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P R O D U C T C ATA L O G SPRING SUMMER 2020
Humdakin
Spring/Summer 2020
Humdakin This spring, we’re going back to the roots and to what has inspired me all along: nature. Humdakin is located in the middle of a forest in Aarhus, Denmark, and when the seasons change outside our windows, my family and I get to experience it every day. That beautiful transition of seasons is a huge inspiration for me. That’s why this season, I’m going back to basics and putting nature first once again. This will be the guiding factor in my choice of materials and colors for SS20. I hope this catalog and our range of products will reflect the beauty of basics and the simplicity in sustainability. Camilla, CEO
Spring/Summer 2020
Humdakin goes Back to Basics
Back in 2016 when I launched Humdakin, my focus was on materials and ingredients. They had to be gentle on our skin and gentle on our planet. After 5 years of research and development the result was Humdakin and our products; a variety of sustainable cleaning and modern housekeeping products. Products created based on what I felt was missing in the cleaning product market: mild scents, aesthetic packaging, and eco- and allergy-friendly formulas that were still effective.
Humdakin
Spring/Summer 2020
Humdakin
Back to nature and simplicity Going back to basics means embracing nature and the simple things in life. For Camilla, this means living in and having her kids grow up in the middle of the forest with trees, fields and Danish wildlife right outside their window. It means bracing the brisk wind to take trips to the beach to enjoy the sound of waves while the kids collect shells and stones. The colors, materials and ingredients for SS20 not only echo this Nordic nature, they respect it it.
Spring/Summer 2020
We hope you will enjoy our news for Spring Summer 2020
Humdakin
Wo o l d r y e r b a l l s One of nature’s many gifts is wool. Wool is a natural, biodegradable material that has been used for centuries. This season we’re introducing our new 3-pack wool dryer balls that will save you time and resources when drying your laundry.
HOW TO USE Put all three dryer balls in the dryer along with your newly washed clothes. The balls not only help to absorb water and reduce drying time, they also remove static and soften your clothes. The dryer balls are hypoallergenic and be used with all types of fabrics. After use, leave the dryer balls laying out so they’re able to air dry.
C A M I L L A’ S T I P The dryer balls are fragrance free, so If you love the fresh scent of laundry you can dab a little bit of Humdakin’s fabric softener on the balls before use. This will add a lovely scent to your laundry!
Spring/Summer 2020
Spring/Summer 2020
Humdakin
Humdakin
Spring/Summer 2020
Humdakin
Anti calc spray Minerals are the building blocks of many phenomena in nature. However, the mineral deposits, also known as limescale, we find in our bathrooms and kitchens are not that great. This season we’re yet again adding a new product to our line of liquid cleaning products. After a long process, we’ve finally found the perfect formula for the Anti Calc spray, which removes those chalky calcium deposits. Aarhus is one of several locations in the world with very hard water. This leads to limescale on surfaces in the bathroom or kitchen that can be quite tricky to remove. That’s why we’re introducing our Anti Calc spray with a nice and mild scent in a beautiful black bottle.
HOW TO USE Start by cleaning the sink area with our universal cleaner. When the area is clean, spray Anti Calc on the sink, faucet, mirror etc. and let it sit for at least two minutes. After those two minutes, use a brush and warm water to scrub the area clean. Wipe dry with a clean tea towel.
Spring/Summer 2020
Note: when using any Anti Calc product for the first time, test it on a small surface area first to make sure the material tolerates Anti Calc products.
Humdakin
New spring colors For SS20 we’ve added two new colors to the variety of kitchen textiles. These are of course inspired by the nature around us – specifically the forest and the beach. For Camilla, there’s nothing better than bringing her daughter and two sons to the beach to collect shells or on a walk into the forest. The new collection of GOTS certified organic textiles are inspired by these trips to the sea and forest - say hello to Shell and Fern.
SHELL Shell is the perfect off-white color, just like a shell at the beach. It’s a wonderful neutral color that fits perfectly with any colors you have in your home. Mix and match Shell with both light and dark colors and make your home feel brand new.
FERN Fern is a subdued green color that leads your thoughts to a blooming spring forest filled with light green foliage and flowers. Bring nature’s nuances into your kitchen with fern and mix it with other dusty colors or shades of green.
Spring/Summer 2020
Spring/Summer 2020
Humdakin
Finding Simplicity in Sustainability
Humdakin Sustainability is a big buzzword today. Its increasing significance and presence in social media can, to some, make it seem intimidating. Here at Humdakin we try to remember to focus on the simplicity in sustainability, because living a completely sustainable and eco-friendly life, just isn’t possible for everybody. Start with small changes in your daily life and remember that even this can make a difference. As a company, we can make a difference through our materials and ingredients. GOTS certified organic cotton and PET plastic is just one way of doing this. Simple formulas with as few ingredients as possible and alternatives to cleaning products that you use every day, is how we take on sustainability. Sustainability is undeniably important, and it’s not enough for us to just talk about it. That’s why it’s been part of our brand DNA since the very beginning. Ever since then, we’ve focused on keeping sustainability simple. Natural materials, basic consumption changes and keeping the planet in mind every step of the way are all ways to bring sustainability down to a level where we all can participate and help each other.
Spring/Summer 2020
Spring/Summer 2020
Humdakin
Humdakin
Spring/Summer 2020
Humdakin
Ingredients At Humdakin we pride ourselves in only using the best possible ingredients in our products. Therefore, our products are free from: parabens, dyes, essential oil, chemical perfumes and hormone disrupting substances. We’ve also included natural extracts from plants in the Nordic nature which all have their own qualities:
Filled with calcium and vitamin A to protect the skin as well as having anti-septic and anti-inflammatory qualities. Salvia can be found in Universal Cleaner and Dish Soap.
CHAMOMILE
SEA BUCKTHORN
Filled with various vitamins, minerals and antioxidants. It also contains anti-aging and nurturing qualities. Find sea buckthorn in Universal Cleaner, Dish Soap, Hand Soap and Hand Lotion 01, Laundry Soap, Fabric Softener, and Wool and Cashmere Detergent.
Has anti-irritant and anti-inflammatory qualities and is also allergy-friendly and soothing on the skin. Find Chamomile in Hand Soap and Hand Lotion 01, Laundry Soap, Fabric Softener, and Wool and Cashmere Detergent.
R E D S E AW E E D
EL DER BER RY
PEONY
BIRCH
C R A N BER RY
Filled with vitamin C and known for its caring and antiaging properties. Find elderberry in Hand Soap and Hand Lotion 02.
Known for containing bacteriostatic properties and caring and soothing qualities. Find Birch in Hand Soap and Hand Lotion 02.
Rich on antioxidants, vitamins and amino acids to protect and nurture the skin. Find red seaweed in Anti-Smell Hand Soap.
Activates and strengthens the natural defence of the skin as well as being anti-inflammatory. Find peony in Hand Soap and Hand Lotion 03.
Rich on vitamin C and antioxidants to boost collagen production in your skin. Find cranberry in Hand Soap and Hand Lotion 03.
Spring/Summer 2020
S A LV I A
Humdakin
Organize, clean and style Humdakin’s motto is organize, clean and style, because that’s simply what we love doing! From a young age Camilla has been taught that you should keep your home clean continuously , rather than cleaning every once in a while. Organize, clean and style is a motto that can be incorporated into your everyday life. By living by these words Camilla is able to provide a safe, calm and cozy home for her family. She takes time every day to clean, even just for 5 minutes, because she knows it will keep giving on in the future.
Spring/Summer 2020
Spring/Summer 2020
Humdakin
Humdakin
Spring/Summer 2020
Humdakin
C a m i l l a ’s cleaning tips CLE A NING W INDOWS Last season we introduced the glass cleaner to our range of products. My tip for very dirty windows, is to apply our universal cleaner and wipe with a squeegee (window wiper). This removes the worst of the dirt, so the glass cleaner can really polish the windows and leave them shinning. The last step for perfectly clean windows is to wipe off with a dry tea towel.
C L E A N I N G YOU R BAT H RO OM S I N K
Spring/Summer 2020
If there’s one thing that really gets us in the cleaning mood, it’s chalky deposits by our sink and faucet. This is where keeping clean is really important, because if you don’t remove the limescale every so often and try to keep it down it will be extremely difficult to remove. Start by cleaning your sink, faucet, shelves, and all other surfaces in the bathroom with our universal cleaner. After this is done, spray the Anti Calc on your sink and faucet. Always test it on a small area first to make sure the material can tolerate it. Leave the Anti Calc on the sink and move on to cleaning the rest of the bathroom. The Anti Calc should sit for at least two minutes. Use a sponge or our wooden brush with water to scrub the area you sprayed with Anti Calc. When the area is clean, spray glass cleaner on the sink, faucet and mirror and wipe with a clean and dry tea towel. This last step will help get your now limescale free bathroom shinning!
Spring/Summer 2020
We l c o m e t o o u r H u m d a k i n product over view
Humdakin
Humdakin Fabric Softener 1000 ml with sea buckthorn & chamomile PET recyclable plastic
Hand care kit 2 x 300 ml with chamomile & sea buckthorn PET recyclable plastic
Recommended retail price DKK 139 NOK 179 EUR 19
Recommended retail price DKK 139 NOK 179 EUR 19
Recommended retail price DKK 299 NOK 389 EUR 40
Hand soap 300 ml 01 chamomile & sea buckthorn 02 birch & elderberry 03 peony & cranberry PET recyclable plastic
Hand lotion 300 ml 01 chamomile & sea buckthorn 02 birch & elderberry 03 peony & cranberry PET recyclable plastic
Hand lotion 60 ml 01 chamomile & sea buckthorn 02 birch & elderberry 03 peony & cranberry PET recyclable plastic
Recommended retail price DKK 149 NOK 189 EUR 20
Recommended retail price DKK 205 NOK 269 EUR 29
Recommended retail price DKK 105 NOK 139 EUR 14
Frangrance sticks 250 ml Ample Ivory Glass
Scent refills 250 ml Ample Ivory PET recyclable thermoplastic
Recommended retail price DKK 349 NOK 449 EUR 47
Recommended retail price DKK 255 NOK 329 EUR 34
Scented candles 210 g Yucca Manov Burning time 55h Glass and plantbased wax Recommended retail price DKK 229 NOK 299 EUR 30,5
Spring/Summer 2020
Laundry Soap 1000 ml with sea buckthorn & chamomile PET recyclable plastic
Humdakin Universal Cleaner 1000 ml with salvia & sea buckthorn PET recyclable plastic
Dish soap 1000 ml with salvia & sea buckthorn PET recyclable plastic
Anti smell hand soap 500 ml with red seaweed PET recyclable plastic
Recommended retail price DKK 139 NOK 179 EUR 19
Recommended retail price DKK 139 NOK 179 EUR 19
Recommended retail price DKK 210 NOK 275 EUR 29
NEW
Spray bottle 500 ml PET recyclable plastic
Glass cleaner 750 ml with sea buckthorn PET recyclable plastic
Anti calc spray 500 ml PET recyclable plastic
Recommended retail price DKK 65 NOK 89 EUR 9
Recommended retail price DKK 145 NOK 189 EUR 19
Recommended retail price DKK 155 NOK 210 EUR 8,50
NEW
Spring/Summer 2020
Wool and cashmere detergent 750 ml with chamomile and sea buckthorn PET recyclable plastic
Wool dryer balls 3-pack 100 % pure wool
Oven mitt 1 pcs, 17x33 cm 60 % linen, 40 % cotton wash at 60°
Recommended retail price DKK 145 NOK 189 EUR 19
Recommended retail price DKK 145 NOK 189 EUR 19
Recommended retail price DKK 165 NOK 199 EUR 22
Humdakin Dish brush - horse hair 23x4 cm oak wood Horse hair
Dish brush - tampico 23x4 cm oak wood plant-based tampico bristle
Recommended retail price DKK 125 NOK 159 EUR 17
Recommended retail price DKK 139 NOK 179 EUR 19
Recommended retail price DKK 125 NOK 159 EUR 16,50
Humdakin organize bucket 30x20x25 cm zink bucket wood handle
Humdakin oval bucket 31x23x17 cm zink bucket wood handle
Humdakin oval bucket 21x21x17 zink bucket wood handle
Recommended retail price DKK 275 NOK 349 EUR 37,50
Recommended retail price DKK 275 NOK 349 EUR 37,50
Recommended retail price DKK 229 NOK 299 EUR 30,5
Wood brush 15x7 cm bamboo wood coconut fibre
Wood brush 9,5x7 cm bamboo wood coconut fibre
Recommended retail price DKK 75 NOK 89 EUR 10
Recommended retail price DKK 59 NOK 79 EUR 8
Spring/Summer 2020
Oven mitt 1 pcs, 22x22 cm 60 % linen, 40 % cotton wash at 60°
Stone
Coal
Humdakin Knitted dish cloth 28x 28 cm 100 % GOTS certified organic cotton can be washed at 60°
Oak
Sea
Dark
Green
Dusty
Light
Yellow
Dusty
ash
seaweed
green
stone
fall
powder
Mushroom
Sunset
Fern
Shell
blue
Recommended retail price DKK 55 NOK 69 EU 7,50
NEW
Stone
Knitted kitchen towel 45x70 cm 100 % GOTS certified organic cotton can be washed at 60°
Oak
Coal
Sea
Dark ash
Mushroom
Green
Dusty
Light
Yellow
Dusty
Seaweed
green
stone
fall
powder
Sunset
Fern
Shell
blue NEW
Recommended retail price DKK 139 NOK 179 EU 19
Stone
Spring/Summer 2020
Tea towel - 2 pcs 45x70 cm 100 % GOTS certified organic cotton can be washed at 60° Recommended retail price DKK 149 NOK 189 EU 20
Oak
Coal
Sea
Dark ash
Mushroom
Green
Dusty
Light
Yellow
Dusty
Seaweed
green
stone
fall
powder
Sunset
Fern
Shell
blue NEW
Spring/Summer 2020
Humdakin
Humdakin
How it all started
Spring/Summer 2020
Humdakin
It all stated with a bucket of warm water and a dish brush. As a child, Camilla loved helping with the dishes. She loved grabbing a dish brush and feeling the warm water on her hands. She would do it together with her parents and they would talk about the day that had passed. The process of something going from dirty to clean was a satisfying feeling, one which Camilla is still fascinated with today. The joy didn’t stop at doing dishes. A dish brush turned into a cleaning company, which Camilla started at the age of 18 to support her law studies. Here, she was confronted by a problem she never stopped to think about as a child: where were the cleaning products with no harsh chemicals? Why weren’t there any alternatives without chemical perfumes that were still effective and and had a mild scent?
Spring/Summer 2020
The solution became HUMDAKIN and her own cleaning products with only the best and necessary ingredients. Products that are gentle on the skin and gentle on the planet.
N E V E R M I S S A B E AT Follow Humdakin on Instagram & Facebook: @humdakin or sign up to our newsletter at humdakin.com and humdakin.dk That way you are sure to never miss out on Humdakin news, new product launches, discounts or when we feel like spoiling our sweet customers. You ask, we listen. We highly value your thoughts. Whether it’s feedback on our products, ideas or wishes for new allergy friendly- and sustainable cleaning and household products, just let us know! Remember to tag us in your posts, we love to see how you ORGANIZE, CLEAN & STYLE! #HUMDAKIN