CORPORATE GUIDELINES
CONTENTS THE BRAND MARK THE LOGO TYPE THE SIGNATURE THE LOGO CLEAR SPACE SIZE COLOUR TYPOGRAPHY DO DON’T
STATIONERY LETTERHEAD (English) LETTERHEAD (Arabic) CONTINUATION SHEET FAX SHEET BUSINESS CARD DL ENVELOPE A5 ENVELOPE A4 ENVELOPE A3 ENVELOPE STAMP A4 FOLDER REPORT COVER CHEQUE & CASH RECEIPT DEBIT NOTE
ELECTRONIC MEDIA POWERPOINT PRESENTATION
SIGNAGE EXTERIOR SIGNAGE
4 5 6 7 8 9 10 12 13 15 16 17 18 19 20 21 22 23 24 25 26 27 28 30 34
THE BRAND MARK
3
THE LOGO TYPE
4
THE SIGNATURE
5
THE LOGO
6
CLEAR SPACE
For maximum impact and instant recognition, the DELMA logo should not be crowded by other visual elements. Adequate white space should be left around the logo so that its prominence is not compromised. The illustration at top gives a visual guide for providing the necessary white space.
7
SIZE
Minimum width of logo 40mm
The minimum logo size is 35mm wide. Do not reproduce the logo in any smaller size, because it loses impact and readability.
8
COLOUR
BLACK
PANTONE Warm Red C
PANTONE 432 C
C 0 M 0 Y 0 K 100
C 0 M 75 Y 90 K 0
C 23 M 2 Y 0 K 77
R 0 G 0 B 0
R 233 G 94 B 39
R 75 G 87 B 95
9
ENGLISH TYPOGRAPHY Helvetica Neue
FROM AN ANCIENT PEARL-TRADING HARBOUR TO A FLOURISHING TOURIST DESTINATION. In recent years this little island has gained prominence and is now part of the Abu Dhabi 2030 plan.
This is a quality that drives how we do business. It defines the way we deal with our clients, vendors and associates and ensures we deliver the best return on investment.
10
ARABIC TYPOGRAPHY GE SS Two
تواصل دلما جهودها الرامية إلى تنفيذ أهدافها على ضوء رؤية واضحة المعالم.
11
نلتزم بتدعيم إمكانياتنا المالية واالستثمارية ونقوم باالستغالل األمثل لعناصر النجاح في األسواق المالية منذ 2030
وهكذا ،فإن العقد األول من تاريخ عمر دلما كان عقدا مليئا باإلثارة واإلنجازات الباهرة على كافة المستويات المحلية واإلقليمية والعالمية وسنستمر في النجاح واإلنجاز للشركة.
DO
12
DON’T
13
STATIONERY
14
BASIC STATIONERY Letterhead (English) - A4 Width of logo 65mm
30mm
P.O.Box 482081, DIFC, Dubai, UAE Tel. +971 4 327 7554 - Fax. +971 4 346 4484 www.delmainvestments.com
Font: The address is set in 8.5pt over 10pt leading in Helvetica Neue Light
Margins: Top: 30mm - Bottom: 8mm - Left: 8mm -  Right: 5mm
15
BASIC STATIONERY Letterhead (Arabic)- A4 Width of logo 65mm
34mm
اإلمارات العربية المتحدة، دبي،482081 ب.ص +971 4 346 4484 . فاكس+971 4 327 7554 .هاتف www.delmainvestments.com
Font: The address is set in 8pt over 10pt leading in GE SS Two Light
Margins: Top: 34mm - Bottom: 8mm - Left: 8mm - Right: 5mm
16
BASIC STATIONERY Continuation Sheet - A4
34mm
Font: The Continuation word is set in 15pt in Helvetica Neue Light
Margins: Top: 34mm - Bottom: 8mm - Left: 8mm -  Right: 5mm
17
BASIC STATIONERY Fax Sheet - A4 Width of logo 65mm
30mm
P.O.Box 482081, DIFC, Dubai, UAE Tel. +971 4 327 7554 - Fax. +971 4 346 4484 www.delmainvestments.com
Font: The address is set in 8.5pt over 10pt leading in Helvetica Neue Light
Margins: Top: 30mm - Bottom: 8mm - Left: 8mm -  Right: 5mm
18
BASIC STATIONERY Business Card - 9cm x 5cm
Width of logo 50mm
Part of Delma Emirates Group
7mm
Prateek Saxena
Corporate Strategy Officer M. +971 50 668 1324 T. +971 4 327 7554 - F. +971 4 346 4484 Office 205, Gate Village 1, DIFC P.O.Box 482081, Dubai, UAE prateek.s@delmainvestments.com www.delmainvestments.com
English Font: Name: 8/ 9pt - Helvetica Neue Bold Position: 8/ 9pt - Helvetica Neue Light Contacts: 7/ 8pt - Helvetica Neue Light Arabic Font: Name: 7.7/ 9.5pt - GE SS Two Bold Position: 7/ 9.5pt - GE SS Two Light Contacts: 6.5/ 8pt - GE SS Two Light
Margins: Top: 5.5mm - Bottom: 3mm - Left: 6mm -  Right: 4mm
19
BASIC STATIONERY Envelope - DL
P.O.Box 482081, DIFC, Dubai, UAE Tel. +971 4 327 7554 - Fax. +971 4 346 4484 www.delmainvestments.com
Width of logo 60mm
15mm
Font: The address is set in 8 pt over 10pt leading in Helvetica Neue Light
Margins: Bottom: 15mm - Left: 10mm -  Right: 6mm
20
BASIC STATIONERY Envelope - A5
P.O.Box 482081, DIFC, Dubai, UAE Tel. +971 4 327 7554 - Fax. +971 4 346 4484 www.delmainvestments.com
25mm
Width of logo 65mm
Font: The address is set in 8 pt over 10pt leading in Helvetica Neue Light
Margins: Bottom: 25mm - Left: 10mm -  Right: 6mm
21
BASIC STATIONERY Envelope - A4
P.O.Box 482081, DIFC, Dubai, UAE Tel. +971 4 327 7554 - Fax. +971 4 346 4484 www.delmainvestments.com
25mm
Width of logo 65mm
Font: The address is set in 8 pt over 10pt leading in Helvetica Neue Light
Margins: Bottom: 25mm - Left: 10mm -  Right: 6mm
22
BASIC STATIONERY Envelope - A3
P.O.Box 482081, DIFC, Dubai, UAE Tel. +971 4 327 7554 - Fax. +971 4 346 4484 www.delmainvestments.com
37mm
Width of logo 110mm
Font: The address is set in 11.5pt over 14pt leading in Helvetica Neue Light
Margins: Bottom: 37mm - Left: 17mm -  Right: 10mm
23
BASIC STATIONERY Stamp - 4cm x 4cm
صند وق بر
دة تح م
482دبي ،اإلمار ات ال 08 ع ر د1 بي ة لا ي
دلما لالستثمار P.O AE .Bo i, U x 482 081, Duba
24
BASIC STATIONERY Folder - A4
DELMA 800 www.delmainvestments.com
25
BASIC STATIONERY Report Cover - A4 Width of logo 65mm
34mm
REPORT TITLE
Font: Report Cover is set in 16pt in Helvetica Neue Bold
Margins: Top: 34mm - Bottom: 8mm - Left: 8mm -  Right: 5mm
26
ADMINISTRATION FORMS Cheque & Cash Receipt - A5
Width of logo 60mm
18mm P.O.Box 482081, DIFC, Dubai, UAE Tel. +971 4 327 7554 - Fax. +971 4 346 4484 www.delmainvestments.com
CHEQUE RECEIPT / CASH RECEIPT Date:
SERIAL NO. / 00000
Received with thanks from M/s.: Cheque No: Bank: Amount in Words: Being the settlement of Invoice No.:
Dated:
Received By:
Font: The address is set in 11pt over 14pt leading in Helvetica Neue Light Headline is set in 16pt in Helvetica Neue Bold Text is set in 9pt over 25pt leading in Helvetica Neue Regular
Margins: Top: 18mm - Bottom: 8mm - Left: 8mm -  Right: 5mm
27
ADMINISTRATION FORMS Debit Note - A4 Width of logo 65mm
34mm
P.O.Box 482081, DIFC, Dubai, UAE Tel. +971 4 327 7554 - Fax. +971 4 346 4484 www.delmainvestments.com
Font: The address is set in 8.5pt over 10pt leading in Helvetica Neue Light Headline is set in 14pt in Helvetica bold (pc) text is set in 9pt in Helvetica (pc)
Margins: Top: 34mm - Bottom: 8mm - Left: 8mm -  Right: 5mm
28
ELECTRONIC MEDIA
29
POWERPOINT PRESENTATION TEMPLATE Presentation - Screen
Cover Slide
PRESENTATION TITLE
Font: The Headline is set in 18pt in Helvetica (pc)
30
POWERPOINT PRESENTATION TEMPLATE Presentation - Screen
Text Slide
Lorem ipsum –– –– –– –– –– –– ––
Pellentesque rhoncus nisl sit amet pede. Nulla mattis. Vestibulum quam. Praesent lorem mi, lacinia sit amet. Donec fermentum ante sed est. Pellentesque rhoncus nisl sit amet pede. Nulla mattis.
Text and image Slide
Lorem ipsum –– –– –– –– –– –– ––
Pellentesque rhoncus nisl sit amet pede. Nulla mattis. Vestibulum quam. Praesent lorem mi, lacinia sit amet. Donec fermentum ante sed est. Pellentesque rhoncus nisl sit amet pede. Praesent lorem mi, lacinia sit amet.
31
E-Signature Signature - Screen
Oloborem ipit adio commod te min ver sed tat autpatuerci et, sit adit volore tin vel ulputem ilit veniat. Ecte dolorper sum zzrit ip eugiamet vel do con etue cortie feu facip ea facing ea feugait loreet lutpatue tie faccum euisis alit laore te faci enim etuero eros dolorper iure consequis amcon ulput dionse molendipit, coreet, con euis nullutatinim dolore verostrud te modo commolore diat. Duip eraesed te tatem ing eliquatue ex er sisi. Andip elent eugait velisl euipis adiam qui ero dolorpero consenim ip erilissed magna commy nosto od ex ea am iure dolor se conulluptat. Od duismodo dit vent velit amconse magna facilla ad esequiscipit loreet prat augait wisci tinis at. Ut nulputpat, sissequatie dio commodo lorperaessi. Ut praessectet nos alit wisl ut at. Duipit prate te moluptat. Duissecte esequat iustisl dolum quismolore duismolessi. It lutat. Andit ute cor sit et aute facil dion eros nulla commy nosto ea faccums andiam, sum doloreet luptatet adignim volorti smodiam duiscil iquamcore dolestie delent iriliqui et, quatum ero commy nibh eu faccum quisl et, venis nos dolore con et utpat. Ut eu facidunt aut voloboreet, commod exeriureet am, susci ting eum amet lam nonulla at lutat augueratie doloreetum iniam nibh esequam, commy non enit wis nullam diam adignis nisl eummolenim adit vendre dolorpe riustie commy nulputem dolestionum vel el dolorem er acing eugiat wis nisl iure molorer sit ulputpat. Essequisl esto odolobore tem dolenim ipsustis ex et, quat wisciduipis esto od magna consed modit, venim alit autpatum nim dunt veros ea feummod tionse eum zzrit nulputem quisi. Ommod dolore velendre diamet wis ad del elisi. Ugiam, quis nullan vel et nos nis at, sed ea commy num ipit, velit wis accumsa ndignim alit praesequat aliquipis eum quis niam iure magnit, consequat, quiscidunt lore tat. Ut et, vercipit ullum iliquat am num inciliquam diatie dolor sum ipsuscidui eugiamcor sequat lute vel ut nonsenibh endre digna feugait alit, consectem nonse dolesti ssequat inim zzriure min velessi.
Yours Sincerely David Cormac marketing Manager
P.O.Box 482081, DIFC, Dubai, UAE Tel. +971 4 327 7554 - Fax. +971 4 346 4484 www.delmainvestments.com
32
SIGNAGE
33
SIGNAGE Exterior Signage
34