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SECTION 4 | CORPORATE COLOR SYSTEM
The primary Color System and Color Codes
PRIMARY COLOR SYSTEM
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Color plays an important role in the Schweizer corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme.
Consistent use of these colors will contribute to the cohesive and harmonious look of the Schweizer brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
PRIMARY COLOR BLUE
COLOR CODES
CMYK : C000 M097 Y089 K045 Pantone : 7622 CP RGB : R148 G023 B017 Web : #941711
Pantone 7622
COLOR TONES
100 % 80 % 60 % 40 % 20 %
THE GRADIENT
Blue Gradient
PRIMARY COLOR GREY
COLOR CODES
CMYK : C063 M062 Y059 K094 Pantone : Black RGB : R018 G013 B009 Web : #120d09
Pantone Black
COLOR TONES
100 % 80 % 60 % 40 % 20 %
THE GRADIENT
Grey Gradient
Explanation:
The Schweizer Company has three official colors: Yellow, Black and Gray. These colors have become a recognizable identifier for the company.
Usage:
Use them as the dominant color palette for all internal and external visual presentations of the company.
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