GRAND GARDEN flower shop
CONTENTS I. Statement/About II. Logos 1. Main logo 2. Sub logos III. Color Palettle IV. Typography V. Packaging
I. Statement/About
6
Brand Identity Guidelines
ABOUT US
At Grand Garden Flower Shop, we are committed to offering only the finest floral arrangements and gifts for any occasion. Our goal is to offer the finest flower quality with custom arrangements to our clients. We provide a beautiful selection of vegetable and plant seeds wrapped in equally, and visually appealing packaging.
Statement/About
7
II. Logos
MAIN LOGO
GRAND GARDEN flower shop 10
Brand Identity Guidelines
SUB LOGOS
flower seeds
vegetable seeds Logos
11
MAIN LOGO
Logo
Symbol
GRAND GARDEN flower shop 12
Brand Identity Guidelines
Logotype
Vertical Orientation
Horizontal Orientation
GRAND GARDEN flower shop GRAND GARDEN flower shop
Symbol
Logotype
GRAND GARDEN flower shop
Logos
13
PANTONE P 52-5 C C=0, M=59, Y=49, K=0 R=245, G=134, K=117 PANTONE P 52-5 C C=0, M=59, Y=49, K=0
Color Version
R=245, G=134, K=117 PANTONE P 16-16 C C=0, M=36, Y=100, K=60 R=126, G=87, K=0
GRAND GARDEN flower shop
PANTONE P PROCESS BLACK C C=100, M=100, Y=100, K=100 Black&White Version
R=0, G=0, B=0
GRAND GARDEN flower shop
14
Brand Identity Guidelines
White Background
For white background, use the two-color version
GRAND GARDEN flower shop
Black Background
For black background, use the two-color version, with the logotype in white GRAND GARDEN flower shop
Light Color Background
For light color background, use the two-color version, with the logotype in black GRAND GARDEN flower shop
Logos
15
X
DO’S & DON’TS Black Background
GRAND GARDEN flower shop
The Grand Garden flower shop logo is set at 30% opacity. The logo can only be use to place on some specific background colors. There are three different kinds of background colors which are white, black and light or neutral colors.
16
Brand Identity Guidelines
GRAND GARDEN flower shop
With the dark background color, the logo cannot be placed on any other dark colors. The only dark color background that be used is 100% black (C=100, M=100, Y=100, K=100). With the brighter color backgrounds, only light/neutral colors can be used. Do not use birght colors for the background.
Light/neutral background colors only
X
Do not use bright colors for the background GRAND GARDEN flower shop
GRAND GARDEN flower shop
GRAND GARDEN flower shop
GRAND GARDEN flower shop
X GRAND GARDEN flower shop
X GRAND GARDEN flower shop
Logos
17
LOGO USAGE
Opacity
30% The opacity of the logo has to stay at 30% at all time.
GRAND GARDEN flower shop 30% opacity
18
Brand Identity Guidelines
GRAND GARDEN flower shop
X
80% opacity
GRAND GARDEN flower shop
X
100% opacity
LOGO PLACEMENT
GRAND GARDEN flower shop
2201 Main Street Annapolis, MD 21014 3015000122 grandgardenflowershop@gmail.com
GRAND GARDEN flower shop
X
X
GRAND GARDEN flower shop
Logos
19
SUB LOGOS
Logo
Symbol PANTONE P 52-5 C C=0, M=59, Y=49, K=0 R=245, G=134, K=117 PANTONE P 52-5 C
flower seeds 20
Brand Identity Guidelines
C=0, M=59, Y=49, K=0 Logotype
R=245, G=134, K=117
SUB LOGOS
PANTONE P 52-5 C C=19, M=0, Y=54, K=0 R=212, G=228, K=147 PANTONE P 52-5 C C=19, M=0, Y=54, K=0 Logo
Symbol
R=177, G=213, K=119 PANTONE P 52-5 C C=48, M=0, Y=100, K=26 R=112, G=157, K=47 PANTONE P 159-16 C
vegetable seeds
C=48, M=0, Y=100, K=60 Logotype
R=67, G=103, K=24
Logos
21
LOGO USAGE
flower seeds
22
Brand Identity Guidelines
F F X X
flower seeds
flower seeds
vegetable seeds
VEGETABLE
seeds
X
vegetable
X
seeds
Logos
23
III. Color Palettes Section
PRIMARY COLORS
26
Brand Identity Guidelines
PANTONE P 52-5 C
PANTONE P 52-5 C
PANTONE P 159-16 C
C=19, M=0, Y=54, K=0
C=48, M=0, Y=100, K=26
C=48, M=0, Y=100, K=60
R=177, G=213, K=119
R=112, G=157, K=47
R=67, G=103, K=24
PANTONE P 52-5 C
PANTONE P 16-16 C
PANTONE P PROCESS BLACK C
C=0, M=59, Y=49, K=0
C=0, M=36, Y=100, K=60
C=100, M=100, Y=100, K=100
R=245, G=134, K=117
R=126, G=87, K=0
R=0, G=0, B=0
HIGHLIGHT COLORS
PANTONE P 52-5 C C=19, M=0, Y=54, K=0 R=212, G=228, K=147
PANTONE P 52-5 C C=0, M=59, Y=49, K=0 R=245, G=134, K=117
Color Palettes
27
III. Typography
FUTURA
[ FUTURA CONDENSED MEDIUM ]
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
30
Brand Identity Guidelines
HELVETICA
[ HELVETICA NEUE LIGHT ]
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Typography
31
III. Packaging Section
BOXES
34
Brand Identity Guidelines
SHOPPING BAG
Packaging
35
STREET SIGN
36
Brand Identity Guidelines
GREETING CARD
Happy Birthd ay op wer sh
RDEN flo GRAND GA
Packaging
37
POUCH PACKAGING
38
Brand Identity Guidelines