WCA The Home Depot Media Kit 2015-16

WOMEN’S CHOICE AWARD®

BEST FOR HOME FA LL | W I N T E R 2 015

HOME DEPOT BUYER’S GUIDE

Kitchinspiration

IDEAS That Will Get You Excited

2015

Women’s Choice Award® The Voice of Women

HARDWARE 101

MAKE A SPLASH

The jewelry of your kitchen

Unique kitchen backsplashes

EXTERIOR BEAUTY Windows to rooftops, garage doors & more!

WOMENSCHOICEAWARD.COM

contents

CURB APPEAL

FOR THE KITCHEN

HOME STYLE

FOR THE BATHROOM

2015

Women’s Choice Award® The Voice of Women

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Look for these icons to access bonus content, videos, tools and brilliant ideas you can use today to feather your nest.

BONUS CONTENT

VIDEO

COOL TOOLS

OFFERS

Yes, You Can! HOME IMPROVEMENT. It’s become a family endeavor. We all like to jump in and get our hands dirty, and when the job is done, we love to admire our hard work with a healthy dose of pride.

The Women’s Choice Award® Best for Home Buyer’s Guide is an easy reference tool to inspire and assist you as you strive to make your home not just a house, but a haven. What makes this guide so special? We’ve done the legwork for you. Women across the country have vetted their favorite and most relied-upon brands and awarded them with the Women’s Choice Award designation. We showcase them here—along with practical, insightful tips—so you can condense the research phase and dive right into the home-improvement fun.

The Women’s Choice Award gives a powerful voice to women and offers a selection of top products chosen by the people who use those products most often. As you peruse the pages, remember that you are viewing products and services from the top-rated brands in their categories. Want to add your voice? Sign up, vote, win prizes and, ultimately, help other women in their home-improvement endeavors.

Our interactive digital guide has links and videos. Click the links for special offers, product information and availability. View the videos from our trusted partners to find tips and how-tos.

Let’s complete our projects and dive into new ones with the best brands as rated by women.

AT THE HOME DEPOT, we have witnessed the explosive growth in home-improvement projects championed by women. It only makes sense to carry Women’s Choice Award brands in our stores. Alongside these leading products, you have the backing and support of the world’s largest home improvement specialty retailer, The Home Depot. ·F ind tips, best uses and special offers for products profiled in this guide. Look for these icons in the following pages:

·A ttend our weekly in-store Do-It-Yourself (DIY) Workshops—and Do-It-Herself Workshops. ·V isit The Home Depot service sites for decorating, measuring, and DIY project ideas. ·D o more on the go. Get the mobile app to buy products, view inventory, read and submit product reviews or scan in-aisle to access detailed product information.

The Home Depot is your place, partner and guide for home improvement. We support and encourage women in building, creating and imagining their homes as retreats where they have placed their hearts and hard work.

More saving, more doing.

Let’s build it together.

Warm regards, All the best,

Delia Passi Editor-in-Chief Founder, Women’s Choice Award

Mike Hogenmiller Mike Hogenmiller Merchandising Vice President Kitchen and Bath The Home Depot

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WELCOME

Dream KITCHEN Before you tackle your kitchen renovation, you’ve got a vital question to answer: WHAT’S YOUR KITCHEN PERSONALITY?

YOU’VE DECIDED. IT’S TIME. You’re finally ready to take that plunge and make over your kitchen exactly the way you want it. But then one day you take a look at Pinterest and you’re suddenly overwhelmed.

How exactly do you want it? Are you making the right choices? What if your taste changes? What if you’re not being practical enough? Or what if you’re not being you enough?

The dream kitchen isn’t just a dream.

It can be a reality. Your reality. The way you really live every day. The key lies in tuning out what others might do or think and discerning what will best suit your tastes and lifestyle.

If you’re a true gourmand, for example, you’re going to want a pragmatic, no-nonsense kitchen with everything you need at hand. That doesn’t mean you have to forgo aesthetics, but it does mean you’re going to need a surgically

precise space, the right cabinetry and smart storage, with everything carefully thought out.

Or what if you’re a busy mom who loves to cook but who has kids doing homework at the counter or playing on the floor while you’re whipping up dinner? The dream kitchen for the growing family will probably look a bit different from that of the professional chef.

And if it’s just you and your partner sharing a kitchen, perhaps you don’t need all that space. Maybe you want to focus on having the very best appliances (that Viking stove!), custom built-ins and a galley kitchen that functions like a luxury charter ship on a permanent voyage to the Bahamas.

There’s also a chance that you’re a combination of a few of these profiles.

Use this personality guide to help you decide—and then to design your way to your perfect kitchen.

YOUR KITCHEN MAKEOVER CHECKLIST Figure out your own kitchen personality, establish your budget and make a plan: iscern your kitchen D personality Establish your budget C hoose: •

Cabinets

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Flooring

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Appliances

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Lighting

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Fixtures

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Hardware

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Colors

ire a reputable H contractor you trust

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FOR THE KITCHEN

ARE YOU THE ARTIST? Artists revel in color. In the unexpected. In raw materials and free form. Your dream kitchen is all your own and unlike any other. You’ll find a funky and fabulous old sink at a salvage yard and, at the same time, you’ll choose exquisite designer cabinets and custom flooring. Your idea of heaven is a blend of eccentricity, style and self-expression. Your dream kitchen is a colorful, magical place from which you can draw inspiration for the other aspects of your life, as well as create amazing culinary delights for friends and family.

ARE YOU THE MODERNISTA? Denmark. Sweden. Norway.

These are your dream-kitchen roots. Your dream-kitchen personality is minimalist, perhaps even a bit stark. You can add accents and pops of color but, for the most part, your kitchen is spartan, purist, uber-modern and clean. Every surface shines. Nothing is out of order. Everything has its place. Your space is open and free of clutter. Not unlike that of the ordered yet dreamy Romantic, this dream kitchen frees your mind to be creative while you work.

As you plan

As you plan

Mix and match cabinet stain/ color for an eclectic mix. Add a pop of color with wallpaper or texture with grass cloth wall covering. Try pairing neutrals with glossy finishes and a little metallic bling to round out your artistic approach to design.

Look for sleek finishes with a monochromatic color palette.

Structured cabinetry, hardedged countertops, sleek stainless steel fixtures and hardware give a modern flair.

Add concealed storage for easy, out-of-sight organization.

Keep It Clear No matter which kitchen personality defines you, you’ll enjoy your new space much more if it’s well organized. For ingenious and discreet ideas, visit thomasvillecabinetry.com and click on the “Organization & Storage” tile. Thomasville Cabinetry, available exclusively at The Home Depot, landed the 2015 Women’s Choice Award as “America’s Best for Home Kitchen Cabinetry.”

ARE YOU THE URBANITE? This is not your grandmother’s kitchen. This is a serious kitchen for serious people. Masculine in feel, it employs dark, rich colors that contrast sleek, metallic accents. Sparkling backsplashes invigorate the depth here, and there is a strength in the calm.

More at home in the city, this dream kitchen is for the erudite, sophisticated and cultured.

You’ll delight guests, you’ll pour only the finest wines, and you’ll serve only the finest cuisine.

Most of all, you’ll revel in this kitchen every day from the depths of your soul.

As you plan Dark wood cabinets, wroughtiron accents, exposed brick, ducts and pipes, and subway or green glass tile fit your urban sensibilities. Complete the look with a neutral base color accented with pops of color and edgy art.

Brought to you by

2013-2015 WINNER

Women’s Choice Award Winner

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FOR THE KITCHEN

Stick TO IT Successful DIY projects often hinge on finding the right adhesive for the job. Use this guide to make sure you have what you need—every time.

FEW THINGS CAN put a damper on a project like discovering you don’t have the proper adhesives or tools to do it right. Fortunately, we’ve got your back— here’s a checklist to ensure your workshop is stocked with everything you need to get the job done.

INTERIOR WOOD GLUE Water-borne wood glues are the strongest option for wood-based gluing projects. The temperature of all components must be above 55° F when gluing. The glue starts to harden after about 10 minutes but should usually set for about 24 hours before handling.

Sample projects: indoor furniture repair, wood craft projects

EXTERIOR WOOD GLUE This glue is designed to withstand outdoor weather elements such as temperature and moisture. The temperature of all components must be above 55° F when gluing. As with interior glue, it starts hardening after about 10 minutes but should set for roughly 24 hours.

Sample projects: exterior furniture, flower boxes, cutting boards, any wood surface exposed to moisture

MULTISURFACE GLUE Use this to attach a porous surface (wood, concrete, drywall) to a nonporous surface (metal, glass, ceramic). Buying tip: Most multi-purpose glues are made of polyurethane, which means during application they

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produce a big, foamy mess that is hard to manage and can stain your hands. Solution: Try Elmer’s ProBond Advanced®, which provides an equally strong bond with zero foaming. It’s also waterproof with a translucent, paintable finish.

Sample projects: making a bathroom-mirror frame, installing glass door panels

CRAFT GLUE This is ideal for surfaces such as fabric, paper, cardboard, foam board and photos.

WOOD FILLER

Water-borne wood fillers are designed for filling holes and gouges, and you can find them for interior or exterior use. They come ready to use, and do Ever wonder not require mixing. They why… can be sanded, and then …there’s a cow on the Elmer’s logo? It’s stained and painted with how the company latex- or oil-based paints. got its name. It was originally part of the Borden corporation, which introduced the first commercial white glue in 1947.

Borden started as a dairy company, with Elsie the Cow as its iconic corporate symbol.

When Borden ventured into glues, it introduced her spouse, Elmer, as its spokesbull.

WOMEN’S CHOICE AWARD

Sample projects: furniture repair and restoration; touching up baseboards, cabinets or decks

EPOXY Epoxy cement offers superior outdoor performance with structural strength. It is resilient, durable and

Not sure which adhesive to use for which project? Take the guesswork out with the Elmer’s Glue Guide app for your iPhone.

adheres to a variety of surfaces.

Epoxy requires premixing resin and hardener before use and has limited working time after mixing, typically 15–30 minutes. It may start hardening after two hours but will take 24 hours to attain full strength.

Sample projects: filling holes, dents and splits in wood on decks and outdoor furniture; building missing wood in rotted areas

CLAMPS You’ll want a variety of sizes. Also, make sure you have some padded ones for surfaces you want to protect, as well as clamp tape for unusually shaped surfaces like rounded chair legs.

Gluing Basics · Clean dirt, grime, oil and all dried glue from the surfaces you’ll be gluing. · Parts must fit snugly. · Coat one surface with a liberal dose of glue. · Fit parts tightly together. · Wipe any excess glue off with a clean, dry cloth. · Clamp together, anywhere from 1 to 12 hours, depending on the project. · Wipe up excess glue squeezed out after clamping. · Then you’ll usually want to let it set for even longer, up to 24 hours depending on the glue and types of surfaces used.

DID YOU KNOW? Brought to you by Only Elmer’s has stainable wood glues on the market. Elmer’s—a Women’s Choice Award Winner — also sells stainable wood filler for furniture touch-up and other restoration projects.

2015 WINNER Women’s Choice Award

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HOME STYLE

The only wood filler that tells you when it’s ready.

A BETTER BATHROOM EXPERIENCE • Endless warm posterior and feminine water washes • Dual stainless steel adjustable nozzles with sterilization • Adjustable warm air dryer and deodorizer • Gentle-closing heated seat and “sittable” lid • Save hundreds of dollars per year by using 75% less toilet paper

Millions of People Love These Toilet Seats

AFFORDABLE LUXURY • Illuminating blue LED night light • Adjustable heated seat (three heat settings) • Gentle-closing seat with sturdy “sittable” lid • Simple, intuitive controls • Fits all standard toilets

brondell.com

A Better Kind of

CLEAN

As much of the world can attest, using a bidet toilet seat boosts cleanliness, comfort and even the planet.

FRENCH INVENTORS GAVE US THE V8 ENGINE, the rabies vaccine, the modern pencil and, perhaps just as groundbreaking, the bidet. Popular in Europe, Japan

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and parts of South America and the Middle East—and catching on in North America—bidets and bidet seats use water to cleanse the body after toilet use and work well for any age group and gender. Unlike traditional bidets, which are a separate fixture, bidet seats attach to nearly any toilet and employ a warm-water

2015 WINNER Women’s Choice Award

spray nozzle for cleaning. While they may seem unusual (and a little intimidating) at first, most people are sold after just a few uses. Here’s why:

SUPERIOR HYGIENE.

ENHANCED COMFORT.

Water is the best way to clean just about anything. Using a bidet minimizes the use of your hand, which in turn reduces the number of germs transferred to your hands and other surfaces. This is especially helpful for children, some elderly people and others who may have trouble with wiping or hand washing. It also leaves your private areas cleaner and fresher than if you just use paper.

Never again plunk your bum on an ice-cold toilet seat in the middle of the night—the best modern bidet seats are heated, and some even offer a drying function. Bidets also greatly reduce the need for toilet paper, an especially welcome benefit for people who experience paper-induced skin breakdown and irritation because of medical problems such as IBS, Crohn’s disease, hemorrhoids or incontinence.

GREENER CLEANING.

CLEANS LIKE A CHAMP The Brondell Swash bidet seat—a 2015 Women’s Choice Award winner—boasts a 97 percent customer satisfaction rating. Other accolades under its belt include an Electronic House magazine’s 2011 Product of the Year designation and a 2007 Home American Building Products Award.

Americans use an average of 34 million rolls of toilet paper per day.

If you consider the paper production process, that equals 221,000 trees, 225 million gallons of water, 88 million pounds of greenhouse gases and 161 million kWh of electricity—per day.

Meanwhile, using a bidet seat usually reduces toilet paper consumption by at least 75 percent. And while it does use water and electricity, the net amount is less for the bidet than for processing toilet paper.

BY THE NUMBERS.

72

The percentage of homes and businesses in Japan that have a bidet seat installed, a trend that started there in the 1980s

98

The percentage of American residential toilets that can accommodate a bidet seat

34,000,000 Number of toilet paper rolls Americans use each day

75

The percentage toilet paper use would drop if everyone used bidet seats

25 to 45

The average number of seconds required for an effective bidet cleansing

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F O R T H E B AT H R O O M

TRIED. TESTED. RECOMMENDED.

The following brands were voted #1 most recommended by women across America. Find them at The Home Depot!

COMPANY

CATEGORY AWARDED

COMPANY

Behr Corporation

Interior Paint

OFF

Insect Repellent

General Electric Company Light blub, window AC Unit, light dimmer switch

Presto

Food Dehydrator

Raid

Insect Control

Rain Bird Corporation

Sprinkler System

Roundup

Weed Killer

Rubbermaid

Closet System

S.O.S.

Steel Wool/Soap Pad

Saran Wrap

Plastic Cling

Scotch-Brite Sponge Scotchgard

Upholstery Protectant

Shark

Steam Mop

Stanley

Heavy Duty Staple Gun

Tide

Laundry Detergent

Windex

Window Cleaner Spray

Miracle-Gro

Lawn Fertilizer

Murphy

Wood Floor Cleaner

SOLO Cup

Disposable Plastic Cup

Martha Stewart Living Patio Furniture and Artificial Christmas Tree

CATEGORY AWARDED

Safety 1st

Safety Gate

Weber

Barbecue Grill and parts

Zwilling J.A. Henckels LLC

Luxury Cutlery

iRobot

Robotic Vacuum

Trex

Outdoor Deck

Keurig Green Mountain Inc Single Serve Pod Coffeemaker Armstrong World Mountain Inc.

Flooring

Bushnell Outdoor World Industries, Inc.

Binoculars

The Coleman Company Inc

Cooler

Dupont Corian

Kitchen Countertops

Duracell

Alcaline Battery

George Foreman

Indoor Grll and Griddle

Master Lock

Door Locks

Mr. Coffee Coffee Maker and Paper Coffee Filter Minwax

Wood Protector Sealant

Tarn­X

Silver Polish

Anchor Hocking

Casual Glassware

Armor All

Leather Cleaner

Belkin International, Inc. Home security camera.

Powerstrip, surge protector

Swiffer

Floor Mop

InSinkErator

Garbage Disposal

Charmin

Toliet Paper

Rust­Oleum Corporation

Blacktop filler and sealer

Bounty

Paper Towel

DeWALT

Portable Generator

Cascade

Dishwasher Detergent

Black & Decker

Steam Iron

Dawn

Dishwashing Liquid

Black & Decker

Toaster Oven

Brita

Water Filter

Black & Decker

Toaster

Char­Broil

Outdoor Fire Pit

Black & Decker Electric

Electric Can Opener

Glad

Kitchen Garbage Bag

Pennzoil

Engine Oil

NETGEAR, Inc.

Wireless Router

Crock­Pot

Slow Cooker

Kohler

athroom sink, toilet, B shower massage wall panel, shower massage head, kitch and bath hardware

Hamilton Beach Roaster Oven, Pressure Cooker, Waffle Maker Kingsford Charcol Philips

Lightbulb

Honeywell Home Security Camera, Home Safe, Humidifier, Air Purifier, Electric Fan, Space Heater, Airconditioning Filter

LEARN MORE ABOUT WCA BRANDS, AWARDS AND VOTING.

2015 WOMEN’S CHOICE AWARDS

A Superior

SPRAY

Powerful showerheads.

Be prepared.

Waterpik® showerheads with OptiFLOW® can improve water force up to 30% for a more powerful and invigorating shower experience.

The right showerhead will leave you not just clean but also rejuvenated.

THE AVERAGE PERSON SPENDS 13 minutes a day in the shower, which translates to 80 hours per year and 260 days over a lifetime. With that kind of commitment, you want to ensure that every moment is as refreshing and enjoyable as possible. Your main concern? A quality showerhead that suits your style. To find it, you first need to think through what’s most important to you—here we walk you through the process.

FIXED VS. HANDHELD.

SHOWER EXPERIENCE.

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clean, modern look or you need to keep it out of the reach of children.

TIP: Make sure the showerhead has a pivot mechanism, so you adjust the spray direction.

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Choose a fixed-mount showerhead if you prefer a

Handheld models are best for uses such as washing kids or

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pets, and they can also make it easier to clean the shower itself.

A 5-foot hose is usually adequate, but you can find up to 8-foot hoses if you’d like it to stretch farther.

For the best of both, try either an adjustable showerhead that allows you to easily change the fixture’s height or opt for a two-in-one dual model that includes both a fixed and a handheld showerhead in one unit. TIP: If you’d like to use both showerheads at once, select a model with a three-way diverter valve.

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Rain spray. Rainfall showerheads feature a wider surface and more spray nozzles for a refreshing flow that drenches your whole body at once.

Massage. This is the most affordable alternative to your own personal masseuse. Look for adjustable settings such as circular, slow and pulsating.

• Combo. If you checked “all of the above,” you’ll want an adjustable-setting showerhead.

Some models offer a variety of settings. TIP: Before you buy, make sure it’s easy to switch from one setting to another. Our recommendation: An EasySelect® model from Waterpik®, a Women’s Choice Award–winning company and a market leader for more than 40 years. Visit waterpik.com for details.

MYTH BUSTER Brought to you by

2013-2015 WINNER Women’s Choice Award The Waterpik® Medallion® series, available exclusively at The Home Depot.®

To learn more, go to waterpik.com/easyselect

MYTH: A low-flow showerhead means a weak shower.

FACT: Once upon a time, this was indeed true. But today’s technology—such as the EcoFlow® line from Waterpik®—conserves water without sacrificing an invigorating shower experience.

Bonus: Low-flow options will also invigorate your wallet as you save on utility bills.

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F O R T H E B AT H R O O M

WOMEN’S CHOICE AWARD®

BEST FOR HOME

ASK ABOUT OUR EARLY BIRD PROMOTION!

HOME DEPOT BUYER’S GUIDE

ADVERTISING & CUSTOM EDITORIAL

Unique

OPPORTUNITY for your brand to engage women in the project-planning and buying process!

Full Page 8”W x 10.5”H Full Page Float 7.5” W x 10”H

Useful, custom editorial to drive interest and purchase ✦ I ntelligent content = intelligent consumer Reputable, Women’s Choice Award, brands sponsor lifestyle content ✦ B uild brand loyalty and affinity Drive the conversation ✦ A lign your content with your customer’s goals, positioning your brand as a problem solver and thought leader

FALL/WINTER 2015 Space Reservation Deadline August 20, 2015

• Content pages x 2 • ( 1) ad & (1) page of content in the 2015 Fall/Winter issue AND (1) ad & (1) page of content in the 1st version of the 2016 issue • Interactive linking included 1/3 PAGE AD PACKAGE | $5,000 • (2) 1/3 pg ads

1/3 PAGE FLOAT

Unbiased, relevant content educates consumers ✦ C hange and enhance behaviors

1/3 PAGE

Interactive digital guide ✦ H yperlinks and videos for deeper

audience engagement, SEO optimized

FULL PAGE FLOAT

FULL PAGE

FULL PAGE AD PACKAGE | $7,500 • (2) full page ads

• Content pages x 2/3 pg content

1/3 Vertical 2.75”W x 10.5”H 1/3 Vertical Float 2.2.5” W x 10”H

• (1) ad & (2/3) page of content in the 2015 Fall/Winter issue AND (1) ad & (2/3) page of content in the 1st version of the 2016 issue • Interactive linking included

MATERIAL SPECIFICATIONS Preferred File Format: PDF File Also accepted: Indesign, Photoshop (saved as a TIFF or EPS file), Adobe Illustrator (with type converted to outlines and saved as EPS file) Size: Build all full page ads to trim. For bleed ads, extend 1/8” beyond the document page. Include both printer and screen fonts. Convert Illustrator fonts to paths or provide both printer and screen fonts.

Graphics: Optimum resolution is 300 dpi at 100% of final print size.

Save linked graphics (line art, halftones, or images) as an EPS or TIFF.

Word Count Full page with photos: Max 400 words 2/3 page with photos and 1/3 page ad: Max 300 words

Materials Deadline August 27, 2015

For more information CLICK HERE or contact Buyer’s Guide will be distributed through integrated media programs 2015

Women’s Choice Award® The Voice of Women

PLUS sweepstakes in Social Media!

Delia Passi (954) 922-0846 info@womenschoiceaward.com www.womenschoiceaward.com