Brand Manual THE NEW CORPORATE DESIGN GUIDELINES FOR SCHWEIZER COMPANY
April, 2021
CORPORATE DESIGN MANUAL V1 PREPARED FOR Address
Online
Schweizer Versicherungs Zentrale AG
info@.svg-ag.ch
Limmatstrasse 12, 8957 Spreitenbach
www.svz-ag.ch
Switzerland
These guidelines describe the visual and verbal elements that represent Schweizer´s corporate identity.
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Table of content
Corporate Design Manual SECTION 1
|
INTRODUCTION
PAGE 04
SECTION 2
|
CORPORATE LOGO
PAGE 06
SECTION 3
|
CORPORATE TYPOGRAPHY
PAGE 10
SECTION 4
|
CORPORATE COLOR SYSTEM
PAGE 14
SECTION 5
|
CORPORATE STATIONERY
PAGE 18
The Logo Introduction The Logo Application The Logo Elements Clearspace and computation Incorrect Logo Applications
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Logo introduction
LOGO INTRODUCTION Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
THE FULL LOGOTYPE The Schweizer Masterbrand or Corporate Logo comprises two elements, the logo
1
2
THE FULL LOGOTYPE
MONOCHROME LOGO
1) The Logo Symbol Consists of a powerful element evoking the culture of design services and a blue square backround. The main logo is the colored logo used on white or colored backround. For other backrounds you will find an
2) The Logo Title A monochrome logos is a black and white type of logo. It is made up of a single color without using any colors or shade. Monochrome should not be misguided with greyscale.
symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Schweizer name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Montserrat Bold and has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Red and Black
3
4
LOGO COLOR VARIATION 1
LOGO COLOR VARIATION 2
3) The Logo Dark Version will be used when the backround color is the corporate color 1 - Red.
4) The Logo Light Version will be used when the backround color ist dark colored.
It is a fresh and appealing blend of colours chosen for their strong combination modern - classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.
RECOMMENDED FORMATS:
ATTENTION:
.eps | .ai | .png | .jpg | .tiff
Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Schweizer Trademark Licensing if you have any questions or need further help.
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Logo Construction & Clearspace
4x
x 2x
LOGO CONSTRUCTION CLEARSPACE
&
It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
CLEARSPACE
Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation To
work
out
SCHWEIZER
the
and
clearspace the
tagline
take
(Clearspace = Schweizer + tagline high).
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the
highness.
Application on a background
Logo Application Guidelines MINIMUM LOGO SIZES Size: 15 mm Full Logo Minimum Size: 15 mm highness
Size: 25 mm Size: 36 mm
Logo Symbol Minimum Size: 4 mm highness Size: 4 mm Size: 9 mm Size: 17 mm Size: 25 mm
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Corporate Font Primary Font Secondary Font Font Hierachy
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The corporate Font and history
Montserrat DESIGNER : JULIETA ULANOVSKY
THE FONT Montserrat is a geometric sans-serif typeface designed by Argentinian designer Julieta Ulanovsky. The design was inspired by signage from her historical Buenos Aires neighborhood of the same name. Montserrat is often mentioned as the closest free alternative to Gotham and Proxima Nova, however, in my opinion it’s a much more distinctive typeface compared to those two. The uppercase G and J really set it apart.Neue Helvetica family had been extended with the range of eight compressed weights.
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The Corporate Font and its Structure Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Schweizer communications. We have selected Montserrat and Source Sans Pro, which helps inject energy and enthusiasm into the entire Schweizer communications, as the primary and secondary corporate typefaces.
CORPORATE FONT MONTSERRAT DESIGNER : JULIETA ULANOVSKY
THE FONT Montserral sets new standards in terms of its form and number of variants. It is the quintessential sans serif font, timeless and
M O N T S ER R AT
EXTRA BOLD REGUL AR
neutral, and can be used for all types of communication. Extra Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
TYPE EXAMPLES MONTSERRAT
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Figures
0
Special
! “ § $ % & / ( ) = ? ` ; :
Characters
¡
1
“
2
¶
3
¢
4
[
5
]
6
|
7
{
8
}
≠
9
¿
0
‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
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Typography and Hierarchy Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Schweizer layouts.
CONTENT TEXT AND INNER HEADLINES
You want to explain something more in detail? This is the best way to do it.
Montserrat Regular 6 pt Type / 9 pt Leading
This text is reserved for copy text and huge text amount. Take it, use it. Montserrat SemiBold 8 pt Type / 11 pt Leading
FOLLOW THE RULES OF DESIGN TO GET AWESOME RESULTS. Montserrat Bold - Capital Letters 11pt Type / 11pt Leading
HEADLINES AND
MUCH MORE THAN AN INTERESTING HEADLINE! Montserrat Bold - Capital Letters 13pt Type / 12pt Leading
SUPER.HEADLINED Montserrat Bold - Capital Letters 36pt Type / 40 pt Leading
SPECTACULAR. Helvetica Neue - Capital Letters 48pt Type / 36 pt Leading
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The Corporate Colors Primary Color System Secondary Color System
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The primary Color System and Color Codes PRIMARY COLOR SYSTEM
Color plays an important role in the Schweizer corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Schweizer brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
PRIMARY COLOR BLUE
-
Pantone 7622
COLOR CODES CMYK
: C000 M097 Y089 K045
Pantone : 7622 CP RGB
: R148 G023 B017
Web
: #941711
COLOR TONES
100 %
PRIMARY COLOR GREY
-
80 %
60 %
THE GRADIENT
40 %
20 %
Blue Gradient
Pantone Black
COLOR CODES CMYK
: C063 M062 Y059 K094
Pantone : Black RGB
: R018 G013 B009
Web
: #120d09
COLOR TONES
100 %
80 %
60 %
THE GRADIENT
40 %
20 %
Grey Gradient
Explanation:
Usage:
The Schweizer Company has three official colors: Yellow, Black and Gray. These colors have become a recognizable identifier for the company.
Use them as the dominant color palette for all internal and external visual presentations of the company.
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Get the Look.
Corporate Stationery The Company Letterhead The Company Business Cards The Envelope Logo Placement
Corporate Stationery The Company Letterhead The Company Business Cards The Envelope Logo Placement
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The Corporate Stationery THE COMPANY LETTERHEAD
Explanation: This shows the approved layouts with the primary elements of the Schweizer stationery system for the front- and backside of the letterheads. Usage: The letterhead will be used for all official communication
that
is
going
out
of
Schweizer company.
HEADER ONE TEXT SIZE ON LETTERHEAD HERE IS THE HEADER NUMBER TWO Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur at euismod nunc. Duis ornare, velit quis commodo varius, eros mauris euismod ante, id vulputate urna diam at libero. Suspendisse dolor metus, feugiat eu eros eget, rhoncus dignissim tellus. Nulla sit amet eros ac massa tincidunt sagittis et sit amet mi. In lacus neque, commodo ac lacinia in, cursus eget dui. In hac habitasse platea dictumst. Praesent iaculis gravida diam, suscipit ullamcorper lacus auctor in. Aenean et lacus a ipsum viverra bibendum. Duis non leo tortor. Aliquam fringilla, orci a vestibulum interdum, erat risus hendrerit turpis, vitae lacinia ligula diam id purus. Morbi pulvinar pharetra mauris, a gravida ipsum molestie sit amet. Morbi vehicula odio at ex viverra aliquet. Morbi quis lorem velit. Fusce vehicula gravida sem nec pulvinar. Donec pulvinar nulla ligula, ac porta sem interdum ac. Ut feugiat consectetur erat, et laoreet ipsum accumsan vitae. Praesent fermentum neque at nunc scelerisque dapibus. Ut varius aliquet neque. Aliquam ornare molestie erat id fringilla. Sed ornare sapien nulla, eget ultrices velit mollis in. Quisque sapien augue, scelerisque at interdum id, dictum et urna. Phasellus mollis malesuada nulla at faucibus. Cras sed aliquam arcu. Nullam lacinia nibh tortor, sit amet suscipit ligula luctus sed. Quisque convallis nibh ac urna sagittis ultrices. Phasellus in velit in sem venenatis mattis. Nullam et orci tortor. In nec ipsum est. Sed sodales sodales augue, at congue diam commodo et. Kind Regards, Urs Neuwiler
I N F O @ S V Z -A G .C H � T E L : 0 76 3 3 5 3 3 2 1 � L I M M AT S T R A S S E 1 2 , 8 9 5 7 S P R E I T E N B A C H H R - R E G I S T E R N R . C H E -3 3 0 . 47 8 . 9 2 2 / B A N K-V E R B I N D U N G C H 6 3 8 0 8 0 8 0 0 5 74 0 1 5 2 9 3 5 WWW. S VZ-AG .CH
PARAMETER Dimensions
Weight
297 x 210mm
120g/m Uncoated
CMYK
DIN A4
white
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The Company Business Cards THE COMPANY BUSINESS CARDS
Explanation:
Usage:
This shows the approved layouts with the primary elements of the
The business cards will be used for all official contact and
Schweizer stationery system for business cards.
communication
of
Schweizer
company.
Insert
the
Schweizer
letterhead and send your documents throughout the world.
Frontside
Backside
URS NEUWILER CEO
078 866 88 66
URS.NEUWILER@SVZ-AG.CH
W W W. S VZ-AG . LIMMATSTRASSE 12, 8957 SPREITENBACH
THE COMPANY ENVELOPE
Explanation: This shows the approved layout with the primary elements of the Schweizer stationery system for envelopes. Dimensions 220 x 110 mm Weight 400g/m Uncoated white Pritnt CMYK
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Correct Logo Placement PARAMETER
THE LOGO PLACEMENT
-
-
Example Dimensions
To place the Schweizer logo in the correct way please use one of the approved styles that are
297 x 210 mm (Din A4)
shown on the right. To place the Schweizer logo in other ways is not allowed.
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Creating ins ideas and bu brands that matter to pe
spiring uilding t truly eople.
Corporate Image Colored Image Black and White Blending Modes and Options
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Corporate Image
Corporate Images are responsible to transfer the values of Schweizer to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Schweizer use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.
EXAMPLES FOR SCHWEIZER CORPORATE IMAGE SYSTEM
Requirements: - desaturate colours - low contrast - sharp images - minimalistic look - modern and businesslike Filter: Black and white + 45% White layer
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Dark Corporate Image EXAMPLES FOR SCHWEIZER CORPORATE IMAGE SYSTEM
Requirements: - black and white colours - high contrast - sharp images - minimalistic look - modern and businesslike Filter: Black and white + 45 Black layer
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Blending Modes for Images FOR A CONSISTENT LOOK AND FEEL.
EXAMPLES FOR SCHWEIZER BLENDING MODES
Image effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that are used in layouts. In the same way the support statement of the used images and raise application possibilities.
How to: 1) use it in black and white images colours 2) use a placeholder with a red back 3) adjust the layer style to “multiplicate”
BEAUTIFUL LIFE.
-
CIA DES ETUM FACEA DOLUPTUR SUM ET, QUAE EA NIHICAE ERO ESSINUL PARUMQUATION ET
BLENDING MODES DOWNLOAD LINK FOR PS
Awesome.
Cia des etum facea doluptur sum et, quae ea nihicae ero
BEAUTIFUL LIFE.-
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Thank you. THE NEW CORPORATE DESIGN GUIDELINES FOR SCHWEIZER COMPANY
