Red Chopsticks Marketing Collateral

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Marketing Collateral


2010 Brochure


TM




Press Kit


F u n c t i o n al Instant Noodles

F u n c t i o n al Instant Noodles

บะหมี่กึ่งสำเร็จรูปเสริมสารอาหาร



3

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Sales Catalog



The Idea ...

There are numerous brands of instant noodles products in the market that have achieved popularity due to its convenience and low cost, important in today’s fast-paced world and economic situation. At the same time however, there are a lot of negative criticisms about the product such as: high in MSG, low nutrition food, high fat and saturated fat content, high salt and sodium levels, quickly swollen noodles that lack much texture along with a packaging material that cannot be microwaved. Furthermore, foam cups and bowls can actually be potentially dangerous to health and definitely not environmentally-friendly. Mawai Food has been producing instant noodles since 1999 and saw a demand for an instant noodle product that is healthier and is ready to dramatically change and improve on all of the previously mentioned negative aspects. We are the world’s first company to launch a functional instant noodle that incorporates beneficial ingredients under our Red Chopsticks Brand with four key products to match every lifestyle.

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What makes us “pretty different”? 1.

2.

World’s first instant noodle manufacturer to invest

in using a premium quality healthy frying oil, RICE BRAN OIL instead of the industry standard palm oil. There have been many research investigating the benefits of rice bran oil that has led to the conclusion that not only is it one of the healthiest oils available, but it also has the ability to reduce cholesterol in the blood vessels as well.

We use HIGH PROTEIN WHEAT FLOUR to create noodles that are elastic, with a good texture and springiness that is equivalent to Japanese style ramen noodles.

Our bowls and lids are ENVIRONMENTALLY

because it can be easily reused for 3. FRIENDLY other purposes after its first intended use. There are countless potential uses such as a lunch box, storing personal items, or slightly modified to become an attractive flower pot.

4.

We use food-grade quality 100% PP PLASTIC, able to withstand high temperatures (adding boiling water or cooking in microwave) to create both our bowl and lid. Because we do not use glue or aluminum foil to seal the lid, the bowl and lid can therefore be safely placed in the microwave to cook the noodles.

makes for a unique eye-catching 5. DESIGN product amongst the competition that is Highly stylized packaging COLORS and commonly picture-based.

combination of ingredients to create flavors with no salt in the seasoning sachet 6. Tasty and NO MSG whatsoever in the product. The consumer can enjoy a healthy product frequently and at any time of day without the worry of MSG or intensely overbearing flavors.


“Oops! Now you know my Beauty Bowl secret!” The Benefits of Eating Marine Collagen:

What is Collagen?

Chicken flavor with 1,050 mg of marine collagen

Why “Marine Collagen”?


A new addition to your gym bag?


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kid bowl 63

with

mg of

DHA

143 3 a g Ome

and

mg of

seafood flavor



Media Coverage



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