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WOMEN’S CHOICE AWARD®

BEST FOR HOME 2 016-2017

PAINT & CRAFT IDEAS

BUYER’S GUIDE

Transform Any Room IDEAS That Will Get You Excited

2016

Women’s Choice Award® The Voice of Women

25 BEST PINS

to inspire you

STYLE & COLOR trends for every room

GREAT PROJECT SAVINGS! WOMENSCHOICEAWARD.COM

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2016

Women’s Choice Award® The Voice of Women

25 BEST PINS

to inspire you

STYLE & COLOR trends for every room

GREAT PROJECT SAVINGS!

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HOME IMPROVEMENT. It’s become a family endeavor. We all like to jump in and get our hands dirty, and when the job is done, we love to admire our hard work with a healthy dose of pride.

The Women’s Choice Award® Best for Home Buyer’s Guide is an easy reference tool to inspire and assist you as you strive to make your home not just a house, but a haven. What makes this guide so special?

We’ve done the legwork for you. Women across the country have vetted their favorite and most relied-upon brands and awarded them with the Women’s Choice Award designation. We showcase them here—along with practical, insightful tips—so you can condense the research phase and dive right into the home-improvement fun.

The Women’s Choice Award gives a powerful voice to women and offers a selection of top products chosen by the people who use those products most often.

As you peruse the pages, remember that you are viewing products and services from the top-rated brands in their categories.

Let’s build it together.

All the best, CO

OL TOOL

AT THE HOME DEPOT, we have witnessed the explosive growth in homeimprovement projects championed by women. It only makes sense to carry Women’s Choice Award brands in our stores. Alongside these leading products, you have the backing and support of the world’s largest home improvement specialty retailer, The Home Depot. · Attend our weekly in-store Do-It-Yourself (DIY) Workshops—and Do-It-Herself Workshops. · Visit The Home Depot service sites for decorating, measuring, and DIY project ideas. · Do more on the go. Get the mobile app to buy products, view inventory, read and submit product reviews or scan in-aisle to access detailed product information.

The Home Depot is your place, partner and guide for home improvement. We support and encourage women in building, creating and imagining their homes as retreats where they have placed their hearts and hard work.

More saving, more doing.

Warm regards,

Mike Hogenmiller

S

Delia Passi Editor-in-Chief Founder, Women’s Choice Award

Mike Hogenmiller Merchandising Vice President Kitchen and Bath The Home Depot

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WELCOME

contents

*CIAL SPE ONS TI C SE UDED INCL

INTERIOR WALL & TRIM PAINT

*CIAL SPE ONS TI C E D S UDE INCL

*CIAL SPE ONS TI C E D S UDE INCL

CRAFT CORNER

DIY PROJECTS & IDEAS

*CIAL SPE ONS TI S EC U D E D INCL

*CIAL SPE ONS TI C E D S UDE INCL

PAINT SUPPLIES & APPLICATORS

SPECIALTY PAINT

LOOK FOR THIS SEAL!

These brands have been selected by women like you!

2016

Women’s Choice Award® The Voice of Women

2016 WOMEN’S CHOICE AWARD

EXTERIOR PAINT & TRIM

http://youandmie.com/2012/03/05/tutorial-fabric-wall-decals/

A Spray of All

TRADES Even avowed “non-ironers” might want to stock spray starch in the pantry. Here’s why.

STARCH MAY SEEM LIKE A PRODUCT FROM your grandmother’s time, but there are plenty of reasons to make it part of today’s domestic arsenal. These are five of our favorites.

BETTER-LOOKING CLOTHES. Not concerned about stiff collars?

Even so, you could easily become a spray-starch fan after just one use.

It lends an attractive crispness to clothes without being too rigid.

A few starching tips: • Spray lightly. Using too much will cause build-up on the bottom of your iron and make your clothes too stiff. If you prefer stiff, use two light applications (with a round of ironing after each) instead of one heavy one.

• Use moisture. Spray and iron the clothing item when it is very slightly damp, or use the steam setting on your iron. This helps the garment absorb the starch and will minimize any residue on the fabric.

• Consider the fabric. For natural materials like cotton and linen, spray the garment in sections as you iron. For man-made fabrics and blends, spray the whole item, roll

it up loosely and let it stand for a few minutes first. If a garment says “machine washable” on the label, then it should be safe to use starch.

• Let it set. Place the garment on a hanger immediately after ironing, but don’t put it in the closet right away.

Let the starch settle into the fibers in the open air first.

CLEANER LAUNDRY. Dust, sweat and other contaminants stick to starch, which means they come out of clothes more easily during the wash cycle.

Brought to you by

A 2014-2015 Women’s Choice Award Winner

easier to take down—simply peel off and then wipe down the surface.

CLEVER CRAFTS. Spray starch is a versatile crafting tool, allowing you to stiffen string, turn powders into paint, make unique mobiles and Christmas ornaments, mix up homemade silly putty, crispen quilting and sewing fabric, and much more.

KEEP YOUR IRON CLEAN

STAIN-FREE SHOES. Apply spray starch to athletic shoes, including canvas and nylon sneakers, to block stains.

CREATIVE DÉCOR. Use spray starch to easily attach fabric to walls, the backs of cabinets and other areas of your home for a decorative touch. Bonus: It’s even

It’s easy to remove residue from the bottom of your iron: Make a paste using equal parts baking soda and water. Use a rag to rub the paste on the iron’s soleplate.

Wipe it off with another rag. Then turn the iron to “steam” for a few minutes to clean the vents; you can also use a Q-tip.

WOMENSCHOICEAWARD.COM

Stick TO IT Successful DIY projects often hinge on finding the right adhesive for the job. Use this guide to make sure you have what you need—every time.

FEW THINGS CAN put a damper on a project like discovering you don’t have the proper adhesives or tools to do it right. Fortunately, we’ve got your back— here’s a checklist to ensure your workshop is stocked with everything you need to get the job done.

INTERIOR WOOD GLUE Water-borne wood glues are the strongest option for wood-based gluing projects. The temperature of all components must be above 55° F when gluing. The glue starts to harden after about 10 minutes but should usually set for about 24 hours before handling.

Sample projects: indoor furniture repair, wood craft projects

EXTERIOR WOOD GLUE This glue is designed to withstand outdoor weather elements such as temperature and moisture. The temperature of all components must be above 55° F when gluing. As with interior glue, it starts hardening after about 10 minutes but should set for roughly 24 hours.

Sample projects: exterior furniture, flower boxes, cutting boards, any wood surface exposed to moisture

MULTISURFACE GLUE Use this to attach a porous surface (wood, concrete, drywall) to a nonporous surface (metal, glass, ceramic). Buying tip: Most multi-purpose glues are made of polyurethane, which means during application they

HOME STYLE

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produce a big, foamy mess that is hard to manage and can stain your hands. Solution: Try Elmer’s ProBond Advanced®, which provides an equally strong bond with zero foaming. It’s also waterproof with a translucent, paintable finish.

Sample projects: making a bathroom-mirror frame, installing glass door panels

CRAFT GLUE This is ideal for surfaces such as fabric, paper, cardboard, foam board and photos.

WOOD FILLER

Water-borne wood fillers are designed for filling holes and gouges, and you can find them for interior or exterior use. They come ready to use, and do Ever wonder not require mixing. They why… can be sanded, and then …there’s a cow on the Elmer’s logo? It’s stained and painted with how the company latex- or oil-based paints. got its name. It was originally part of the Borden corporation, which introduced the first commercial white glue in 1947.

Borden started as a dairy company, with Elsie the Cow as its iconic corporate symbol.

When Borden ventured into glues, it introduced her spouse, Elmer, as its spokesbull.

WOMEN’S CHOICE AWARD

Sample projects: furniture repair and restoration; touching up baseboards, cabinets or decks

EPOXY Epoxy cement offers superior outdoor performance with structural strength. It is resilient, durable and

Not sure which adhesive to use for which project? Take the guesswork out with the Elmer’s Glue Guide app for your iPhone.

adheres to a variety of surfaces.

Epoxy requires premixing resin and hardener before use and has limited working time after mixing, typically 15–30 minutes. It may start hardening after two hours but will take 24 hours to attain full strength.

Gluing Basics · Clean dirt, grime, oil and all dried glue from the surfaces you’ll be gluing. · Parts must fit snugly.

Sample projects: filling holes, dents and splits in wood on decks and outdoor furniture; building missing wood in rotted areas

CLAMPS You’ll want a variety of sizes. Also, make sure you have some padded ones for surfaces you want to protect, as well as clamp tape for

· Coat one surface with a liberal dose of glue. · Fit parts tightly together. · Wipe any excess glue off with a clean, dry cloth. · Clamp together, anywhere from 1 to 12 hours, depending on the project. · Wipe up excess glue squeezed out after clamping. · Then you’ll usually want to let it set for even longer, up to 24 hours depending on the glue

DID YOU KNOW? Brought to you by Only Elmer’s has stainable wood glues on the market. Elmer’s—a Women’s Choice Award Winner — also sells stainable wood filler for furniture touch-up and other restoration projects.

2015 WINNER Women’s Choice Award

BEST FOR HOME

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HOME STYLE

The only wood filler that tells you when it’s ready.

WOMEN’S CHOICE AWARD®

BEST FOR HOME

HOME DEPOT BUYER’S GUIDE

PAINT & CRAFT IDEAS

ADVERTISING PLANS AND PRICING

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OPPORTUNITY for your brand to engage women in the project-planning and buying process!

Full Page 8”W x 10.5”H Full Page Float 7.5” W x 10”H

Interactive digital guide ✦ H yperlinks and videos for deeper

Useful, custom editorial to drive interest and purchase ✦ I ntelligent content = intelligent consumer Reputable, Women’s Choice Award, brands sponsor lifestyle content ✦ B uild brand loyalty and affinity Drive the conversation ✦ A lign your content with your customer’s goals, positioning your brand as a problem solver and thought leader

2016 Edition Space Reservation Deadline March 25, 2016 Materials Deadline April 8, 2016

1/3 PAGE FLOAT

Unbiased, relevant content educates consumers ✦ C hange and enhance behaviors

• Interactive linking included ONE FULL PAGE | $3,500 • (1) 1/3 page ad • (1) 2/3 page editorial

(1) ONE-THIRD PAGE AD | $2,250 Double or triple your exposure!

Contact us at the email below to see how you can benefit from our ad guide special.

1/3 Vertical 2.75”W x 10.5”H 1/3 Vertical Float 2.2.5” W x 10”H

MATERIAL SPECIFICATIONS Preferred File Format: PDF File Also accepted: Indesign, Photoshop (saved as a TIFF or EPS file), Adobe Illustrator (with type converted to outlines and saved as EPS file) Size: Build all full page ads to trim. For bleed ads, extend 1/8” beyond the document page. Include both printer and screen fonts. Convert Illustrator fonts to paths or provide both printer and screen fonts.

Graphics: Optimum resolution is 300 dpi at 100% of final print size.

Save linked graphics (line art, halftones, or images) as an EPS or TIFF.

Word Count Full page with photos: Max 400 words 2/3 page with photos and 1/3 page ad: Max 300 words

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Buyer’s Guide will be distributed through integrated media programs 2016

Women’s Choice Award® The Voice of Women

PLUS sweepstakes in Social Media!

• (1) Full page editorial

• Interactive linking included 1/3 PAGE

audience engagement, SEO optimized

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TWO PAGE SPREAD | $5,000 • (1) full page ad

Delia Passi (954) 922-0846 info@womenschoiceaward.com www.womenschoiceaward.com