EDITOR’S NOTE WORDS DEBBIE SO
T
Dear Readers,
his issue is a hodge podge of alcoholic branding and typograhic logo labelling design happiness. This issue goes out to all the alcoholics and designers around the area or even both, alcoholic designers! We will be covering four main types of alcoholic beverage - cider, beer, wine and cocktail, and talk about limitless world of typographic logos and labellings with close reference to it’s designs and characteristics. From classic to modern, the logos vary depending on its use, it’s flavor and it’s brand. We let it come together very organically and easily. It is an issue where everyone who is interested in art, design and alcohol can read while they are on their couch, on the bus or even inside the bathroom. My favourite part of this issue is about making your own alcoholic beverages - the recipes that you will never and ever see elsewhere but also, tastes good. We as an editors picked the most interesting contemporary Australian alcoholic beverages from our boundary to closely observe its history, intention for the designs, taste, price and it’s fame. Some of our shoots were taken in Sydney and some in Melbourne, which we had to take after visiting Dan Murphy to purchase our “models”. Each editors were also the photographers for their articles, taking their best images to represent and backup their point of content. Images will work as a nice reference to show variety of logo designs to you, readers. While trying to focus on the design elements of labelling, we also wanted to introduce to our readers the fun facts about alcoholic beverages that may assist you in understanding the endless theory of alcohols, art and design.
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CONTENTS PROLOGUE 1. Editor’s Note
NºI
CIDER 3. Ciders, Ladies & Type 7. The Labelling
NºII
BEER 9. King Street Brewpartment 12. Burleigh Brewing Co.
D I S T I L
NºIII
WINE 15. Classic Style 17. Southern Comfort 19. From Renaissance Italy to Contemporary Australia
NºIV
SPIRIT 21. Vodka Cocktails 23. Smirnoff
EPILOGUE 25. Contributors 27. References
D I S T I L
CIDERS, LADIES AND TYPE
the overview on typographic logo and labelling of contemporary australian ciders WORDS DEBBIE SO
IMAGES DEBBIE SO
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ider can be defined as simply as; ‘an alcoholic drink made from apples’ and yet it is so much more and becoming increasingly popular in Australia and around the world. Once the staple of the United Kingdom, the US and France and Italy and Spain, cider is now produced in greater volumes in more countries than ever before. The range is not the only confusing factor, either – cider can be anything from tart and dry through to sweet and rich, it can be clear or cloudy and it can be still, fizzy or in between! Cider can be divided into a few simple categories to assist in choosing the style of cider that best suits your taste or the occasion. Most widely available ciders today fall into this section and are made from real fruit or concentrates and with or without the addition of sugar and sweeteners. They tend to be sweeter than traditional ciders and are best served chilled. Good examples include Kopparberg’s Strawberry Lime Cider and Barossa’s squashed Apple Cider. These more traditional ciders have more complex flavours, are drier and often cloudy. Why has ciders been so good for what reason. Many will definitely undergo bottle conditioning, resulting in a softer more natural carbonation.
They are better served a little warmer to appreciate their complexity. Napoleone & Co and Henry of Harcourt are very good examples of this style. These traditional ciders, or ‘coi-dairs’ have depth of flavour, a rich apple roundness and are usually very dry. Maturation, sometimes in oak, can give them a darker hue than the average. Weston’s and Small Acres make some beautiful English ciders that would best be served around 10C. These ciders are big and bold and may take some getting used to if you’re more accustomed to the mainstream garden variety cider. Complex and fruity and often wild-fermented they can be anything from fruit-sweet to ‘barnyard funky’. The wiery taste of cider is what attracts many Australians, especially ladies around the area. Ciders are often called ‘feminine’ alcohol as its light, flavoursome and quite funny in it’s taste, with well combined alcohols with fruity sparkling texture. Its almost like an Sprite or lemonade but also an alcohol which suit best for the ladies who wants to drink something more casual then wine, lighter then cocktails and flavoursome than beer. It also goes well with oily and chessy dishes like pies, steak, pasta, fish and chips, which are common in Australian dietry which involves many people in drinking
cider while having their light lunch or dinner. They also contain beautiful colours, many of instagram photos picturing alcohol now days
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MORE TRADITIONAL BRANDS TEND TO BE DARKER AND CLOUDIER
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tend to have more cider as it’s look attracts lot of eyes. From pale pink to blood orange, their colours really attract female alcohol lovers in purchasing them and drinking it out with their friends and loved ones. Especially with the trend of food porn and foodgramer increasily getting popular, the look of the things thet ‘eat’ became important than the ‘taste’. This also leads to the bottle silouette of ciders as most of ciders consist silm and tall bottle shape. Sold in both cans and bottles, it’s bottle design also attracts ladies as it is easier to grab and lighter in weight. Beautiful logo design and labelling in variety of colours with fruit images is also very eyecatchy!
IMAGES DEBBIE SO
CIDERS ; 4
! ciders and calories !
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lcohol is high in sugar which means it contains lots of calories – seven calories a gram in fact, almost as many as pure fat. By cutting back on the amount you drink and opting for low alcohol drinks, you can reduce your calorie intake. One pint of cider with 4.5% ABV (alcohol by volume) can contain 210 calories with some leading brands containing more – you could be consuming the same amount of calories as a sugar doughnut. It’s easy to forget that sweet drinks like cider can contain a high volume of alcohol and calories. The Barossa Cider Co’s Apple Cider has 5% ABV which means it contains around 270 calorie intake where as Koppaberg’s Strawberry and Lime Cider contains 4% ABV which reduces its calories down to 150. Sidra Del Verano’s Apple, Blackcurrent and Cranberry Cider has 4.5% ABV which brings 210 calories while Napoleone’s Apple and Pear cider consist 150 caloriwa intake showing equality with Barossa’s cider. Like this it is easy to check how many calories cider is just simply by checking the back of the cider bottle, where they list the details about the cider. Usually they state how many pecentage of ABV the cider is so by simply caculating using above method will help you to prevent yourself from heavy drinking cider and regreting the next day going on the scale. Also checking a cider’s ABV will give you a guide to how strong it is. Checking ABV is not just important when you want to check the calories intake but to drink safely without getting tricked by it’s sweetness!
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CIDER IS
CLASSIC BUT MODERN, LIGHT BUT HEAVY,
SWEET BUT BITTER.
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THIS IS WHY I LOVE CIDER
IMAGES DEBBIE SO DISTILL ; 5
THE LAB
close view of four lab
WORDS D
Napoleone Apple and Pear Cider
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Napoleone Cider contains fruit that is estate grown by three generations of the Napoleone family. It’s labelling and logo is very classic and luxury with them using arc shape texts to state their flavours and brand name. With combination of creamy brown and khaki green colours filled, and some gold texture used, it really creates a beautiful logo. It’s types are printed using letter press printing method - very clear and delicate in looking at it. The logo are simply designed with a ‘N’ surrounded by the notif of apple tree leaves.
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The Barossa Cider Co Apple Cider
Hand crafted in the Barossa, The Barossa Cider Company produces a Squashed Apple Cider that is an authentic tank fermented cider, made from a special blend of South Australian apples. It’s label is in pantone colours of green representing the green apple. The brand name ‘The Barrossa Cider Co’ is in roman ancient looking typeface filled with silver and balck strokes. It has tiny illustration of apple tree above with ‘Apple Cider’ on the sides in bold Arial Black typeface, stating it’s favour with a gold sticker evidencing their loyalty.
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BELLING
bel designs for cider
DEBBIE SO
Sidra Del Verano Apple, Blackcurrent & Cranberry Cider
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Sidra Del Verano translates directly as ‘Summer Cider’ and that’s exactly what you get in every glass of Sidra Del Verano Spanish Apple Cider; Summer in a glass. It’s logo is an illustration of grape letterpressed in gold and it’s brand name ‘Sidra Del Verano’ is printed in non-serif bold block typeface with emphasis on the Verano - being outlined with black lines. Its labels all consist brand’s unique mulricoloured block tiles matching the flavour’s colour. It is very simple and clean with its use of types.
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CIDERS ; 8
Kopparberg Strawberry and Lime Cider
Kopparberg’s Strawberry & Lime cider has the juice of fresh strawberries and limes the famous Apple Cider to deliver an intense fruity tasting cider with an unmistakable strawberry aroma. It’s label is in black colour with gold and white printed letters stating their brand names and flavour. They use three very different styled typeface running writing for flavours, classic style for Logo and basic block style for informational fact like ABV percentage. It also contains a realistic illustration of straweberry.
KING ST. BREWPARMTENT an interview with two boys who transformed their apartment into a micro brewery WORDS SASKIA RUTING
IMAGES SASKIA RUTING
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KING ST.
BREWPARTMENT
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IMAGES SASKIA RUTING
SHARING OUR HOME BREW WITH FRIENDS AND FAMILY IS SO SATISFYING
What made you want to start making your own home brew ? Originally it was because we got really fed up with paying a fortune for beer. After our trip to Europe we realized how ridiculous Australia's beers prices are. I always heard of people making home-brew but thought it would be too difficult and time consuming. After a quick internet search we found a home brew store in Marrickville and decided we might as well give it a try. Was it easy to get started? Yeah it was, they offered beginner beer kits which came with a five litre fermenter and all the ingredients you needed to make your first batch of beer. They came in heaps of different style beers; pale ale, stout, mosaic, IPA etc. How long did it take to master the skills? I'm not going to lie, it was actually pretty hard. Our first batch was pretty tasty but it was really high in alcohol. Our next batch was a complete fail; we accidentally skipped the sterilization process which pretty much means game over from the beginning. We never made a beer that wasn't drinkable but they definitely needed a lot of improvement. I think it was after our fifth batch that we finally had it down packed. After that we decided to upgrade from five litres to twenty as well as investigating in a 25kg bag of malt. Those two decisions were probably the bets we've ever made. I think once you realize you can make a bottle of beer for ten cents, there is no going back.
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What's been your favourite beer that you've made so far? I think our favourite beer so far would be the Mosaic Pale Ale. It was really flavorsome and the floral complexities were amazing. We also made an awesome stout over the winter. It's always a good beer for home brewers as its so flavorsome and pretty hard to stuff up. Do you have any future intentions of upgrading to a business? That would be our absolute dream! We love sharing our brews with all our mates and families and it is so satisfying when they love it too. We recently went down to our local pub and bought some home brew just to see what they thought of it. The guys loved it. I think it would be hard to sell though. We have such strict rules in Australia regarding alcohol which makes it extremely hard for people to get started in the alcohol industry. If the chance arose, I don't think we could say no. Would you have any tips or advice for other beer enthusiasts thinking about taking up home brewing? You've got to be devoted to it. Don't expect it to be amazing at first. Also, stick to the recipe religiously. If you stick to it, it's pretty hard for anything to go wrong. Once you've got the basics down, it's time to experiment. We made a mango beer the other month which was delicious. During the fermentation period we added fresh mango juice and it turned out awesome. So have some fun with it!
BEER ; 10
IMAGE SASKIA RUTING
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BURLEIGH BREWING CO.
a brand dedicated to showing their inspiration and influences through typography and design WORDS SASKIA RUTING
BEER ; 12
IMAGE SASKIA RUTING IMAGE SASKIA RUTING
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n 1990, Australia had just three companies which controlled the beer industry. This marked a great turning point in the industry as a major transition become prevalent towards craft beer and batch brewing. Within two decades, Australia went from having eleven breweries nation wide to 1301. The demographic changed dramatically as wider choices attracted new audiences, challenging the original perception those who drank beer. Craft beer is often differentiated by taste, origin and style of visual branding. When you walk into Dan Murphy's there is a clear divide between the shelves of Tooheys New, Coopers Pale Ale and Victoria Bitters from alternative craft beers. Besides from the literal divide there is also a major differentiation between logo designs. The craft beer industry has really taken off through their typography, colours and layout which sparks interest in comparison to the mainstream brewing companies which have a single pantone with thick bland typography. You only notice them because they're the standard. Burleigh Brewing Co is a craft brewing company located in Burleigh Heads, which started in 2006 as part of the craft beer movement in Queensland2. Since the business started ten years ago as a micro brewery, the company has seen major break throughs in the market. Still seen as a craft beer, the brand has made it to many popular pubs across the country DISTILL ; 13
IMAGE SASKIA RUTING IMAGE SASKIA RUTING
as well as in major retailers such as Dan Murphy’s. The brand’s ethos is balance, character and soul3, but not only is this prevalent throughout the taste but also throughout their unique, ambitious logo designs. Each style of beer the company produces has its own unique logo design, so ambitious, that you can barely tell they're made by the same company. It’s a clever way to market the beer as it captures you purely based on aesthetic and then once you look closer you can see their logo Burleigh Brewing Co in finer print. Their 70s style 28 pale ale is designed around the idea of 28 “immortalises the 28-day swell that amazed Burleigh Heads in 1975”4. Of coarse, you wouldn’t necessarily know that when you see this bottle on the shelf but through the typography and chosen colour palette, a surfy 70’s vibe is evident. Another one of their logo designs for their beer, which is a stand out, is Bighead. The concept of the beer is based around Australia’s first carb free beer whilst maintaining full flavour and strength. The typography of this logo design is highly considered as it is a beer that was visioned when “half daydreaming with your mates about stuff you could/should do when someone mentions something that seems outrageous that you just have to have a crack at it?”5. The over exaggerated and playful typography, coupled with an illustration of a comical big baby conveys the way in which this beer came about; just a couple of blokes having a crack at something that seemed impossible. BEER ; 14
CLASSIC STYLE traditional italian decadence WORDS EMILY TWOMEY
IMAGE BACCHUS, THE GOD OF WINE
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eo-classical design continues to have a strong presence in the contemporary art and design world. Spectacular opulence has a timeless charm that appeals to a high end consumer market. Classical design connotes wealth, culture, knowledge and style. In the fast paced technological world we live in, classical design reminds us of how much society has technologically progressed in the last few centuries. Italy is populated with marble statues of Bacchus, the Roman God of Wine. The fact that the Romans had a god dediciated to wine signifies how culturally important wine production was during the classical era. As the main drink consumed during this time, perhaps it is unsurprising how highly regarded wine was to the Romans. Since the classical era wine has remained an important cultural icon of Italy. For this reason, neo-classical design has permeated Italian wine branding. Through creating a link with the past, designers have been able to generate a popular nostalgic sentiment to local wine brands. This has manifested in many ways, from encorporating images of Italian iconography into the branding or naming brands after Roman gods. Neo-classical style is particularly evident in the choice of fonts used for Italian wine brands. When married together, these elements create a strong mythical vision of the past.
The design of Riccadonna wine is a key example of how classical Roman culture continues to inform contemporary Italain wine culture. The choice of creating the heading in italicised serif and all in capitals creates a classical elegent feel to the label. The golden cursive subheading creates a playful luxuriousness that intrigues the buyer. Proudly stamped on the center of the footer of the label in bold red is "PRODUCT OF ITALY", reassuring the buyer that the wine is indeed sourced from Italy. The waves of gold suggest that the wine is of the finest quality, and rich in taste. The combination of the cursive lettering and the rich colour palette create the impression that Riccadonna wine is timeless. Simultaneously modern and traditional, Riccadonna radiates expensive charm. All of this is achieved through strategic typography choices. The combination of font styles characterise the wine in a tastefully decadent manner. To a certain extent, it is astonishing how typography can substitute the image based iconography of the classical Roman period. Using modern technology to achieve a traditional look can be a powerfully persuasive design strategy, which helps to forge a connection between the past and present. In this respect, branding design serves an important cultural and historical function in helping to preserve aspects of a bygone era.
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“IN WINE, THERE IS TRUTH” - Latin proverb
IMAGE EMILY TWOMEY
WINE ; 16
SOUTHERN COMFORT contemporary australian wine WORDS EMILY TWOMEY
A
ustralia has carved an important niche in the international wine market due to the marriage between good wine production and strategic design. Local designers have been able to attract an international market to Australian wine brands through capitalizing on the unique iconography of the Australian landscape.
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There is a rugged simplicity to the Australian outback, which has been a key source of inspiration to designers and artists alike. The sparse open landscape creates an impression of freedom and modernity. The Australian terrain is distinctly different to that of major Europrean wine countries such as Italy and France. These western European countries have a much milder climate, which contrasts with the dry heat of Australia.
The Australian climate and terrain has had a significant impact on the way that local designers brand Australian wine. Contemporary Australian brands such as Banrock Station are presented in a sleek modern design that acts as a counterpoint to Italian decadence. This juxtaposition is noticebale due to the way that sans serif is used to emphasize modern simplicity, whereas serif connotates traditional decadence. The Banrock Station brand has modern rustic charm, which is achieved through a minimal colour palette. The combination of black and purple is quite unique in this context, as the purple brings a feminine quality to the stoic design. The designers of the Banrock Station label have successfully achieved a modern gender neutral label that is minimal yet rich in character.
THERE IS A RUGGED SIMPLICITY TO THE AUSTRALIAN OUTBACK
As a home grown product made from locally produced natural ingrediants, wine manufacturing is an important economic and cultural point of revenue for the country. Strategic wine branding encorporates the location of wine production into the design in order to create an emotional connection between the buyer and the product. This way, the buyer is able to identify with the place where the wine was produced.
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Furthermore, the brand design of Banrock Staion effectively conjures an image of the unique Australian landscape without relying on cliche Australian iconography. A simple line drawing of a tree branch positioned behind the heading creates an effective link between the Australian landscape and the wine brand. The modern simplisty behind the design of the Banrock Station brand is emblematic of a wider trend in the design of Australian wine brands. Refreshingly simple, contemporary Australian wine brands serve as a strong counterpoint to traditional European wine brands.
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BANROCK
STATION
S O U T H E R N
S O U T H E R N
C O M F O R T
C O M F O R T
BANROCK
STATION
IMAGE EMILY TWOMEY
WINE ; 18
FROM RENAI TO CONTEMPOR
tracing the evolution of the wine
WORDS EM
Wine Vessel, late 17th century, Italy
Wine Bottle, 1728, England
Madeira, 1793, Portugal
One of the earliest forms of glass wine vessels, this vessel is almost indistinguishable to today's sleek modern wine bottle. Short and stout, with a bulbous form, this vessel would have been used repeatedly to store wine. To a certain extent the form of this vessel relates back to ancient methods of storing wine. However, the shift from ceramics to glass marks the vessel as a relatively modern wine vessel. With almost no distinguishable branding, this vessle is a primitive example of the wine bottle. However, a circular indent on the side of the bottle hints at some sort of branding.
Similar to the previous wine vessel, this bottle is quite bulbous in form and has a circular indent on the exterior side of the bottle to mark the year of production. The slight advancement towards a thinner form is suggestive of a developement in the glass blowing trade. During the age of the Industrial Revolution, advancements in technology meant that products began to evolve at a more rapid pace. From this century onwards it becomes evident how rapidly the wine bottle begins to evolve in terms of form and branding. From this moment onwards, design become a key aspect of wine production.
In under seventy years the wine bottle has evolved into something completley different. Firstly, the shape of the bottle has become a slender cylinder that is elegant and easily transportable. Secondly, the method of branding the bottle has changed drastically. Instead of indenting the wine bottle, the technique of painting onto the glass has become the fashion. Similiar to letterpress printing, the letters are serif and quite bold. The white on black has a stark quality that attracts the eye and makes the type legible. Details such as the location of production are now included on the label.
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ISSANCE ITALY RARY AUSTRALIA
e bottle from the 17th century to now
MILY TWOMEY
Chateau Margaux, 19th century, France
House Wine, 2004, Australia
Rolling, 2007,
Progressing into the 19th century, wine branding became a more prominent concern as new technology became available. During this era it became important to try and connect the brand of the wine with the location where the wine was produced. In this bottle, text wraps around the borders of an image of a mansion, linking the brand of the wine with a place of significance. Notably, images begin to be combined with text to enhance the brand identity of the wine production company. By this stage the shape of the bottle has reached the standard universal size established.
Jumping into the 21st century, wine branding has altered quite significantly from two hundred years ago. With an endless array of different fonts available, the possibilities are infite in terms of creating a unique brand design for a wine label. Although technology has improved, the key emphasis of wine branding has remained the same. Creating a connection between the location of wine production and the brand of the design remains pivotal to good wine labelling. With the "House Wine" brand, a caricature of an Australian house connotes modern Australian simplicity.
Rolling is an iconic modern Australian wine brand due to the playful way it captures an aspect of the past and connects this sentiment with the taste of the wine. The image of a young child riding a bike on the way to a sport match conjures a nostalgic image of childhood. The bold sans serif font stands sturdy above the image of the child, creating a sense of pleasant reassurance. The effective combination of text and image create an idyllic view of Australian life. The detail of the image and the precision of the text hint at the way that the wine label has evolved so dramatically since the late 17th century.
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VODKA COCKTAIL RECIPE; the cocktail that will please your tastebuds WORDS TANAYA DESHPANDE
C
ocktails don’t necessarily have to be an exclusive drink you order at a fancy bar for a fancy occasion. You can make them at home yourself with the right ingredients and tools! Whether you have a dinner party coming up or a girls night in planned- you can bring the barista into your own home and shake up some fun, delicious cocktails. And not only can you make them yourself, you can even in-
vent your own ones. Play with flavours you enjoy! The cocktail we’ve created here is a twist on the classic vodka mojito. You will need the following ingredients; vodka, mint, strawberries, lemon, ice and tonic water. Firstly, you need to crush the mint with a pestle and mortar or with the palm of your hands. This releases the juices of the mint and gives it that intense flavour. Secondly, chop the strawberries into quarters and put them
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he lemon also needs to be chopped into quarters. You then want to pour out a shot of vodka (or more, because you are not at a bar and are therefore are totally allowed to free pour!) Add in a handful of mint and strawberries. Fill your cup with ice, squeeze a quarter of a lemon over the top and then pour your tonic water over to fill the glass. Remember this is a rough recipe. Any ingredients you fancy would work beautifully! Add some orange pieces instead of the lemon, swap out the strawberries for blueberries or raspberries, or add them all! Outside the bar, in the comfort of your own home there really are no rules. Get weird and wacky, add some cucumber or watermelon in there even. If you’re not a fan of tonic water, swap it out for lemonade. If vodka isn’t your cup of tea (or alcohol) use Cointreau or tequila instead! Remember this is a rough recipe. Any ingredients you fancy would work beautifully! Add some orange pieces instead of the lemon, swap out the strawberries for blueberries or raspberries, or add them all! Outside the bar, in the comfort of your own home there really are no rules. Get weird and wacky, add some cucumber or watermelon in there even. If you’re not a fan of tonic water, swap it out for lemonade. If vodka isn’t your cup of tea (or alcohol) use Cointreau or tequila instead! Remember this is a rough recipe. Any ingredients you fancy would work beautifully! Add some orange pieces instead of the lemon, swap out the strawberries for
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blueberries or raspberries, or add them all! Outside the bar, in the comfort of your own home there really are no rules. Get weird and wacky, add some cucumber or watermelon in there even. If you’re not a fan of tonic water, swap it out for lemonade. If vodka isn’t your cup of tea (or alcohol) use Cointreau or tequila instead! Remember this is a rough recipe. Any ingredients you fancy would work beautifully! Add some orange pieces instead of the lemon, swap out the strawberries for blueberries or raspberries, or add them all! Outside the bar, in the comfort of your own home there really are no rules. Get weird and wacky, add some cucumber or watermelon in there even. If you’re not a fan of tonic water, swap it out for lemonade. If vodka isn’t your cup of tea (or alcohol) use Cointreau or tequila instead! Remember this is a rough recipe. Any ingredients you fancy would work beautifully! Add some orange pieces instead of the lemon, swap out the strawberries for blueberries or raspberries, or add them all! Outside the bar, in the comfort of your own home there really are no rules. Get weird and wacky, add some cucumber or watermelon in there even. If you’re not a fan of tonic water, swap it out for lemonade. If vodka isn’t your cup of tea (or alcohol) use Cointreau or tequila instead! Remember this is a rough recipe. Any ingredients you fancy would work beautifully! Add some orange pieces instead of the lemon, swap out the strawberries for blueberries or raspberries, or add them all! Outside the bar, in the comfort of your own home there really are
MAKE SURE THE MINT IS CRUSHED IN ORDER TO GET THE FULL FLAVOUR
SPIRIT
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SMIRNOFF;
an iconic spirit- design decoded. WORDS TANAYA DESHPANDE
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ets talk about Smirnoff and its iconic qualities. Piotr Arseneevich Smirnov founded Smirnoff in 1864 . Smirnoff is one of those vodka brands that are instantly recognizable, frequently used by bars and amateur cocktail makers alike. Its unique design sets it apart from competitors such as Absolut and Belvedere. Firstly lets talk colour, it is red. A colour not often used by white spirit companies who usually employ the classic blues. The red has a regal effect to it, making it seem higher class and higher quality. Red is also a colour that has an “I need it now” connotation to it, therefore causing consumers to gravitate towards it. The crown symbol at the top of the bottle further emphasises this ‘regal’ quality about it. The logo is designed by graphic designer Ian Brignell- who specialises in lettering, logo and font design. The Smirnoff bottle has an elongated body and long nozzle at the top, allowing the bottle to stand tall and proud all on its own. The target audience for the Smirnoff brand is 18-24 year olds, an age bracket that both loves drinking but who also don’t want to break the bank since most of them are paying rent and student debt. Lets talk about Smirnoff and its iconic qualities. Piotr Arseneevich Smirnov founded Smirnoff in 1864 . Smirnoff is one of those vodka brands that are instantly recognizable, frequently used by bars and amateur cocktail makers alike. Its unique design sets it apart from competitors such as Absolut and Belvedere. Firstly lets talk colour, it is red. A colour not often used by white spirit companies who usually employ the classic blues. The red has a regal effect to it, making it seem higher class and higher quality. Red is also a colour that has an “I need it now” connotation to it, therefore causing consumers to gravitate towards it. The crown symbol at the top of the bottle further emphasises this ‘regal’ quality about it. The logo is designed by graphic designer Ian Brignell- who specialises in lettering, logo and font design. The Smirnoff bottle has an elongated body and long nozzle at the top, allowing the bottle to stand tall and proud all on its own. The target audience for the Smirnoff brand is 18-24 year olds, an age bracket that both loves drinking but who also don’t want to break the bank since most of them are paying rent and student debt. Lets talk about Smirnoff and its iconic qualities. Piotr Arseneevich Smirnov founded Smirnoff in 1864 . Smirnoff is one
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mirnoff is one of those vodka brands that are instantly recognizable, frequently used by bars and amateur cocktail makers alike. Its unique design sets it apart from competitors such as Absolut and Belvedere. Firstly lets talk colour, it is red. A colour not often used by white spirit companies who usually employ the classic blues. The red has a regal effect to it, making it seem higher class and higher quality. Red is also a colour that has an “I need it now” connotation to it, therefore causing consumers to gravitate towards it. The crown symbol at the top of the bottle further emphasises this ‘regal’ quality about it. The logo is designed by graphic designer Ian Brignell- who specialises in lettering, logo and font design. The Smirnoff bottle has an elongated body and long nozzle at the top, allowing the bottle to stand tall and proud all on its own. The target audience for the Smirnoff brand is 18-24 year olds, an age bracket that both loves drinking but who also don’t want to break the bank since most of them are paying rent and student debt. Lets talk about Smirnoff and its iconic qualities. Piotr Arseneevich Smirnov founded Smirnoff in 1864 . Smirnoff is one of those vodka brands that are instantly recognizable, frequently used by bars and amateur cocktail makers alike. Its unique design sets it apart from competitors such as Absolut and Belvedere. Firstly lets talk colour, it is red. A colour not often used by white spirit companies who usually employ the classic blues. The red has a regal effect to it, making it seem higher class and higher quality. Red is also a colour that has an “I need it now” connotation to it, therefore causing consumers to gravitate towards it. The crown symbol at the top of the bottle further emphasises this ‘regal’ quality about it. The logo is designed by graphic designer Ian Brignell- who specialises in lettering, logo and font design. The Smirnoff bottle has an elongated body and long nozzle at the top, allowing the bottle to stand tall and proud all on its own. The target audience for the Smirnoff brand is 18-24 year olds, an age bracket that both loves drinking but who also don’t want to break the bank since most of them are paying rent and student debt. Lets talk about Smirnoff and
SPIRIT
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CONTRIBUTORS
DEBBIE SO
SASKIA RUTING
studying: graphics and textiles in ten years time... at okinawa with beloved ones drink of choice: verrano cider favourite drinking game: goon of fortune
studying: graphics and spatial in ten years time... at my beach house, running my own design firm drink of choice: gin and tonic favourite drinking game: crazy eights or shokem
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EMILY TWOMEY
TANAYA DESHPANDE
studying: painting and drawing in ten years time... illustrating a graphic children's novel drink of choice: corona favourite drinking game: two truths one lie
studying: graphics and spatial in ten years time... about to hop on a plane drink of choice: mojito or moscato favourite drinking game: paranoia
CONTRIBUTERS ; 26
REFERENCES
Small brands, big impact: why craft beer is top of the hops. (2013). The Conversation. Retrieved 14 October 2016, from http://theconversation.com/small-brands-big-impact-whycraft-beer-is-top-of-the-hops-13972 1
Our Story | Burleigh Brewing Co. (2006). Burleigh Brewing Co. Retrieved 14 October 2016, from http://burleighbrewing.com.au/our-story/ 2
Our Ethos. (2006). Burleigh Brewing Co. Retrieved 14 October 2016, from http://burleighbrewing.com.au 3
Our Beer | Burleigh Brewing Co. (2006). Burleigh Brewing Co. Retrieved 16 October 2016, from http://burleighbrewing.com.au/our-beer/#28-pale-ale 4
Our Beer | Burleigh Brewing Co. (2006). Burleigh Brewing Co. Retrieved 16 October 2016, from http://burleighbrewing.com.au/our-beer/#bighead 5
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