Hyunhee Koo Portfolio

GRAPHIC DESIGN

MAJOR

PORTFOLIO

CATEGORY

HYUNHEE KOO

DESIGNER

DESTINATION

COPY RIGHT © 2013 ALL RIGHTS RESERVED NO PORTION OF THIS BOOK MAY BE USED OR REPRODUCED IN ANY MANNER WITHOUT WRITTEN PERMISSION.

DESIGNER HYUNHEE KOO 703.731.2002 HYUNHEE713@HOTMAIL.COM

SCHOOL INFORMATION ACADEMY OF ART UNIVERSITY 79 NEW MONTGOMERY STREET SAN FRANCISCO, CA

COURSE SENIOR PORTFOLIO

COURSE NUMBER GR_460

COURSE DIRECTOR MARY SCOTT

INFORMATION

B R A N DING

IDEN TITY

PACK AGING

APPLIC ATION

TYPOGR APHY

NUMBER

TITLE

CATEGORY

1

GAME TYPE EVOLUTION

2

MELLOW CHOCOLATE LOUNGE

BRANDING

3

KOHL’S

PACKAGING

4

SCOUP

APPLICATION

5

AROMATHERAPY

TYPOGRAPHY

6

THE SHARK

PACKAGING

7

TRINCHERO

PACKAGING

8

NASCAR

IDENTITY

9

IDENTITY

IDENTITY

TYPOGRAPHY

DESTINATION

PORTFOLIO OF HYUNHEE KOO

DURATION

TYPOGRAPHY

GR_434_01

PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.

15 WEEKS

GAME TYPE EVOLUTION

TYPE CONFERENCE

COURSE NUMBER

TO

P R O JE C T

CATEGORY

AAU / GRAPHIC DESIGN

FROM

INSTRUCTOR

ARIEL GREY

GR_434_01

FLIGHT

SEMESTER

2013 FALL

P1_WINDOW

TYPOGRAPHY 4

GAME TYPE EVOLUTION

TO

TYPE CONFERENCE

PROJECT

GR_434_01

FLIGHT

HYUNHEE KOO

NAME

COURSE

SEAT

BOARDING PASS

PORTFOLIO BOARDING PASS

GAME TYPE EVOLUTION PROJECT 1 2 3 4

TERMINAL 1

5 6 7 8 9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

GAME TYPE EVOLUTION

PROJECT

1

2

3

4

TERMINAL 1

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

GAME TYPE EVOLUTION

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

GAME TYPE EVOLUTION

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

GAME TYPE EVOLUTION

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

GAMETYPE EVOLUTION

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

GAMETYPE EVOLUTION

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

DURATION

PACKAGING

GR_426_01

PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.

15 WEEKS

KOHL’S

REBRANDING KOHL’S

COURSE NUMBER

TO

P R O JE C T

CATEGORY

AAU / GRAPHIC DESIGN

FROM

INSTRUCTOR

THOMAS McNULTY

GR_426_01

FLIGHT

SEMESTER

2013 SUMMER

P2_WINDOW

PACKAGING DESIGN 4

KOHL’S

TO

REBRANDING KOHL’S

PROJECT

GR_426_01

FLIGHT

HYUNHEE KOO

NAME

COURSE

SEAT

BOARDING PASS

PORTFOLIO BOARDING PASS

REBRANDING KOHL’S PROJECT 1 2 3 4

TERMINAL 2

5 6 7 8 9

PORTFOLIO OF HYUNHEE KOO DESTINATION

KOHL’S

CLIENT

MISSION STATEMENT

KOHL’S MISSION IS TO MAKE OUR STORES TO PROVIDE A SHOPPING ENVIROMENT THAT IS WELCOMING, AND OFFERING AFFORDABLE QUALITY PRODUCTS. BACKGROUND INFORMATION

MAXWELL KOHL, WHO HAD PREVIOUSLY OPERATED TRADITIONAL GROCERY STORES, BUILT HIS FIRST SUPER MARKET IN 1946. IN 1962, HE STARTED HIS FIRST DEPARTMENT STORE IN WISCONSIN. IN 1972 THE BRITISH-AMERICAN TOBACCO COMPANY’S US RETAIL DIVISION, BATUS INC., BOUGHT A CONTROLLING INTEREST IN KOHL’S CORPORATION. THE GROCERY STORES

WERE SOLD TO A&P IN 1983, OPERATING UNDER THE NAME KOHL’S FOOD STORE, AND LATER KOHL’S FOOD EMPORIUM.

BY THE END OF 2003, ALL KOHL’S FOOD STORES LOCATIONS WERE CLOSED. A GROUP OF INVESTORS, INCLUDING THE SENIOR MANAGEMENT PURCHASED THE COMPANY IN 1986, AND THE COMPANY ADDED 27 MORE STORES IN THE NEXT TWO YEARS.

KOHL’S HAS REPLACED MANY FORMER MERVYNS STORES IN THE WESTERN U.S. KOHL’S DESIGN ONCE OPENED IN JANUARY 2007, LOCATED IN THE HEART OF NEW YORK’S GARMENT DISTRICT.

REBRANDING KOHL’S

PROJECT

1

2

3

4

TERMINAL 2

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / KOHL’S

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

GOAL MOMENT IS CAFE THAT LOCATED IN THE KOHL’S WHERE SHOPPERS CAN RELAX AND ENJOY A CUP OF COFFEE AFTER SHOPPING. TARGET AUDIENCE MEN AND WOMEN AGED 25-35 MIDDLE INCOME FAMILIES WHO ENJOY DRINKING COFFEE AND LIKE TO HANG OUT WITH FRIENDS IN COFFEE SHOP.

GOAL ACCENTS IS TO INTRODUCE A NEW HOME IMPROVEMENT AND DECOR SECTION THAT IS MARKETED SPECIFICALLY TO WOMEN. TARGET AUDIENCE WOMEN BETWEEN THE AGES OF 25-40 INTERESTED IN FURNISING AND DECORATE

THEIR HOME WITH VARIETY OF FEMININE COLORS AND TOOLS.

GOAL TO PROVIDE ORIENTAL KITCHEN SUPPLIMENTS THAT IS EASY TO USE TO ALL NATIONS CUSTOMERS. TARGET AUDIENCE AGE 34-38 WHO LOVES TO COOK AND INTERESTD IN DIFFERENT ASIAN COOKINGWARE, NEW HOMEOWNER LOOKING FOR A UNIQUE STYLE OF COOOKING.

REBRANDING KOHL’S / KOHL’S

PROJECT

1

2

3

4

GOAL TWIGS AND TREES IS AN ECO-FRIENDLY KIDS LINE, SO YOUR CHILD CAN BE HAPPY HEALTHY AND SAFE. TARGET AUDIENCE PARENTS AGED BETWEEN 30-38, MIDDLE TO HIGH INCOME FAMILIES LOOKING FOR A HIGH QUALITY NATURAL PRODUCT FOR THEIR CHILDREN.

GOAL LUNA IS DESIGN TO THE TECH SAVVY PEOPLE WHO WANTS TO BUY A DEPENDABLE AND USEFUL HOME OR WORKPLACE TECHNOLOGY PRODUCT. TARGET AUDIENCE MEN AND WOMEN AGED 28-32 MIDDLE INCOME FAMILIES WHO HAVE THEIR LIFE STYLES RELATE TO ELECTRONIC EITHER HOME OR WORK. FOR THEIR CHILDREN.

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / MOMENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / MOMENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / MOMENT

PROJECT

NUMBER

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / MOMENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / MOMENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / MOMENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / MOMENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / MOMENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / MOMENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / MOMENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / ACCENTS

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / ACCENTS

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / ACCENTS

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / ACCENTS

PROJECT

1

2

3

4

5

6

7

8

9

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / THE ORIENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / THE ORIENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / THE ORIENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / THE ORIENT

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / TWIGS AND TREES

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / TWIGS AND TREES

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / TWIGS AND TREES

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / TWIGS AND TREES

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / TWIGS AND TREES

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / TWIGS AND TREES

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / LUNA

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / LUNA

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / LUNA

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / LUNA

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / LUNA

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / LUNA

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

REBRANDING KOHL’S / LUNA

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

PACKAGING

GR_426_01

PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.

15 WEEKS

COURSE NUMBER

MELLOW CHOCOLATE LOUNGE

RESTAURANT BRANDING

DURATION

TO

P R O JE C T

CATEGORY

ACADEMY OF ART UNIVERSITY

FROM

INSTRUCTOR

NICOLE FLORES

GR_350_03

FLIGHT

2013 SPRING

SEMESTER

MELLOW CHOCOLATE LOUNGE

TO

RESTAURANT BRANDING

PROJECT

GR_350_03

FLIGHT

HYUNHEE KOO

NAME

P3_WINDOW

SEAT

COURSE

VISUAL SYSTEM 1

BOARDING PASS

PORTFOLIO BOARDING PASS

MELLOW CHOCOLATE LOUNGE PROJECT 1 2 3 4

TERMINAL 3

5 6 7 8 9

PORTFOLIO OF HYUNHEE KOO DESTINATION

RESTAURANT BRANDING

PROJECT TYPE

CHOCOLATE DESSERT LOUNGE

CONCEPT OF THE RESTAURANT

AGE BETWEEN 20-35

TARGET AUDIENCE

RESTAURANT CONCEPT

SIMPLE AND MODERN DESIGN. MAIN DESIGN ELEMENT IS COLOR BLOCK, WHICH REPRESENTS ALL FLAVORS OF THE CHOCOLATE THAT RESTAURANT SERVES. RESTAURANT DESCRIPTION

MELLOW CHOCOLATE LOUNGE IS THE PLACE THAT YOU CAN HAVE ALL KINDS OF CHOCOLATE DESSERT AND DRINKS. ON THE DAY TIME WE SERVE TEA OR COFFEE, ON THE NIGHT TIME WE SERVE DRINKS INCLUDING COCKTAILS, WINE, AND BEER.

MELLOW CHOCOLATE LOUNGE

PROJECT

1

2

3

4

TERMINAL 3

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

MELLOW CHOCOLATE LOUNGE

MELLOW

C H O C O L AT E L O U N G E

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

MELLOW CHOCOLATE LOUNGE

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

MELLOW

C H O C O L AT E L O U N G E

MELLOW

C H O C O L AT E L O U N G E

SELECT BOX SIZES

SMALL / 4 PIECES

CREATE GIFT BOX MEDIUM / 9 PIECES

CLICK TO START LARGE / 16 PIECES

MELLOW

C H O C O L AT E L O U N G E

SELECT FLAVORS

MELLOW CHOCOLATE LOUNGE

MELLOW

C H O C O L AT E L O U N G E

PROJECT

MELLOW

C H O C O L AT E L O U N G E

MELLOW

1

2

3

4

5

C H O C O L AT E L O U N G E

SELECT RIBBON

YOUR BOX IS NOW READY

SCAN IT

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

MELLOW CHOCOLATE LOUNGE

PROJECT

MINT

M IL K

D ARK

O R AN G E

MELLOW

C H O C O L AT E L O U N G E

MELLOW

1

2

3

4

5

C H O C O L AT E L O U N G E

A L L Y O U N E E D I S C H O C O L AT E \ S U N - T H U R S : 2 P M - 1 2 A M , F R I - S AT: 2 P M - 2 A M 1 6 0 1 H O W A R D S T. S A N F R A N C I S C O , C A 9 4 1 0 3

A L L Y O U N E E D I S C H O C O L AT E \ S U N - T H U R S : 2 P M - 1 2 A M , F R I - S AT: 2 P M - 2 A M 1 6 0 1 H O W A R D S T. S A N F R A N C I S C O , C A 9 4 1 0 3

mellowlounge.com

mellowlounge.com

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

MELLOW CHOCOLATE LOUNGE

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

OR AN G E

PASSION FRU IT

MIL K

MANGO TA NGO

DA R K

BLUEBERRY

MINT

RED

VANILLA

WHITE

S T R AW BE R RY

ROS E

CA R A M E L

MILLER

R E D VE LVE T

SAMU EL SMITH

R AS PBE R RY

GUINESS

MELLOW

C H O C O L AT E L O U N G E

MELLOW

C H O C O L AT E L O U N G E

MELLOW CHOCOLATE LOUNGE

MELLOW

PROJECT

C H O C O L AT E L O U N G E

CHOCOLAT IER

H YUNH EE KOO

415.328.0811 hyunheeko o @mello w lo unge.co m

MELLOW

C H O C O L AT E L O U N G E

Dear Customer

The first paragraph of a typical business letter is used to state the main point of the letter. Begin with a friendly opening; then quickly transition into the purpose of your letter. Use a couple of sentences to explain the purpose, but do not go in to detail until the next paragraph.

Beginning with the second paragraph, state the supporting details to justify your purpose. These may take the form of background information, statistics or first-hand accounts. A few short paragraphs within the body of the letter should be enough to support your reasoning.

Finally, in the closing paragraph, briefly restate your purpose and why it is important. If the purpose of your letter is employment related, consider ending your letter with your contact information. However, if the purpose is informational, think about closing with gratitude for the reader’s time.

Sincerely,

1 6 0 1 H O WA R D S T. S A N F R A N C I S C O , C A 9 4 1 0 3

/

415.328.0811

/

mellowlounge.com

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

MELLOW CHOCOLATE LOUNGE

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

APPLICATION

GR_360_02

PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.

15 WEEKS

COURSE NUMBER

IPHONE

CREATING MOBILE APPLICATION

DURATION

TO

PR O J E CT

CATEGORY

AAU / GRAPHIC DESIGN

FROM

INSTRUCTOR

AMIR BAHADORI / BRYAN PIERATT

GR_360_02

FLIGHT

2012 FALL

SEMESTER

IPHONE

TO

CREATING MOBILE APPLICATION

PROJECT

GR_360_02

FLIGHT

HYUNHEE KOO

NAME

P4_WINDOW

SEAT

COURSE

GRAPHIC DESIGN_3

BOARDING PASS

PORTFOLIO BOARDING PASS

SCOUP PROJECT 1 2 3 4

TERMINAL 4

5 6 7 8 9

PORTFOLIO OF HYUNHEE KOO DESTINATION

SCOUP

APPLICATION NAME

MOBILE COUPON APPLICATION FOR IPHONE

MISSION STATEMENT

APPLICATION SUMMARY

“SCOUP” IS AN ELECTRONIC COUPON BOOK APPLICATION. IT WAS CREATED TO AVOID THE INCONVENIENCE OF HAVING MULTIPLE STORES’ COUPON CARDS IN THE USER’S WALLET.

AGE BETWEEN 20 AND 35

TARGET AUDIENCE

APPLICATION STYLE

OVERALL DESIGN OF THE APPLICATION IS SIMPLE AND CLEAN. (DESIGN ELEMENTS)

APPLICATION NAME

THE APPLICATION PAGES. THERE IS ALARM PAGE, AND SEARCH BAR AND

IS BASED ON FOUR FUNCTIONAL A COUPON PAGE, EXCHANGE PAGE, MAP PAGE WITH AN ADDITIONAL SETTINGS.

COUPON PAGE: THE USER IS ABLE TO SEE ALL THE COUPON CARDS THAT THE USER ADDED INTO THE PAGE.

EXCHANGE PAGE: THE USER IS ABLE TO EXCHANGE THEIR POINTS WITH THEIR FRIENDS.

ALARM PAGE: THE COMPANIES RELATED TO THIS APPLICATION WILL UPDATE NEW OFFERS.

MAP PAGE: ALL THE STORES OFFERING COUPONS WITH THIS APPLICATION WILL INDICATED.

SCOUP

PROJECT

1

2

3

4

TERMINAL 4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

SCOUP

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

SCOUP

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

SCOUP

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

SCOUP

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

SCOUP

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

DURATION

TYPOGRAPHY

GR_330_02

PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.

15 WEEKS

AROMATHERPY

PAPER PROMOTION

COURSE NUMBER

TO

P R OJ E C T

CATEGORY

AAU / GRAPHIC DESIGN

FROM

INSTRUCTOR

ARIEL GREY

GR_330_02

FLIGHT

SEMESTER

2012 FALL

P5_WINDOW

TYPOGRAPHY_3

AROMATHERAPY

TO

PAPER PROMOTION

PROJECT

GR_330_02

FLIGHT

HYUNHEE KOO

NAME

COURSE

SEAT

BOARDING PASS

PORTFOLIO BORDING PASS

AROMATHERAPY PROJECT 1 2 3 4

TERMINAL 5

5 6 7 8 9

PORTFOLIO OF HYUNHEE KOO DESTINATION

AROMATHERAPY

BOOK TITLE

JOB DESCRIPTION

CREATING A BOOK TO PROMOTE THE PAPER LINE ‘EMOTION’ FROM LAKE PAPER. MESSAGE

MESSAGE OF THIS BOOK IS TO GIVE INFORMATION ABOUT HOW AROMATHERAPY EFFECTS PEOPLE’S BODIES AND MINDS. CONCEPT

THE CONCEPT OF THIS BOOK IS TO GIVE INFORMATION ABOUT HOW AROMATHERAPY HAS AN EFFECT BOTH PHYSICALLY AND PSYCHOLOGICALLY. EXPRESSING HOW AROMATHERAPY IS RELATED TO EMOTIONS BY TYPOGRAPHY AND IMAGERY.

BACKGROUND INFORMATION

RENE MAURICE GATTEFOSSE COINED THE TERM “AROMATHERAPY” IN 1928. HE UTILIZED THE WORD TO IMPLY THE THERAPEUTIC USE OF AROMATIC SUBSTANCES. SINCE THE BEGINNING OF AROMATHERAPY, THE PRACTICE HAS ENCOMPASSED HUMAN PATHOLOGY AND THE TREATMENT OF DIFFERENT CONDITIONS, EMOTIONAL AND PHYSICAL WITH ESSENTIAL OILS.

AROMATHERAPY CAN BE DEFINED AS THE ART AND SCIENCE OF UTILIZING NATURALLY EXTRACTED AROMATIC ESSENCES FROM PLANTS TO BALANCE, HARMONIZE AND PROMOTE THE HEALTH OF THE BODY, MIND AND SPIRIT.

AROMATHERAPY

PROJECT

1

2

3

4

TERMINAL 5

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

aromathe

AROMATHERAPY

erapy

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

AROMATHERAPY

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

AROMATHERAPY

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

AROMATHERAPY

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

AROMATHERAPY

PROJECT

1

2

3

4

5

6

7

8

9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

AROMATHERAPY

PROJECT

1

2

3

4

5

6

7

8

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PORTFOLIO OF HYUNHEE KOO

AROMATHERAPY

PROJECT

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

PACKAGING

GR_365_02

PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.

15 WEEKS

COURSE NUMBER

MERCIBEAUCOUP

CLOCK AND CLOCK PACKAGING

DURATION

TO

P R O J EC T

CATEGORY

AAU / GRAPHIC DESIGN

FROM

INSTRUCTOR

THOMAS McNULTY

GR_365_02

FLIGHT

2013 SPRING

SEMESTER

MERCIBEAUCOUP

TO

CLOCK AND CLOCK PACKAGING

PROJECT

GR_365_02

FLIGHT

HYUNHEE KOO

NAME

P6_WINDOW

SEAT

COURSE

PACKAGING DESIGN_3

BOARDING PASS

PORTFOLIO BORDING PASS

THE SHARK PROJECT 1 2 3 4

TERMINAL 6

5 6 7 8 9

PORTFOLIO OF HYUNHEE KOO DESTINATION

THE SHARK

PAGE 1

MERCIBEAUCOUP

BRAND

CONCEPT

UNIQUE AND FUN ALONG WITH THE SHARK COLLECTION OF THE BRAND. TARGET AUDIENCE

AGE BETWEEN 19 AND 28

BACKGROUND INFORMATION

MERCIBEAUCOUP IS A JAPANESE CLOTHING LINE. IT MEANS THANK YOU VERY MUCH IN FRENCH. ERI UTSOGI FOUNDED MERCIBEUACOUP IN 2006. THE BRAND CONCEPT IS “PURELY, HAPPILY, NEAT AND PROPER, BUT WITH SOME FUN. DO HAVE SOMETHING TO SAY, BUT NEVER WITH AIRS PUT ON.”

IN THE NAME THEY SHOW THEIR DEDICATION, NEVER FORGET, BUT EVERYDAY CHERISH, THE PRECIOUS FEELING OF APPRECIATION AND THANKS. AS ERI SAYS, “THE CLOTHING IN LINE IS KNOWN FOR IT’S CUTE DESIGN AESTHETIC INCLUDING BRIGHT COLORS AND CUTE PATTERNS OR DRAWING SOMETIMES FEATURING WHIMSICAL ANIMALS.”

THE SHARK

PROJECT

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TERMINAL 6

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

THE SHARK

PROJECT

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

THE SHARK

PROJECT

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

THE SHARK

PROJECT

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

THE SHARK

PROJECT

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9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

IDENTITY

GR_365_02

PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.

15 WEEKS

COURSE NUMBER

NASCAR

REBRANDING SPORTS VENUE

DURATION

TO

P R O JE C T

CATEGORY

AAU / GRAPHIC DESIGN

FROM

INSTRUCTOR

THOMAS McNULTY

GR_365_02

FLIGHT

2013 SPRING

SEMESTER

NASCAR

TO

REBRANDING SPORTS VENUE

PROJECT

GR_365_02

FLIGHT

HYUNHEE KOO

NAME

P7_WINDOW

SEAT

COURSE

IDENTITY 2

BOARDING PASS

PORTFOLIO BORDING PASS

NASCAR PROJECT 1 2 3 4

TERMINAL 7

5 6 7 8 9

PORTFOLIO OF HYUNHEE KOO DESTINATION

PROJECT TITLE

NASCAR IDENTITY SYSTEM & GRAPHIC STANDARDS MANUAL COMPANY

NATIONAL ASSOCIATION FOR A STOCK CAR AUTO RACING TARGET AUDIENCE

MALE 60% / FEMALE 40% AGE 18-24: 11% AGE 25-34: 20% AGE 35-44: 15% AGE 45-54: 23% AGE 55-64: 13% AGE 65: 18%

BACKGROUND INFORMATION

NASCAR IS A FAMILY OWNED AND OPERATED BUSINESS VENTURE THAT SANCTIONS AND GOVERNS MULTIPLE AUTO RACING SPORTS EVENTS. IT WAS FOUNDED BY BILL FRANCE, SR. IN 1947.

NASCAR IS THE LARGEST SANCTIONING BODY OF STOCK CAR RACING IN THE WORLD. THE THREE LARGEST RACING SERIES SANCTIONED BY NASCAR ARE THE SPRINT CUP SERIES, THE NATIONWIDE SERIES, AND THE CAMPING WORLD TRUCK SERIES. NASCAR ALSO OVERSEES LOCAL RACING, TODAY, NASCAR SPRINT CUP SERIES FEATURES 35 RACES ON 22 DIFFERENT RACETRACKS.

NASCAR

PROJECT

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TERMINAL 7

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

NASCAR

PROJECT

1

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9

DESTINATION

PORTFOLIO OF HYUNHEE KOO

NASCAR

PROJECT

1

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

NASCAR

PROJECT

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

NASCAR The NASCAR Foundation One Daytona Blvd.

Daytona Beach, FL 32114

NASCAR

PROJECT

NASCAR CORPORATION The NASCAR Foundation 4th Floor One Daytona Blvd.

Daytona Beach, FL 32114 PHONE: 704.348.9745 E-MAIL: foundation@nascarfoundation.com

We, the National Association for Stock Car Auto Racing (NASCAR) is a family-owned and operated business venture that sanctions and governs multiple auto racing sports events. We started by Bill France, Sr. in 1947. As of 2009, the CEO for the company is Brian France, grandson of Bill France, Sr. NASCAR is the largest sanctioning body of stock car racing in the United States. The three largest racing series sanctioned by us are the Sprint Cup Series, the Nationwide Series, and the Camping World Truck Series. It also oversees NASCAR Local Racing, the Whelen Modified Tour, the Whelen All-American Series, and the NASCAR iRacing.com Series. We sanctions over 1500 race at over 100 tracks in 39 US states and Canada.

We presented exhibition races at the Suzuka and Motegi circuits in Japan, Mexico, and Calder Park Raceway in Australia.

In 2013, we update the identifier of the NASCAR to modernize from what we had before. We simplified the graphic element and minimized the colors to make it more masculine, simple, and bold. New identifier becomes more masculine and including more movement. Whole identity system united with slanted elements. It is representing the speed of racing car. Throughout the system, you will feel speed and movement.

Sincerely,

NASCAR CORPORATION

The NASCAR Foundation 4th Floor One Daytona Blvd.

Daytona Beach, FL 32114 PHONE: 704.348.9745 E-MAIL: foundation@nascarfoundation.com

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PORTFOLIO OF HYUNHEE KOO

NASCAR

PROJECT

1

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

DURATION

PORTFOLIO

VARIOUS IDENTITY

IDENTITY

CATEGORY

GR_460_02

COURSE NUMBER

PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.

2012-2013

TO

P R O JE C T

AAU / GRAPHIC DESIGN

FROM

INSTRUCTOR

VARIOUS

GR_460_02

FLIGHT

SEMESTER

2012-2013

P1_WINDOW

PORTFOLIO

PORTFOLIO

TO

VARIOUS IDENTITY

PROJECT

GR_460_02

FLIGHT

HYUNHEE KOO

NAME

COURSE

SEAT

BOARDING PASS

PORTFOLIO BORDING PASS

VARIOUS IDENTITY PROJECT 1 2 3 4

TERMINAL 8

5 6 7 8 9

PORTFOLIO OF HYUNHEE KOO DESTINATION

PAGE 1

KOHL’S MOMENT ACCENTS PAGE 2

THE ORIENT TWIGS AND TREES LUNA PAGE 3

MELLOW CHOCOLATE LOUNGE SCOUP THE SHARK

PAGE 4

NASCAR SCALE GREEN APPLE BOOKS PAGE 5

ANTHROPOLOGIE WEAVING HOUSE BITE

VARIOUS IDENTITY

PROJECT

1

2

3

4

TERMINAL 8

5

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

VARIOUS IDENTITY

PROJECT

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

VARIOUS IDENTITY

PROJECT

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

MELLOW

C H O C O L AT E L O U N G E

SCOUP THE

SHARK

VARIOUS IDENTITY

PROJECT

MELLOW

1

C H O C O L AT E L O U N G E

SCOUP THE

SHARK

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

S C A L E

VARIOUS IDENTITY

PROJECT

S C A L E

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DESTINATION

PORTFOLIO OF HYUNHEE KOO

A NTHRO PO L O G I E

weaving house

Recycled Sculptural Birdhouse

BITE

VARIOUS IDENTITY

PROJECT

AN T H ROP OLOGIE

weaving house

Recycled Sculptural Birdhouse

BITE

1

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9

THANK YOU

NUMBER

NAME

TITLE

1

BON TAEK KOO

FATHER

2

JIN KYUNG JEONG

MOTHER

3

HYUNJI KOO

SISTER

NUMBER

NAME

TITLE

1

MARY SCOTT

INSTRUCTOR

2

THOMAS McNULTY

INSTRUCTOR

3

ARIEL GREY

INSTRUCTOR

4

NICOLE FLORES

INSTRUCTOR

5

AMIR BAHADORI

INSTRUCTOR

6

BRYAN PIERATT

INSTRUCTOR

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