DJT - Brand Guideline 2021 - designed by hunap studio

Brand guideline 2021

Brand Guideline Represent

These guidelineswere created to build a consistent design language for DJT communication. Not all examples and instances will be presented in this guide. Please use your best judgement when building communication pieces. If you have any questions, contact hunap studio team.

This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect DJT´s commitment to quality, consitency and style. The DJT brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the DJT name and marks.

Premium,but not out not trendy. Iconic,but Simple, but not simplistic.

out of reach. Cool, but Iconic,but not intimidating. simplistic.

Table of Content

Main Logo

Our new identity has been designed to communicate a balance between old and new, heritage and modernity. Some things about our firm are changing enormously, and others – like our commitment to hiring and developing exceptional people – will always stay the same. We decided to embrace this inherent tension by making the idea of "high contrast" a guiding light for our new identity.The typeface is Frank Ruhl Libre.

The correct color for use in the DJT logotype is shown on the other page. This grey with a small tone of blue is a very active color which brings a trust to the letterforms. The color reflects the old and new character of DJT. It is intended to be used only on white or a light value neutral color background . DJT grey should not be used with other bright saturated colors, or medium and dark value colors, as they will dilute the effectiveness and impact of the DJT grey .

Further guidance for the use of the logotype in various color situations is contained on the following page. Also refer to the guidelines on color in the introduction of the publications section of this manual.

The logo anatomy is very important to know the propotions and the relations between the letters.

Logo Anatomy

The main logo

The main logo symbolizes the company in small and large sizes. It is the primary logo of the DJT company.

Secondary logo

The secondary logo contains the two key words which tell the users the main ocupation of the company.

Clear Space

An area of clear space must be left around each edge of the logo. This allows the logo to breathe and makes it easier to recognize. Don’t place other visual elements within this exclusion zone.

The clear space is equal to 0.5x, or half the height of the masterbrand.

The preferred amount of clear area surrounding theDJT Wordmark is equal to one-half the height of the “D” in DJT, as illustrated above. In extreme circumstances, the minimum allowable clear area of one-third the height of the “D” may be used.

The full logotype under then 50 mm is not allowed to use, because the ,,Corporation and Investments,, words will not be visible for the users.

Proper Logo Use

Our Standars

2.1 Swatches

2.2 Typography

Color is a key identifier for the DJT Wordmark. The DJT color palette consists of a primary color, 3 secondary colors.

Corporate Colors

Grey

CMYK

C051 M036 Y001 K001

RGB R134 G147 B158

HKS

86939e

White

CMYK C0 M0 Y0 K0

RGB R255 G255 B255

HEX ffffff

Typography

Typographic Hierarchy

https://fonts.google.com/specimen/Frank+Ruhl+Libre https://fonts.google.com/specimen/Halant

Aa Aa

Typography creates a layer of information over a text, giving it a feeling and purpose beyond the meaning of the words themselves.

Simple, consistent typography improves the clarity of the message and integrity of the brand, which in turn builds a better design personality.

Frank Ruhl Libre

Size : 18pt Leading : 31pt

Traking : Opt

Halant

Size : 20pt Leading : 24pt

Traking : Opt

Frank Ruhl Libre Halant

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Do not split the letters in the logo

Logo usage

Do not add a shadow to the logo. Do not use different colors which are not allowed.

Do not use other anchors or nicknames

Do not stretch or distort the logo.

Do not add gradient to the logo.

Examples of proper use of ,,Corporation & Investments,, logos with their required surrounding empty space.

Aplication System

3.4 Colored Images

This shows the approved layouts with the primary elements of the DJT stationery system for business cards.

Corporate Identity Aplication System

Description

Dimention

85x55 mm

Pepper Name

Art pepper

Pepper Weight 350gr

CMYK Offset

Business Card

The business cards will be used for all official contact and communication of DJT company.

Envelope

This shows the approved layout with the primary elements of the DJT stationery system for envelopes. vestibulum vehicula. Description Dimention DL Pepper Name Art pepper Pepper Weight 200gr

T-Shirt uniform

This shows the approved layout with the primary elements of the DJT uniform tshirts.

Corporate Images are responsible to transfer the values of DJT to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. DJT use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.

Colored Images Aplication System

Requirements:

- black and white colours

- high contrast

- sharp images

- minimalistic look

- modern and businesslike

For a consistent look and feel.Statement of the used images and raise application possibilities.