Marijuana, be it medicinal or recreational, still has a long way to go to shake the stigma it has endured for decades in North America. It continues to be an industry struggling to capture acceptance and credibility despite its recent progress.
This reality is perhaps just one of the reasons why losing Strain Hunter Franco Loja to cerebral malaria in January at the age of 42 was both a shock and a setback for the industry.
Loja and his fellow Strain Hunter, Arjan Roskam, emerged as two of the plant’s biggest ambassadors over the past few years. Their popular documentaries are designed to show the value of the cannabis plant and how it can positively impact people in different historical, geographical, political, and economic contexts. In the exotic locales they visited, searching for landraces in order to preserve them and share them, they went far beyond serving their own purposes.
