APEIRON
APEIRON
APEIRON: The unlimited, indeterminate, and indefinite ground, origin, or primal principle of all matter postulated especially by Anaximander.
KEY PHRASES
Infinity Limitless Indefinite No borders Unlimited Global Abyss Space Entropy
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APEIRON
Goals: SYMBOLIC RECOGNIZABLE MINIMALIST SYMBOLIC BRAND
APEIRON
How many can you guess? These logos have become globally recognized symbols of their companies; identities.
SYMBOLIC BRAND
The worlds leading sporting apparel company; a multinational technology company; a global fast food empire; the world’s pedigree sporting organization; what do they all have in common? IDENTITY. Consumers no longer need to see the name or the context of these logo’s, their brand identity has surpassed their initial purpose and they are now internationally recognized symbols. SYMBOLS. The Nike tick, Apple’s ‘bitten-apple’, the McDonald’s ‘M’, and the Olympic rings. These symbols have become ubiquitous in households worldwide.
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APEIRON
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Limitless or endless in space, extent, or size; impossible to measure or calculate. Through research, the word APEIRON was broken down into key phrases. From here particular phrases or words that spoke to the essence of APEIRON were selected as the impitus for iterations of logo’s. This particular round of iterations was based on the concept of infinity...
Infinity:
APEIRON
Inspiration/Initial sketches: The most recognizable mark of infinity is its symbolic representation. Initial sketches sort to array, distort, layer, and rotate this symbol; whilst staying true to its original form.
INFINITY
APEIRON
Iteration 1: This is a simple evolution of the original infinity symbol. The composition of the thick and thin strokes play tricks on the eye. Which way is this logo facing? Starts to play with the concept of ‘infinite views of infinity’.
INFINITY
APEIRON
Iteration 2 – Solid Colour: A further evolution of Iteration 1, this iteration carries forward the multiple, thin, line strokes whilst accentuating the visual ideology of ‘infinite views of infinity’. This design displays a of 3-dimensional visual aesthetic, and emphasizes many of the key phrases uncovered earlier in the project: indefinite, limitless, unlimited.
INFINITY
APEIRON
APEIRON
Iteration 2 – Gradient Colour: This round of iterations is an extension of Iteration 2. It starts to explore different colour variations and gradients, and their effect on the visual aesthetic. Specific colours can be altered or requested if required.
INFINITY
APEIRON
Iteration 2 continued: This iteration is a typographic exploration. It can be used in conjunction with any of the previous infinity iterations. It is an extension example of how these logo’s can be used with the name of the company.
INFINITY
APEIRON
Iteration 4: This iteration originates from the symbolic form of infinity, and extends it even further conceptually than previous iterations. A mixture of solid colours with lines means that the company name can be tied into the logo as well.
INFINITY
APEIRON
APEIRON
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Global: Relating to the whole world: worldwide. Encompassing the whole of something, or of a group of things. Through research, the word APEIRON was broken down into key phrases. From here particular phrases or words that spoke to the essence of APEIRON were selected as the impitus for iterations of logo’s. This particular round of iterations was based on the concept of global...
APEIRON
Inspiration/Initial sketches: These sketches were based loosely on the more literal meaning of the word global; the earth. Thus they focus on circles, spheres, and other round shapes that rely on 3-dimensionality for form. The aim here was to inspire an aesthetic of a worldwide, holistic logo design.
GLOBAL
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APEIRON
Iteration 1: This iteration is based of the concept of concentric circles; expanding out, limitless.
GLOBAL
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APEIRON
APEIRON
Iteration 2: This iteration is a circular design, based off the ‘golden ratio’: a number often encountered when taking the ratios of distances in simple geometric figures.
GLOBAL
APEIRON
APEIRON
APEIRON
Iteration 3: This iteration is based more literally off the concept of the Earth. It is all encompassing and Global.
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APEIRON
APEIRON
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INFINITY GLOBAL GOTHAM
Logos & Font:
APEIRON
Infinity: Collection of Infinity iterations.
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APEIRON
APEIRON
APEIRON
Infinity: Collection of Infinity iterations.
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APEIRON APEIRON
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Font choice - Gotham: Gotham is a sans-serif type face based off a geometric structure. It is known for its masculine and fresh look. This geometric structure highlights the rounded forms of the logo designs.
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APEIRON APEIRON APEIRON APEIRON APEIRON APEIRON APEIRON