GRAPHIC DESIGN
MAJOR
PORTFOLIO
CATEGORY
HYUNHEE KOO
DESIGNER
DESTINATION
COPY RIGHT © 2013 ALL RIGHTS RESERVED NO PORTION OF THIS BOOK MAY BE USED OR REPRODUCED IN ANY MANNER WITHOUT WRITTEN PERMISSION.
DESIGNER HYUNHEE KOO 703.731.2002 HYUNHEE713@HOTMAIL.COM
SCHOOL INFORMATION ACADEMY OF ART UNIVERSITY 79 NEW MONTGOMERY STREET SAN FRANCISCO, CA
COURSE SENIOR PORTFOLIO
COURSE NUMBER GR_460
COURSE DIRECTOR MARY SCOTT
INFORMATION
B R A N DING
IDEN TITY
PACK AGING
APPLIC ATION
TYPOGR APHY
NUMBER
TITLE
CATEGORY
1
GAME TYPE EVOLUTION
2
MELLOW CHOCOLATE LOUNGE
BRANDING
3
KOHL’S
PACKAGING
4
SCOUP
APPLICATION
5
AROMATHERAPY
TYPOGRAPHY
6
THE SHARK
PACKAGING
7
TRINCHERO
PACKAGING
8
NASCAR
IDENTITY
9
IDENTITY
IDENTITY
TYPOGRAPHY
DESTINATION
PORTFOLIO OF HYUNHEE KOO
DURATION
TYPOGRAPHY
GR_434_01
PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.
15 WEEKS
GAME TYPE EVOLUTION
TYPE CONFERENCE
COURSE NUMBER
TO
P R O JE C T
CATEGORY
AAU / GRAPHIC DESIGN
FROM
INSTRUCTOR
ARIEL GREY
GR_434_01
FLIGHT
SEMESTER
2013 FALL
P1_WINDOW
TYPOGRAPHY 4
GAME TYPE EVOLUTION
TO
TYPE CONFERENCE
PROJECT
GR_434_01
FLIGHT
HYUNHEE KOO
NAME
COURSE
SEAT
BOARDING PASS
PORTFOLIO BOARDING PASS
GAME TYPE EVOLUTION PROJECT 1 2 3 4
TERMINAL 1
5 6 7 8 9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
GAME TYPE EVOLUTION
PROJECT
1
2
3
4
TERMINAL 1
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
GAME TYPE EVOLUTION
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
GAME TYPE EVOLUTION
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
GAME TYPE EVOLUTION
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
GAMETYPE EVOLUTION
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
GAMETYPE EVOLUTION
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
DURATION
PACKAGING
GR_426_01
PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.
15 WEEKS
KOHL’S
REBRANDING KOHL’S
COURSE NUMBER
TO
P R O JE C T
CATEGORY
AAU / GRAPHIC DESIGN
FROM
INSTRUCTOR
THOMAS McNULTY
GR_426_01
FLIGHT
SEMESTER
2013 SUMMER
P2_WINDOW
PACKAGING DESIGN 4
KOHL’S
TO
REBRANDING KOHL’S
PROJECT
GR_426_01
FLIGHT
HYUNHEE KOO
NAME
COURSE
SEAT
BOARDING PASS
PORTFOLIO BOARDING PASS
REBRANDING KOHL’S PROJECT 1 2 3 4
TERMINAL 2
5 6 7 8 9
PORTFOLIO OF HYUNHEE KOO DESTINATION
KOHL’S
CLIENT
MISSION STATEMENT
KOHL’S MISSION IS TO MAKE OUR STORES TO PROVIDE A SHOPPING ENVIROMENT THAT IS WELCOMING, AND OFFERING AFFORDABLE QUALITY PRODUCTS. BACKGROUND INFORMATION
MAXWELL KOHL, WHO HAD PREVIOUSLY OPERATED TRADITIONAL GROCERY STORES, BUILT HIS FIRST SUPER MARKET IN 1946. IN 1962, HE STARTED HIS FIRST DEPARTMENT STORE IN WISCONSIN. IN 1972 THE BRITISH-AMERICAN TOBACCO COMPANY’S US RETAIL DIVISION, BATUS INC., BOUGHT A CONTROLLING INTEREST IN KOHL’S CORPORATION. THE GROCERY STORES
WERE SOLD TO A&P IN 1983, OPERATING UNDER THE NAME KOHL’S FOOD STORE, AND LATER KOHL’S FOOD EMPORIUM.
BY THE END OF 2003, ALL KOHL’S FOOD STORES LOCATIONS WERE CLOSED. A GROUP OF INVESTORS, INCLUDING THE SENIOR MANAGEMENT PURCHASED THE COMPANY IN 1986, AND THE COMPANY ADDED 27 MORE STORES IN THE NEXT TWO YEARS.
KOHL’S HAS REPLACED MANY FORMER MERVYNS STORES IN THE WESTERN U.S. KOHL’S DESIGN ONCE OPENED IN JANUARY 2007, LOCATED IN THE HEART OF NEW YORK’S GARMENT DISTRICT.
REBRANDING KOHL’S
PROJECT
1
2
3
4
TERMINAL 2
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / KOHL’S
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
GOAL MOMENT IS CAFE THAT LOCATED IN THE KOHL’S WHERE SHOPPERS CAN RELAX AND ENJOY A CUP OF COFFEE AFTER SHOPPING. TARGET AUDIENCE MEN AND WOMEN AGED 25-35 MIDDLE INCOME FAMILIES WHO ENJOY DRINKING COFFEE AND LIKE TO HANG OUT WITH FRIENDS IN COFFEE SHOP.
GOAL ACCENTS IS TO INTRODUCE A NEW HOME IMPROVEMENT AND DECOR SECTION THAT IS MARKETED SPECIFICALLY TO WOMEN. TARGET AUDIENCE WOMEN BETWEEN THE AGES OF 25-40 INTERESTED IN FURNISING AND DECORATE
THEIR HOME WITH VARIETY OF FEMININE COLORS AND TOOLS.
GOAL TO PROVIDE ORIENTAL KITCHEN SUPPLIMENTS THAT IS EASY TO USE TO ALL NATIONS CUSTOMERS. TARGET AUDIENCE AGE 34-38 WHO LOVES TO COOK AND INTERESTD IN DIFFERENT ASIAN COOKINGWARE, NEW HOMEOWNER LOOKING FOR A UNIQUE STYLE OF COOOKING.
REBRANDING KOHL’S / KOHL’S
PROJECT
1
2
3
4
GOAL TWIGS AND TREES IS AN ECO-FRIENDLY KIDS LINE, SO YOUR CHILD CAN BE HAPPY HEALTHY AND SAFE. TARGET AUDIENCE PARENTS AGED BETWEEN 30-38, MIDDLE TO HIGH INCOME FAMILIES LOOKING FOR A HIGH QUALITY NATURAL PRODUCT FOR THEIR CHILDREN.
GOAL LUNA IS DESIGN TO THE TECH SAVVY PEOPLE WHO WANTS TO BUY A DEPENDABLE AND USEFUL HOME OR WORKPLACE TECHNOLOGY PRODUCT. TARGET AUDIENCE MEN AND WOMEN AGED 28-32 MIDDLE INCOME FAMILIES WHO HAVE THEIR LIFE STYLES RELATE TO ELECTRONIC EITHER HOME OR WORK. FOR THEIR CHILDREN.
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / MOMENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / MOMENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / MOMENT
PROJECT
NUMBER
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / MOMENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / MOMENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / MOMENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / MOMENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / MOMENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / MOMENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / MOMENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / ACCENTS
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / ACCENTS
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / ACCENTS
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / ACCENTS
PROJECT
1
2
3
4
5
6
7
8
9
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / THE ORIENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / THE ORIENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / THE ORIENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / THE ORIENT
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / TWIGS AND TREES
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / TWIGS AND TREES
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / TWIGS AND TREES
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / TWIGS AND TREES
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / TWIGS AND TREES
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / TWIGS AND TREES
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / LUNA
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / LUNA
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / LUNA
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / LUNA
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / LUNA
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / LUNA
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
REBRANDING KOHL’S / LUNA
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
PACKAGING
GR_426_01
PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.
15 WEEKS
COURSE NUMBER
MELLOW CHOCOLATE LOUNGE
RESTAURANT BRANDING
DURATION
TO
P R O JE C T
CATEGORY
ACADEMY OF ART UNIVERSITY
FROM
INSTRUCTOR
NICOLE FLORES
GR_350_03
FLIGHT
2013 SPRING
SEMESTER
MELLOW CHOCOLATE LOUNGE
TO
RESTAURANT BRANDING
PROJECT
GR_350_03
FLIGHT
HYUNHEE KOO
NAME
P3_WINDOW
SEAT
COURSE
VISUAL SYSTEM 1
BOARDING PASS
PORTFOLIO BOARDING PASS
MELLOW CHOCOLATE LOUNGE PROJECT 1 2 3 4
TERMINAL 3
5 6 7 8 9
PORTFOLIO OF HYUNHEE KOO DESTINATION
RESTAURANT BRANDING
PROJECT TYPE
CHOCOLATE DESSERT LOUNGE
CONCEPT OF THE RESTAURANT
AGE BETWEEN 20-35
TARGET AUDIENCE
RESTAURANT CONCEPT
SIMPLE AND MODERN DESIGN. MAIN DESIGN ELEMENT IS COLOR BLOCK, WHICH REPRESENTS ALL FLAVORS OF THE CHOCOLATE THAT RESTAURANT SERVES. RESTAURANT DESCRIPTION
MELLOW CHOCOLATE LOUNGE IS THE PLACE THAT YOU CAN HAVE ALL KINDS OF CHOCOLATE DESSERT AND DRINKS. ON THE DAY TIME WE SERVE TEA OR COFFEE, ON THE NIGHT TIME WE SERVE DRINKS INCLUDING COCKTAILS, WINE, AND BEER.
MELLOW CHOCOLATE LOUNGE
PROJECT
1
2
3
4
TERMINAL 3
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
MELLOW CHOCOLATE LOUNGE
MELLOW
C H O C O L AT E L O U N G E
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
MELLOW CHOCOLATE LOUNGE
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
MELLOW
C H O C O L AT E L O U N G E
MELLOW
C H O C O L AT E L O U N G E
SELECT BOX SIZES
SMALL / 4 PIECES
CREATE GIFT BOX MEDIUM / 9 PIECES
CLICK TO START LARGE / 16 PIECES
MELLOW
C H O C O L AT E L O U N G E
SELECT FLAVORS
MELLOW CHOCOLATE LOUNGE
MELLOW
C H O C O L AT E L O U N G E
PROJECT
MELLOW
C H O C O L AT E L O U N G E
MELLOW
1
2
3
4
5
C H O C O L AT E L O U N G E
SELECT RIBBON
YOUR BOX IS NOW READY
SCAN IT
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
MELLOW CHOCOLATE LOUNGE
PROJECT
MINT
M IL K
D ARK
O R AN G E
MELLOW
C H O C O L AT E L O U N G E
MELLOW
1
2
3
4
5
C H O C O L AT E L O U N G E
A L L Y O U N E E D I S C H O C O L AT E \ S U N - T H U R S : 2 P M - 1 2 A M , F R I - S AT: 2 P M - 2 A M 1 6 0 1 H O W A R D S T. S A N F R A N C I S C O , C A 9 4 1 0 3
A L L Y O U N E E D I S C H O C O L AT E \ S U N - T H U R S : 2 P M - 1 2 A M , F R I - S AT: 2 P M - 2 A M 1 6 0 1 H O W A R D S T. S A N F R A N C I S C O , C A 9 4 1 0 3
mellowlounge.com
mellowlounge.com
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
MELLOW CHOCOLATE LOUNGE
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
OR AN G E
PASSION FRU IT
MIL K
MANGO TA NGO
DA R K
BLUEBERRY
MINT
RED
VANILLA
WHITE
S T R AW BE R RY
ROS E
CA R A M E L
MILLER
R E D VE LVE T
SAMU EL SMITH
R AS PBE R RY
GUINESS
MELLOW
C H O C O L AT E L O U N G E
MELLOW
C H O C O L AT E L O U N G E
MELLOW CHOCOLATE LOUNGE
MELLOW
PROJECT
C H O C O L AT E L O U N G E
CHOCOLAT IER
H YUNH EE KOO
415.328.0811 hyunheeko o @mello w lo unge.co m
MELLOW
C H O C O L AT E L O U N G E
Dear Customer
The first paragraph of a typical business letter is used to state the main point of the letter. Begin with a friendly opening; then quickly transition into the purpose of your letter. Use a couple of sentences to explain the purpose, but do not go in to detail until the next paragraph.
Beginning with the second paragraph, state the supporting details to justify your purpose. These may take the form of background information, statistics or first-hand accounts. A few short paragraphs within the body of the letter should be enough to support your reasoning.
Finally, in the closing paragraph, briefly restate your purpose and why it is important. If the purpose of your letter is employment related, consider ending your letter with your contact information. However, if the purpose is informational, think about closing with gratitude for the reader’s time.
Sincerely,
1 6 0 1 H O WA R D S T. S A N F R A N C I S C O , C A 9 4 1 0 3
/
415.328.0811
/
mellowlounge.com
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
MELLOW CHOCOLATE LOUNGE
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
APPLICATION
GR_360_02
PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.
15 WEEKS
COURSE NUMBER
IPHONE
CREATING MOBILE APPLICATION
DURATION
TO
PR O J E CT
CATEGORY
AAU / GRAPHIC DESIGN
FROM
INSTRUCTOR
AMIR BAHADORI / BRYAN PIERATT
GR_360_02
FLIGHT
2012 FALL
SEMESTER
IPHONE
TO
CREATING MOBILE APPLICATION
PROJECT
GR_360_02
FLIGHT
HYUNHEE KOO
NAME
P4_WINDOW
SEAT
COURSE
GRAPHIC DESIGN_3
BOARDING PASS
PORTFOLIO BOARDING PASS
SCOUP PROJECT 1 2 3 4
TERMINAL 4
5 6 7 8 9
PORTFOLIO OF HYUNHEE KOO DESTINATION
SCOUP
APPLICATION NAME
MOBILE COUPON APPLICATION FOR IPHONE
MISSION STATEMENT
APPLICATION SUMMARY
“SCOUP” IS AN ELECTRONIC COUPON BOOK APPLICATION. IT WAS CREATED TO AVOID THE INCONVENIENCE OF HAVING MULTIPLE STORES’ COUPON CARDS IN THE USER’S WALLET.
AGE BETWEEN 20 AND 35
TARGET AUDIENCE
APPLICATION STYLE
OVERALL DESIGN OF THE APPLICATION IS SIMPLE AND CLEAN. (DESIGN ELEMENTS)
APPLICATION NAME
THE APPLICATION PAGES. THERE IS ALARM PAGE, AND SEARCH BAR AND
IS BASED ON FOUR FUNCTIONAL A COUPON PAGE, EXCHANGE PAGE, MAP PAGE WITH AN ADDITIONAL SETTINGS.
COUPON PAGE: THE USER IS ABLE TO SEE ALL THE COUPON CARDS THAT THE USER ADDED INTO THE PAGE.
EXCHANGE PAGE: THE USER IS ABLE TO EXCHANGE THEIR POINTS WITH THEIR FRIENDS.
ALARM PAGE: THE COMPANIES RELATED TO THIS APPLICATION WILL UPDATE NEW OFFERS.
MAP PAGE: ALL THE STORES OFFERING COUPONS WITH THIS APPLICATION WILL INDICATED.
SCOUP
PROJECT
1
2
3
4
TERMINAL 4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
SCOUP
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
SCOUP
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
SCOUP
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
SCOUP
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
SCOUP
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
DURATION
TYPOGRAPHY
GR_330_02
PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.
15 WEEKS
AROMATHERPY
PAPER PROMOTION
COURSE NUMBER
TO
P R OJ E C T
CATEGORY
AAU / GRAPHIC DESIGN
FROM
INSTRUCTOR
ARIEL GREY
GR_330_02
FLIGHT
SEMESTER
2012 FALL
P5_WINDOW
TYPOGRAPHY_3
AROMATHERAPY
TO
PAPER PROMOTION
PROJECT
GR_330_02
FLIGHT
HYUNHEE KOO
NAME
COURSE
SEAT
BOARDING PASS
PORTFOLIO BORDING PASS
AROMATHERAPY PROJECT 1 2 3 4
TERMINAL 5
5 6 7 8 9
PORTFOLIO OF HYUNHEE KOO DESTINATION
AROMATHERAPY
BOOK TITLE
JOB DESCRIPTION
CREATING A BOOK TO PROMOTE THE PAPER LINE ‘EMOTION’ FROM LAKE PAPER. MESSAGE
MESSAGE OF THIS BOOK IS TO GIVE INFORMATION ABOUT HOW AROMATHERAPY EFFECTS PEOPLE’S BODIES AND MINDS. CONCEPT
THE CONCEPT OF THIS BOOK IS TO GIVE INFORMATION ABOUT HOW AROMATHERAPY HAS AN EFFECT BOTH PHYSICALLY AND PSYCHOLOGICALLY. EXPRESSING HOW AROMATHERAPY IS RELATED TO EMOTIONS BY TYPOGRAPHY AND IMAGERY.
BACKGROUND INFORMATION
RENE MAURICE GATTEFOSSE COINED THE TERM “AROMATHERAPY” IN 1928. HE UTILIZED THE WORD TO IMPLY THE THERAPEUTIC USE OF AROMATIC SUBSTANCES. SINCE THE BEGINNING OF AROMATHERAPY, THE PRACTICE HAS ENCOMPASSED HUMAN PATHOLOGY AND THE TREATMENT OF DIFFERENT CONDITIONS, EMOTIONAL AND PHYSICAL WITH ESSENTIAL OILS.
AROMATHERAPY CAN BE DEFINED AS THE ART AND SCIENCE OF UTILIZING NATURALLY EXTRACTED AROMATIC ESSENCES FROM PLANTS TO BALANCE, HARMONIZE AND PROMOTE THE HEALTH OF THE BODY, MIND AND SPIRIT.
AROMATHERAPY
PROJECT
1
2
3
4
TERMINAL 5
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
aromathe
AROMATHERAPY
erapy
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
AROMATHERAPY
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
AROMATHERAPY
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
AROMATHERAPY
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
AROMATHERAPY
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
AROMATHERAPY
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
AROMATHERAPY
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
PACKAGING
GR_365_02
PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.
15 WEEKS
COURSE NUMBER
MERCIBEAUCOUP
CLOCK AND CLOCK PACKAGING
DURATION
TO
P R O J EC T
CATEGORY
AAU / GRAPHIC DESIGN
FROM
INSTRUCTOR
THOMAS McNULTY
GR_365_02
FLIGHT
2013 SPRING
SEMESTER
MERCIBEAUCOUP
TO
CLOCK AND CLOCK PACKAGING
PROJECT
GR_365_02
FLIGHT
HYUNHEE KOO
NAME
P6_WINDOW
SEAT
COURSE
PACKAGING DESIGN_3
BOARDING PASS
PORTFOLIO BORDING PASS
THE SHARK PROJECT 1 2 3 4
TERMINAL 6
5 6 7 8 9
PORTFOLIO OF HYUNHEE KOO DESTINATION
THE SHARK
PAGE 1
MERCIBEAUCOUP
BRAND
CONCEPT
UNIQUE AND FUN ALONG WITH THE SHARK COLLECTION OF THE BRAND. TARGET AUDIENCE
AGE BETWEEN 19 AND 28
BACKGROUND INFORMATION
MERCIBEAUCOUP IS A JAPANESE CLOTHING LINE. IT MEANS THANK YOU VERY MUCH IN FRENCH. ERI UTSOGI FOUNDED MERCIBEUACOUP IN 2006. THE BRAND CONCEPT IS “PURELY, HAPPILY, NEAT AND PROPER, BUT WITH SOME FUN. DO HAVE SOMETHING TO SAY, BUT NEVER WITH AIRS PUT ON.”
IN THE NAME THEY SHOW THEIR DEDICATION, NEVER FORGET, BUT EVERYDAY CHERISH, THE PRECIOUS FEELING OF APPRECIATION AND THANKS. AS ERI SAYS, “THE CLOTHING IN LINE IS KNOWN FOR IT’S CUTE DESIGN AESTHETIC INCLUDING BRIGHT COLORS AND CUTE PATTERNS OR DRAWING SOMETIMES FEATURING WHIMSICAL ANIMALS.”
THE SHARK
PROJECT
1
2
3
4
TERMINAL 6
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
THE SHARK
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
THE SHARK
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
THE SHARK
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
THE SHARK
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
IDENTITY
GR_365_02
PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.
15 WEEKS
COURSE NUMBER
NASCAR
REBRANDING SPORTS VENUE
DURATION
TO
P R O JE C T
CATEGORY
AAU / GRAPHIC DESIGN
FROM
INSTRUCTOR
THOMAS McNULTY
GR_365_02
FLIGHT
2013 SPRING
SEMESTER
NASCAR
TO
REBRANDING SPORTS VENUE
PROJECT
GR_365_02
FLIGHT
HYUNHEE KOO
NAME
P7_WINDOW
SEAT
COURSE
IDENTITY 2
BOARDING PASS
PORTFOLIO BORDING PASS
NASCAR PROJECT 1 2 3 4
TERMINAL 7
5 6 7 8 9
PORTFOLIO OF HYUNHEE KOO DESTINATION
PROJECT TITLE
NASCAR IDENTITY SYSTEM & GRAPHIC STANDARDS MANUAL COMPANY
NATIONAL ASSOCIATION FOR A STOCK CAR AUTO RACING TARGET AUDIENCE
MALE 60% / FEMALE 40% AGE 18-24: 11% AGE 25-34: 20% AGE 35-44: 15% AGE 45-54: 23% AGE 55-64: 13% AGE 65: 18%
BACKGROUND INFORMATION
NASCAR IS A FAMILY OWNED AND OPERATED BUSINESS VENTURE THAT SANCTIONS AND GOVERNS MULTIPLE AUTO RACING SPORTS EVENTS. IT WAS FOUNDED BY BILL FRANCE, SR. IN 1947.
NASCAR IS THE LARGEST SANCTIONING BODY OF STOCK CAR RACING IN THE WORLD. THE THREE LARGEST RACING SERIES SANCTIONED BY NASCAR ARE THE SPRINT CUP SERIES, THE NATIONWIDE SERIES, AND THE CAMPING WORLD TRUCK SERIES. NASCAR ALSO OVERSEES LOCAL RACING, TODAY, NASCAR SPRINT CUP SERIES FEATURES 35 RACES ON 22 DIFFERENT RACETRACKS.
NASCAR
PROJECT
1
2
3
4
TERMINAL 7
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
NASCAR
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
NASCAR
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
NASCAR
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
NASCAR The NASCAR Foundation One Daytona Blvd. Daytona Beach, FL 32114
NASCAR
PROJECT
NASCAR CORPORATION The NASCAR Foundation 4th Floor One Daytona Blvd. Daytona Beach, FL 32114 PHONE: 704.348.9745 E-MAIL: foundation@nascarfoundation.com
We, the National Association for Stock Car Auto Racing (NASCAR) is a family-owned and operated business venture that sanctions and governs multiple auto racing sports events. We started by Bill France, Sr. in 1947. As of 2009, the CEO for the company is Brian France, grandson of Bill France, Sr. NASCAR is the largest sanctioning body of stock car racing in the United States. The three largest racing series sanctioned by us are the Sprint Cup Series, the Nationwide Series, and the Camping World Truck Series. It also oversees NASCAR Local Racing, the Whelen Modified Tour, the Whelen All-American Series, and the NASCAR iRacing.com Series. We sanctions over 1500 race at over 100 tracks in 39 US states and Canada. We presented exhibition races at the Suzuka and Motegi circuits in Japan, Mexico, and Calder Park Raceway in Australia. In 2013, we update the identifier of the NASCAR to modernize from what we had before. We simplified the graphic element and minimized the colors to make it more masculine, simple, and bold. New identifier becomes more masculine and including more movement. Whole identity system united with slanted elements. It is representing the speed of racing car. Throughout the system, you will feel speed and movement. Sincerely,
NASCAR CORPORATION
The NASCAR Foundation 4th Floor One Daytona Blvd. Daytona Beach, FL 32114 PHONE: 704.348.9745 E-MAIL: foundation@nascarfoundation.com
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
NASCAR
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
DURATION
PORTFOLIO
VARIOUS IDENTITY
IDENTITY
CATEGORY
GR_460_02
COURSE NUMBER
PLEASE BE AT THE BOARDING GATE WELL AHEAD OF DEPARTURE TIME.
2012-2013
TO
P R O JE C T
AAU / GRAPHIC DESIGN
FROM
INSTRUCTOR
VARIOUS
GR_460_02
FLIGHT
SEMESTER
2012-2013
P1_WINDOW
PORTFOLIO
PORTFOLIO
TO
VARIOUS IDENTITY
PROJECT
GR_460_02
FLIGHT
HYUNHEE KOO
NAME
COURSE
SEAT
BOARDING PASS
PORTFOLIO BORDING PASS
VARIOUS IDENTITY PROJECT 1 2 3 4
TERMINAL 8
5 6 7 8 9
PORTFOLIO OF HYUNHEE KOO DESTINATION
PAGE 1
KOHL’S MOMENT ACCENTS PAGE 2
THE ORIENT TWIGS AND TREES LUNA PAGE 3
MELLOW CHOCOLATE LOUNGE SCOUP THE SHARK
PAGE 4
NASCAR SCALE GREEN APPLE BOOKS PAGE 5
ANTHROPOLOGIE WEAVING HOUSE BITE
VARIOUS IDENTITY
PROJECT
1
2
3
4
TERMINAL 8
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
VARIOUS IDENTITY
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
VARIOUS IDENTITY
PROJECT
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
MELLOW
C H O C O L AT E L O U N G E
SCOUP THE
SHARK
VARIOUS IDENTITY
PROJECT
MELLOW
1
C H O C O L AT E L O U N G E
SCOUP THE
SHARK
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
S C A L E
VARIOUS IDENTITY
PROJECT
S C A L E
1
2
3
4
5
6
7
8
9
DESTINATION
PORTFOLIO OF HYUNHEE KOO
A NTHRO PO L O G I E
weaving house
Recycled Sculptural Birdhouse
BITE
VARIOUS IDENTITY
PROJECT
AN T H ROP OLOGIE
weaving house
Recycled Sculptural Birdhouse
BITE
1
2
3
4
5
6
7
8
9
THANK YOU
NUMBER
NAME
TITLE
1
BON TAEK KOO
FATHER
2
JIN KYUNG JEONG
MOTHER
3
HYUNJI KOO
SISTER
NUMBER
NAME
TITLE
1
MARY SCOTT
INSTRUCTOR
2
THOMAS McNULTY
INSTRUCTOR
3
ARIEL GREY
INSTRUCTOR
4
NICOLE FLORES
INSTRUCTOR
5
AMIR BAHADORI
INSTRUCTOR
6
BRYAN PIERATT
INSTRUCTOR
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