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WOMEN’S CHOICE AWARD®

BEST FOR HOME 2 016-2017

IDEAS FOR YOUR BATH

BUYER’S GUIDE

The Bath of Your Dreams

IDEAS That Will Get You Excited

25 BEST PINS

2016

Women’s Choice Award® The Voice of Women

for your bath

BEAUTY & FUNCTION find it here

GREAT SAVINGS FOR THE BATH! WOMENSCHOICEAWARD.COM

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WOMEN’S CHOICE AWARD®

BEST FOR HOME 2 016- 2 017

IDEAS FOR YOUR BATH

BUYER’S GUIDE

The Bath of Your Dreams

IDEAS That Will Get You Excited

25 BEST PINS

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2016

for your bath

BEAUTY & FUNCTION find it here

Women’s Choice Award® The Voice of Women

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HOME IMPROVEMENT. It’s become a family endeavor. We all like to jump in and get our hands dirty, and when the job is done, we love to admire our hard work with a healthy dose of pride.

The Women’s Choice Award® Best for Home Buyer’s Guide is an easy reference tool to inspire and assist you as you strive to make your home not just a house, but a haven. What makes this guide so special?

We’ve done the legwork for you. Women across the country have vetted their favorite and most relied-upon brands and awarded them with the Women’s Choice Award designation. We showcase them here—along with practical, insightful tips—so you can condense the research phase and dive right into the home-improvement fun.

The Women’s Choice Award gives a powerful voice to women and offers a selection of top products chosen by the people who use those products most often.

As you peruse the pages, remember that you are viewing products and services from the top-rated brands in their categories.

Let’s build it together.

AT THE HOME DEPOT, we have witnessed the explosive growth in homeimprovement projects championed by women. It only makes sense to carry Women’s Choice Award brands in our stores. Alongside these leading products, you have the backing and support of the world’s largest home improvement specialty retailer, The Home Depot.

All the best,

Warm regards,

·A ttend our weekly in-store Do-It-Yourself (DIY) Workshops—and Do-It-Herself Workshops. ·V isit The Home Depot service sites for decorating, measuring, and DIY project ideas. ·D o more on the go. Get the mobile app to buy products, view inventory, read and submit product reviews or scan in-aisle to access detailed product information.

The Home Depot is your place, partner and guide for home improvement. We support and encourage women in building, creating and imagining their homes as retreats where they have placed their hearts and hard work.

More saving, more doing.

Mike Hogenmiller

S

Delia Passi Editor-in-Chief Founder, Women’s Choice Award

Mike Hogenmiller Merchandising Vice President Kitchen and Bath The Home Depot

OFF RS E

B E S T F O R H O M E : B AT H

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WELCOME

contents

*CIAL SPE ONS TI C E D S UDE INCL

BATHROOM ACCESSORIES & HARDWARE

BATHTUBS & WHIRLPOOLS

SAEFTY & ACCESSIBILITY

VANITIES & CABINETS

*CIAL SPE ONS TI S EC U D E D INCL

SHOWERS

TOILETS, TOILET SEATS & BIDETS

LOOK FOR THIS SEAL!

These brands have been selected by women like you!

2016

Women’s Choice Award® The Voice of Women

2016 WOMEN’S CHOICE AWARD

A Superior

SPRAY

Powerful showerheads.

Be prepared.

The right showerhead will leave you not just clean but also rejuvenated.

THE AVERAGE PERSON SPENDS 13 minutes a day in the shower, which

Waterpik® showerheads with OptiFLOW® can improve water force up to 30% for a more powerful and invigorating shower experience.

translates to 80 hours per year and 260 days over a lifetime. With that kind of commitment, you want to ensure that every moment is as refreshing and enjoyable as possible. Your main concern? A quality showerhead that suits your style. To find it, you first need to think through what’s most important to you—here we walk you through the process.

FIXED VS. HANDHELD.

SHOWER EXPERIENCE.

•

•

modern look or you need to keep it out of the reach of children. TIP: Make sure the showerhead has a pivot mechanism, so you adjust the spray direction.

•

Choose a fixed-mount showerhead if you prefer a clean,

Handheld models are best for uses such as washing kids or •

pets, and they can also make it easier to clean the shower itself. A 5-foot hose is usually adequate, but you can find up to 8-foot hoses if you’d like it to stretch farther.

For the best of both, try either an adjustable showerhead that allows you to easily change the fixture’s height or opt for a two-inone dual model that includes both a fixed and a handheld showerhead in one unit. TIP: If you’d like to use both showerheads at once, select •

Rain spray. Rainfall showerheads feature a wider surface and more spray nozzles for a refreshing flow that drenches your whole body at once.

Massage. This is the most affordable alternative to your own personal masseuse. Look for adjustable settings such as circular, slow and pulsating.

Combo. If you checked “all of the above,” you’ll want an adjustable-setting showerhead.

Some models offer a variety of settings. TIP: Before you buy, make sure it’s easy to switch from one setting to another. Our recommendation: An EasySelect® model from Waterpik®, a Women’s Choice •

MYTH BUSTER MYTH: A low-flow showerhead means a weak shower.

FACT: Once upon a time, this Brought to you by

2013-2015 WINNER Women’s Choice Award

was indeed true. But today’s technology—such as the EcoFlow® line from Waterpik®—conserves water without sacrificing an invigorating shower experience.

Bonus: Low-flow options will also invigorate your wallet as you save on utility bills.

BEST FOR HOME

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SHOWERS

The Waterpik® Medallion® series, available exclusively at The Home Depot.®

W go O MtoEwaterpik.com/easyselect NSCHOICEAWARD.COM To learn more,

A BETTER BATHROOM EXPERIENCE • Endless warm posterior and feminine water washes • Dual stainless steel adjustable nozzles with sterilization • Adjustable warm air dryer and deodorizer • Gentle-closing heated seat and “sittable” lid • Save hundreds of dollars per year by using 75% less toilet paper

Millions of People Love These Toilet Seats

AFFORDABLE LUXURY • Illuminating blue LED night light • Adjustable heated seat (three heat settings) • Gentle-closing seat with sturdy “sittable” lid • Simple, intuitive controls • Fits all standard toilets

brondell.com

A Better Kind of

CLEAN

As much of the world can attest, using a bidet toilet seat boosts cleanliness, comfort and even the planet.

FRENCH INVENTORS GAVE US THE V8 ENGINE, the rabies vaccine, the modern pencil and, perhaps just as groundbreaking, the bidet. Popular in Europe, Japan

Brought to you by

and parts of South America and the Middle East—and catching on in North America—bidets and bidet seats use water to cleanse the body after toilet use and work well for any age group and gender. Unlike traditional bidets, which are a separate fixture, bidet seats attach to nearly any toilet and employ

2015 WINNER Women’s Choice Award

a warm-water spray nozzle for cleaning. While they may seem unusual (and a little intimidating) at first, most people are sold after just a few uses. Here’s why:

SUPERIOR HYGIENE.

ENHANCED COMFORT.

Water is the best way to clean just about anything. Using a bidet minimizes the use of your hand, which in turn reduces the number of germs transferred to your hands and other surfaces. This is especially helpful for children, some elderly people and others who may have trouble with wiping or hand washing. It also leaves your private areas cleaner and fresher than if you just use paper.

Never again plunk your bum on an ice-cold toilet seat in the middle of the night—the best modern bidet seats are heated, and some even offer a drying function. Bidets also greatly reduce the need for toilet paper, an especially welcome benefit for people who experience paper-induced skin breakdown and irritation because of medical problems such as IBS, Crohn’s disease, hemorrhoids or incontinence.

CLEANS LIKE A CHAMP The Brondell Swash bidet seat—a 2015 Women’s Choice Award winner—boasts a 97 percent customer satisfaction rating. Other accolades under its belt include an Electronic House magazine’s 2011 Product of the Year designation and a 2007 Home American Building Products Award.

GREENER CLEANING. Americans use an average of 34 million rolls of toilet paper per day.

If you consider the paper production process, that equals 221,000 trees, 225 million gallons of water, 88 million pounds of greenhouse gases and 161 million kWh of electricity—per day.

Meanwhile, using a bidet seat usually reduces toilet paper consumption by at least 75 percent. And while it does use water and electricity, the net amount is less for the bidet than for processing toilet paper.

BY THE NUMBERS.

72

The percentage of homes and businesses in Japan that have a bidet seat installed, a trend that started there in the 1980s

98

The percentage of American residential toilets that can accommodate a bidet seat

34,000,000 Number of toilet paper rolls Americans use each day

75

The percentage toilet paper use would drop if everyone used bidet seats

25 to 45

The average number of seconds required for an effective bidet cleansing

BEST FOR HOME

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F O R T H E B AT H R O O M

BathroomIDEAS UPDATING YOUR BATHROOM DOESN’T HAVE TO BE A TEDIOUS PROJECT. In fact, it can be a project you and a helper can tackle in less than a day. Let us show you how to transform your bath and get the look you’ve always wanted for less.

AFFORDABLE BATHROOM UPDATES

Let’s upgrade our bath to dream status.

Easy bath updates.

BATHROOM LIGHTING IDEAS

Strike a balance that creates an eclectic mix to suit your design aesthetic.

2016 WOMEN’S CHOICE AWARD

DESIGN YOUR OWN VANITY

Customize size, style, color and bowl style.

PROJECT GUIDES

Use our step-by-step guides online or visit us in-store for a DIY workshop.

3 BATHROOM DESIGN IDEAS

You can do it...

1 STORAGE

ADD BEAUTY, STORAGE AND FUNCTIONALITY TO YOUR BATH

Replace a pedestal sink with a vanity. Vanities come in many styles and finishes and offer hidden storage for small spaces.

Cool tools: Project Calculators; Utility Rebate Finder; Ask an Expert

ON A BUDGET

REFRESH YOUR BATH WITHOUT A MAJOR REMODEL

THE APRON BLOG BY THE HOME DEPOT DIY, DĂŠcor, Organization and Entertaining ideas

Check out the seven most common small projects to turn your bath into a cozy and relaxing retreat.

From style to installation we can help guide your project to a beautiful completion.

AI

LE OF FE LAB RS

3 BUYING GUIDES

WHAT TO CONSIDER IN EACH PHASE OF YOUR PROJECT

AV

2 UPGRADE

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WOMEN’S CHOICE AWARD®

BEST FOR HOME

HOME DEPOT BUYER’S GUIDE

IDEAS FOR YOUR BATH

ADVERTISING PLANS AND PRICING

ADVERTISING & CUSTOM EDITORIAL

Unique

OPPORTUNITY for your brand to engage women in the project-planning and buying process!

Full Page 8”W x 10.5”H Full Page Float 7.5” W x 10”H

Interactive digital guide ✦ H yperlinks and videos for deeper

Useful, custom editorial to drive interest and purchase ✦ I ntelligent content = intelligent consumer Reputable, Women’s Choice Award, brands sponsor lifestyle content ✦ B uild brand loyalty and affinity Drive the conversation ✦ A lign your content with your customer’s goals, positioning your brand as a problem solver and thought leader

2016 EDITION Space Reservation Deadline February 5, 2016 Materials Deadline February 19, 2016

1/3 PAGE FLOAT

Unbiased, relevant content educates consumers ✦ C hange and enhance behaviors

• Interactive linking included ONE FULL PAGE | $3,500 • (1) 1/3 page ad • (1) 2/3 page editorial

(1) ONE-THIRD PAGE AD | $2,250

1/3 Vertical 2.75”W x 10.5”H 1/3 Vertical Float 2.2.5” W x 10”H

Double or triple your exposure!

Contact us at the email below to see how you can benefit from our ad guide special.

MATERIAL SPECIFICATIONS Preferred File Format: PDF File Also accepted: Indesign, Photoshop (saved as a TIFF or EPS file), Adobe Illustrator (with type converted to outlines and saved as EPS file) Size: Build all full page ads to trim. For bleed ads, extend 1/8” beyond the document page. Include both printer and screen fonts. Convert Illustrator fonts to paths or provide both printer and screen fonts.

Graphics: Optimum resolution is 300 dpi at 100% of final print size.

Save linked graphics (line art, halftones, or images) as an EPS or TIFF.

Word Count Full page with photos: Max 400 words 2/3 page with photos and 1/3 page ad: Max 300 words

For more information CLICK HERE or contact

Buyer’s Guide will be distributed through integrated media programs 2016

Women’s Choice Award® The Voice of Women

PLUS sweepstakes in Social Media!

• (1) Full page editorial

• Interactive linking included 1/3 PAGE

audience engagement, SEO optimized

FULL PAGE FLOAT

FULL PAGE

TWO PAGE SPREAD | $5,000 • (1) full page ad

Lia Smith DIRECTOR OF PARTNER INITIATIVES (704) 458-1040 Lsmith@womenschoiceaward.com www.womenschoiceaward.com