond the laboratory. We need your strong engagement and commitment to make this happen!

Algunos Hechos 17.000 usuarios 5.0000 clientes 34 países que atendemos +91% Sat en Servicio Técnico 2 Training Centers +25.000 instrumentos/maquinas +3.200 accounts/Labs 25% MS 1B ventas 2021 Availability 24 hrs/7 days

Added value service consultancy

Chapter 1 - De DIA y de noche

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n Roche Diagnostics, we develop diagnostic tests, instruments and digital solutions with the power to transform healthcare for people around

Tests In Vitro

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Our core business is the discovery, development and manufacturing of in vitro tests for the diagnosis of various diseases that include cancer, diabetes, Covid-19, hepatitis, human papillomavirus and many others. In vitro diagnostics, or IVDs, are medical devices that analyze samples taken from the human body, such as blood, tissue or urine, using various technologies.

The samples are analyzed directly at physicians' o ces or in laboratories, which we supply with our tests and instruments.

Some of our tests come in the form of test strips and don’t require any instruments.

Some of our tests come in the form of test strips and don’t require any instruments.

Knowledge for every sales discussion

These days, the media is full of news about diagnostic tests. But how much do you actually know? Here’s what you need to know to shine in every discussion about testing.