Emmanuel Baptist Church Brand Guide (Beta)

A compre h e nsi ve

BRANDGUID E EMMANUEL BAPTIST CHURCH

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GUIDE te a c h i ng

h ow to c o m m uni c a te fo r us.

OUR PURPOSE We exist because we want to LOVE God by worshiping him. Because God has asked us to GROW in knowing him, and lastly because God is leading us to spread his love by SERVING others!

LOVE, GROW & SERVE

OUR CORE VALUES

FAITH, FAMILY, FUTURE We are a people of FAITH in Jesus, who focus on strengthening every FAMILY and strive towards a healthy FUTURE centered around the gospel, grace & hope.

BRAND GUIDE

TA B L E O F WE ARE GOD’S IMAGE BEARERS IN THE WORLD. WHAT AN AWESOME HIGH CALLING! -PASTOR SCHMIDT

CONTENTS

•9 Design Standards •Logo use •How to use Color •Which Typography to use and not to use.

•How to use Images •How to use Graphics •Design Mindset Explained •Ballances in Design

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EMMANUEL IS:

10 WORDS

REPRESENT US AND DEFINE WHAT WE APPRECIATE MOST. LET THE FOLLOWING TEN STANDARDS GUIDE YOU AS YOU COMMUNICATE FOR OUR CHURCH. YOUR GOAL SHOULD BE TO REPRESENT THESE ORGANIZATIONAL TRUTHS THROUGH OUT EVERY PIECE YOU TOUCH. USE THESE WORDS AND THEIR DEFINITIONS AS ACCOUNTABILITY MARKERS. IF YOUR WORK IS NOT FULLY INJECTED WITH THESE STANDARDS THEN WE WOULD ASK THEY YOU RECREATE, REDESIGN, REIMAGINE SO THAT YOUR WORK IS NOT TRASHED BUT ELEVATED AND EMBRASED.

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Active Simple Clean Honest EnergetIC Classic Innovative Authentic Crafted Tailored

Brand Standard #1

ACTIVE We love discovering new things. We are most awake when we’re outdoors. Adventure is part of our soul!

We love moblizing ourselves into new horizons to serve others and to enjoy God’s wonderful planet together.

Brand Standard #2

SIMPLE We don’t like complex things, we enjoy when something just works easily and is easy to understand.

Brand Standard #3

CLEAN Keep everything nicely organized. We love open spaces, airy designs and lots of white space. Clutter is our enemy!

Brand Standard #4

HONEST Everything needs to have a practical reason for existing. Use no fony textures, no “make believe� effects or random lines. No nonsense. Keep everything purposeful and real...having serious bones.

Brand Standard #5

ENERGETIC Worship with smiles and joy. We are passionate people who love to souround ouselves with those who are as well.

Brand Standard #6

CLASSIC We have a business look. Modesty & resemblences of historicly proven “good tastes� matter.

Brand Standard #7

INNOVATIVE Never do the same thing twice. Always make things better, building on the strengths of the past.

Brand Standard #8

AUTHENTIC Having our own signature. Staying Consistently Emmanuel. Not trying to be anything else out there, not mimicing, not trendy.

Brand Standard #9

CRAFTED Use skillful people who know what they are doing.

Don’t employ novice techniques, seek out experts and learn what is best for the occassion. Make things proficient and do not be waistful.

Brand Standard #10

TAILORED Custom-make everything for the occasion. Don’t use templates but discern what is needed and make every effort to make things fit properly for our needs.

BRAND GUIDE

WHEN THE WORLD DOES T H I N G S W I T H E XC E L L E N C E , IT’S AN ATTEMPT TO MAGNIFY “ M A N ’S A R T I F I C I A L G L O RY. ” WHEN GOD’S PEOPLE DO THINGS WITH EXCELLENCE, WE MAGNIFY GOD’S TRUE GLORY! -PASTOR SCHMIDT

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LOGO USES

OUR LOGO IS THE MOST IMPORTANT TOOL WE HAVE TO HELP OUR COMMUNITY IDENTIFY US. WE PLACE A HIGH AMOUNT OF ATTENTION ON HOW TO USE IT BECAUSE WE KNOW IF WE DON’T WE RISK BEING VIEWED AS UNEXCELENT. WE CAN’T ALLOW THIS HAPPEN. WE VALUE EXCELENCE, IN THIS AREA, BECASUE WE VALUE WHO WE ULTIMIATELY RESPRESENT.

FULL COLOR

BLACK & WHITE

STACKED

STACKED

HORIZONTAL

HORIZONTAL

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LOGO RULES

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WHEN USING OUR CHURCHES YELLOW COLOR PLEASE ONLY USE OUR LOGO IN WHITE AND NEVER WITH ANOTHER COLOR SCHEME OR COLOR PALLETE.

LOGO RULES

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WHEN USING OUR GREY PLEASE ONLY USE OUR LOGO IN FULL COLOR OR WHITE AND NEVER WITH ANOTHER COLOR SCHEME OR COLOR PALLETE. WHEN USING OUR LOGO ON WHITE PLEASE ONLY USE OUR FULL COLOR LOGO OR OUR ALL GREY LOGO & NEVER ANOTHER COLOR PALLETE THAN OUR BRAND COLORS.

LOGO RULES

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WHEN USING OUR CHURCHES BLUE COLOR PLEASE DO NOT PLACE OUR LOG ON ON IT IN ANY WAY. OUR PRIMARY BRAND COLOR IS YELLOW WITH AN ACCENT OF BLUE NEVER THE OTHER WAY AROUND.

LOGO RULES

WHEN PLACING OUR LOGO ON TOP OF A PICTURE, DO NOT USE THE FULL COLOR LOGO. USE THE WHITE LOGO OR DARK GREY LOGO. NEVER PLACE A LOGO ON OF CONTRASTED PART OF AN IMAGE. USE FLAT SURFACES ONLY.

ICON RULES USE OUR ICON BY IT’S SELF ON ANY COLOR OR PICTURE BACKGROUND BUT MAKE SURE IT HAS LOTS OF CONTRAST BETWEEN IT AND THE BACKGROUND & PREFER FLAT PARTS OF IMAGES. ONLY USE OUR WHITE OR GREY ICON COLOR.

BRAND COLORS

BRAND COLORS

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OUR LOGO IS THE MOST IMPORTANT TOOL WE HAVE TO HELP OUR COMMUNITY IDENTIFY US. WE PLACE A HIGH AMOUNT OF ATTENTION ON HOW TO USE IT BECAUSE WE KNOW IF WE DON’T WE RISK BEING VIEWED AS UNEXCELENT. WE CAN’T ALLOW THIS HAPPEN. WE VALUE EXCELENCE, IN THIS AREA, BECASUE WE VALUE WHO WE ULTIMIATELY RESPRESENT.

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