Make It Happen 2011

Make It Happen 6th Edition, Fall 2011

FEATURING

Rachel Zoe

An exclusive interview with the celebrity stylist and fashion designer

AND

BUSINESS & TECHNOLOGY • Q&A with Claire Hughes Johnson of Google • Spotlight on Social Media

Ann Shoket

Editor-in-Chief of Seventeen Magazine BREAKING INTO BUSINESS • With Rent the Runway, Her Campus, and DANNIJO • Insights on Internships A Publication of Harvard Undergraduate Women in Business

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5

You have an international presence when youâ&#x20AC;&#x2122;re on the internet. Itâ&#x20AC;&#x2122;s a great tool...for promoting what it is that youâ&#x20AC;&#x2122;re doing and sending out your voice and vision, and to hear feedback from your customers and your fans.

Danielle Snyder, â&#x20AC;&#x153;Jeweled Success,â&#x20AC;? p. 14

Social networking success stories from the unfamiliar to the famous demonstrate how your Facebook habit can take you from procrastinator to professional.

Lillian Nottingham, â&#x20AC;&#x153;Networking Goes Viral,â&#x20AC;? p. 9

Women love sharing their Cinderella experiences ZLWK HDFK RWKHU 2XU VRFLDO SURĂ&#x20AC;OHV 7ZLWWHU Facebook, and our blog are places they can go to share their pictures and stories.

Jennifer Fleiss, â&#x20AC;&#x153;Dresses on Demand,â&#x20AC;? p. 19

Success Through Social Media >6RFLDO 0HGLD@ PDNHV LW HDVLHU WR WDON WR RXU UHDGHUV Ă&#x20AC;JXUH out whatâ&#x20AC;&#x2122;s on their minds, get their stories, and make sure what weâ&#x20AC;&#x2122;re delivering in the magazine each month is going to help them put their world into context.

Ann Shoket, â&#x20AC;&#x153;Dream Job: Running a Magazine,â&#x20AC;? p. 27

Our social media portal has become a major element in the overall marketing strategy...It is an extremely valuable tool to help extend the Knicks experience outside our building.

Michelle Harris, â&#x20AC;&#x153;Dream Job: Sports Marketing,â&#x20AC;? p. 31

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7KXV LQ WKH VDPH ZD\V WKDW ZH Ă&#x20AC;QG HQJDJHPHQW in social media indispensable as individual users, many companies of all sizes and industries have begun to realize the value of social media tools and the importance of reacting quickly.

Rena Wang, â&#x20AC;&#x153;Companies Harness the Power of Social Media,â&#x20AC;? p. 7

Companies Harness the Power of Social Media 83(=$'"(L"':

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9

We had no one to tell us no, don’t open a business, so we did.

David Wallace, “The Business of Berryline,” p. 12

When you’re an entrepreneur, whether with your own jewelry label or any other sort of business, there are constantly new priorities. Every minute of the day your priorities are shifting.

Danielle Snyder, “Jeweled Success,” p. 14

My advice would be to not hesitate in taking risks and testing out a concept that you are passionate about. So many people think about great ideas but don’t move forward in executing them.

Jennifer Hyman, “Dresses on Demand,” p.19

Exploring Entrepreneurship Do something that you can respect and love.

Believe in it. You have to be able to enjoy what you do in order to make it through the hard times.

David Wallace, “The Business of Berryline,” p. 12

[We] stay true to what we feel our brand is, and [we] make sure everything we do is in line with our overall brand vision.

Jodi Snyder, “Jeweled Success,” p. 14

10

Entrepreneurs do not follow any preordained model of action. Instead, they become their own model, living for the idea that stumbled into their lives and gave them no choice but to follow it.

My Ngoc To, “Student to Entrepreneur,” p. 11

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(PLO\ 6LPPRQV LV D VHQLRU DW %URZQ 8QLYHUVLW\ VWXG\LQJ (QJOLVK /LWHUDWXUH She has always had an interest in jewelry and fashion and was excited to meet with Dannijo!

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15

Behind the Scenes of Her Campus A Day in the Office of the National Online College Women’s Magazine 83(-"*.%&'$(/*0123

Former Harvard students Windsor Hanger, Stephanie Kaplan, and Annie Chang let 0,+ tour their QHZ RIÀFH ZKHUH +HU &DPSXV FRQWLQXHV WR WKULYH Through hard work, innovation, and business savvy, Her Campus grew from their small Harvard College extracurricular activity into a “cyber-sorority,” with members all over the country.

16

Annie, Stephanie, and Windsor launched Her Campus in September of 2009 and now have campus branches of the magazine in over 100 colleges across the country. When asked the secret to their success, Kaplan admits that being an entrepreneur is hard, â&#x20AC;&#x153;we canâ&#x20AC;&#x2122;t leave our work at the RIĂ&#x20AC;FH Âľ %XW LQ WKH HQG WKH XOWLPDWH HQMR\PHQW LV DOO ZRUWK it. â&#x20AC;&#x153;Do the things that you love, rather than what you think you should do.â&#x20AC;?

Interns Carrie Morris, Lindsey Moore, and Chelsea Evans spend their days designing, working with Her Campus college branches, DQG VRFLDO QHWZRUNLQJ IRU WKH VLWH 7KH\ GHVFULEH WKH EHQHĂ&#x20AC;WV RI working at Her Campus, including close collaboration with the cofounders, the fast-paced environment where there is always something to do or learn, and of course, the awesome view!

17

Dresses on Demand

Interview with the Co-Founders of Rent the Runway, Jennifer Hyman and Jennifer Fleiss 83(-"*.%&'$(/*0123 ]DGGAVDS/,BDANN-().*(6$([HJ$("%F"31(F"'2$#(2.(B$("'($'2*$E*$K QHXU %HIRUH 5HQW WKH 5XQZD\ , VSHQW WLPH ZRUNLQJ LQ 多QDQFH :KLOH , ZRUNHG LQ 多QDQFH , VWDUWHG DQ HVVD\ HGLWLQJ FRPK E"'3(^.*(9.%%$:$(120#$'217("'#(F<$'([(F"1(&'(B01&'$11(19<..%( [(B*.0:<2(2<"2(.'%&'$7(1.(2<"2(F"1("'.2<$*($'2*$E*$'$0*&"%( ^.*"3P(([(<"J$("%1.(F.*+$#(F&2<(12"*2K0E1(*$J&1&':("'#(*$J&$FK &':(B01&'$11(E%"'1(1.([HJ$("%F"31(B$$'(&66$*1$#(&'($'2*$E*$K '$0*1<&E("'#(%.J$(&2P

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18

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19

20

The Voice of Fashion: Rachel Zoe From Stylist to Fashion Designer A Few Words With the Woman Who Does it All 83(!"#$%$&'$()*"'+

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â&#x20AC;&#x153;I would never consider myself a celebrity because I work with celebrities, and I consider myself a businesswoman in the service business.â&#x20AC;?

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´'RQ¡W H[SHFW WKLQJV WR MXVW KDSSHQ Youâ&#x20AC;&#x2122;ve got to work really, really, really hard.â&#x20AC;?

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21

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â&#x20AC;&#x153;You have to be strong in business, but you also have to be kind, and you have to be honest.â&#x20AC;?

0DGHOHLQH )UDQN LV D MXQLRU DW +DUYDUG &ROOHJH VWXG\LQJ (QJOLVK 6KH KDV worked for several publications, both local and national, and plans to pursue a career in magazine journalism.

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22

Rachel Zoe’s Tips for Women in Business ~

“As a woman you have to remain fearless, and even if you have fears, just don’t show them.”

“People have the wrong idea of what you need to succeed in business….that you have to be an animal and you have to be aggressive and you have to be ruthless, and all of that, and believe me, there are a lot of people like that, and they are very successful, but I don’t believe in that.”

~

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From the artist with an innovative eye to the fearlessly cold calling salesperson, a career in fashion allows enterprising indivials to showcase their creative eye on the job every day.

Kerry Hammond, â&#x20AC;&#x153;Breaking Into Fashion,â&#x20AC;? p. 25

7KH EXVLQHVV LV ORQJ OLIH LV ORQJ DQG WKH SHRSOH that you meet along the way are the people that are going to be your contacts forever. Each step is incredibly valuable, and you canâ&#x20AC;&#x2122;t be afraid to WDNH WKH Ă&#x20AC;UVW VWHS Ann Shoket, â&#x20AC;&#x153;Dream Job: Running a Magazine,â&#x20AC;? p. 27

Yet the basic features of these philanthropies are the same: they are headed by strong visionary OHDGHUV VXSSRUWHG E\ HIĂ&#x20AC;FLHQW DQG ZHOO VWUXFWXUHG business models, and guided by best practices VLPLODU WR WKRVH LQ WKH IRU SURĂ&#x20AC;W ZRUOG Delara Alameddine, â&#x20AC;&#x153;Philanthropic Pursuits,â&#x20AC;? p. 29

The Business Side of Industries We Love I truly have been performing for the longest time for anyone who would watch...I cannon balled into entertainment from the time I was a young girl.

Erinn Westbrook, â&#x20AC;&#x153;Dream Job: Video Jockey,â&#x20AC;? p. 29

I am constantly on my toes and learning new things everyday. Finally, Iâ&#x20AC;&#x2122;m thankful to have a dream job where I can combine my business school education with my passion for dance and NBA basketball.

Michelle Harris, â&#x20AC;&#x153;Sports Marketing,â&#x20AC;? p. 31

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I am always being challenged and the people around me are excellent. I love learning and I am always learning something new. Iâ&#x20AC;&#x2122;ve adjusted and scaled and been really pushed.

Claire Hughes Johnson, â&#x20AC;&#x153;Dream Job: Google Executive,â&#x20AC;? p.34

Breaking into Fashion 83(?$**3(@"66.'#

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25

Dream Job: Running a Magazine Interview with Ann Shoket, Editor in Chief of Seventeen Magazine 83(-"*.%&'$(/*0123

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27

Philanthropic Pursuits 83(4$%"*"(5%"6$##&'$

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Dream Job: Sports Marketing Interview with Michelle Harris, Director of Marketing for New York Knicks 83(-"*.%&'$(/*0123

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38

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.DY\D 6KDQNDU LV D VRSKRPRUH DW +DUYDUG &ROOHJH VWXG\LQJ HFRQRPLFV DQG psychology. She is the Intercollegiate Business Convention Programming DiUHFWRU IRU +8:,% DQG KDV VWURQJ LQWHUHVWV LQ HGXFDWLRQ RUJDQL]DWLRQDO VXVtainability, as well as business strategy and innovation.

39

*UHDW LQWHUQV DUH DPELWLRXV DQG HDJHU WR OHDUQ DQG SOHDVH 7KH\ VKRXOG DOZD\V RIIHU WR KHOS DV WKHUH LV always something to be learned.

Michelle Harris â&#x20AC;&#x153;Dream Job: Sports Marketing,â&#x20AC;? p. 32

If you have a genuine interest in entertainment, then what are you waiting for? Make it happen.

Erinn Westbrook, â&#x20AC;&#x153;Dream Job: Video Jockey,â&#x20AC;? p. 30

&GNAHPEN/MG/ &GEDSGNPAFN Donâ&#x20AC;&#x2122;t expect things to just happen. Youâ&#x20AC;&#x2122;ve got to work really, really, really hard.

Rachel Zoe, â&#x20AC;&#x153;The Voice of Fashion,â&#x20AC;? p. 21 *HW D MRE *HW DQ\ MRE <RX GRQ¡W NQRZ ZKHUH youâ&#x20AC;&#x2122;ll end up, and you can learn something from every single job that you have.

Ann Shoket, â&#x20AC;&#x153;Dream Job: Running A Magazine,â&#x20AC;? p. 26

Figure out that intersection - of what you are passionate about and what youâ&#x20AC;&#x2122;re good at - and look for that in a career.

Claire Hughes Johnson, â&#x20AC;&#x153;Dream Job: Google Executive,â&#x20AC;? p. 35

40

Students On The Job HUWIB Board Members Discuss Their Summer Experiences

Danielle Kolin â&#x20AC;&#x2DC;12 Danielle Kolin, Co-President of HUWIB, talks about her experience working for an investment bank in New York City during the summer of 2011. !"!#$%&'()*'+!'&,*-!.+!*/0*12*34*!'#%)!%(..*1!23)*13235!#)!#!$('5*! $1#46*)!23,*%).*3)!$#36!23!789:!;&16235!23!)<*!*=(2)+!-*12,#)2,*%!51&(0>!

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DQG ,¶P JODG WKH\ GLGQ¶W KLGH WKH WUXH QDWXUH RI WKH MRE IURP WKH LQWHUQV 1RZ , IHHO PRUH FRQ¿GHQW DERXW .+!#$2'2)+!)&!<#3-'*!)<*!<&(1%!#3-!%(44**-!23!)<*!;&16235!;&1'-!#A)*1!"!51#-(#)*>

Jordan McNulty â&#x20AC;&#x2DC;13 Jordan McNulty, Membership Development Chair of HUWIB, shares her experience working at Morgan Stanley in investment banking.

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41

Stephanie Newman â&#x20AC;&#x2DC;13 Alumni & Advisory Board Chair Stephanie Newman talks about KHU VXPPHU LQWHUQLQJ IRU D JOREDO UHDO HVWDWH Ă&#x20AC;UP

7KRXJK , KDYH KHDUG PDQ\ D Ă&#x20AC;QDQFLHU SURFODLP WKDW ´QXPEHUV WHOO WKH VWRU\ Âľ , didnâ&#x20AC;&#x2122;t fully appreciate this motto until I spent my summer interning at global real HVWDWH Ă&#x20AC;UP &% 5LFKDUG (OOLV Every day at work, brokers forwarded me analysis requests. These requests conVLVWHG RI PXOWLSOH ´OHDVH VFHQDULRVÂľ WKDW , HYDOXDWHG XVLQJ &%5(¡V XQLTXH Ă&#x20AC;QDQFLDO PRGHO 7KH EURNHUV KDG PDQ\ TXHVWLRQV DERXW WKHLU GHDOV ,V PRUH SURĂ&#x20AC;WDEOH IRU 7HQDQW $ WR UHQHZ WKHLU H[SLULQJ OHDVH RU WR UHORFDWH" ,I 7HQDQW % LV ORRNLQJ DW Ă&#x20AC;YH building options, which one is least expensive? Questions like these turned out to be deceptively simple. As I soon discovered, there were many variables at hand. Beyond rent prices and square footage of length of term, I needed to take into account taxes and tax escalations and tax exemptions, electricity costs, moving and maintenance fees, broker commissions, special incentives, and so on. Who would have imagined! Luckily, I was able to utilize CBREâ&#x20AC;&#x2122;s well-developed model to arrive at the DQVZHUVÂłDQG LQ VR GRLQJ , FDPH WR XQGHUVWDQG MXVW DERXW HYHU\ SLHFH WKDW JRHV LQWR shaping a New York City real estate deal. Not only did I learn nitty-gritty details (I can still recite the rates at which direct operating costs escalate each year), but in paying attention to the broad patterns implied by my analyses, I also realized industry trends. I could observe that tech companies ZHUH VWDUWLQJ WR Ă RFN WR WKH VWULS LQ 0DQKDWWDQ UHFHQWO\ GHHPHG 6LOLFRQ $OOH\ DQG , ZDV DEOH WR VHH KRZ 1HZ <RUN¡V LQFHQtive programs were helping the Downtown area become a real estate hot-spot. ,Q VKRUW , OHDUQHG PRUH DERXW WKH UHDO HVWDWH LQGXVWU\ WKURXJK Ă&#x20AC;QDQFLDO FDOFXODWLRQV WKDQ , KDG HYHU DQWLFLSDWHG 7KRXJK P\ QXPEHU FUXQFKLQJ ZDVQ¡W DOZD\V JODPRURXV DQG WKRXJK , HQYLVLRQ P\VHOI LQ D PRUH WHDPZRUN RULHQWHG MRE LQ WKH IXWXUH , NQRZ WKDW FRPLQJ WR XQGHUVWDQG DQ LQGXVWU\ WKURXJK LWV Ă&#x20AC;QDQFHV LV DQ H[WUHPHO\ YDOXDEOH H[SHULHQFH DQG , DP FRQĂ&#x20AC;GHQW WKDW it will serve me well in any career I pursue.

Jeanine Sinanan-Singh â&#x20AC;&#x2DC;13 Communications Chair Jeanine Sinanan-Singh talks about her experiences interning for an advertising branch at Google.

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42

Kelly Oâ&#x20AC;&#x2122;Grady â&#x20AC;&#x2DC;13 Career Development Chair, Kelly Oâ&#x20AC;&#x2122;Grady, talks about her summer working in the entertainment industry in Los Angeles. !"#$%$&''()%*)+,#-(-%.%/)(.0%1(.)2#2/%(3*()#(24(%5+)%'(6%7+0"%*()$+2.118%.2-% *)+5($$#+2.1189%:%;+)<(-%5+)%0"(%5+)'()%=".#)'.2%+5%>(;1#2(%=#2('.%;"()(%:%".-%0"(% RSSRUWXQLW\ WR UHYLHZ ¿OP SURMHFWV IRU DFTXLVLWLRQ DQG HYHQ GUDIW WKH SLWFKHV DQG SUH? VHQWDWLRQV IRU IRUHLJQ LQYHVWRUV DQG PDMRU ¿OP VWXGLRV ,W LV QHHGOHVV WR VD\ WKDW , ORYHG ;".0%:%-#-%?%"+;(,()6%$+'(0"#2/%$0)&4<%'(%.7+&0%0"(%#2-&$0)8%.$%.%;"+1(%0".0%)(.118% $0.2-$%+&0%.$%0"(%'.#2%1($$+2%5)+'%0"(%$&''()9%@()".*$%#0A$%0"(%4)(.0#,(%2.0&)(%+5%0"(% #2-&$0)86%*()".*$%#0%#$%0"(%B4"#11C%2.0&)(%+5%0"(%D+$%E2/(1($%#0$(15%?%*()".*$%.%'#30&)(% RI ERWK EXW E\ WKH HQG RI P\ WLPH , FRXOG QRW EHOLHYH WKH LQHI¿FLHQF\ DQG GLVRUJDQL? F.0#+2%+5%"+;%'+$0%+5%0"($(%$0&-#+$%;()(%)&29%G.$(-%+2%.%5(;%*)+H(40#+2$%.2-%.%1#001(% ELW RI OXFN PLOOLRQV RI GROODUV DUH WKURZQ DW D ¿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

43

$Q 0%$ JLYHV \RX D FKDQFH WR SLYRW IURP RQH Ă&#x20AC;HOG to another. An MBA gives you option value. You need to think about future roles you might have that require an MBA. Claire Hughes Johnson, â&#x20AC;&#x153;Dream Job: Google Executive,â&#x20AC;? p. 35

Business school taught us the core business fundamentals. We developed a great network of advisors IURP +%6 DQG LW ZDV ZKLOH DWWHQGLQJ +DUYDUG Business School that we developed and tested Rent the Runway.

Jennifer Fleiss, â&#x20AC;&#x153;Dresses on Demand,â&#x20AC;?p. 19

$ EXVLQHVV GHJUHH PD\ WUDLQ \RX VSHFLĂ&#x20AC;FDOO\ IRU D consulting career but a liberal arts degree is aimed at reaching you how to think rather than reaching subjects that require direct application.

Kavya Shankar, â&#x20AC;&#x153;Consulting Myths Debunked,â&#x20AC;? p.

38

Opportunities in Business Education 7KH PRVW LPSRUWDQW WKLQJ LV WDNLQJ UHDOO\ EURDG interesting classes that push your intellectual curiosity and that bring out the really meticulous, hard working intellectually curious characteristics in you.

Kate Peachway, â&#x20AC;&#x153;Breaking Into Finance,â&#x20AC;? p. 37

Sit in on classes, look at the curriculum, and unGHUVWDQG WKH GLIIHUHQFHV EHWZHHQ VFKRROV /DVWO\ decide what is best for you. Donâ&#x20AC;&#x2122;t go becuase someone else did...Make the decision for you.

Tracy Britt, â&#x20AC;&#x153;Business School Wisdom,â&#x20AC;? p. 47

44

At A Glance

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Business School Profiles Quick Facts Continued

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46

Business School Wisdom Interview with Harvard Business School Graduate Tracy Britt 83(;"2"1<"(4.#:$

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orking for Berkshire Hathaway, Tracy Britt has what PDQ\ +DUYDUG VWXGHQWV ZRXOG FRQVLGHU D GUHDP MRE 6KH came to this position with a lot of hard work, determination, and a bit of luck. Tracy graduated from Harvard in 2007 and went on to attend Harvard Business School, graduating in 2009.

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47

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