OccupySpace gallery at Lakshore combines SciFi asthetics with indigeous culture, check it out on page 6 FRIDAY SEPTEMBER 23, 2016
HUMBERETC.COM
VOLUME 54, ISSUE 1
Breaking into a new semester
Naomi Klein climate talk filling up fast Gabriela Argueta
ARTS AND ENTERTAINMENT REPORTER
DANIEL CAUDLE
Popular man on campus Kiet Ngo, who goes by handle of Super Hyper Active Jerry, breakdances on stage at newly-renovated LinX Lounge at North.
Ignite sparks questions Former Humber Students’ Federation has $400,000 for major rebrand but not everyone understands the need -- or the new name Zachary McGregor NEWS REPORTER
Ignite may be the new name of Humber’s student government but the change isn’t garnering much interest among students. Many are puzzled as to why the Humber Students’ Federation decided to officially change its name to Ignite this summer. “The goal of the rebrand was to make everyone, especially the students at Guelph-Humber, feel more included,” said Ammar Abdul-Ra-
heem, Ignite’s vice-president of student life at North campus. In previous years, University of Guelph-Humber students thought the services provided by HSF were exclusively for Humber College students, which is not the case, he said. “I never knew I could use the services provided by HSF or go to their events till last year,” said Tianna Smith, a fourth year family and community social services student at Guelph-Humber. Many Guelph-Humber students never realized they could attend HSF sponsored events like Frosh. The Ignite Board of Directors decided it was necessary to change the name of HSF so more Guelph-Humber students would utilize the services it offers and go to their events. The process of rebranding HSF began in February 2015 when the
Board of Directors approved a $400,000 budget for the entire project. The money came from about 10 years of surpluses, Ignite has claimed, without cutbacks made to student services or events. “Student opinions were a major part of the rebrand process and students were involved in every step of the way,” Abdul-Raheem said. Ignite hired a research company to conduct a survey of several hundred students to get a better opinion of how they should go about rebranding. After this preliminary research another survey was taken asking students to pick one of three names. The name Ignite was voted as the most relevant and meaningful among students by a wide margin. The other names were not immediately available.
Although the rebranding process came from the results of the initial survey of students, many students are not happy with the results. “It’s not about the name, it’s about the students and how you provide the services to them,” said Savikar Sharma, a computer-networking student at Humber. Students argue the $400,000 allocated for rebranding would have been better spent on improving services or making events better. Despite the initial budget of $400,000 for Humber Students’ Federation to rebrand, the student government had spent only $116,721 of the approved budget as of Aug. 31. “Another $60,000 will likely be spent over the next few years to finish off the process of rebranding,” Abdul-Raheem said.
People interested in the climate change debate, capitalism and the economy are anticipating Naomi Klein’s scheduled visit to Humber Lakeshore campus on Sept. 28, with over 500 places booked to date. Klein is an award winning journalist, columnist and international bestselling author for her book No Logo: Taking Aim at the Brand Bullies, published in 2000. “I think what I am excited to learn from her is the relation between mainstream green initiatives and the result it has on development,” said first year Humber international development student Callan Hayman, who is attending the event. “Which is cool for me because my undergrad was in communications,” Hayman said. “It focused a lot on branding and advertising. Now I am in international development, so I get to see how those two worlds collide.” Klein’s most recent book, This Changes Everything: Capitalism vs. The Climate, and a screening of the documentary of the same name by Klein’s husband, Avi Lewis, will be the focus of discussion at next week’s free event. Klein argues in the book that the environmental crisis should lead to abandoning free market ideologies and current political systems. “Naomi focuses on climate changes and its impact on communities,” said Lindsay Walker, Humber’s Sustainability office manager. “These are issues that impact so many different things, so I’m hoping students will talk about this,” Walker said. A full house is expected at the Lakeshore auditorium, where a live stream of Lewis documentary will be played following a one-hour question-and-answer period. While some in attendance are looking to learn about climate change issues as a whole, others are hoping for a more lasting impact from Klein’s visit. “I’m expecting Naomi to remind us that our everyday actions and choices have consequences upon others, not only in our immediate communities but internationally,” said first year international development student Nate Taylor. “I am hoping for her to further educate the Humber community about making sustainable choices for our daily lives,” Taylor said. Visit humber.ca/today/events to register.