Humber College Joins International Congress for Research, Insights and Analytics

from SPARK: Humber's Research & Innovation Quarterly, Issue 5

Scholarship of Teaching & Learning (SoTL)

Humber College Joins International Congress for Research, Insights and Analytics

By Lucas Cunha

ESOMAR, THE INTERNATIONAL ORGANIZATION FOR market, social and opinion research, held its annual congress from September 18 to 21 at the Sheraton Centre in Toronto—and our team from the Office of Research & Innovation was there to represent Humber College.

It was ESOMAR's first congress since the pandemic, also marking the organization's 75th anniversary. With talks and presentations from some of the biggest names in the research, insights and analytics field, the congress also featured a series of networking events with high-profile companies from all over the world and a gala dinner.

During those four days, our team had the chance to watch thought leaders in the research industry discuss a broad array of subjects, all under the same theme: “What if?”

Some of the highlights included keynote addresses given by: Jeremy Gutsche, CEO of Trend Hunter and author of Create the Future / the Innovation Handbook: Tactics for Disruptive Thinking; Scilla Alecci, an investigative reporter and video journalist for the International Consortium of Investigative Journalists who was part of the team responsible for the Panama Papers investigation; Daniel Quinn, a director at the market research firm The Forge; and Esie Mensah, a multidisciplinary artist and choreographer who has collaborated with musicians like Rihanna, Drake and Arcade Fire.

If you didn’t get the chance to join the event, don’t worry— you can check some of the photos we took there in the following pages and visit ESOMAR to know more about everything that happened during the congress.