24.ae Guidelines

BRAND GUIDELINES

Astrategicbrandplatformtofollowwhenoutwardlyexpressingthebrandthroughcorporatecommunications.

www.24.ae/brand

BRAND GUIDELINES

TABLE OF CONTENT Introduction Brand Basics Positioning Statement Brandmark Brandmark Guidelines Color Palette Color References Brandmark Variations Typography Correct Usage Incorrect Usage

All rights reserved to 24.ae

03 04 05 06 07 08 09 10 11 12 13

2

BRAND GUIDELINES

Introduction The brand is more than just a logo or a signature.

It is how the organization presents itself to the outside world; its public face, its personality.

It shows people who they are and what they can expect.

The brand personality is expressed

All rights reserved to 24.ae

in all of its assets from the website, to stationary, through to office branding and presentations.

It’s therefore essential that all assets are applied consistently and correctly – all of the time.

Please ensure that you understand and use these guidelines to help

you apply the brand elements correctly and consistently across all applications.

They are not intended to limit your creativity, but simply to ensure a consistent design language across all applications.

3

BRAND GUIDELINES

The Essence

TheBackground

TheCommitment

There are many facets to a brand but they all stem from one main business communication idea. A cornerstone, an ideology of the brand.

24 main communication idea is: Credibility.

Among the fast developing pace of news sources in the Arab world, 24 comes across not to compete but to develop and explore a further dimension as a credible and reliable news source that speaks the language and meets the dynamism of today’s world.

24 brings forward in its practice the intensive Arab world experience of Journalism into a more updated platform that keeps its audience connected with the events and the happenings.

A continuously updated and credible Arab speaking news platform.

The Brand Idea

The news reference! (expressed visually) Continuously updated! (expressed verbally)

The Tone & Style

Trustworthy, Confident, Clear, Forward, Comprehensive.

The Tone of Voice

Announcing,highlighting,informing, knowledgeable.

All rights reserved to 24.ae

4

BRAND GUIDELINES

PositioningStatement If there is a statement that would verbalize what 24 is about, it is…

‫اخلبر بني حلظة وضحاها‬

All rights reserved to 24.ae

5

BRAND GUIDELINES

All rights reserved to 24.ae

Brandmark

6

BRAND GUIDELINES

Brandmark Guidelines

X

1/2 X

The Smalles Logo dimensions is 12 mm (width) 12 mm

All rights reserved to 24.ae

7

BRAND GUIDELINES

Color Palette

Dark Blue

Dark Gray

All rights reserved to 24.ae

8

BRAND GUIDELINES

Color Referances

CMYK / SPOT C 78 M 52 Y 23 K 03

PANTONE 7691 U

C 00 M 0 Y 0 K 60

PANTONE BLACK (60%)

RGB

All rights reserved to 24.ae

PANTONE

WEB R 071 G 114 B 153

477299

R 129 G 130 B 133

818285

9

BRAND GUIDELINES

Brandmark Variation

FULL COLOUR PANTONE 7691 U (100%) BLACK (60%)

GRAYSCALE BLACK (60%)

SOLID BLACK BLACK (100%)

All rights reserved to 24.ae

10

BRAND GUIDELINES

Typography English

Tw Cen MT

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Arabic / Title

Droid Arabic Kufi

Arabic / Body

Droid Arabic Naskh

All rights reserved to 24.ae

11

BRAND GUIDELINES

Correct Usage

Full color logo on white background.

Solid grey logo (60% K) on white background.

Solid black logo on white background.

Solid white logo on black.

Solid white logo on grey (60% K) background.

Solid white logo on solid blue background.

White logo on pictures.*

Use logo in white box on crowded and gradient background or pictures.

Use logo in white box on light background.

* When Logo is not clear on picture use logo in white box.

All rights reserved to 24.ae

12

BRAND GUIDELINES

All rights reserved to 24.ae

Incorrect Usage

DO NOT USE color logo on crowded and gradient background.

DO NOT USE logo in white on light background.

DO NOT change logo color.

DO NOT USE color logo on black background.

DO NOT USE transparency for logo.

DO NOT mask logo.

13