WCM Nourish Media Kit 2015

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How a simple shift in perception can change the world around you

MERC Y MEDICAL SYSTEM

BY

HEALTHY HAPPY& POSITIVE

T U G H T O YO

U

YOUR PARTNER IN HEALTH

RO

THE TIES THAT BIND

Why strong relationships lead to a more fulfilling life

STEP IT UP

Ten effortless ways to boost your activity level now!

EASY MEAL PLANS FOR A HEALTHY STRESS-FREE MONTH

YOUR FULLY CUSTOMIZED

CONTENT MARKETING CAMPAIGN Nourish is a custom-branded, 48-page quarterly health and wellness magazine that will connect your hospital with your target audience through highly engaging, educational content, establishing trust and brand allegiance within your community.

TARGETING ACTIVE MOMS, WORKING PROFESSIONALS, BABY BOOMERS AND BEYOND, NOURISH MAGAZINE DELIVERS ENGAGING AND ACTIONABLE CONTENT THAT CONNECTS YOUR COMMUNITY TO YOUR KEY SERVICE LINES AND RESOURCES. PRIMARY TARGET: Women; Ages 35+.

Whether she is a 35 year old working mother or a 65 year old retired school teacher, women make the majority of health care decisions for themselves, their children, their parents ‌ and even the men in their lives.

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OBJECTIVE: To become the trusted resource in wellness, prevention and health care information; and to help build a lasting relationship between the local community and hospital care providers.

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Welcome

Why Nourish?

Consumers today enjoy more choice than ever before when it comes to securing their health and well-being. Not only are there more healthcare providers and treatment options to choose from, but the increased flexibility offered by various healthcare plans and exchanges means that one-size-fits-all solutions don’t cut it anymore. Individuals are free to research and choose which of the countless options are best suited to their specific needs.

Coupled with this unprecedented amount of choice, however, comes an increased risk for feelings of anxiety and confusion—not to mention the proliferation of bad information. It is difficult to navigate an ever-increasing web of options without the right guidance and tools.

“We offer today’s savvy consumer a trusted resource for sound health advice and guidance."

That’s why Nourish was created. We offer today’s savvy consumers a trusted resource for medically sound advice and guidance. We educate our audience on the importance of preventing illness and injury through diet, exercise and other lifestyle choices; inform consumers on available resources in the event that they do become sick or injured; and act as a conduit through which local hospitals and healthcare providers can proactively reach out to consumers in their service areas with personalized, customizable content to cultivate a strong relationship and build trust in their expert care.

Together we can make a difference.

Yours in health,

Delia Passi Founder, Women’s Choice Award Former Publisher of Working Mother and Working Woman magazines

Our Mission The Women’s Choice Award’s mission is to empower women and their families to make smart consumer and healthcare choices. By giving women a collective voice, we are a trusted referral source for women who are searching for the most recommended hospitals, businesses, brands and services.

By making Nourish available to you, progressive hospitals support our mission to empower consumers like you, to make smart healthcare choices for a healthy, happy and positive life.

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SPRING 2015 42

“Many people are surprised to learn how much lifestyle choices impact overall wellness. I can't emphasize it enough: Your health is in your hands.” – Jane Doe

FEATURES Body: An 38 Your Owner’s Manual

From head to toe, a holistic approach to everything you need to know to care for nature’s most wonderful machine.

42 Turn Back the Clock

We’ve all made choices we wish we could undo. Here are five simple strategies to counteract the effects of aging, weight gain and cosmetic blemishes.

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It's never too late to make a fresh start. Turn to page 42 for surprising and effective ways to undo the effects of time.

CONTENTS 9

36

20 THE PULSE

NURTURE

FORTIFY

THRIVE

3 Welcome

16 Eat Right All Week: A tasty and well-

24 Step It Up: Easy

32 Lasting Relief:

26 Mind Games:

36 The Ties That Bind: Surprising new

9 Cutting Edge:

The latest tech and medical developments, need-to-know health news and more.

11 The Doctor Is In:

Our in-house doctors answer your health questions.

13 The Advocate:

Exert advice on successfully navigating healthcare coverage and payment options.

balanced five-day meal plan to help you avoid common pitfalls.

18 Inside Out:

Foods that heal your skin from within.

20 In Season: A

regional guide to growing, buying and preparing fresh local produce.

and effective ways to increase your activity level over the next three months.

Mental exercises and expert tips to help keep you sharp.

28 By the (Sleep) Numbers: The restorative

power of rest and why you should count your Zs.

Living well with chronic pain and how to avoid discomfort.

research shows how close, meaningful relationships keep you living happy and healthy longer.

50 The Power of Positivity: How a slight

shift in attitude can change the world around you.

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The Pulse

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11

THE DOCTOR IS IN

Dr. Timothy Oliphant of Denver Medical

Center answers your health questions Q: I’m a 50-year-old mom of two on-thego teenagers. I lead an active life and would like to keep it that way. What foods should I consider to help maintain my health?

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My first instinct with any kind of pain or ailment is to “Google” it – which usually results in more undue duress than relief. How can I better gauge the severity of my symptoms?

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Q: I always leave the doctor’s office feeling like I forgot to ask about something important. What are some key questions to ask and how can I make the most of my annual examination?

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BODY BOOSTERS

Include more of these superfoods in your diet to give your immune system a serious boost:

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20

IN SEASON

Nurture

It doesn’t take a Farmers Almanac to stay abreast of what’s sprouting locally. Here’s a quick and easy guide to eating with the seasons.

The greens are great too!

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Fresh-Cooked Meals

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Your THE HUMAN BODY IS A MARVEL. Powerful and dynamic, it's also a delicate and finely tuned machine. A number of intricate systems work together to keep your body moving, and if one of those components is out of step it can affect your overall performance. Here's a holistic look at areas to consider to maintain whole-body health and wellness.

Body An Owner's Manual

BY JANE DOE

SKELETAL SYSTEM

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