The primary Color System and Color Codes PRIMARY COLOR SYSTEM
Color plays an important role in the Schweizer corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Schweizer brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
PRIMARY COLOR BLUE
-
Pantone 7622
COLOR CODES CMYK
: C000 M097 Y089 K045
Pantone : 7622 CP RGB
: R148 G023 B017
Web
: #941711
COLOR TONES
100 %
PRIMARY COLOR GREY
-
80 %
60 %
THE GRADIENT
40 %
20 %
Blue Gradient
Pantone Black
COLOR CODES CMYK
: C063 M062 Y059 K094
Pantone : Black RGB
: R018 G013 B009
Web
: #120d09
COLOR TONES
100 %
80 %
60 %
THE GRADIENT
40 %
20 %
Grey Gradient
Explanation:
Usage:
The Schweizer Company has three official colors: Yellow, Black and Gray. These colors have become a recognizable identifier for the company.
Use them as the dominant color palette for all internal and external visual presentations of the company.
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