BY AND FOR THE STUDENTS OF HOBART AND WILLIAM SMITH COLLEGES
the
HERALD VOLUME CXXV
February 1, 2002
ISSUE 12
This Week: New Building Featured in 2005 Forum News 2 Courtney Buckmire NewsContributor
Founder’s Day Takes Road Less Travelled
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Op-Ed
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Diehl’s Predictions for the New Year
tudents from various clubs and organizations came to gether to hear President Gearan’s vision for Hobart and William Smith Colleges their opinions and concerns about the future of their institution. President Gearan began the evening by briefly providing an overview of the Initiative. The comprehensive plan for the future of HWS addressed a variety of issues including academics, student life, physical
resources, and financial resources. This draft for the future details how life and education at the Colleges can be enhanced. Specifically by making our facilities comparable to other nationally recognized liberal arts colleges. Building new academic and performing arts facilities in addition to creating more social areas on campus are a few ways that Gearan sees HWS moving forward. photo by Dave Gordon
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6 Website Overhaul Brings Change to HWS
A&E
Ithaca’s Sim Redmond Band
Sports
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H&WS Hoops Rides High
Index News
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Student Life
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Opinion/ Editorial
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Arts & Entertainment
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Sports
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Dina Paulson Assistant News Editor
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ecently HWS launched their new website, an effort initi ated last year by the President of Hobart and William Smith Colleges, Mark Gearan. President Gearan put together a team consisting of Chief Information Officer Brian Young, Director of Communications Susan Murad, and Dean of Admissions and Financial Aid Don Emmons, which began research to improve format, language, appearance and general appeal of the HWS website. As Emmons states, “There was a general recognition of the Web as a critical communication tool for reaching particular constituents,” specifically targeting, “prospective students.” Over the past couple of years HWS officials worked closely with Mark Edwards and Company, a local communication consultant firm. Together they evaluated procedures of utilizing print recruitment pieces (information targeting admission applicants) and the Internet, and how to
most effectively convey “core” messages to applicants (prospective students). Resulting research pointed towards using print recruitment pieces as the primary tool by which to attract students to the website. In response Emmons and others examined the current website questioning, “How quick does it download? How easy is it to navigate? How well does the search work? How rich and readable is the content?” What was discovered was that the program needed to be updated considerably. The creation of a new communication system was initiated, one which enables students to access messages, “integrated with the web.” These messages include sayings such as, “This is a place that is ferociously and totally committed to liberal arts and a place that best
serves students that have a passion for learning, who see the world through multiple lens and multiple experiences and who want to develop all their abilities.”
“All in all, our new print pieces and web site will be an enormous boost to our recruitment efforts and will more effectively integrate communications with prospective students.” -- Don Emmonds, Dean of Admissions and Financial Aid
To support these claims, the website offers links to students engaged in “interdisciplinary work, study abroad programs, service learning, internships, residential education.” By exposing this array of “rich experiences [and] multiple perspectives,” it is hoped to exemplify the broad, “content development,” HWS offers. CONTINUED ON PAGE 2
The Herald’s Favorite Things to Know About HWS http://www.hws.edu/about/ 101things.asp 3. The Colleges established the first men’s studies minor in the nation. Two women and three men were the first graduates with a minor in the program. 4. The internationally acclaimed Paul Taylor 2 Dance Company established a residency at HWS in 2001. 12. Shooter McGavin from the movie “Happy Gilmore” is a Hobart and William Smith alumnus. Christopher McDonald, the actor who played him, graduated in 1977. 14. Hobart alumnus Hassan Stephens, former programming director for WEOS, interned with MTV’s radio department and was chosen “MTV’s Hottest Intern.” 16. Matt Lamanna ’97 was one of a team of paleontologists who recently discovered fossil bones of the second most massive dinosaur ever to have roamed the earth while working in Egypt. CONTINUED ON PAGE 2